Horwath HTL l Global Leader in Hotel, Tourism and Leisure Consulting
Horwath HTL l Health & Wellness
Horwath HTL l Global Leader in Hotel, Tourism and Leisure Consulting
Horwath HTL l Health & Wellness
Key Services
The process of developing wellness destination facilities, taking a project from a blank site to its future operation, is a complex challenge. It requires a strong vision and the integration of financial, conceptual, design and operational aspects. Horwath HTL Health & Wellness offers expertise in these respective fields and a sound understanding of how to merge ideas effectively and efficiently. Ingo Schweder, Managing Director, Horwath HTL Health & Wellness
Key Services
We focus on delivering business solutions to investors, developers and operators who are considering or proceeding with wellness-centric hospitality and mixed-use real estate projects. Demand is rising, offering investors and developers the opportunity to earn above-market returns, and we at Horwath HTL Health and Wellness are here to support you with this opportunity. Horwath HTL Health & Wellness offers a full range
Our Experience
of consulting services exclusively for health
• Mixed-Use Wellness Real Estate Developments
and wellness developments.
• Wellness Communities • Destination Wellness Retreats
From preliminary market research, feasibility, and
• Medical Retreats & Spas
concept development work to strategic advisory
• Hot Spring Resorts
and operator selection, our team has the expertise
• Urban Lifestyle Hotels
to maximize a successful product.
• Lifestyle & Wellness Centers • Health & Fitness Clubs
Our expertise and scope of services ensures
• Resort Spas
that we can support our clients throughout all
• Urban Hotel Spas
distinctive phases of development, either as
• Bathhouses
independent engagements or as an integrated
• Day Spas
360-degree solution. Our Expertise
(*) These key services are executed in collaboration with
• Market Research & Feasibility
our design development, master planning and technical
• Concept Development*
services strategic partner GOCO Hospitality.
• Strategic Advice (Single Property)* • Destination Strategy Development* • Operator Selection • Spa Asset Management • Executive Recruitment Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Market Research & Feasibility
There has been a rapid growth in wellness tourism over the past few years, and this is expected to continue. Wellness is mainstream and demand is rising, which has meant lots of specialization within the sector, with guest expectations becoming more sophisticated and nuanced. This requires specialists that are fully aware of how the market is developing. Our team offers expertise that reflects a
Our Expertise
demonstrated knowledge of global travel and
• Market Research and Analysis of Trends and
tourism, unique trends, consumer profile, and of
Dynamics
the barriers to entering the highly competitive and
• International Benchmarks
specialized health and wellness market.
• Competitive Analysis • Site & Property Analysis
A customized understanding is applied to each
• Positioning Strategy & Target Market
individual project and its competitive marketplace,
• Service Platform Recommendations & Unique
along with an optimal positioning strategy for maximizing its operational potential.
Facility Features • Architecture Program Planning & Adjacency Diagram
Our team of industry experts will initiate an in-
• Demand Analysis & Financial Forecast
depth site and competitive analysis along with a
• Manning Guide
concentrated investigation of significant statistics
• Real Estate Sale & Leaseback Scenarios
and international development benchmarks in
• Investment Analysis
order to create a tailored business plan with
• Financial Sensitivity Analysis
detailed demand analysis, financial forecast and
• Investment Memorandum
investment analysis for our clients. Based on our above analysis, Horwath HTL Health and Wellness either advises to proceed with the project or not.
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Concept Development
To succeed in the wellness sector today, it’s vital to be able to stand out from the crowd and offer something that connects deeply with a specific target guest. The wellness customer profile varies in its needs and desires, and it is important to decide which market you are going to target. The concept is the underlying vision for a facility,
Wellness Resorts
which drives its unique layout, menu of services,
• Concept Development
professional product selection, service philosophy
• Positioning Strategy
and financial feasibility.
• Cultural & Design Influence • Unique Facility Features
It is the perfect balance of creativity combined
• Initial Look & Feel Recommendations
with strategic thinking and operational sensibility
• Wellness Guest Journey
that determines a detailed, well-thought out
• Wellness Concept Programing
concept and ensures consistency across not only
• Accommodation Concept
each facet of the health and wellness facility, but
• Food & Beverage Concept
throughout the development at large.
