ბიზნეს კომუნიკაცია გ ჩაჩანიძე, ქ ნანობაშვილი by Goga

g. CaCaniZe, q. nanobaSvili

biznes-komunikacia

`teqnikuri universitetiâ&#x20AC;?@

saqarTvelos teqnikuri universiteti

g. CaCaniZe, q. nanobaSvili

biznes-komunikacia

damtkicebulia stu-s saredaqcio-sagamomcemlo sabWos mier

Tbilisi 2009

wigni rekomendebulia saxelmZRvanelod marTvis avtomatizebuli sistemebis profesiuli swavlebis studentebisTvis. saxelmZRvaneloSi sistemurad aris gadmocemuli biznes-komunikaciis problemebis meTodologia da komunikaciuri efeqturobis amaRlebis praqtikuli xerxebi. kerZod, SemoTavazebulia is masala, romelic xels Seuwyobs: biznesSi efeqturi komunikaciebis ganxorcielebas; komunikaciis meToduri da organizaciuli safuZvlebis Seswavlas; biznes-komunikaciebis farTo diapazonis gamoyenebis unar-Cvevebis gamomuSavebas zepirsityvieri da weriTi formiT, pirovnebaTSorisi da koleqtiuri urTierTobis procesSi; lingvisturi da fsiqologiuri safuZvlebis Seswavlas, rac safuZvlad udevs warmatebul komunikaciebs biznesSi. garda aRniSnulisa, studentebi Seiswavlian rogor daiwyon biznesi, biznes-gegmis Sedgenis Tanamimdevrobas, sainvesticio da safinanso analizs, Sesabamisi nebarTvebis, licenziebis, organizaciul-samarTsamarTlebrivi formebisa da biznes-saqmianobis registrirebis sakiTxebs.

recenzenti r. samxaraZe

© sagamomcemlo saxli ,,teqnikuri universiteti’’, 2009 ISBN 978-9941-14-511-7 http://www.gtu.ge/publishinghouse/ yvela ufleba daculia. am wignis arc erTi nawili (iqneba es teqsti, foto, ilustracia Tu sxva) aranairi formiT da saSualebiT (iqneba es eleqtronuli Tu meqanikuri), ar SeiZleba gamoyenebul iqnas gamomcemlis werilobiTi nebarTvis gareSe. saavtoro uflebebis darRveva isjeba kanoniT.

Sinaarsi Tavi I biznes-komunikaciis ZiriTadi aspeqtebi 1.1. biznes-komunikaciis aqtualuri sakiTxi 1.2. komunikaciis procesi da misi mniSvneloba marTvis efeqturobisaTvis 1.3. saqmiani eTiketi (etiketi), saqmiani eTiketis zogadi cnebebi 1.4. saqmiani eTiketis formebi da Sinaarsi, biznesmenis garegnoba 1.5. satelefono saubrebi, saqmiani mimowerebi 1.6. saqmiani adamianis qcevis normebi restoranSi 1.7. saqmiani urTierToba, molaparakebis warmarTvis ganmsazRvreli faqtorebi. 1.8. klientebi da maTi identificireba 1.9. biznes-komunikaciebi da biznes-modelebi, rogorc internetis ZiriTadi arsi

Tavi II biznes-dagegmareba. biznes-gegmis Sedgenisa da analizis Teoriuli safuZvlebi

Tavi III biznes-gegmis Sedgenisa da analizis praqtikuli realizeba kvebis obieqtis magaliTze 3.1.

gegmis mizani, obieqtis aRwera, gasaRebis gegma, produqtis aRwera.

3.2. 3.3.

investiciis gegma da warmoebis gegma finansuri gegma

Tavi IV nebarTvebi, licenziebi, organizaciul-samarTlebrivi formebi, registrireba 4.1. nebarTvebi da licenziebi 4.2. biznesis warmoebis organizaciulsamarTsamarTlebrivi formebi 4.3. registraciis vada da safasuri 4.4. sawarmoos registrireba

2.1.

biznes-dagegmarebis Teoriuli safuZvlebi. biznes-gegmis mizani da amocanebi. 2.2. biznes-gegmis klasificireba da struqtura. biznes-dagegmarebaSi ekonomikuri angariSi 2.3. investiciuri biznbes-proeqtis efeqturoba 2.4. biznes-dadegmarebis procesis mniSvneloba. aqtivebisa da pasivebis balansis prognozireba

safuZvlebi.

winasityvaoba saqarTvelos maT

Soris

umaRles

saswavleblebSi, universitetSic,

SemoRebulia profesiuli swavleba sxvadasxva faqtiurad,

aris

axali

saganmanaTleblo mimarTuleba da warmoadgens adre

arsebuli

saswavleblebis aseTi

tipis

profesiuli

Tvisebrivad swavleba

radgan

gadaces

erTdroulad

profesiul msmenels

ramdenime

rogoricaa:

axal

SevadaroT formas, swavlebas

zogadi iseT

sainformacio

teqnologiebi,

safexurs.

swavlebis

Tanamedrove

moeTxoveba

teqnikuri

SeiZleba

interdisciplinaruli

codna saganSi,

sistemebi

informatika,

kompiuteruli

buRalteria, saofiso programebi, sakomunikacio saSualebebi,

biznesis

bolos,

metad

rac

urTierTobebis komunikaciuri

marTvis

sakiTxebi

niSandoblivia

ganviTarebis

saqmiani

unar-Cvevebi

kompetenturobis

Cvens

SemTxvevaSi

anu

elementaruli

unda iTqvas, rom sazRvargareTis ramdenime umaRles saswavlebelSi am bolo wlebSi Seiqmna komunikaciebis

fakultetebic

farTovdeba

kvleviTi

ki.

dRiTi-dRe

programebi,

rac

dakavSirebulia biznesis, sawarmoo, politikuri, saganmanaTleblo,

socialuri

sferos,

urTierTobaTa Taviseburebebis kvlevasTan. yvela es

mimarTuleba

mWidrod

aris

dakavSirebuli

Tanamedrove sazogadoebis informaciuli nakadiT uzrunvelyofaze, rogorc

rac

piradi

unda

aseve

ganxorcieldes,

globaluri

masStabiT,

rogorc tradiciuli (zepirsityvieri, beWdviTi) aseve

Tanamedrove

(telexedva,

interneti)

saSualebebis gamoyenebiT. nebismieri sainformacio

profilis da

specialistisaTvis,

sakomunikacio

saSualebebi

warmoadgens im Teoriul da praqtikul RerZs, romlis irgvliv aris ganlagebuli biznesis, ekonomikuri, warmoebis, kulturis, ekologiuri, samedicino, energetikuli,

ukanaskneli

moiazreba, rogorc biznes-komunikaciebi.

