Branding Guide
What is iOE?
Progressive Fresh
Simple
Distinctive
Different Powerful Innovative Mission
iOpening Enterprises exist to create enlightening stories geared toward teens and young adults that are told through the most entertaining books, films, and workshops around. We aim to become the leader for creating stories that capture the minds (enlighten) and hearts (entertain) of teens and young adults.
Promise
iOpening Enterprises is committed to providing teens and young adults with meaningful stories told in the most entertaining ways. iOE promises to partner with others who will ensure that as many teens and young adults as possible are exposed to these stories while not compromising the integrity of our stories.
Vision
Community Reinvestment We are committed to creating stories that not only help people better understand themselves, but also give them an opportunity to support community causes through purchasing our products. A percentage of iOE profits are donated to non-profit organizations targeting issues related to iOE stories.
Diverse Stories We are committed to using unique and fresh story characters to extend the possibilities for who can represent the face of commercially mainstream stories. For this reason, iOE strives to create stories with lead characters from a diversity of cultural backgrounds that face common challenges relatable to all people.
Limitless Creativity We are committed to telling stories that are important, but ensuring they are told in the most entertaining manner. Neither story substance nor entertainment will be sacrificed.
Logo Structure Color
Yellow rgb: 255, 242, 0 cmyk:0,0,100,0
Black rgb: 0, 0, 100 cmyk:0,0,0,100
Font
GSMixSemiBoldPlain
iOpening Enterprises iOE
Design
Logo Usage Alignment, Size, and Spacing
Consistent alignment, sizing, and spacing help make your brand materials feel cohesive
Spacing
Clear spacing is needed for optimal legibility and impact for print and digital platforms. Use the gray squares as a visual reference when deciding on how to arrange logo with other design elements, and typical use.
{ Grayscale
A grayscale logo version is available for use in black and white applications, such as faxes or newspaers. The grayscale version should not be used on any materials produced in full color
Plain Text
For simple and fast use in formal settings writing out the logo is suggested. Preferably use the font listed below being that it is the font used in the creation of logo and will allow for brand cohesiveness.
GSMixSemiBoldPlain
iOpening Enterprises iOE
Logo Files When designing for print it is important that you use a CMYK color mode. CMYK = Cyan, Magenta, Yellow, Black. The following files are often used when saving print designs: PDF (Portable Document Format) is a file format developed by Adobe Systems that can be universally downloaded and viewed by any computer that has the Adobe Acrobat plug-in. Today, PDFs are widely favored by most designers — it can be saved as an editable file. EPS (Encapsulated PostScript file) is a vector format of your logo. It can be re-sized without losing image quality. Due to it’s high quality, it is commonly used with print elements such as business cards or brochures. If you ever question when to use it, ask yourself, “Will this be used for a high quality print?” TIFF (Tagged Image File Format) is widely supported and works in almost any program. It produces a higher quality image than a JPG or PNG, but is not a vector format like EPS. It is widely used among publishing industries and photographers. It is best used in common things like invoices, page layouts or letterheads. File Formats for RGB Computer-based Designs When designing for any electronic or computer device, it is important that you use a RGB color mode. RGB = Red, Green, Blue. The following files are often used when saving digital designs: JPEG (Joint Photographic Experts Group) is a raster file best used for
web-based designs because their compressed sizes load quickly. JPG images lose some quality but are great to use for emails, banner designs or anything web-based. PNG (Portable Network Graphics) is a web-based file that does not lose quality when compressed. PNG files were created to improve on the quality of GIF files and are best used for the web.