2D Design by Gunjan Goel

G G GG G G G G G G GG G G G G G GG G G G G G GG G G G G G G G G G GG G G G GGG G G G G GG GG G G GGG G G G G G G GG G G G G G G GG G G GG G GG G GG G GG G GG GGG G GGG G GGG G GGG G G G GG G G GG G G G GG G G G G G G G GG G GGG G GGG G GGG G GGG G G G GG GGG G GGG G G GG G G G G GG G G GGG G G GG G G G GGG G GG G G G G G GG G G GG G GGG G GG G GG G G GG G G GG G G G G G G G GG G G GG G G G G G G GGG G G GG G G G G G G GG G G G GGG G G GG G GG G G G G GG G G G G GG G G G GG G G GG G G GG G G GG G G GG G G G G GG G G G G G G GG G G GG G G GG G GGG G GG G GG GGG G G GG G GGG G GG G G G G G G G

GG GG GG GGG GG G GG G G G GG GG GG G G G G G G G G G G G G G GG G GG G G G GG G GGG G G GG G G G G G G G G G GG G G GG G G G GGG G G GG G G GG G GG G GG G G G G G G G GG G G GG G G G G G GG G GG G G G G G GG G GGG G GG GGG G GGG G G GG G GG G G G G G G GG G G G G G G G G G G G G G G GG G G G G G G G GG GG GG G G G G G G G G G G G G G G GG GG G G G G G G G G G G G G GG GG GG G G G G G G G G G G GG G G G GG GG GG G G G G G G G G G G G G G G GGG G GGG G G G G G G G G G GG G GG GG G G G G G G G G G G G GG G GGG G G GGG G G G G G G G G G G GG G G G G G GG G G G G G G G G G G G G G G GG G G G G G G GG G GG G GG G

G GG

2D DESIGN gunjan goel

gunjan goel Parsons The New School Design and Management â&#x20AC;&#x2DC;11

email: goelgunjan11@gmail.com

G GG

GGG

INFO GRAPHICS

Effect of Social Media

Persona kit

Okra

TYPOGRAPHY

Playing with type

Basic Type

Brochure designing

SYMMETRY AND PATTERN

Learning how to make patterns

Tessellations

Tessellations Gradation

Designing Boxes

G GG

GGG

G GG

GGG

G GG

ABOUT ME

G GG

G G G G G G G GGG G G G G GG G G GGG GG G G G G GG GGG G G G G G GG GG G G G G GG GG G G G G G G G

GGG G GG G GG G G G G G G GG G G G G G G G G G G GG G G G G G G

CONTENTS

ABOUT ME

I am a Design and Management graduate from Parsons, The New School. By living in the heart New York city, I was automatically exposed to great opportunities of exploring the world of design in an economical and cultural way. I strongly believe that it is extremely important to know your consumer well in any kind of business. The tools of strategic management, innovation, quantitative thinking, financial management, visual communication, information design, scenario planning, and design development have guided me well towards my goal of entrepreneurship and leadership in a creative way. I have learnt a lot from my course and think I could not have had a better academic curriculum in these 3 years. I wish to make a career in Marketing, Event Planning or Public Relations. This portfolio is spread over a series of 4 books- 2D Design, Design Development, Marketing, and 3D Design and Fine Arts, which display my creative management skills.

INFO GRAPHICS Effect of Social Media

THE BATTLE OF THE NEXUS Social networking sites have simply conquered the lives of almost every college student. During a survey, they were each asked how many social networking sites were they a part of and except one, every student had an account on one or more of the popular social networking sites. Since face book was the most popularly used site, it shown to be the closest to taking over the world. The other networks are also catching up as I have shown in the images above. They are like spaceships which are going to take over everything. The idea was to show how many social networking sites each student uses, without writing about it directly.

There is only 1 student from U.A.E. who has been immaculate from the dominance of these networks.

