3 minute read
Spring Cleaning for Your Business by Briana Tomack, President of Greater Latrobe Laurel Valley Chamber of Commerce
by Briana R. Tomack, President of the Greater Latrobe Laurel Valley Chamber of Commerce
FOR YOUR BUSINESS
As we approach the sunshine and beautiful flowers of springtime, it is like a breath of fresh air to many of us. It means we can open our windows and put away our winter coats. We feel light and free after the confines of being cooped up inside our homes and offices and heavy clothing. Spring, for many of us, means spring cleaning. Time to discard old things, clean and reorganize. This has been passed on through many generations and continues to be a rite of spring.
Some spring-cleaning advice for your business to help you organize and set up your business for success: 1. Stay on top of your business finances. Identify revenue drivers and cut down on unnecessary expenses. 2. Clean up your customer files, both paper and digital. Get rid of outdated paper that is cluttering your filing cabinet. 3. Review your service agreements and insurances. Schedule a review with your company/carriers to ensure that your current needs are being addressed. 4. Think of new ways to reach potential customers. Update your website and social media profiles and freshen up your printed marketing materials. 5. Review company standards with staff. Ensure that customer service standards are being met and make sure everyone is on the same page! 6. Clean/declutter your physical space-this will help declutter your mind!! Since we have recently moved into our office space, we have spent a fair amount of time on those tasks, so we are concentrating on spring cleaning of a different nature. Here at the GLLV Chamber, we have been looking at the mission and vision of our organization and are “spring cleaning” the way we do some things. We recognize that as the needs of the business community around us changes, we must change with it. We are invested in providing opportunities for our business members and the community that not only align with our goals, and our customer needs. We have reviewed participation of the programs we offer to our members, requested feedback and made adjustments. Through this exercise, we have discovered some new resources to freshen up chamber educational opportunities. We have formed a collaborative new partnership with Google, and we are able to provide fresh ideas and education with live webinars about topics that are relevant to our member businesses. Additionally, we will offer seminars, presented by nationally recognized speakers, where our members can earn continuing education credits. Similarly, we are working to expand the partnerships we have with our local school districts to connect our students with local businesses and the wider community. We are doing this in a variety of ways that include company tours, job shadowing, virtual tours, and speakers in the classroom. We are working diligently to prepare our students to be career ready upon high school graduation. These early opportunities to learn about the different occupations that are available in our community will enable them to choose their course of study in high school and beyond. The realization that communicating with our audience is also changing has spurred the chamber to make better use of online marketing tools, like Facebook and Instagram, to grow awareness about the things we are doing to serve our community. The programs and services offered through the Chamber of Commerce are only possible through the collaboration we share with the business, community and educational resources in the region. We hope to inspire spring cleaning for you to change, learn, and grow this spring! "Spring cleaning is as good for your business as it is for your home!"
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