teqnikur

specialobaSi.

soflis

meurneobis,

politikuri, 6

saTbob-

socialuri,

safinanso, samecniero, saganmanaTleblo da a. S., codnis bazebi.

aucilebelia,

icnobdes

sainformacio-sakomunmikacio koncefciebs,

dawerilia

leqciis

kursis silabusis mixedviT, romelic Sedgenilia

nebismieri specialobis warmomadgenlisaTvis

saxelmZRvanelo

ZiriTad

Teoriebsa

flobdes

wignis

avtorebis

saqarTvelos

mier

teqnikuri

damtkicebulia universitetis

informatikis fakultetis sabWos mier.

sainformacio-

wignSi

Setanili

masala

moZiebulia

sakomunmikacio reklamebis Seqmnis unar-Cvevebs,

sxvadasxva saitze da gadamuSavebulia sasurvel

SeeZlos maTi praqtikuli gamoyeneba.

formaSi. zogierTi masala warmoadgens avtorTa

Tu gaviTvaliswinebT aRniSnul moTxovnebs, davaskvniT, rom praqtikulad, dRes ar arsebobs saxelmZRvanelo,

sadac

zogadad

gadmocemuli

sakomunikacio

mainc

mier

wlebis

ganmavlobaSi

samecniero-pedagogiuri moRvaweobis Sedegs.

iqneba

saSualebebis

koncefcia, terminebi, misi ganviTarebis istoria da komunikaciuri procesebis modelebi. wignis

daniSnulebaa

daexmaros

studentebs warmodgena iqonion sakomunikacio saSualebebis

Taviseburebebze,

gaerkvnen

zepirsityvieri da araverbaluri komunikaciebis saxesxvaobebSi, Teoria

gamoiyenon

sxvadasxva

komunikaciebis

RonisZiebebSi

(pres-

konferenciebi, seminerebi, gamofenebi, saubrebi, saqmiani Sexvedrebi da sxv.) da pirad praqtikul moRvaweobaSi (biznesSi, menejmentSi da sxv.). 7

dagrovili

cxadia, pirveli sakomunukacio saSualeba

I Tavi biznes-komunikaciis ZiriTadi

adamianisaTvis gacvla

aspeqtebi

iyo

sityvebis

unda iTqvas, rom 1.1. biznes-komunikaciis aqtualuri sakiTxi B warmoadgens

biznesis

xelmZRvanelis an TviTon biznesis mflobelis _

biznesmenis

saqmianobas,

yoveldRiur rogor

mniSvnelovan

miiRos

TanamSromeli

samsaxurSi, rogor warmarTos sxvadasxva saxis Sekrebebi,

rogori

codniT

wignierebiT

Seadginos biznes-angariSi, rogor airCios ufro efeqturi

korporaciuli

struqtura,

rogor

daicvas biznesis eTika da saqmiani urTierTobis (mimowerebi,

saubrebi

sxv.)

dadgenili

normebi, rogor moiqces SromiTi konfliqtebis dros da a.S. es da kidev mravali sxva aspeqti warmoadgens funqcias

biznes-komunikaciis da

ganxorcieleba masze,

funqciis

mTlianad

rogor

flobs

komunikaciis kulturas.

aris

ZiriTad efeqturad

damokidebuli,

biznesmeni

metyveleba

Soris.

Jestebis

saSualebiT.

informaciis gacvla-gamocvla daqveiTebul

SemdgomSi,

mohyva

iseTi

rogoricaa

anu

yru-munjTa

damwerlobis sakomunikacio

werili.

rac

SemoRebas saSualeba

Seexeba

telefons,

sabeWd manqanebs da telegrafs, es yvelaferi teqnikuri evoluciis SenaZenia da ise farTod damkvidrda sakomunikacio saSualebis nusxaSi, dResac ki Seucvlel saSualebebad gvevlineba. am saSualebebma mxolod teqnikuri cvlilebebi ganicada agrZelebs

ufro

srulyofili

funqcionirebas.

Tanamedrove

rac

sakomunikacio

saxiT Seexeba

sistemebs,

teqnologiebs da saSualebebs, am rolSi axla ukve

gvevlineba

funqciebiT,

interneti

rac

Tavisi

Tanamedrove

yvela

sainformacio

sistemebis da teqnologiebs Tanamgzavria.

biznes-

sakomunikacio aseTi

an/da

pirispir

Jestebis saSualebiT dResac aqtualuria smena da

biznes-komunikacia

informaciis

maRali

sistemebis

donis 10

ganviTarebis

miuxedavad,

ofisebis

(dawesebulebaTa) aRWurva

anu

sakomunikacio

meqanizeba

daiwyo

saSualebebiT

Soris sakomunikacio urTierToba da nel-nela

XIX

gaCnda

saukunis

axali,

manmade

ofisisaTvis

`ucxo~

meore naxevarSi. Tavidan Kkalami da qaRaldi

specialoba, egreT wodebuli `TeTr xelebiani~

warmoadgenda

mosamsaxureebi, romlebic emsaxurebodnen axali

sakomunikacio

saqmianobis

ZiriTad damxmare instrumentebs. Uunda iTqvas, rom

nawilobriv

daukargavT aqtualuri

nivTebs

aqtualuroba darCeba,

magram,

arc

axla

kvlavac

maTi

moxmarebis

funqcia sagrZnoblad Seicvleba. mowyobilobebma

ofisebSi

TavianTi

mowyobilobebi

daiWires

adgili.

iyo:

60-iani daiwyo

sabeWdi

AaseTi manqanebi,

wlebis

SuaSi

kompiuteris

arnaxuli

gamoyeneba.

tempiT

Mmsxvili

konpaniebis umravlesoba kompiuterebs iyenebda iseTi

XX saukunis 50-ian wlebSi mTelma rigma meqanizebulma

gamogonebis funqcionirebas ofisebSi.