I thought it would be interesting to parallel these social networking sites as spaceships, which are usually considered â&#x20AC;&#x2DC;alienâ&#x20AC;&#x2122; and evil, trying to take over our planet. In the same way these social networking sites are seen to be taking over most of our lives.

6 use flickr (from U.S.A.) ,

Face book having the highest impact, followed by you tube, my space, twitter and flickr respectively. 3

Otherwise, all 38 students used face book, 16 use you tube (9 from U.S.A., 1 from Sweden, 1 from Honduras, 1 from Hong Kong, 1 from South Korea, 1 from India, 1 from Canada and 1 from Mexico) , 9 use my space (from U.S.A.) ,

3 use twitter (from U.S.A.).

m yspace.com

n ds a place for frie

Social networking sites have simply conquered the lives of almost every college student. They were each asked how many social networking sites were they a part of and except one, every student had an account on one or more of the popular social networking sites. Since facebook was the most popularly used site, it shown to be the closest to taking over the world. The other networks are also catching up as I have shown in the images above. They are like spaceships which are going to take over everything. The idea was to show how many social networking sites each student uses. There is only 1 student from U.A.E. who has been immaculate from the dominance of these networks. Otherwise, all 38 sudents use facebook, 16 use youtube (9 from U.S.A., 1 from Sweden, 1 from Honduras, 1 from Hong Kong, 1 from South Korea, 1 from India, 1 from Canada and 1 from Mexico) , 9 from U.S.A. use myspace, , 6 from U.S.A. use and 3 from U.S.A. use twitter.

Persona Kit

SURYA NAMASKAR I had to design a persona kit for a person of my choice. I started off with created a profile for this persona and listing and mapping her habits and lifestyle. After that, I came up with an exercise regime that would be most helpful for her. In this process, I came across Yoga, that I thought would be the most constructive way to help her out.

body. Surya namaskara is a series of twelve physical postures. These alternating backward and forward bending postures flex and stretch the spinal column through their maximum range giving a profound stretch to the whole body. Surya Namaskar has a deep effect in detoxifying the organs through copious oxygenation and has a deeper relaxing effect.

Surya Namaskar is a series of twelve physical postures. These alternating backward and forward bending postures flex and stretch the spinal column through their maximum range giving a profound stretch to the whole

Using these poses, I designed a flip book with these 12 poses, that would be a part of her persona tool kit that she could use even outside the gym.

Top 10 Producers of Okra and its local names

Okra India

3,700

Nigeria Sudan

1,000 200

Iraq 180 Pakistan 140 Egypt 110 Côte d'Ivoire 100 Ghana 100

Bhindi

Benin 60 Saudi Arabia 50

Tempur a

Canh Chua

Bamia/Bamya

Cassava

Kingombo

Quingombo

Height

Callalo o

Quiabo

Okra

Gumb o

Lady’s Finger

1,000 metric tons

Becker’s Gardenville Okra

Cow Horn Okra

Mammoth Okra

Annie oakley Okra

Lee Okra

White Velvet Okra

Cajun Delight Okra

Perkins Dwarf Long Green Okra

Blondy Okra

Dwarf Long Louisiana Green Pod Green Velvet Okra Okra

Alabama Red Okra

Red Burgundy Red Velvet Okra Okra

North and South Okra

Clemson Spineless Okra

Emerald Green Velvet Okra

Silver Queen Okra

Star of David okra

The different species of Okra

Burmese Okra

OKRA PRODUCTION AND DISTRIBUTION This was a very interesting project for me. Okra is native to the Old World tropics (West Africa) and has become established in the wild in some New World tropical areas. It is believed that okra first reached the New World during the days of slave trafficking. Okra is a popular and important food worldwide. The species apparently originated in the

Ethiopian Highlands, though the manner of distribution from there is undocumented. I conducted intensive research to find out the production and distribution of the different species of okra. I also went on to illustrate each of the dishes made with okra as well.

