//BROADCAST DESIGN
720x576 book proposal
//SHOWCASE Our aim is not only to present the ‘market-driven’ findings, but also other more ‘social’ findings and also ground-breaking innovations by broadcast designers, students and academics that are just as relevant to the development of modern book publishing. The Broadcast Design 720x576 book/ e-book is the platform to showcase these broadcast designers folio and emerging talents from year 1996 where Astro graphics was established with state of the art facilities. BOOK TITLE Broadcast Design 720x576 FORMAT SIZE 10’’x 8” HARDCOVER 200pages CONTENT pictorial & broadcast design details
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WHY CAN’T WE SEE FAR AWAY FROM UP CLOSE? 2
“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds” — PAULA SCHER
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//SELF PUBLISH/ PUBLISHER Working on self-publishing with established online free publishing. 100% of profits are recovered. http://issuu.com Working with an established publisher we try to gain the experience in related field — professional copy editors, marketers, and production staff. Such as www.pageonegroup.com/ as a book retailer, publisher and distributor are to establish the company as a global emporium specializing in the creation, acquisition, distribution and sale of international publications, focusing on cultural content with a contemporary character and a unique identity. PAGE ONE GROUP (HEADQUARTERS) 20 Kaki Bukit View, Kaki Bukit Techpark II Singapore 415956 Tel: (65) 6742 2088 Fax: (65) 6744 2088 MEASAT PUBLICATIONS SDN BHD Wisma Ssp 1 Jalan SR 8/3 Taman Serdang Raya, 43300 Seri Kembangan, SelangorEdit details Tel: 603-9543 9664 We target the industrial market such as educational market and information about this Broadcast Design 720x576 book would be available via course codes in graphic design, brand management, marketing, business education, and computer graphics/arts
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//SETTING THE SCHEDULE When we were ready to begin actually writing, we will set compiling our archive work from digibeta to metadata, from year 1996 to 2009 (Standard Definition), categorized them from 2D and 3D animation, submission schedule, mapping the time frames for each chapter (1st, 2nd, 3rd chapter, etc.).
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WHY CAN’T WE PUSH AGAINST INVISIBLE WALL? “If you can’t solve a problem, it’s because you’re playing by the rules” — PAUL ARDEN
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That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. — STEVE JOBS
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//EXPENDITURE Working with legal we try to gain the experience in related field — professional legals regards books copyright issues and others.
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WHEN //OPPORTUNITIES Noraznin Yusof Massachusetts University, Boston, USA. BA (Hons) Graphics Design. Senior Designer, ASTRO, MALAYSIA
Creative Director, Being one of the first practicing video graphics in Malaysia since 1989, Aznin never quite fit a predefined role in industry. Having been trained as a designer at University Massachusetts, USA she got interested in the methods and tools that designers could use in pushing the boundaries of the discipline. As a creative person she has been able to establish a wide range of international FOR CREATIVE INDUSTRY clients. To promote creative industry development as well career opportunity in creative industry especially in broadcast design. Also this is a platform for creative industries companies and creative individuals to network and leverage in creative industry. . Brindha Jesudasan Malaysian Institute of Art, MALAYSIA. BA (Hons) Graphics Design. Designer, ASTRO, MALAYSIA
FOR UNIVERSITIES & COLLEGES Creative Researcher & Creative Technology, Brindha is currently working as a Broadcast Designer. She A chance to highlight a programmes and research talents to the design, technology and holds a BA (Hons) degree from Malaysian Institute of Art, as well as audio engineer at Ocean Instipublishing communities by offering us a venue and/or representatives to present at our event tute, Malaysia. Since 1996, based on design practice she produces opening graphics and promo. On daily basis she develops ideas and concept for clients and creates through graphic design between clients, channels and audience. Through working with various multiple clients, Brindha has developed a special interest in communication design as a tool for raising awareness and making the world FOR SPONSOR, PUBLISHER and & CORPORATE a little bit more beautiful. Looking for something for corporate social responsibility (CSR) programmed. Then consider us. Will get brand visibility, exchange of knowledge and ideas, and hopefully discover a group of talents for organizations.