samuSaos

monacemebis

Casatareblad,

damuSaveba

angariSebis

rogoricaa

xelfasebis

Sedgena-beWdva,

gasacemad,

invetarizeba,

angariSfaqturebis kontroli da sxv. Nnel-nela gamoCnda

iseTi

saSualebebic,

romlebic

satelefono aparatebi, avtomaturi telefonebi,

anxorcielebdnen Sori manZilidan informaciis

eleqtronuli

miReba-gadacemis funqcias. aseT mowyobilobebs

sabeWdi

gadamRebi

mowyobilobebi,

aparatebi,

kalkulatorebi,

diqtofonebi,

aslis

ariTmometrebi,

distanciuri

magnitofonebi,

ZiriTadi Semadgeneli nawili iyo klaviatura

informaciis perfobaraTebsa da perfolentebze

damuSavebis

terminalebi

winsvla

funqciebiT,

mowyobilobebi

mowyobilobebma moaxdines

didi

a.S.

evoluciuri

ofisebs

Soris

ganviTarebis

procesSi,

mniSvnelovnad

gafarTovda 11

komunikaciis kerZod

ki,

organizaciebs

teletaipi.

terminalebi

faqtiurad, ra

Tqma

faqtiurad,

ewodaT,

romelTa

aseTi

distanciuri

unda

SezRuduli

Sinaarsobrivad

warmoadgens internetis winamorbeds. 70-ian wlebis dasawyisSi bazarze gamoCnda axali sakomunikacio

saSualebis simravle: mini12

kompiuterebi,

eleqtronuli

komutatorebi,

kalkulatorze

kompiuteris

saSualebiT;

teqnikuri redaqtorebi da bolos, 70-iani wlebis

qmnian

dasaruls

saqaRaldeebSi an kompiuterSi da a.S. magram,

ofisebSi

gaCnda

mikrokomputerebi.

sainformacio

monacemebis

bazebs

yovelive aman safuZveli daudo sainformacio

yovelive

teqnologiebis farTo ganviTarebas da TiTqmis

Tanavedrove sainformacio teqnologiebisa da

aRar

sakomunikacio sistemebis uSualo gamoyenebiT.

darCa

ofisi,

sadac

personaluri kompiuteri faqsimiluri niSnavs: misT.

zust

fotomeqanikuri rTuli

laTinuri

sabuTis,

pirs,

sakomunikacio

xelmoweris

rogorc

gadaRebulia

aparati,

fotoaslebis

eleqtronuli

fosta

specialuri satelefono sistemebiT. miuxedavad sistemebis ofisis

teqnikisa

iseTi

keTdeba

mxolod

Tanamedrove

sityvaa

romelic

wesiT)

manqanebi,

gamoiyeneboda

(pk), aslebis aparati,

(faqsimile

xelnaweris,

mxolod

sainformacio

teqnologiebis

mamakacebi,

programistebi,

momxmarebelia,

aseve

qalbatonebi;

inJinrebi,

moswavleebi,

studentebi, mkvlevarebi, mecnierebi, biznesmenebi, firmebis

mmarTvelebi,

menejerebi

a.S.

kompiuterebis saSualebiT awarmoeben angariSebs;

sainformacio

amuSaveben da qmnian monacemTa bazebs; adgenen

warmatebuli

ganviTarebisa,

gegmebs

Sinaarsobrivi

forma

Secvlila.

globalur

proeqtebs;

qmnian

sakomunikacio

lokalur

qselebs;

swavloben

dResac, Tanamedrove ofisSi igive samuSaoebi

safondo birJis da sabazro ekonomikis situaciebs;

mimdinareobs,

qmnian sabrokero terminalebs da a.S.

rac

mimdinareobda

Tundac

wlis win. Oofisis muSakebi ofisSi kiTxuloben;

kargad

weren qaRaldze an krefen teqsts kompiuterSi

informacias,

Sesatanad;

davyoT

axarisxeben

werilebs;

esaubrebian

erTmaneTs pirispir, telefoniT an internetiT; beWdaven;

asruleben

sxvadasxva 13

(industria

gavaanalizebT

SeiZleba

sam

`saofise

periodad:

laTinuri

moyvanil istoria~

industriamdeli

sityvaa

gamoTvlebs,

niSnavs:

saqmianobas,

samanqano

teqnikiT

aRWurvili

mniSvneloba marTvis efeqturobisaTvis

saqmianoba), industriuli, sainformacio. cxadia, sainformacio

axla

Cven

saukuneSi.

wina

1.2. komunikaciis procesi da misi

vcxovrobT or

periodSi

mkvlevarebis

mier

Catarebuli

analizis

samuSaos warmoeba mTlianad iyo damokidebuli

safuZvelze dadginda, rom ofisis xelmZRvaneli

muSakTa

Tavisi samuSao

drois 50 _ 90%-s xarjavs

komunikaciebze,

anu

xarisxze,

rTuli

teqnikisa

sistemuri meTidebis gamoyenebis gareSe. sainformacio safexuria

epoqa

ofisis

marTvis

muSaobas

Tvisebrivi gansazRvravs

warmoebaze. advilad

gasagebia,

saqmiani aris

saubrebis

daujerebeli

radgan,

xelmZRvaneli,

teqnikur-

biznesmeni, saqmiani adamiani, saubrebs awarmoebs

teqnologiuri saSualebebis gamoyenebis xarisxiT,

imisTvis, rom realizeba gaukeTos Tavis Tavs

raTa

dakmayofilebuli

da warmoaCinos Tavisi saqmianoba sxva pirTa

sazogadoebis, rogorc momxmareblis socialuri

(partniorebi, klientebi, konkurentebi da a.S.)

da ekonomikuri moTxovnebi.

urTierTobaSi,

Tanamedrove

1. 2. 3. 4.

sistemebiT

maqsimalurad

iyos

sakontrolo kiTxvebi: ras warmoadgens biznes-komunikacia? ra iyo adamianisaTvis pirveli sakomunukacio saSualeba? ra gvevlineba dRes Tanamedrove sakomunikacio teqnologiebis rolSi? ra ewodaT mowyobilobebs, romlebic axorcielebdnen Sori manZilidan informaciis miReba-gadacemis funqcias? ramden periodad iyofa `saofise istoria~ da ra periodebia es? 15

gamocvlaSi

sainformacio

gacvla-

gadawyvetilebis

miRebis

procesSi. garda amisa, es saubarebi mas exmareba garemoebis gaanalizebaSi, dagegmvis samarTavi RonisZiebebis

gatarebaSi,

motivirebaSi,

kontrolis ganxorcielebaSi. rogorc vxedavT, informaciis saqmiani

miReba

adamianis

ganxorcielebaSi,

da yvela

gacvla

Caqsovilia

saxis

saqmianobis

komunikaciasac

uwodeben damakavSirebel process. 16

amitom

ramdenadac

xelmZRvaneli

komunikaciebi warmoSobs aRniSnul problemebs.