Bamia/Bamya

Chicken with Okra

Monkfish with Okra

Spicy Okra with Prawns

Chicken and Okra Saute

Thick Stew

Kale, PeanutPineapple Stew

Hearty Stew

Callaloo Stew

Canhchuat

Dahi Bhendi

Bamian Rice

Bhindi Kadi

Bhindi Roti

Lebanese Okra with Stewed Tomatoes

Okra Stew and Rice

Nuchchina unde

Okra with Anchovies

Lambquola with Okra and Peppers

Momaya Seaweed paste Okra

Pancit Canton with Okra aglio olio

Stuffed Bhindi

Bhindi Pakoda

Fried Bhindi

Tempura Roll

Pickled Okra

Okra Stew

Dilled

Deep fried

Shallow fried

Ground

Cooking methods

Raw

Prepared dishes

HOW TO MAKE BHINDI (OKRA) This project continued my enthusiasm for okra. It is my favorite vegetable. So I decided to illustrate a step by step process of the okra recipe I love. It is called Bhindi in India. I made a stop motion video for this with audio that included chopping, frying and whistle blowing sounds. I also added the ticking sounds of a clock to show how much time it takes to cook. Then I went on to make a flip book of the same. These are images of some of my 50 illustrations or more that I made. The idea was to capture the essence of the recipe without using text in any way. So the illustrations had to be easy to understand- from the ingredients like the spices used to the final cooked meal.

GG G G G G G G G G G GG G G G G G G G G G G G G G G G GG G G G G G G GG G G G G G GG G GGG G G G GG G G G G G G GG G G G G G G G G G G G G G G G GG G GG G G G G G G G GGG G

G GG GG GG G G G G GGG GG G G GG G G G G G G GG GGG G GG G G G G G GG G G G G GG GG G G G G G G GG G G G G G G G G GGG G G GG G G G G G G GGG G G G G G GG GG G G G G G G G G G G G

TYPOGRAPHY

G GG

GG GG G G GG G GG G G G GGG G GGG GG G G GG G G GG GGG GGG G G GG G G G G GG G GG GGG GGG G G G G G G G G G G G G G GGG G G G G G G GG G GG GGG G GGG G G G G GGG GG G G GG G G GG G G G GG GGG G G GG GGG G G G GG GGG G GG G GG G G G G G GG G GG G GG GGG G G G G GG G GG G GG GGG G GG G G G G GG G G GG G GG G G G GG G GG G G G G G GG G G G G G G G G G G G G GG G G GG G G G G G G G G G G G G GG G GGG G G G G G GG G G G G G G G G G G G G G G G G GG G G G G G

G G GG G G G G G GG G G G G G G G G G G G G G G G G G GG G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G G GGG G G G G G G G G G G G GG G G G GG G G G G G G G G G G G G G GG G G G G G G G G G G G G GG G G G G G G G G G G G G G G GG G G G GG G G G G G G G G G G GG G G GG G G G G G G G G G G G G G GG G G G G GG G G GG G G GG GG G G G G G G G G G G G G GG GG GG G G G G G G G G GG G GG GG GG G G G G G G G G GG G GGG GGG GGG G G G G G G G G G G G G G G G G G GG G G G G G GG GG GG

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comes calling And negativity lands Cold cold heart Hard done by you Some things look better baby Just passing through And it's no sacrifice Just a simple word It's twohearts living In two separate worlds But it's no s look sacrifice No sacrifice It's no sacrifice Jeuby yogu S o at all Mutual misunderstanding After byCol d cold he a a the fact Sensitivity builds a prison In b mes callin g the final act We lose direction No And n er e edattry Of eac stone unturned No tears to damn b k o o l s h g you When jealousy burns m r linge ar th in s A ri you Some sy bu th doone bry e d ifice in h al misty b gs go w w at n'

