Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
Page
1
Media Kit
Description of Goddess by Juanita Kelly Goddess by Juanita Kelly is the new era of plus size clothing. The line caters to curvy women with the intention of embracing their assets and building their confidence. Quality is the essential characteristic of Goddess by Juanita Kelly. We strive to build a better self image of plus size women and provide apparel that is sexy, trendy, and comfortable. With creativity and signature designs, Goddess by Juanita Kelly hopes to bring back the glamour that was found in Marilyn Monroe’s
Goddess by Juanita Kelly is a ready to wear women’s line for sizes 12 to 28. Our ambition is to create trendy, fashionable, stylish, custom fit garments that allow our customers to feel sexy and sassy yet comfortable and at ease. Our consumer will be uninhibited by her curves or past fashion limitations. No longer will she be hiding underneath layers of frumpy, grotesque, unflattering patterns and fabric, or will she have to settle for poor fitting garments. Our clothing will eliminate all of these negative fashion apprehensions. Finally, the
Page
2
plus size woman will represent the Goddess that she is. Goddess by Juanita Kelly targets women who love their curves. These women are fashionable and keep up with the current trends and styles. They Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
curvy figure.
are not afraid to take a fashion risk just because they have curves. They want to feel sexy, supported, and comfortable in the clothes they are wearing. Goddess by Juanita Kelly’s line accentuates what is beautiful on curvy woman’s body, while providing the control and support she needs to feel comfortable. Women of all shapes and sizes will now easily be able to keep up with current fashion trends regardless of her size. Goddess by Juanita Kelly is going to change how the plus size woman views herself and how she views fashion.
already taking the fashion world by storm. It incorporates over 50 products from lounge wear to formal wear and everything in between. Promptly following our brand launch we are going to release accessories and shoes that the plus size market will be able to use to enhance their fashion forward wardrobe. Our goal is to have profitable sales through websites and establish several company boutiques nationally and soon after being distributed internationally. Almost 60% of women in America are a size 14 and up; that
Page
3
means over half of the women in the country are wearing outdated, poorly fitted clothes. Goddess by Juanita Kelly is going to bring the sexy back for all the beautiful, curvy women!!! Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
Goddess by Juanita Kelly is
Goddess by Juanita Kelly will include the following products: Shirts, T-shirts, under shirts, cardigans, jerseys, pants, trousers, slacks, jeans, denim jeans, jackets, shorts, tops, tank tops, halter tops, coats, blazers, turtlenecks, swimwear, beachwear, belts, suspenders, underwear, bras, brassieres, bustier, corsets, panties, thongs, garters, , girdles,
lingerie, chemises, chemisettes, negligees, leggings, body shapers, and gloves.
And soon to be added to the brand: Culottes, cargo pants, jumpers, jump suits, boxer shorts, sweat shirts, sweat, shorts, sweat pants, wraps, warm-up suits, parkas, capes, anoraks, ponchos, reversible jackets, suites, cloth ski bibs, tennis wear, surf wear, ski
Page
4
wear, headbands, thermal underwear, long underwear, briefs, swim and bathing trunks, sports bras, teddies, singlet, socks, lounge wear, robes, smocks, Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
foundation garments,
underclothes, pajamas, sleepwear, night gowns, camisoles, slips, sarongs, leg warmers, hosiery, pantyhose, body stockings knee highs, tights, leotards, body suits, unitards, mittens, footwear, shoes, sneakers, boots, galoshes, sandals, flip-flops, slippers, and rainwear, handbags, purses, wallets, clutches, jewelry, bracelets, necklaces, navel, body jewelry, earrings, anklets, toe rings, beach bags, hair ties, fashion hair pins and hair
and maternity.
Will also include: Perfume and fragrances, body wash, shampoo, conditioners, makeup, eyewear, sun glasses, eye glasses cases, hair human and synthetic, ponytails, hair pieces, wigs, half wigs, instant weaves, lace fronts, wrist bands, sweat bands, headwear, ear muffs, aprons, scarves, bandanas, neckwear, ties, neckerchiefs, ascots, layettes, caps, swim, berets, beanies, hats, and visors, , wigs, half wigs,
Page
5
instant weaves, lace fronts, wrist bands, sweat bands, headwear.
Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
accessories,
Founder/ Designer Juanita Kelly is unlike any other designer that exists in today's fashion world. She was raised in Plainfield, NJ where she learned to sew from her grandmother at the age of three. Over the next several years, her skills and eye for fashion continued to evolve to the point where she now holds the distinctive status of being one of only a small number of master seamstresses in the United States. She lives, breathes, and understands fabrics, textiles, and patterns in and out, an element that gives her and Goddess by Juanita Kelly Juanita Kelly is a highly educated woman. In addition to being a master seamstress, she also holds multiple degrees from Rutgers University. She is also well versed in the fashion and entertainment industry. At age 10, Juanita was signed to Ford Models, where she pursued professional modeling, dancing and acting for the next 14 years, and from which she eventually retired in 1999. She then launched her own modeling and talent agency, which realized tremendous success. During this time, Juanita launched her first clothing line, ETC Fashions, which specialized in making one-of-a-kind custom garments, some of which have been featured in major films and television shows and worn by several A-List stars. In 2000, Juanita was forced her to give up her lucrative business
Page
6
endeavors when she was diagnosed with cancer. She fought back, enduring rounds of chemotherapy, radiation, and brain surgery. During this time she met and married her now husband Nicola and has a beautiful daughter Clarissa. Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
the definitive advantage over the competition.
