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Altering Course, Changing Minds
H The Mesa Arch at Canyonlands National Park. Photo by Sandra Salvas
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Utah is continually improving its business environment by R O N S T A R N E R
ow do you change someone’s perception about a state as a prospective destination for business? In Utah’s case, it’s easy. You invite that person to visit. The Economic Development Corporation of Utah (EDCUtah) recently published its annual Site Selector Perception Study, a survey the organization has been conducting for many years to identify what matters most in corporate relocation and measure how Utah performs across decision drivers. “Site selectors are key players when it comes to business relocation decisions,” said Theresa Foxley, president and CEO of EDCUtah. “This study gives insight into how the consulting process works, as well as extensive data about how site selectors view Utah as a relocation option.”
BUSINE SS IN U TA H
The survey revealed quality of labor as the most important decision driver that site selectors’ clients are considering when looking to relocate. Other key drivers include availability of experienced labor, business-friendly government and labor costs. “Site selectors indicated that Utah excels at quality of life, quality of labor and cost of living, as well as other important elements such as government attitude toward business, and low labor costs,” the report stated, adding that “site selectors who have visited Utah not only have a greater understanding of the state’s value, but also are more likely to recommend Utah to a client.” Foxley says she has seen firsthand the effect that a personal visit has on a site selector. “The light bulb switches on,” she says. “They see that our airport is only 10 minutes from the urban core of Salt Lake City. They see that our labor pool is very dense. More than 80% of it is within an 80mile stretch.” She adds that site selectors will also see the benefits of recent business climate enhancements. “The state underwent serious regulatory reform under Gov. Gary Herbert,” she notes. “If the regulations did not serve a valid purpose, they were rolled back. Next, we’re going to look at overall reduction of state taxes. Tax reform in Utah will be very broad-based to make our state ready for a more services- and experience-based economy.”