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TEXT AND LYRICS

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t o t' I N o te a r s u done b y y o

o N

o st

to n

No stone unturned No tears to damn you No stone unturned No tears to damn you No stone unturned No tears to damn you No stone unturned No tears to damn you No stone unturned No tears to damn you No stone unturned No tears to damn you

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SACRIFICE

TYPOGRAPHY

1. a recognizable form

GUNJAN GOEL

i i i i i i i i i i i i i

x x x

X X

i i i i i i iiiiii iiii i i i i i i i iiiiii iiii i i i i i i i iiiiii iiii i i i i i i i iiiiii iiii i

i i i i i i i i i i i i i

i i i i i i iiiiii iiii i i i i i i i iiiiii iiii i i i i i i i iiiiii iiii i i i i i i i iiiiii iiii i i i i i ii i i i i i i

ii i i ii i ii i i i i i i i i i ii i i i iii ii i iii i i i i i i iii ii i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i

m m m m m m m m m m m m m m m m

xmix

i i i i i i i i i i i i i i i i i i i i i i i i

I I I ix

xmix

i i i i i i i i

TYPE AND FORM

imxi

WARNING

x ix

ix mi

i i i i i i i i i i i i mii i ii iiii ii

m m m

i i i i i i iiiiii iiii i

i iiii iiiiii i i i i i i

xmix

ix mi

xmix

i i i i i i iiiiii iiii i

i i

i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i x x x

ii i i i i i i i i i i i i iii iii i i i i ii

i i i i i i iiiiii iiii i

ix mi

i i

i i i i i i i i i i i i i ii i i ii

ii i

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ii ii ii

ii i i i i i i i i i i i i i ii i i i i ii

x x x

ix i

x x x

i i i i i i i i i i i i i ii i i ii

x x x

xmix i i i

x x x

i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i x x x

i i ii i i i i ii i

i i i i

x x x

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m m m

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m m m

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m m m

stone stone tears

tears

tears TEARS

LOGO DESIGN

I M mM

MM x

mix

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mxi

M m

mm m

x M mi

mm m

m mm

mix

m mmm

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TYPE AND FORM

M M Mm MM mMMM m M M m M MM MM M MMMM

mxi

x MMMM

STONE STONE STONE STONE STONE STONE STONE STONE STONE STONE

tears

T ARS

OPPOSITE WORDS-TYPE

stone

STONE

STONE STONE TEARS

stone

These are images from some of the work I did while playing with type. The top right was a project when I had to take the lyrics of a song and present it in a visually appealing way without using images. Next to it was again an image I made using letters. The project was open-ended and we could make any shapes we wanted to with 6 letters of our choice. Under it was making an image, using a word this time and so I chose the word Mix and tried to make a music mixer and next to it a bowl with a mix of things. Above it is a logo I designed for my business card to show my identity as an artist. The one next to it is when I tried to show the words Stone and Tears in different ways to bring out their anonymous meaning.

VegETaBlE Basic Type

VEGETABLE This project was meant to be more of a learning exercise, when I learnt the basics of type, which we usually tend to ignore. After that we were asked to pick a vegetable and play with different font types to bring out the real essence of the vegetable. I selected a carrot. After trying numerous type faces, I decided that the best way to represent a carrot would be to bring out itâ&#x20AC;&#x2122;s color and shape. So on the right is the final version of what I came up with.

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cross bar

ligature stem

upper case

cross bar

Brochure Design

What Interaction Do You Want From Social Media?

Eating as a Social Activity

Ideas, opinions, in formation Share photos, videos

Share photos, videos

Chit-chat

What are you doing?

What are you feeling?

What are you eating?

Where are you?

SOCIAL ACTIVITY

thinking about diets and food is a recipe for disaster.