(biznesmeni) axorcielebs Tavis funqcias, riTac

sxva SemTxvevaSi, Tu komunikaciebi efeqturad

igi faqtiurad

asrulebs im rols, rac mas aqvs

ganxorcieldeba, misi Sinaarsi da warmoSoba

dakisrebuli, informaciis miRebisa da gacvla-

Rrmad iqneba gaazrebuli pirovnebis mier (vinc

gamocvlis

axdens

awarmoebs saubrebs, saqmian mimowerebs, flobs

xarisxzec.

zepiri sityvierebis kulturas da marags), maSin

zegavlenas aqedan

organizaciis

xarisxis misi

done

miznis

gamomdinare,

mTlianad

miRwevis

individebisa

maTi

organizaciebis warmatebulobisaTvis aucilebe-

mkveTrad

imisa,

rom

individisa miRwevaSi,

komunikacia da

nebismieri magram,

did

amave

dros

asrulebs

warmatebebis

komunikacia

warmoadgens

gzaze.

miuxedavad

rols

organizaciis

dabrkolebasac miRwevis

faqtia,

mkvlevarTa

garemomcveli arsebul

mimarT

sakomunikacio da

potenciur

Tavisi sargeblobs

saSualebebiT.

momxmarebels

isini

erTgvar

ukavSirdebian (awvdian informacias) reklamebiT

efeqturobis

an sxva programebiT, romelic asaxavs bazarze

Catarebulma

maTi

saqonlis

dros

gamokiTxulTa 73% amerikeli, 63% ingliseli da

organizaciis

85%

Seqmnas,

xelmZRvaneli.

araefeqturi

organizacia samyaros

sxvadasxva

gamokiTxvam aCvena, rom am faqts adasturebs

iaponeli

Semcirebuli

komunikaciebis SemTxvevebic.

lia efeqturi komunikaciebi. sakvirveli

iqneba

aseve,

2000

gadaadgilebas

pirvelxarisxovani

yuradReba

gansazRvruli

rogorc

(moZraobas).

saxis

eTmoba

`imijis~

adgilobriv,

aseve

sxvadasxva kompaniebis gamokiTxvisas 250 aTasma

zogadnacionalur

respodentma aRniSna, rom informaciis gacvla-

yoveli organizacia valdebulia daemorCilos

gamocvla

saxelmwifo

warmoagdens

problemur

process.

adasturebs,

rom

yvelaze es swored

rTul

saerTaSoriso

maregulirebel

doneze.

organoebs

gamokiTxvebi

Seavsos maTTvis vrceli werilobiTi angariSebi.

araefeqturi

TavianTi

yovelwliuri 18

angariSebiT,

isini

awvdian informacias finansebisa da marketingis

ufross, Tu rogor gaigo axsnili. informaciis

Sesaxeb,

gacvla-gamocvla

maT

mimarT

arsebul

(sagadasaxado

lobistebis

gamoyenebis

Senatanebi

a.S.)

SeRavaTebze

daxmarebiT

raTa

kanonebSi

SeaqvT

mxare gebulobs informacias. imisaTvis, rom es

miaRwion

TavianTvis

CaiTvalos

Sedagianad, Tu erTi mxare awvdis da meore

partiebis

SemdgomSi

SeiZleba

sxv.

polotikuri

jgufebis,

sasargeblod,

mizniT

sxvadasxava

gaerTianebebis,

finansur

Sesruldes,

saWiroa,

komunikaciur

process

mieqces gansakuTrebuli yuradReba.

maTi

informaciis gacvla-gamocvla yovelTvis

sasargeblo

ar aris efeqturi. TiToeuli Cvengani xSirad

cvlilebebs. yovelive es xdeba sakomunikacio

SevswrebivarT

procsebis warmarTviT, SekrebiT, ganxilvebiT,

informaciis gacvla-gamocvla araefeqturia da

satelefono

am faqts adgili qonia megobrebTan, ojaxSi,

saubrebiT,

samsaxureobrivi

CanawerebiT, video saSualebebiT, angariSebiT,

imisaTvis,

kiTxva,

ras

warmoadgens

komunikaciuri procesi? komunikaciuri informaciis mosaubres

gacvla-gamocvla Soris.

dros

es or

aris an

orTave

met mxare

raimes,

imisaTvis, iyos

mxolod rom

efeqturi,

komunikaciis

komunikaciis qveSevrdomma 19

dasawyisia.

gacvla-gamocvla unda

acnobos

saWiroa,

warmodgena

mkvlevarebi komunikaciaSi gamoyofen oTx

Sesaxeb

gavigoT

ori an meti adamiani.

Tavis

samuSaos

kargad

gvqondes procesis stilze, sadac monawileobs

sabazo elements:

uxsnis

rom

pirobebi,

TamaSobs aqtiur rols. magaliTad, Tu ufrosi qveSevrdoms

rodesac

informaciis gacvla-gamocvlis procesi da misi efeqturobis

procesi,

faqts,

samsaxurSi, quCaSi da a.S.

momowerebiT da a.S. davsvaT

iseT

gadamcemi

piri,

romelic

agrovebs

agenerirebs informacias da gascems mas; 2.

Setyobineba,

sakuTriv

informacia,

simboloebis daxmarebiT kodirebuli. 20

arxi, informaiis gadacemis saSualeba.

mimRebi, visTvisac gankuTvnilia informacia

funqcionirebis

da vinc interpretirebas uwevs mas.

araformaluri

informaciis gacvla-gamocvlis procesSi

informaciis

gadamcemi

mimRebi

arsebobs

gadian

ramdenime urTierT dakavSirebul etaps. maTi

muSa

komunikaciaTa tipis

dayofa

mixedviT.

misi esenia:

komunikaciebi, xelmZRvanelebsa

jgufebs

Soris

xelmZRvaneli-qveSevrdomis

komunikaciebi, komunikacia,

doneTaSorisi komunikaciebi.

amocanaa Seadginon Setyobineba da gamoiyenon

ganvixiloT cal-calke.

misi gadacemisaTvis arxi, iseTnairad, rom orive

doneTaSorisi

komunikaciebi.

doneebs

mxarem gaigos da gaiazros sawyisi idea. es, ra

Soris

Tqma

organizaciis SigniT vertikaluri komunikaciis

unda,

Znelia,

radgan

yoveli

etapi

nformaciis

gacvla-gamocvla

xdeba

warmoadgens iseT wertils, sadac informacia

CarCoebSi.

