5 reasons your hosting provider can influence your google rankings

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5 Reasons Your Hosting Provider Can Influence Your Google Rankings

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Improve Your Website Rankings For novice website owners it is quite obvious to pay no heed to their hosting providers. However, it is indispensable to perceive the significance of hosting provider it plays a vital role in determining search results of websites. In fact, a great site ranks lower because of a bad host.

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Why A Good Hosting Company Is Necessary? The role of a web host for increasing web traffic or improving website ranking is a challenge all in itself. Opting for the good hosting company doesn’t assure improvement in search results or page one position, but it does act as an armor for you to overcome serious consequences, and they are significant.

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Influence of the Hosting Provider in Google Rankings Here are five reasons held responsible for affecting Google rankings of a website:

•Slow-loading pages •Downtime •Utilities •Render pages well •Location

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Website Ranking Factors Slow Loading Time When a webpage loads slowly, an end-user will become an ultimate sufferer. This happens when a website is hosted in a server that is already occupied with multiple websites. To avoid slow-loading pages, companies regardless of size and business nature are reported to shift their IT infrastructure to dedicated servers, which are instrumental for improving load speed in all browsers and operating systems.

Downtime Server downtime is inevitable because of the presence of potential threats like power outages and natural catastrophes, such as fire and flood. Fortunately, majority of hosting providers are claiming to offer 99.99 percent uptime network guarantee to avoid serious consequences of server downtime.

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Slow Loading Time In the current business landscape, it is necessary for a website owner to employ all resources offered by its hosting provider. Resources like WordPress, Drupal, etc. provide traction and impetus to businesses to reach the acme of search engines.

Render Pages Well As a popular search engine, Google determines the value of a site through bounce rate. The higher the bounce rate, the more the website’s ranking will affect.

Location For those who don’t know, the ranking of a website largely depends on the location of a web server. When your hosting provider hosts your website from another location, it may drastically affect the results for SEO. So, it is prudent to choose the hosting provider in proximity to your region as one favorable move on behalf of Google can change the search results in no time.

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Always Consider a Hosting Solution That Complements Your Business Needs It is important to understand your requirements in terms of bandwidth, hard drive space, etc prior to choosing a web hosting plan. In fact, a tailor-made hosting solution may improve the results for SEO.

It wouldn’t be wrong to say that the hosting provider is equally responsible for skewing or improving search results of a website.

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