Asmalina A. Malik Middlesex University, London, UK. MA Design. Designer, ASTRO, MALAYSIA FOR VOLUNTEERS
Young designers, get your talent spotted at KL Design Week – and beyond. Organize with us, curate with us and present your latest innovations at our event
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WHY CAN’T LIFE IMMITATE ART? “Design is more than just a few tricks to the eye. It's a few tricks to the brain” — NEVILLE BRODY
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Simplicity is the ultimate sophistication. — LEONARDO DA VINCI
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//PARTNERSHIP http://www.apple.com/
http://www.adobe.com/
http://www.quantel.com/
http://usa.autodesk.com/
UNIVERSITIES & COLLEGES UNIVERSITI TEKNOLOGY MALAYSIA http://www.utm.my/
MULTIMEDIA UNIVERSITY http://www.mmu.edu.my/
UNIVERSITI TEKNOLOGY MARA (UiTM) http://www.uitm.edu.my/
LIMKOKWING UNIVERSITY OF CREATIVE TECHNOLOGY http://www.limkokwing.edu.my/
UNIVERSITI SAINS MALAYSIA http://www.usm.my/
MALAYSIAN INSTITUTE OF ART http://www.mia.edu.my/
UNIVERSITI KEBANGSAAN MALAYSIA http://www.ukm.my/
KDU UNIVERSITY COLLEGE MALAYSIA www.kdu.edu.my
UNIVERSITI PUTRA MALAYSIA http://www.upm.edu.my/
THE ONE ACADEMY www.toa.edu.my/
UNIVRERSITY UTARA MALAYSIA http://www.uum.edu.my/
SAITO COLLEGE www.saito.edu.my/
UNIVERSITI MALAYA http://www.um.edu.my/
RAFFLES COLLEGE www.raffles.edu.my/
UNIVERSITY SAINS ISLAM MALAYSIA http://www.usim.edu.my/ UNIVERSITI PENDIDIKAN SULTAN IDRIS http://www.upsi.edu.my/ UNIVERSITI MALAYSIA SARAWAK http://www.unimas.my/
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//THE TEAM Noraznin Yusof Senior Designer, ASTRO, MALAYSIA Creative Researcher & Creative Technology, Being one of the first practicing video graphics in Malaysia since early 90’s, Aznin never quite fit a predefined role in industry. Having been trained as a designer and have 20 years experienced in the industry she got interested in the methods and tools that designers could use in pushing the boundaries of the discipline. As a award winning designer & creative person she has been able to establish a wide range of local & international clients. norazrin_yusof@astro.com.my
Brindha Jesudasan Designer, ASTRO, MALAYSIA Creative Researcher & Creative Technology, Brindha is currently working as a Broadcast Designer. She holds a BA (Hons) degree from Malaysian Institute of Art, as well as audio engineer at Ocean Institute, Malaysia. Since 1996, based on design practice she produces opening graphics and promo. On daily basis she develops ideas and concept for clients and creates through graphic design between clients, channels and audience. Through working with various multiple clients, Brindha has developed a special interest in communication and design as a tool for raising awareness and making the world a little bit more beautiful. brindha_jesudasan@astro.com.my
Asmalina A. Malik Designer, ASTRO, MALAYSIA Creative Researcher & Creative Technology, A multi-disciplinary graduate based in London (1996) undertake design research in methodology and design leadership majoring in typography. Her fascination with /background in typography informs her understanding of communication design as well as the outcome of her commissioned work. An understanding of the client’s general practice in relation to the wider themes as well as the objectives of each project is the main tool for developing relevant and engaging solution. asmalina_malik@astro.com.my
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“Graphic design will save the world right after rock and roll does” — DAVID CARSON
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YOU’RE WHAT YOU READ Copyright *NBA* owns the copyright for this document and all it’s content. This proposal should be considered private and confidential and may not to be shared with third party without prior written permission of from *ABN*. *NBA* -Noraznin Yusof, Brindha Jesudasan & Asmalina A.Malik
contact us @: gobeyond@yahoo.co.uk http://www.issuu/go_beyond/book720x576