PRESIDENT’S PERSPECTIVE

BULLISH ON BRANGUS… Bullish on You

by Allen Goode, International Brangus Breeders Association (IBBA) president

Welcome to the year 2022! In preparing for the new year, many outlooks are given on a range of topics – the agriculture and capital markets, the economy, politics, the weather – all in a prudent attempt to help us plan for the upcoming months. Invariably, they all lament some of the hardships and disappointments of the year 2021 that is about to be in the history books. However, as I reflect on the year behind us as the Brangus breed, I see a year of “Bullishness on Brangus”! It has been a year of progress for the association, enthusiasm for our cattle and genetics and momentum in the initiatives we are launching. Was every objective completely met in the 12-month calendar? No. However significant milestones were made and progress achieved on a number of fronts important to IBBA members: Regstr, IBBA’s financial stability, relationships across the Brangus world, research projects and programs for our breeders. These milestones have become stepping stones to our next goals. This progress has created momentum that is propelling us into 2022 with a high level of enthusiasm and sights on opportunity.

“Bullish on Brangus” describes the growth and upward trajectory of our breed and association for 2022. And this is due to you…the Brangus, Red Brangus, and Ultra breeders and members of the IBBA. You have stepped up to the call of the greater good in a multitude of ways. When I think further about this bullish era for Brangus, it leads to me to be “Bullish on You” my fellow IBBA members.

As purebred seedstock breeders we are continuing to embrace genomics as the tool needed for the development of the next generations of Brangus. We are focusing on the complete range of qualities and traits that the beef industry is demanding of us. These are our proven traits of adaptability, fertility, and longevity that Brangus are known for. Now these attributes extend to the scientific proven carcass quality and merits of our breed.

As IBBA members you have actively contributed your time and mindshare to the committees of the IBBA and your own regional associations. Each committee, their chairman and members, have been and will continue to be impactful on the continued growth of the IBBA. The leaders and members of each regional association can and do play a major role in the promotion of Brangus and raising awareness of the opportunities our breed offers their neighboring cattlemen and cattlewomen.

As IBBA members your commitment to the use of registry, testing, and marketing services offered and performed by the IBBA is providing the financial stability for the association to expand our services and develop more opportunities for all of us. Every aspect of the IBBA service is intended to create and realize value for you – registering your cattle to prove their inherent generational merit, DNA testing to prove their production excellence, marketing and education our publications and programs that will develop our members and youth.

Entering the new year, the IBBA Board of Directors and IBBA team are bullish for what will be accomplished working with you. We invite and encourage every member to think about where you want to contribute to the development and expansion of Brangus. We are all “Bullish on Brangus and Bullish on You!”

Cheers to the New Year! May 2022 be a “Bullish” one!