Marketing Resource Management Market
Opportunities and Forecasts, 20172023
Marketing Resource Management Market Marketing resource management (MRM) is a technology used to efficiently handle people, associated technology & operations such as production, planning and design of marketing process. Emergence of MRM applications have helped enterprises with their planning and budgeting. By using functionalities including planning and budgeting, marketing departments can plan their budgets, specify the expense types, and period closeouts among others. Using this solution, marketing department can run strategic program, tackle potential threats, activities & forecast. There are several drivers, restraints and opportunities shaping the marketing resource management market worldwide. The surging demand of marketing integration with different systems has persuaded prominent vendors to offer MRM application in unification with project management as well as capacity planning. In addition, increasing diversity in delivery channels has also fostered the growth of MRM market.
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Marketing Resource Management Market
MARKETING RESOURCE MANAGEMENT KEY SEGMENTS Marketing Resource Management Market By Solution Financial Management Project Management Marketing Analytics Marketing Asset Management Capacity Planning Management Brand and Advertising Management Others
Marketing Resource Management Market By Geography North America Europe Asia Pacific LAMEA KEY MARKET PLAYERS IBM Corporation SAP SE SAS Institute, Inc. Teradata Corporation Microsoft Corporation North Plains Systems Corp. Workfront, Inc. Adobe Systems, Inc. Infor, Inc. Oracle, Inc.
Marketing Resource Management Market By End -Customer Small & medium business enterprises Large enterprises Marketing Resource Management Market By Deployment Model On-premise Cloud Marketing Resource Management Market By Industries BFSI Information Technology Media & Entertainment Healthcare Retail Automotive Others
Marketing Resource Management Market
Market by Geography North America Europe Asia Pacific RoW
Marketing Resource Management Market
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