SeiZleba

daRmavali donis mixedviT anu maRali donidan

iyos

damaxinjebuli

sruliad

Zaladakargulic ki.

informaciia

SeiZleba

gadaices

dabalze. am gziT doneebze gadecema Setyobineba

aRniSnuli urTierT dakavSirebuli etapebia:

mimdinare davalebebisa da amocanebis Sesaxeb,

ideis dabadeba.

prioritetebis cvlilebaze, konkretul davale-

informaciis kodireba da arxis arCeva.

bebze, rekomendirebul procedurebze da a.S.

gadacema.

dekodireba. isic

unda

daRmavali donis paralelurad, SeiZleba informaciis

aRmavali

(qvemodan zemoT) donis mixedviTac. magaliTad,

SemTxvevaSi komunikaciis procesi ise swrafad

Tu bankis dabali donis momsaxure SeniSnavs,

mTavrdeba, SeuZlebelia misi etapebad dayofa,

rom kompiuteri, romelsac is iyenebs, muSaobs

rom

gaumarTavad (gamoirTveba, `daekideba~, xSirad

vTqvaT

misi

problemebis warmoSobis Sesaxeb. 21

rom

saWiroebdes

xSir

aRaraferi

aRvniSnoT,

gacvla

analizis

aris

`dakavebuli~,

programa 22

ars

mowesrigebuli da a.S.) da amiT klients uwevs

Tanamimdevrulad

met

Sualeduri doneebis gavliT, rac sagrZnoblad

xans

mocda,

normaluri

vidre,

viTarebisTvis,

gansazRvrulia

maSin,

man

unda

gadaecema

zemo

dones

gazrdis Sromis nayofierebas.

Setyobineba gaugzavnos zeda dones. cxadia, am

xelmZRvaneli-qveSevrdomis komunikacia.

dros

komunikaciis

igulisxmeba,

rom

mosamsaxurem

kargad

icis _ `klientis momsaxureba bankis upirvelesi

xelmZRvanelsa

sazrunavia~,

urTierToba.

acnobs

amitom,

Tavis

Sesabamisad

igi

uSualo

Tavis

Seqmnil ufross,

ufross

problemas es

ufrosi

operaciebis

da a.S.

xelmZRvaneli). mdgomareobs:

qvemo donidan zemo donisken manam, sanam igi ar

mosalodneli

miaRwevs

amocanebis

gadawyvetilebis

romelic

SeiZleba

vice-prezidenti unda

an,

aRiniSnos,

iyos

sabanko

Tundac,

rom,

mimReb

operaciebis

prezidentic am

dros

ki.

qvemodan

faqtiurad

(xelmZRvaneli-

zemoT

prioritetebis,

(qveSevrdomi-

urTierTobisa amocanebis

Sedegebis gadawyvetisaTvis

Soris

gacvla-gamocvlas

qvemoT

umravlesoba

saxea

gansazRvraSi; ama,

ganyofilebis CarTvaSi; muSaobis efeqturobis gazrdis

problemis

ganxilvaSi;

motivirebis

maRali

mizniT aRiarebisa da dajildoebis procesSi;

donidan yvelaze dabl doneze momsaxuresadmi

qveSevrdomTa unar-Cvevebisa da SesaZleblobis

gacemuli

ganviTarebasa

iqneba

piramde,

urTierToba

zemodan

qveSevrdomi),

cxadi

qveSevrdoms

informaciis

mmarTvels, operaciis mmarTveli Taviss ufross informaciis gacvla-gamocvla grZeldeba

da es

warmoadgens vertkalze

yvelaze

wamaqezebeli

informacia

srulyofaSi;

realurad

(madloba, fuladi jildo, dawinaureba da a.S.),

arsebuli an momwifebuli problemebis irgvliv

maSin

informaciis SegrovebaSi; ideebis, srulyofisa,

aseTi

yovelTvis situacia,

iniciativa iqneba

romelic

dabali

donidan

ganxorcielebuli Seiqmna 23

dabal

anu

da winadadebebis Sesaxeb informaciis miRwevaSi.

doneze 24

xelmZRvanelebsa da muSa jgufebs Soris komunikaciebi.

araformaluri

komunikaciebis

garda,

informaciis

qveSevrdoms adgili

gacvla-gamocvas es

aqvs

muSa

komunikacia

Soris

jgufebs

dakavSirebulia dros

aSS-s

informaciis

gadacemuli

nayofiereba maTi efeqturi moqmedebis mizniT.

maxinjdeboda

radgan

gadaicemoda.

aseTi

monawileobs

jgufis aqvs

gacvla-gamocvlaSi yvela

wevri,

SesaZlebloba

amitom, ifiqros

boZebze

rogorc

amisa,

ifiqros

imuSaos

axal

erTad

cvlilebebsa

gamoyenebul mavTuliT

xSir

SemTxvevaSi

falsificirebuli araswori

arazusti

masze,

jgufma

formiT

(arazusti)

informacia moinaTla rogorc `Wori~. Worebi, aqtualurobas

SeiZleba

omTan.

gaWimuli

informacia

ganyofilebis prioritetsa da axal amocanebze, rogor

samoqalaqo

gadasacemad

xelmZRvanels gazardos muSa jgufis Sromis

informaciis

xels

aseve

satelefono

arxs

arxi. am terminis (xmis gavrcelebis) warmoSoba

uwyobs

TiToeuls

komunikaciis

SeiZleba mivakuTvnoT xmis gavrcelebis (Woris)

xelmZRvanelsa

Sorissac.

ebisagan.

informacia,

dResac

gamokvlevebma

inarCunebs.

aCvena,

Tavis

miuxedavad

rom

informacia,

romelic gadaicema araformaluri arxebiT, anu

mosalodnel Sedegebze, racionaluri xasiaTis

`Wori~, xSir SemTxvevaSi simarTles Seesabameba.