• Human Resource Philosophy • Marketing Tool Kit
Horwath HTL Health & Wellness provides the creativity to develop those distinctive themes,
Spas & Wellness Centres
design, service and menu touch points that turn an
• Concept Development
ordinary wellness experience into one that is
• Positioning Strategy
distinctive and captivating.
• Cultural & Design Influence • Unique Facility Features • Initial Look & Feel Recommendations • Wellness Guest Journey • Treatments & Service Menu • Initial Professional Product Line Recommendations
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Strategic Advice
In today’s rapidly changing hospitality market, hoteliers and owners must adapt quickly to maximize the potential of their assets and gain competitive advantage. At Horwath HTL Health & Wellness, we possess in-depth knowledge of current hospitality and wellness trends as well as understanding how to maximize revenue and profitability of the asset. Wellness is going beyond traditional hotel and
Previous experience in the planning and develop-
resort spas and is becoming the overriding theme
ment of numerous projects around the world, from
of large-scale community and resort destination
smaller single-property assignments to large-scale
developments at the original master planning
wellness community developments, allows us to
stage.
provide a comprehensive range of advisory services to our clients.
Our team of experts can help identify a clear strategy, correctly and timely allocate resources,
Our Experience
and work with the client’s master planners and
• Commercial Due Diligence
architects to provide on-going guidance, feedback
• Operational Analysis
and recommendations as it relates to wellness
• Physical Facility Analysis
components of the development and beyond.
• Greenfield & Repositioning Development Strategy • Unit Mix Recommendations • Market Entry Strategy • Brand Strategy & Implementation • Market Position Analysis • Master Plan Recommendations
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Destination Strategy Development
A well thought-through and clearly defined strategy is an essential pillar in the development of wellness destinations. At Horwath HTL Health & Wellness, the multidisciplinary team of wellness hospitality experts will ensure that a development capitalizes on present industry opportunities and is well positioned for increased market share and long-term growth. As wellness continues to gain momentum
Additionally, Horwath HTL Health & Wellness will
worldwide, the demand for large-scale integrative
assess the viability of each of the development’s
communities is ever greater. To ensure that the
components and corroborate the overall feasibility
development is well conceptualized and offers
and sustainability of the project in the long run.
products and experiences that complement each other, an all-round strategy is imperative.
Our Expertise • Site Inspection & Analysis
Horwath HTL Health & Wellness will survey
• Market Research Identifying Niche Travel Sectors
the health and wellness hospitality landscape to
• Destination Strategy Formulation & Definition of
identify opportunities and potential niches the development could fill. The thorough analysis and understanding of market dynamics will
Key Anchors • Feasibility Analysis for Each of the Development’s Anchors
provide a solid base for the formulation of the
- Competitive Analysis
overriding destination concept and help identify
- Development Strategy
key assets and profit centers that will constitute
- Demand Analysis & Financial Forecast
the development. The aim of this extensive market
- Architecture Program
evaluation is to clearly define the anchors of the
• Consolidated Investment Analysis for the
destination that will achieve critical mass. Once the anchors are established, Horwath HTL Health & Wellness will collaborate with its strategic partner GOCO Hospitality to develop a concept for the respective anchors and translate the destination strategy into a comprehensive master plan. Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Development
Operator Selection
The choice of a hotel operator and negotiation of a hotel management agreement are fundamental prerequisites to the success of any hotel investment. Horwath HTL Health & Wellness follows a systematic approach to select and secure the most suitable hotel management company for the project. A thorough review and analysis will ensure that the interests of the owner and the operator are aligned and translated into a successful contractual relationship in the long run. As wellness hospitality brands come further into
Our Expertise
focus, the importance of identifying, evaluating, and
• Preparation of the Information Memorandum
choosing the best suitable operator for the project
• Preparation of the Target List of Operators
is on the rise.
• Marketing of Opportunity to Operators • Site Inspections & Evaluation of Bids
Our expert team possesses extensive industry experience to identify wellness hotel companies that are best aligned with the project’s strategic vision, evaluate their commercial terms, and negotiate an agreement on the owner’s behalf.
