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Business Development
The Business Development team analyses market needs, promotes feed safety awareness, and finds opportunities to expand the GMP+ Feed Certification scheme. They represent the organisation externally, and translate market information and opportunities into improvements for the scheme and services.
Did GMP+ International grow in 2023?
In 2023, we started with its new 3-years business plan, and Business Development took the lead on our Market Share strategy. With this strategy we aim to increase the number of GMP+ FSA & FRA certified companies in emerging markets, where we saw a growth of 448 companies in 2023 and reached a level of 7,638 companies.
This growth was especially notable in Poland, Czech Republic, Spain, Brazil, and Indonesia, where the domestic need for feed safety certification is strong. In Brazil particularly we are expecting further growth in 2024, where new legislation is encouraging the use of independent standards instead of governmental check-ups, and increased demand from road transport and railway companies.
First notable growth signs of our new 3-year business plan
What did the team do to support the community this year?
This year one of the highlights is the importance of maintaining relationships with various stakeholders, such as Certification Bodies (CBs), (certified) companies, branch organisations, governmental bodies, and other community members. We connected with three new partners, including new Registered Consultants, and branch organisations in emerging markets.
Our new strategy especially focuses on strengthening our relationships with CBs. They are critical to ensuring safe and sustainable feed worldwide, supporting the implementation of our standards with nearly 20,000 companies around the globe. Our desire is to strengthen added value for both parties. Because of this, we initially interviewed seventeen CBs in 2023 to generate insights in making our relationship stronger, increase audit capacity, and elevate performance.