The average amount students spend on food on a monthly basis

The relationship between income of an individual to the amount he or she spends on food 100 90

topics like how much time people spend on eat-

50 40

25 20 10

amount of money individuals spend on food on move from students ot adults. How income is directly proportional to the income of an indi-

at a ritualistic feast or who gets invited to the dinner parties thrown by presidents or diplomats. Even what you eat has social implications – if you can luga caviar. My graph below shows the relationship the amount of time they spend on eating. Canada , Mexico and the United States seem to have the highest obesity rate and the least number of minutes spent on eating. It essentially shows that on an average basis the higher the obesity rate, the lesser is the amount of time taken by individuals to eat.

Socialization essentially refers to the process of inheriting cultural norms, customs and ideologies. Gaining this knowledge while eating is fun and more delightful.

FESTIVALS

Yom Kippur, Roshashannah, thanksgiving, Hanukkah, Christmas, Valentine’s day, Easter are some of the American festivals where families get together. Every member of the family has to be present. Indian festivals like Diwali, Raksha Bandhan, Holi, Jamnashtmi, Teej, also involve a lot of food and socializindividuals to interact with their friends and family.

New Zealand

Canada

OECD 18 Finland Poland

S Spain Germany Belgium

Sweden

Italy taly

Norway

Korea

100

Turkey

France

Japan

120

140

Food and social interaction are deeply entwined in the human psyche, a fact which we tend to ignore in our daily lives. My research showed me that usually the average amount of time one spends on eating is almost the same irrespective of the food the person eats. It is extremely important to realise that the difference in the eating time of the individuals with

Underweight: BMI < 18.5

Average minutes per day

Normal weight: 18.5 < BMI < 25

Eating

67 68 68 65 50

$260

Range ($370- 560)

$650

SITES:

groups or herds while grazing, etc. Animals for this matter, are also seen eating in small groups or herds while grazing, etc. Here are some images which show the social characteristic in animals :

Primary eating and drinking

Secondary eating

Secondary drinking

Note: Data include civilian population age 15 and over

Socialization essentially refers to the process of inheriting cultural norms, customs and ideologies. Gaining this knowledge while eating is fun and more delightful.

FUN FACT :

•

Is social eating preferred over eating alone?

ries when they’re eating with men than when they eat with

•

Are weekends preferred over weekdays for socializing?

women. Both men and women eat less in front of a strang

•

Are the cuisines you choose dependant the company you are with?

guy is attractive. In general, people eat about as much as

the people around us. Women, for example, eat less calo

Activity

<------------>

Australia

Is eating socially fun, a formality or a social obligation?

others.

OECD 18 Finland Poland

S Spain Germany Belgium

Sweden Norway

Korea

100

taly Italy

4 5 6 Number

AND OCCASIONS AS SOCIAL EATING

Another important factor is the area where diture in a person living in a suburban town as compared to someone in the heart of a busy commercial city like New York for example.

SOCIAL N ETWO RKING

10 12 14 16 18 20

Number

As mentioned in the table below the students livng -

with parents

campus

$260

Range ($370- 560)

Food

campus $650

SITES:

When one eats alone, he is usually not eating alone. He relies on some kind of activity to entertain himself. Watching TV shows, movies, you tube videos, reading, social networking sites have been common servation proved that facebook has become the most used medium of self-entertainment. I think it is extremely ironical how facebook, a social networking site, actually serves to make one a social retard. As I have depicted on my graph, one’s social interaction with the real world decreases with the increase in the amount of time spent by him on facebook.

The relationship between the time spent in the real world and facebook

Turkey

France

140

160

Social Interaction

Overweight: 25 < BMI < 30

ARE NUME ROUS FACTORS TH AT CAN BE CONSID ERED W H EN W E TH INK OF EATING AS A SOCIAL ACTIVITY:

social eating and those who prefer or are forced to eat alone.

by seeing the like or dislike of that food by

17 16 17 14 Secondary eating

Is social eating preferred over eating alone?

when they’re eating with men than when they eat with wom en. Both men and women eat less in front of a stranger of the opposite sex, but women eat particularly less if the guy

Do you usually pick to eat junk food or healthy food when you are eating out?

other eating, and eat more when in larger groups of people

Is eating socially fun, a formality or a social obligation?

