Utah Sports Commission

OVERVIEW

The Utah Sports Commission helps to enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports, and is a catalyst for Utah in its Olympic legacy efforts .

Summary

Fifteen years after the creation of the Utah Sports Commission (USC), Utah continues to distinguish itself as a leader in the world of sports marketing, event attraction, Olympic legacy and sport development .

Utah’s calendar has become increasingly full of sporting events . The Utah Sports Commission’s efforts have not only branded Utah as an international winter sports hub, furthering the state’s strong Olympic legacy, but have positioned Utah globally as a year-round sports destination .

Central to the success of the Utah Sports Commission continues to be the concept of TEAM UTAH: a partnership of venues, local sports chapters, communities, volunteers, public entities and private organizations crucial to achieving success in the sports marketplace . These vital partnerships within the state have been instrumental in driving image building and economic impact to the state of Utah .

Web.com Tour 2014 Utah Championship Winner celebrated in Times Square.

Impact

Since the Utah Sports Commission’s creation in 2000, it has been a partner in over 600 events that have generated an estimated $1 .4 -$1 .6 billion in economic impact to Utah . Estimated tax revenue to the state from sport-related expenditures has been calculated at approximately $95 million over the last 12 years . Many of these sporting events are broadcast on national or international television and bring additional impact to the state through media exposure and ad assets . Utah’s sporting events have generated an estimated $356 million in media value through more than 5,100 hours of television coverage .

2014-2015 Highlights

• Partnered with 47 sporting events across the state generating approximately $106 million in direct economic impact to Utah • Partnered with 19 nationally or internationally televised events that provided

Utah with approximately $28 million in media value • Continued to generate a favorable return on investment from actual tax revenue collected compared to state dollars used for sporting events . The aggregate

ROI from events exceeds 4:1 .

4th Annual State of Sport Awards Special Guest Jay Leno.

• Negotiated the placement of 970 thirty-second television ad units aired during the broadcasts of Utah Sports Commission partnered events valued at $1 .5 million if purchased • Continued to build upon Utah’s Olympic legacy by partnering with twenty-two

Olympic related sporting events • Worked with the Utah Legislature to pass a concurrent resolution S.C.R.9 recognizing the importance of Utah’s Sport and Olympic legacy • Continued to host the Governor’s State of Sport Awards event, expanding it to over 1,000 attendees . The event featured special guest Jay Leno and honored

Olympic Gold Medalist and Utah Ski Ambassador Stein Eriksen with a Lifetime

Achievement Award

• Through promotional efforts with our partners, generated 118,943 votes from fans from all 50 states and 87 countries on the State of Sport Awards website created for the event

• Host organization of the Web.com Tour Utah Championship event bringing an estimated $4 million in economic impact and 14 hours of Golf Channel coverage

Freestyle World Cup at Deer Valley.

• Hosted “Pink on the Links” initiative in conjunction with the Web.com Tour

Utah Championship, raising $45,000 for the Huntsman Cancer Foundation • Secured Red Bull Rampage for 2015

• Partnered with Real Salt Lake to bring two CONCACAF Olympic Qualifying

Finals to Utah that will be held October 2015

Red Bull Rampage in breathtaking Virgin, Utah.

US Fencing January North American Cup.

For additional information about the Utah Sports Commission visit utahsportscommission.com or contact Jeff Robbins, President and CEO, at jlrobbins@utah.gov or 801-328-2372