winadadebebze da a.S. garda amisa, zogjer muSa

aqedan

jgufi ikribeba xelmZRvanelis gareSe da bWoben

miRebul informacias aqvs arsebobis ufleba da

problemebze. aseTi Tanasworuli urTierToba

misi mxedvelobaSi miuRebloba, mixedavad imisa,

xels uwyobs TanamSromlebis TviTkmayofilebis

misi

zrdas TavianTi samuSaos mizniT.

uaryofiTi, ar SeiZleba.

araformaluri komunikaciebi. nebismieri araformaluri

zemoqmedeba komunikaciis

organizacia

Sedgeba

formaluri

komunikaci-

gamomdinare,

xSir

SemTxvevaSi

araformaluri

dadebiTi

iqneba,

ganxorcielebis adgili

arxidan

aqvs

procesSi semantiur

bariers. ganvixiloT semantiuri barieris arsi da buneba.

sityvis semanturi variacia xSirad xdeba safuZveli

rogorc

zemoT

aRvniSneT,

komunikaciis

araswori

gagebisa

zogjer

sruliadac ar aris cxadi misi is miSvneloba,

mizania Setyobinebis, anu informaciis gacvla-

romelic

gamocvlis

informaciis

magaliTad, xelmZRvanelma SeiZleba angariSis

Sinaarsis gageba da misi analizis safuZvelze

warmdgen Tavis xelqveiTs uTxras, rom mis mier

Sesabamisi

Sedgenili angariSi calsaxad SesabamisobaSia

Cven

Sedegad qmedebis

viyenebT

mizans.

intonacia

miRebuli

ganxorcieleba.

simboloebs,

raTa

simboloebia (dawvrilebiT

amisaTvis mivaRwioT

sityvebi, saubari

Jesti, gveqneba

Cadebuli

faqtebTan.

iyo

sityvaTa

SesabamisobaSia~

gadamcemis

wyoba

(anu

xdeba

saWiroebs xelaxla Sedgenas.

gacema

komunikaciis procesSi.

gamoyenebis

gadacemisaTvis.

raRac

calsaxaa,

e.i.

varga

mravali sityvis (simbolos) mniSvneloba

semantika aris sityvebis mniSvnelobisa da misi

xelqveiTma

SeiZleba gaigos arasworad da ifiqros, rom angariSi

miReba

`calsaxad

kargia)

momdevno paragrafSi). swored am simboloebiT informaciis

mier.

xerxebi

vinaidan

informaciis

zogierT

gamovlindeba SeiZleba

konteqstSi,

iTqvas,

situaciaSi

warmoTqmasTan

da,

midevnebuli

sityvas

JestiTac ki. magaliTad, igive winadadebas, Tu

gaaCnia sxvadasxva mniSvneloba, aravin ar aris

xelmZRvaneli Tavis xelqveiTs keTili JestiT

garantirebuli,

acnobebs, maSin igi xelqveiTis mier gagebuli

gadacemuli

informaciidan

mimRebi rogor miiRebs mas da isic ar aris

iqneba

gamoricxuli,

arakeTili

mimRebma

isargeblos

amiT

pirdapiri

(kargi)

JestiT,

mniSvnelobiT;

maSinac

pirdapiri

Tu (e.i.

aseTi sityva ise gaigos, rogorc mas awyobs (ra

angariSi

Tqma unda, konkurentis sazianod).

JestiT ar iqneba gamoxatuli, maSin gaugebrobas eqneba

cudia)

adgili

mniSvnelobiT;

xelqveiTi 28

xolo,

ise

gaigebs,

rogorc

mas

SeuZlia

Tavisi

praqtikuli

gamocdilebidan gamomdinare. ase,

rom,

radgan

gamometyveleba, aweva

yovel

(an

gamoxedva

daweva),

(mzera),

cocxali

warbebis gayinuli

CvenTagans

gamoxedva da a.S. zogjer iyeneben cera TiTs,

sxavadasxva gamocdileba gagvaCnia da yoveli

pirze xelis mifarebas, xeliT msubuqad Sexebas,

Setyobinebac

moulodnel pozaSi Cadgomas da a.S.

warmoadgens

axal

situacias,

aravin ar aris dazRveuli, rom meore mxare

komunikaciis dros did mniSvneloba aqvs

simbolos (sityvas) miawers igive mniSvnelobas,

ukukavSirs.

rogori mniSvnelobiTac is iyo gamoyenebuli.

gavigoT mosaubrisgan aris Tu ara miRebuli

semantiuri problemebi ufr metad aCens

ukukavSiri

saSualebas

iZleva

Tqveni winadadeba. komunikacia efeqturi iqneba

Tavs, roca komunikaciur process adgli aqvs

maSin,

mravalnacionalur garemoSi. aq Tavs iCens ara

gadacemisas, aseve miRebisas erTnairi sizustiT

marto

moqmedebs. aucilebelia SegeZlos mosmena. ar

erTi

mniSvneloba, Zalze

sityvis aramed

did

frazeologiuri iseTi

gamoTqmebia,

Znelad

sxvadasxva

semantiuri

Targmnis

problemebic.

problemas

vawydebiT

gamoTqmebis SemTxvevaSi. es romlis

gansaxorcielebelia

zusti da

komunikaciis

pirovneba,

aris sakmarisi

eTmoba

informaciis

marto wakiTxvisa da cifrebTan

yuradReba

ganviTarebas.

mxolod

mosmena,

dros

rogorc

urTierTobis codna, radgan am dros TiTqmis

Targmani

analogiis gamoyenebiT SeiZleba azris gageba. araverbaluri

roca

sruliad saSualeba

mosmenis

rogrc

zogierTi

niSnavs

misce

unar-Cvevebis

idge

wynarad

mosaubres

fiqrobs, da

amiT

ilaparakos.

gamoiyeneba nebismieri simbolo, garda sityvisa.

mxolod erTi aucilebeli fragmentia mosmenis

zogjer

kulturis

araverbaluri

simbolo

gamoiyeneba

verbalur simbolosTan erTad da aZlierebs an

gamokvlevebma

azrs ucvlis sityvas. aseTi simboloebia: saxis

(ufrosoba,

ara

sakmarisi.