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
• Brand Selection & Contract Negotiation
Spa Asset Management
In the current marketplace, a hotel or resort spa can no longer be treated as an amenity or ‘nice-to-have’ facility. A spa needs to be treated as a core element of the guest experience that not only drives demand but also brands the property and matures to an untapped source of revenue from an ever-growing wellness economy. Our team of spa experts will assess, explore
Ongoing Support
and make detailed recommendations on how to
• Monthly Calls to:
improve spa business performance while evaluating
- Review Strategic Plan
the internal processes against the local and regional
- Review Monthly Financial Performance
benchmarks.
• Provide Assistance with: - Budget Development
Diagnostic Review
- Marketing Plan Development
• Review of the Spa Facility
- Cap-Ex Improvement Plan
- Physical Plant
- Menu Optimization & Service Improvement
- Service Platform & Revenue Generation
• Two Visits per Year with Operational Audits
- Service Standards & Consumer Feedback
• Provide Annual Support to Spa Director
• Review of the Spa Facility’s Performance • Conclusions & Opportunities • Short, Medium & Long Term Recommendations • Other Relevant Points
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Executive Recruitment
The development and operation of a dedicated wellness retreat is different from a traditional hotel or resort. Therefore, engaging a specialized wellness expert and executive team ensures efficient and appropriate operating standards, helps with cost management, and in the long run avoids poor asset performance. A wellness retreat is very distinctive from a regular
Horwath HTL Health & Wellness, led by a team
resort in some ways. The wellness programing is
of hospitality professionals with multiple years
unique and varies considerably from one retreat
of experience in developing, setting up, opening
to another, depending on the property concept
and managing hospitality establishments, offers
and customer profile. Therefore, such assets
executive recruitment to support you in identifying
need specialized and often hard-to-find skills and
the most suitable candidates for your senior
abilities.
management wellness positions.
The team and its leadership is one of the most
Our Expertise
important factors to the success of any spa,
• Senior Wellness Team Recruitment
bathhouse, wellness center, and wellness-centric
• Selection Process
hotel and resort. It is vital to ensure that the
• Detailed Interviews
leadership positions have the correct skillset and
• Candidate Presentation
expertise to guide the team and drive profits.
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Horwath HTL Health & Wellness Projects
Ultra Luxury Wellness Destination Saudi Arabia
Commercial Due Diligence Global Wellness Resort and Spa Operator
Overview
Overview
Horwath HTL Health & Wellness provided strategic and concept
Horwath HTL Health & Wellness was engaged by one of the
recommendations based on in-depth financial feasibility and
largest mixed-use hospitality group to conduct a commercial
sensitivity analyses for three wellness-themed ultra-luxury
due diligence study of a luxury lifestyle resort and spa operator
developments with branded real estate. Upon completion, the
prior to acquisition. The team evaluated corporate branding
development will become a new center of excellence and set a
and positioning, status quo of operating properties and their
benchmark for the most exclusive medical and integrative wellness
respective markets, assessed pipeline project potential, and
retreats worldwide.
reviewed financial performance, both on a property and portfolio level.
Hot Spring Resort & Wellness Destination Serbia
Boutique Health Retreat & Luxury Residences Seychelles
Overview
Overview
The team was engaged to develop the unified strategy for a
Horwath HTL Health & Wellness proposed a concept and
fully-integrated wellness destination in the Balkan region, aiming
evaluated the feasibility of a boutique health retreat and luxury
to be a pioneer in the industry. To achieve this, Horwath HTL
residences on MahĂŠ Island in Seychelles. The development
Health & Wellness proposed a concept that capitalized on the
is set to pioneer in the local market by offering a targeted
unique mineral hot springs featured at the site together with a
wellness and aesthetics service platform, design-led and nature-
blend of spa, physical and light medical therapies.
immersed accommodation, and other facilities supporting an all-encompassing wellness guest journey.