Juanita persevered and went into remission a few years later. Now she is not wasting a single minute and she is delving right back into what she loves.... creating stylish, comfortable, supportive garments for the plus size woman.
Many traits separate Juanita Kelly from the rest of her competitors. While she is a master seamstress, she is often hard at work in the studio designing and constructing the garments. She does not just sit behind a desk and say what she likes and what she dislikes. Being a plus size Juanita also believes in giving back to the community. She has served as a mentor for pregnant teenagers at Plainfield High School, NJ. She has also opened up her home to host support groups for battered women after she herself escaped from an abusive relationship. Juanita plans to donate garments to battered women foundations which can be worn for job interviews to aid abused women in getting their lives back on track. Juanita is truly an inspiration in all respects which separates her and her company from other designers and will undoubtedly take the fashion world by storm with Goddess
Page
7
by Juanita Kelly.
Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
woman herself, Juanita understands what the curvy woman wants in a garment.
Marketing Department Desir’ee Drakeford is the Director of Marketing for Goddess by Juanita Kelly. She has received her Bachelor’s degree in Fashion Marketing and Management from Berkeley College. She has always been a fan of fashion for many years. Following all the latest trends but also keeping her unique edge. Desir’ee truly knows how to reach out to the plus size market, because she too is a curvy woman. She possesses creativity, fashion sense and understands the consumer’s needs. She feels as if Goddess by Juanita Kelly is like nothing else out in the plus size market. With creative and supportive garments; we make all women here at Goddess by Juanita Kelly is a wonderful experience for her. She is very passionate on getting and doing the best for Goddess and Juanita Kelly. With her marketing skills she is able to take Goddess to another level of popularity and achieve a household brand name status. She has an appeasing personality and excellent communication skills that she knows is an essential key to being a successful marketer. She believes that here at Goddess by Juanita Kelly, we are the best, we do the best and we produce the best and that is why she loves
Page
8
being a part of this team.
Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
feel like Goddesses. Working
Creative Department Nital Timbadia is working as Creative Director at Goddess by Juanita Kelly. She has received her Bachelors from Berkeley College Woodbridge, New Jersey in Fashion Marketing and Management. She was an international student from Malaysia. She came to the United States of America 3 years ago with a dream of working with a designer. She has been always interested in the fashion industry and has always wanted to explore more in the industry. She thinks that Goddess is a very unique clothing line that is different from any other plus size
States with its different and creative line. There is something about Goddess that is different from any other company because here everyone is a family and
Page
9
takes everyday challenges and faces them together.
Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
clothing company. Goddess is reaching all the curvy women around the United
You can find Goddess by Juanita Kelly at‌
www.goddessbyjuanitakelly.com www.issuu.com/goddessbyjkelly/docs/media_kit_2010 www.myspace.com/goddessbyjuanitakelly www.modelmayhem.com/goddessbyjuanitakelly www.twitter.com/goddessbyjkelly
www.facebook.com/goddessbyjkelly www.goddessbyjuanitakelly.blogspot.com
Page
10
http://bbwbeautiesmagazinearchive.blogspot.com/
Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
www.blogtalkradio.com/goddesstalk
ASK US
1. What is it about Goddess garments that set them apart from others? 2. Where did you draw the inspiration for the "Goddess" concept and clothing line? 3. How can you define your clothing line (Goddess)? 4. What are you future plans for Goddess? Where do you see Goddess in 10 years from now?
career? 6. If there was one thing you could change or erase about any of the decisions you have made for your company, what would it be or would it be nothing? 7. What motivates you and your company “Goddess”?
Page
11
8. What do you think it takes to be successful in the plus size fashion industry?
Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
5. If you weren't working in your fashion industry what would you been doing as a
Future Plans
Annual Fashion Show – Goddess by Juanita Kelly is hosting a fashion show for its foundation.
Face of Goddess Model Search - We are looking for the face of Goddess by Juanita Kelly, also fit models, print and runway models. Model Wars
Page
12
Juanita Kelly Foundation Annual DinnerGoddess by Juanita Kelly is hosting a women’s dinner where we are inviting women business owners, entrepreneurs, and influential women from New Jersey and New York to come together and help raise money for battered women of New Jersey and New York. Guests will enjoy an extensive dinner while listening to guest speakers while donating to a wonderful cause
Goddess Slumber Party (With invitation)- Juanita Kelly is having a slumber party
Model Launch Party/Speed Rating – Goddess is collaborating with Eugenia Model and Talent Management and we are hosting the launch party
Webinars
Prom Dress Drive
Radio - Airs on every Wednesday 7 – 9 Pm (Est)
Girls Night Out – ( By invitation)
Goddess Magazine - It is a bi-monthly magazine which was launched February/March 2011
Phone Number – (888) 614 9494 Goddessbyjkelly@gmail.com www.Goddessbyjuanitakelly.com
Goddess By Juanita Kelly Media Kit
February/March/April 2011-