Utah Sports Commission
OVERVIEW The Utah Sports Commission helps to enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports, and be a catalyst for Utah in its Olympic legacy efforts. Summary Utah continues to distinguish itself as a leader in the world of sports marketing, event attraction, Olympic legacy, sport development and sports related tourism. Utah is capitalizing on sports as a key economic platform to grow the economy and enhance the states domestic and international image. Sports related travel generates hundreds of billions of dollars each year in the U.S., and as a result, there is significant competition among cities and states to capture a portion of this growing business. The sports marketplace is very competitive and landing key sporting events continues to grow in its complexity. The Utah Sports Commission will continue to Red Bull Rampage in Virgin, Utah. be a driving force behind sports event attraction, promotion and development, Olympic legacy efforts and establishing Utah as a world-wide leader in sports. Impact Since the Utah Sports Commission’s creation in 2000, it has been a partner in over 520 events that have generated an estimated $1.5 billion in economic impact to Utah. Estimated tax revenue from sport-related expenditures has been calculated at $83.5 million over the last 10 years. Many of these sporting events are broadcast on national or international television and bring additional impact to the state through media exposure and ad assets. Utah’s sporting events have generated an estimated $320 million in media value through the almost 3,500 hours of television coverage.
Governor’s Office of Economic Development • 2013 Annual Report • www.business.utah.gov
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