aCvena,

mmarTveli) 30

rogorc

xelmZRvaneloba usmens

30%-is

efeqturobiT. efeqturi

sakmarisi

mosmena

efeqturi

aris,

warmoadgens

funqcionirebis

radgan

1.3. saqmiani eTiketi (etiketi), saqmiani eTiketis zogadi cnebebi

menejeris ZiriTad

daviwყoთ imiT, rom eTiketi anu etiketi berZnuli sityvaa da warmoadgens filosofiur

maxasiaTebels.

moZRvrebas

1. ras warmoadgens komunikaciuri procesi? da

romel

sabazo

elements

gamoyofen mkvlevarebi komunikaciaSi? 3. rogoria

komunikaciaTa

dayofa

funqcionirebis tipis mixedviT? 4. ra aris semantikuri barieri?

zneobis,

rogorc

sazogadoebrivi Segnebis erT-erTi formis Sesaxeb.

sakontrolo kiTxvebi:

2. ramden

moralis

saqmiani eTiketis qvეS unda vigulisxmoT, biznesmenis, რogorc garkveuli sazogadoebriვi jgufis

misi

(biznesis)

anu

profesiis

warmomadgenlis yofaqcevis normebi, რomlebic mas unda axasiaTebdes da iyenebdes klientebTan, mewarmeebTan,

konkurentebTan

saეrTod,

sazogadoebasTan saqmiani Sexvedrebis moმentSi. saqmiani Sexvedrebis dros biznesmeni uSualo komunikaciaSi imyoფeba sazogadoebis garkveul wresTan,

amitom,

didi

mniSvneloba

aqvs,

rogor flobs igi sakomunikacio aparats da rogori eTikuri normebiT aris Seiaraღebuli. unda qveynebSi,

iTqvas, sadac

rom

bizness

sazRvargareTul

xangrZlivi

istoria

aqvs, saqmiani eTikuri normebi garkveulwilad daxvewilia, magram erT adგilze myarad mainc 31

dgas,

igi

dinamikuri

procesebis

rigs

normebiT, magram, rogorc yvela xelovneba, isic

miekuTvneba. saqmiani eTiketi, rogorc biznes-

aZlevs

komunikaciebis

sakuTari

ukavSirdeba

nawili,

axla

FmWidrod

iseT komunikaciur saSualebebs,

rogoricaa

internet-teqnologiebi

Tanamdevi

sainფormacio

sistemebi

misi

adamians

SesaZleblobas

gamoavlinos

individualuroba,

inteleqti,

talanti,

profesionalizmi,

samyaros

SecnobiTi xedva.

Tavisi

mravlad Seiძleba moviyvanoT magaliTebi,

urTulesi teqnologiebiT. აqedan gamomdinare,

biznes-komunikaciebis

eTiketis

normebis dacva zepirსityvierebaSi. rogor cvlis

sivrceSi

ritmi, intonacia da punqtuacia (sasveni niSnebi)

formebic

eqvemdebareba

saqmiani drosa

ramdenad

cvაlebadobas, ixveweba da iZens axal Tvisebriv

warmoTqmulis

maxasiaTeblebs.

Secvalos

unda

iTqvas,

rom

eTikis

formebi

mniSvnelovania

Sinaarss,

msmenეlis

warmoTqmiTi

rogor

SeiZleba

fsiqolagia

sityvis

jer

polemikurobam da ra SeiZleba moxdes sajaro

kidev antikuri xanidan iRebs saTaves da igi

gamosvlaSi arasworad warmoTqmuli sityvis an

kacobiobis ganviTarebasTan erTad viTardeboda

eTikuri normebis darRvevis SemTxvevaSi. imisaTvis

da viTardeba. სaqmiani urTierTobebis kultura, saqmiani

sityvierebis

warmoadgenda interess,

xelovneba

antikuri romelsac

lingvisturi,

yovelTvis

filosოfosebis isini

fsiqoloiuri,

xedavdnen aqtioruli

xelovneba,

saqmiani

urTierToba,

Sezღudulia 33

mkacri

punqtuaciis

davrwmundeT

mniSvnelobaSi,

intonaciisa warmogidgenT

poet-akademikos irakli abaSiZis erT leqss _ `kapitani buxaiZe” ori saxiT. sawyisi formiT igi aseTnairad aris warmodgenili : me, qarTveli buxaiZe,

teqnikisa da xerxebis gaმovlenaSi. cxadia,

rom

rogorc

wesebiTa

balyareTis mTebSi vwevar, rom SemeZlos saflavidan, 34

Zmebo, mxaris wamoweva,

niSniT da wavikiTxavT, aqac Sinarsi mTlianad

me sicocxles xelmeored

icvleba: `araraobav dedakaci unda gerqvas Sen?”

Sevwiravdi mSobel mxaraes,

sityvis

metyvelebs erTi saintereso magaliTi. Turme,

dRes rom gulze damayares.

roca berZeni pilosofosi diogene daapatimres da

miiyvanes

striqonis boloSi davsvaT kiTxvis niSnebi da

ucbad

vcadoT wavikiTxoT igi aseTi formiT:

auqcionis

monebis

gausxlta

bazarze

xelidan

tribunaze

gasayidad,

mcvelebs, xmamaRla

igi

avarda daiyvira:

me, qarTveli buxaiZe,

`iyideba monis patroni. MmoaswariT da romelime

balyareTis mTebSi vwevar?

monam

rom SemeZlos saflavidan,

absolutur uimedo mdgomareobaSi diogenem naxa

Zmebo, mxaris wamoweva,

SesaniSnavi gamosavali. swored aseT Tvisebas

me sicocxles xelmeored

unda

Sevwiravdi mSobel mxaraes?

moaxerxos

Sevwiravdi imav miwas,

klientebTan urTierTobisas da a.S. daumtkicos

dRes rom gulze damayares?

mowinaaRmdeges

advilad misaxvedria, rom leqsis Sinaarsi Seicvala

man

kidev erTi magaliTi Seqspiris cnobili gamonaTqvamidan:

`araraobav

dedakaci

unda

gerqvas Sen”. am gamonaTqvamSi, Tu striqonis dasmul

wertils 35

SevcvliT

SeiZineT

flobdes

igi.”

rogorc

biznesmeni,

Sekrebebze,

romelmac

saqmian

Tavisi

vxedavT,

unda

Sexvedrebze,

upiratesoba

saqme

yovelTvis Tavis sasargeblod Semoabrunos.

ruliaad

sawinaRmdego azri gadmogvca.