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Horwath HTL Health & Wellness Projects
Luxury Wellness Retreat Maldives
Boutique Luxury Wellness Retreat India
Overview
Overview
To reflect the seclusion and peacefulness of the location,
For a project located on a breathtaking site encompassing dense
Horwath HTL Health & Wellness proposed a luxury wellness
tropical vegetation, wild coffee plants and outstanding scenery,
retreat anchored in a philosophy of mindfulness, offering a
Horwath HTL Health & Wellness proposed an ultra-luxury
range of mind, energy and sound therapies, helping guests to
boutique wellness retreat that would deliver transformative
reconnect with their natural rhythm and achieve clarity of mind.
and authentic stress-relieving experiences. Thereafter, the team accompanied the owner in the next phases of the development by identifying, evaluating and selecting the best-suited wellness operator for the project.
Leading European Medical & Wellness Resort Switzerland
Nature Wellness Retreat Norway
Overview
Overview
Horwath HTL Health & Wellness was engaged to examine
Located on the seafront at the edge of the Arctic Circle, the
and benchmark the status quo of wellness facilities at one of
development is set to become Northern Europe’s first and most
the leading wellness destinations in Europe. Upon completion
experiential wellness retreat. Together with nature acting as
of a thorough operational analysis, the team made strategic
the ultimate therapist, design-led accommodation, outdoor
design, marketing, and management recommendations aimed
activities and a blend of traditional spa treatments and local
at fostering synergies between different health and wellness
healing modalities, the wellness retreat will offer grounding and
platforms within the resort and improving the development’s
transformational experiences.
financial performance.
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Horwath HTL Health & Wellness Projects
Urban Lifestyle Retreat & Clubhouse Egypt
Ultra-Luxury Desert Resort Spa Saudi Arabia
Overview
Overview
At the heart of a luxury residential real estate development
Horwath HTL Health & Wellness proposed an ultra-luxury resort
outside of Cairo, Horwath HTL Health & Wellness proposed
spa located in the Empty Quarter of Saudi Arabia, featuring a
to develop a boutique urban retreat catering to local residents,
comprehensive range of local healing traditions, hot and cold
external members and overnight stays, thus creating a vibrant
therapies, specialized treatments, and programs delivered in an
and exclusive lifestyle hub, stepping away from a traditional
exclusive environment. In order to uplift the offering further, the
clubhouse.
team suggested including two different VIP journeys catering to the UHNW individuals of the Middle East.
Upper Upscale Integrative Wellness Retreat India
Ayurvedic Wellness Retreat & Residences Portugal
Overview
Overview
In a tourism environment driven by price-point pressure,
Envisioned to become a leading upper upscale retreat in
Horwath HTL Health & Wellness recommended to develop a
Southern Europe with a wellness journey defined by the local
wellness retreat with a high price-value proposition that offers
culture, Horwath HTL Health & Wellness suggested a concept
an integrative, result-driven and programing wellness service
that includes a blend of Eastern and Western healing modalities,
platform in partnership with the local hospital, and celebrates
including Ayurveda, an extensive range of heat and water
sustainability by merging nature with design.
facilities, as well as a wide selection of art and cultural activities.
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
Horwath HTL Health & Wellness Projects
Island Resort Spas Seychelles
Thermal Spring Resort United States
Overview
Overview
Horwath HTL Health & Wellness developed the concepts and
Horwath HTL Health & Wellness proposed a concept for the
evaluated the feasibility for an upper upscale resort spa and a
expansion of a 150-year old hot spring resort in North America.
luxury one-island resort spa managed by the same operator.
The adjacent 62-acre land plot will be developed into a world-
Both proposed concepts were rooted in the local culture
class wellness community including a boutique lifestyle resort, a
through their treatment philosophy, while being adapted to their
wellness resort and branded wellness real estate for sale.
respective target markets and setting through distinctive guest journeys and service offerings.
Medical Wellness Retreat Thailand
Wellness Resort Costa Rica
Overview
Overview
Horwath HTL Health & Wellness proposed a targeted
Nestled into the landscape of a 300-hectare land plot in Central
medical wellness retreat as part of a luxury villa development
Costa Rica, the development is set to become a true wellness
in Koh Samui. The wellness retreat is set to provide an all-
community, featuring a boutique wellness resort, wellness
encompassing health solution, using cutting-edge diagnostic
real estate, retail and cultural village, multiple meeting and
technology in a luxury resort environment.
educational spaces, and an organic farm.
Horwath HTL l The Global Leader in Hotel, Tourism & Leisure Consulting
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