Secondary drinking

Note: Data include civilian population age 15 and over Source: Bureau of Labor Statistics 2006 American Time Use Survey and ERS 2006 Eating & Health Module

ries spend about the same time en-

the people around us. Women, for example, eat less calories

Are weekends preferred over weekdays for socializing?

Do the restaurants people go to depend on factors like age, cultural background, gender?

FUN FACT : Without even realizing it we change how we eat based on

Are the cuisines you choose dependant the company you are with?

Is it emotional eating?

67 68 68 65

Primary eating and drinking

T H ERE

Underweight: BMI < 18.5 Normal weight: 18.5 < BMI < 25

Source: Bureau of Labor Statistics 2006 American Time Use Survey and ERS 2006 Eating & Health Module

Americans of different weight categories spend about the same time engaged in eating

move from students ot adults. How income is directly proportional to the income of an indi-

Japan

120

Average minutes per day

Drinking is also one of the most popular socialising factor in most people who enjoy drinking.

It is directly proportional

amount of money individuals spend on food on

Canada

of people or when we think other people have eaten more.

Income

50 40

50 150 250 350 450 550 650 750 850 950

New Zealand

Eating

Even more impressively, how much you like a food item can

70 60

20 10

United Kingdom

Obese: 30 < BMI

Do the restaurants people go to depend on factors like age, cultural background, gender?

•

Social

United States

C OOKING Cooking is another means of emotional bonding. Just like eating by yourself is boring, cooking alone get monotonous and tedious as well. It’s always fun to be cooking with more people. It helps you to divide tasks like chopping, cooking, washing. Cooking together is a great activity also because you can learn so much more from someone else especiavvlly

they see other eating, and eat more when in larger groups

•

30 25 20

Mexico M

er of the opposite sex, but women eat particularly less if the

Is it emotional eating?

Time Spent Eating per Day V. National Obesity Rate 35

45 40 35

FESTIVALS

It is interesting to note that this trait is seen in

Minutes spent eating per day

•

70 60

a major concern today is social networking sites, which are disrupting the traditional socializing methods. Since facebook allows an individual to “stalk” his social network, essentially to know what is going on in their lives, without having to be physically present to talk to the person face-to-face.

campus

Without even realizing it we change how we eat based on

17 16 17 14

Drinking is also one of the most popular socialising factor in most people who enjoy drinking.

activity. In terms of money, I’ve tried to show the various spending patterns of students and adults which depend mainly on the social background of the individual and the company he or she so-

100

90 80

money, income, age groups, gender, cultures and

It is rightly said that, “Food isn’t about eating.” Eating is only a medium which people prefer to Use to meet. We’re constantly meeting friends, Colleagues, family over some kind of meal. Eating Makes one at ease if the company is not all that Comfortable to be with. Food simply acts as an Ice-breaker. Most families bond over dinner as that Is the time everyone is usually home. It is a way of emotional bonding.

Do you usually pick to eat junk food or healthy food when you are eating out?

an individual to the amount he or 100

topics like how much time people spend on eat-

campus

between people who are always indulging in social eating and those who prefer or are forced to eat alone.

•

SOCIAL ACTIVITY

range from simple relationships to complicated

10 12 14 16 18 20

Obese: 30 < BMI

<------------>

Number

As mentioned in the table below the students livng -

with parents

T H ERE ARE NUME ROUS FACTORS TH AT CAN BE CONSID ERED W H EN W E TH INK OF EATING AS A SOCIAL ACTIVITY: •

Overweight: 25 < BMI < 30

Activity

AS A

tried to cover in my map on the back side of this brochure. On the right are some graphs which depict these elements yet again, only in graphish. I tried comparing various relationships while researching and interviewing people around me on

Social Interaction

C OOKING

Social

EATING

AFFECTS W H AT

YOU EAT

160

Minutes spent eating per day

YOU EAT WIT H

The relationship between the time spent in the real world and facebook

United Kingdom Australia

H OW ,W H O

Human beings have always been a constant need of being surrounded by people. We tend to enjoy the company of others while eating. I long for company every time I eat because I prefer eating with my friends or family, than eating alone. Here are some pictures of me with my family and friends. May it be small groups of 3 or 10, I’d much rather eat with people.

thinking about diets and food is a recipe for disaster. 2

United States

Cooking is another means of emotional bonding. Just like eating by yourself is boring, cooking alone get monotonous and tedious as well. It’s always fun to be cooking with more people. It helps you to divide tasks like chopping, cooking, washing. Cooking together is a great activity also because you can learn so much more from someone else especiavvlly if the

Mexico M

25 20

Time spent on facebook

% Of population with BMI

SOCIAL N ETWO RKING

AND OCCASIONS AS SOCIAL EATING

Time Spent Eating per Day V. National Obesity Rate

4 5 6 Number

Food

The idea of eating as a social activity is nothing new.

groups or herds while grazing, etc. Animals for this matter, are also seen eating in small groups or herds while grazing, etc. Here are some images which show the social characteristic in animals :

Another important factor is the area where diture in a person living in a suburban town as compared to someone in the heart of a busy commercial city like New York for example.

It is interesting to note that this trait is seen in

It is directly proportional

utrition mainly focuses on the individual. You are accountable for picking the right foods, eating healthy, exercising, and doing what’s best for your body. If you’re single, have no friends, and live and work by yourself, you tend to be on the extreme end of eating healthy or complete junk food. But most of us are a part of a larger network of people, whether it be because we’re married, work in Who we eat with, as it turns out, has a big impact

50 150 250 350 450 550 650 750 850 950

Income

50 40

range from simple relationships to complicated money, income, age groups, gender, cultures and eating as a social activity. In terms of money, I’ve tried to show the various spending patterns of students and adults which depend mainly on the social background of the individual and the company he or she so-

70 60

Price ($)

The average amount adults spend on food on a monthly basis 100

Price ($)

AS A

Time spent on facebook

EATING

AFFECTS W H AT

YOU EAT

Price ($)

YOU EAT WIT H

beings have always been a constant need of being surrounded by people. We tend to enjoy the company of others while eating. I long for company every time I eat because I prefer eating with my friends or family, than eating alone. Here are some pictures of me with my family and friends. May it be small groups of 3 or 10, I’d much rather eat with people.

Spending ($)

Who we eat with, as it turns out, has a big impact

H OW ,W H O

Human

Price ($)

Where are you?

Spending ($)

What are you doing?

Eating as a Social Activity

Ideas, opinions, in formation Music you like

Chit-chat

% Of population with BMI

Music you like

is attractive. In general, people eat about as much as they see

or when we think other people have eaten more. Even more

enced by seeing the like or dislike of that food by others.

EATING AS A SOCIAL ACTIVITY Nutrition mainly focuses on the individual. You are accountable for picking the right foods, eating healthy, exercising, and doing what’s best for your body. If you’re single, have no friends, and live and work by yourself, you tend to be on the extreme end of eating healthy or complete junk food. But most of us are a part of a larger network of people, whether it be because we’re married, work in a large office, or have a tight-knit group of friends. Who we eat with, as it turns out, has a big impact on what we eat. To ignore this influence when thinking about diets and food is a recipe for disaster. The various meals one meets over are breakfast, brunch, lunch, coffee, supper, dinner or dessert. This idea was what inspired me to work onto designing this brochure on Eating As A Social Activity. I conducted secondary and primary research for it to get statistics of eating patterns in different countries. I also went around taking pictures of friends cooking and eating in groups. The interesting fact was that I found a parallel behavior in animals as well. I did two versions of this brochure.

CONV GOSSIP CONVE CATCHIN ATCHIN AT HIN N DINNERC

Breakfast FACEBOOK F Brunch Lunch

FOO FO F O O RES RE R ES STAU Friends

DINNER D Meals

Tea-time

Supper Dinner

Family

Company

FR F

RESTAURA URA Dessert

CELEBRATION A CELEBR E EatingAalone TION T.V.

This is map of how I started off my project. Maps really help me break out in a freer way and also helps me put out everything that comes to my mind in context to the project I am undertaking.

FAMI F AMIL AMI AM A L FVEGETARIA AMI M L TARIA

Facebook k

Reading

COOKING

PIZZ

Animals

VEGET VEGE TARI

SNACKS SNACKS S Other

PIZ

VERSATION VERS S A TIO TION T N P RSAT ERS TI SOCIAL SOC S AL L NG UP N Conversation

Party

Gossip

Catching-up

Drinking

Chit-chat

Alcohol

MEALS Coffee/ Tea

FOOD F O D SOCIAL SOC O OD URANTS URANT

ATC TCHING HING UP H HI Socialising

MEALS

Celebration

At home

Eating LUNCH C Outside

RIENDS DS DS

ANTS

GOSSIP SIP P

CHIT-CH C T A AT

Someone else’s house

LY L Y BREAK BREA KF K FAST F AS S LANY BREAK B R AK RE AKF FAST A Eating as a Social ActivityEVENTS

Spending EAT E ATABLES

Alone

Cooking NUTRIENTS

CHIT-CH T A AT

COFFE OFFEE IAN COFFE ZZA G

One tends to eat more when with more people.

With company

FEED FE F EE E

Nutrition

Women

Men

They eat less healthy than women

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PATTERN AND SYMMETRY

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PATTERN AND SYMMETRY Learning how to make patterns

PATTERN MAKING We learnt how to analyze and construct the geometrical basis of patterns in nature, art and design by starting in the most basic and simplest way. We were asked to pick an alphabet each and just work off of that using techniques of rotation, spacing, repetition, alternate positioning. I picked the letter â&#x20AC;&#x2DC;gâ&#x20AC;&#x2122; and after selecting a font I liked, I went on and on playing with it till I reached the pattern on the right. After that we were asked to use different color schemes to make the patterns more appealing. I thoroughly enjoyed myself and realized how much I enjoyed creating patterns. My teacher liked my designs a lot too and used them to exhibit in one of her private shows.

Tessellations

PATTERN MAKING It did not stop just at letters. We were now asked to use the traditional way of sketching. We could draw an animal of our choice. Then, in a grid of a 6 by 3.5 diamond piece of paper we were asked to fill up the entire space in a bi-symmetrical way. After that we photocopied this diamond to make a polygonal shape. After that we scanned in the whole polygonal shape and worked on Adobe Illustrator to clean the lines and using different color schemes, I came with the patterns you can see on the right and next two pages.

Tessellation Gradation

PATTERN MAKING These patterns also started with a hand drawn shape. We were asked to use a small box of 2 by 2 inches to create an a-symmetrical shape. Once we did, we scanned the shape in and worked on Illustrator to using rotation , which led me into creating the pattern on the right. In addition to using color, we used gradients to make the patterns more visually interesting.

PATTERN MAKING Employing the same technique, I just played around with numerous color schemes to make more patterns. I did these on my own, since I was so fascinated by these patterns that originated from a single shape. My teacher put these up on the school display window on the 2D design floor, which was such a emotional moment for me.

Designing Boxes

DESIGNING BOXES This project was a lot of fun for me. I really enjoy creating patterns and this one asked to use patterns on a 3D object. So after some research I found a box template that I liked worked around creating patterns that I thought would suit it. After testing some, I selected these three (on the previous page) and for my final I set up the boxes in a dramatic way using draped fabric and antique jewelry that I thought would fit well with my designs.

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