bolos

polemikurobaze

Sevwiravdi imav miwas, axla am leqsSi meore, meeqvse da bolo

mTlianad

warmoTqmis

aba,

warmoidgineT,

gamodis

sajarod,

ylapavs

sityvebs,

saxe

biznesmeni,

urevs

azrebs

ukankalebs

wamoaWarxlebia,

mzera

xma

romelic

erTmaneTSi, da

mxolod

xelebi, erTi

wertilisken miumarTavs da oflSi iwureba. es

kiTxvis 36

aris

portreti

biznesmenisa,

romelic

1.4. saqmiani eTiketis formebi da Sinaarsi, biznesmenis garegnoba

warmatebas verasdros miaRwevs. mimika, Jesti, moZraoba, TavSekavebuloba, Cacmuloba,

sityvis

TviTdajerebuloba,

warmoTqmis Wkvianuri

kultura, logikuri

gamoTqmebi, mizanmimarTuli da Rrma mimzidveli mania, ai ra aris saqmiani eTiketis ZiriTadi formebi, romelic klientisTvis damamaxsovrebelia

nabijis

mas

ubiZgebs

gadmodgmaze,

rac

Tqveni

biznesisken

biznes-saqmianobis

warmatebulobis garantia.

1. ra aris eTiketi anu etiketi? vlindeba

á&#x192;Ąaqmiani

qcevis dadgenili wesrigi, romelic biznesmens exmareba

Tavidan

moawesrigos

marcxi

sazogadoebasTan

sayovelTaod Tu

aicilos

miRebuli

davkonkretdebiT,

urTierToba

xerxebis

safuZvelze.

SeiZleba

vTqvaT,

rom

eTikets gaaCnia ori ZiriTadi funqcia: pirveli es aris qcevis wesebis formireba; meore aris moxerxebuloba, mizanSewoniloba, parqtikuloba.

sakontrolo kiTxvebi:

2. raSi

rogorc zemoT aRvniSneT, eTiketi aris

urTierTobebis

kultura?

ase,

rom

eTiketi

yoveldRiuri dawyebuli

cxovrebis wvrilmanebidan,

biznesmenis

sistematurobas damTavrebuli

saerTo wesebiT. erT-erTi

ra aris saqmiani eTiketis ZiriTadi formebi?

gansazRvravs

upirvelesi

wesi,

romelic

gamomdinareobs eTiketis gansazRvrebidan, aris`moviqceT amgvaradâ&#x20AC;? imitom ki ara, rom asea miRebuli, aramed, mizanSewonilia, moxerxebulia da pativiscemaa sxvis da sakuTari Tavisadmi. saqmiani

komunikaciebis

anu

biznes-

eTiketis formebi identificirebuli ar aris da 37

igi sxvadasxva WrilSi SeiZleba iyos ganxiluli.

miaqcios

biznes-eTiketis formebidan ZiriTadad ixilaven

gamousworebeli Secdoma iqneba.

biznes eTiketis sam amocanas:

biznesmenma

magaliTad,

Cacmulobis

4. biznesmenis garegnoba,

lazaTanoba

5. satelefono saubrebi, saqmiani mimowerebi,

organizebulobaSi,

6. saqmiani

fasis

adamianis

qcevis

normebi

rerstoranSi.

asocirdeba

misi

sisufTave

biznesmenis

saqmis

drois

sxvisi

gacnobierebaSi;

mouwesrigebloba

ganvixiloT es amocanebi cal-calke.

Semosvas

Tavisi

xolo

sinonimia

samosis biznesmenis

gulmavwyobis, mouwesrigeblobis da a.S.

biznesmenis garegnoba.

kostiumis tarebas Tavisi wesebi gaaCnia.

biznesmenis garegnobas gansazRvravs ori

wesebic

aris

identificirebuli

faqtori: tansacmeli anu Cacmuloba, Jesti da

erTmaneTisgan gansxvavdeba. moviyvanT kostiumis

moZraoba.

tarebis

ra igulisxmeba CacmulobaSi? dReisaTvis yvelaze

gavrcelebuli

biznesmenis SeiZleba adamianis

miRebuli

CacmulobaSi iTqvas,

rom

savizito

aris

kostiumi.

kostiumi baraTs

forma saqmiani

warmoadgens.

yvelaze

miRebul

wess,

romelic

internetis veb-gverdidan aris gadmowerili da Cvens mier Sejerebuli. wesi1.

arasdros

CaicvaT

erTdroulad

kostiumi da sportuli fexsacmeli. Ees nivTebi

aris

Sesaferi

sazogaoeba anu, ufro miznobrivad rom vTqvaT,

erTmaneTisaTvis, radgan maT sxvadasxva

kilenti,

daniSnuleba gaaCniaT.

rogor

upirveles aris

yuredRebas

Semosili

aqcevs,

misi

wesi 2. Tu kostiumi gacviaT, maSin ar daiWiroT

pirveli STabeWdileba, kargi, Tu cudi, didxans

sportuli CanTa. Tu mainc da mainc es

rCeba

aucilebelia,

mexsierebaSi.

biznesmeni

Aamitom,

Tu,

yuradReba

erTtonalur 39

maSin, (da 40

ara

CanTa Wreli)

SearCieT ferSi.

kostiumTan

umjobesia

ataroT

nawili ufro grZeli iyos, vidre misi

`diplomati”, `portfeli” an saqaRalde. wesi3.

icvamT

kostiums,

halstuxic.

Hhalstuxi

aucilebeli kostiums

gaikeToT

wesi 6.

kostiumis

atributia. halstuxis

Seni

`saqmian” gareSe

tansacmliT.

moxmarebisaTvis

(araWyetela)

yoveldRiuri

araTvalSi

kostiumi

sacemi

iTvleba

karg

tonad. ar ataroT Zalze Ria feris

icvamT

kostiumi.

sportuli

yaidis

pijaks,

yvelaze

misaRebi

romelic SeiZleba CaicvaT maisurze,

gavrcelebuli feria: muqi-lurji, muqi-

magram aseTi pijaki ar aris saqmiani

ruxi. ar CaicvaT Wreli (Wrela-Wrula)

pijaki

an muqi feris perangi. Hhalstuxi unda

amitom, Tu

icvamT

saWiroebs

arasportuli

iyos

naklebad

kaSkaSa

TvalSi

gareSe.

windebi

yaidis orbortian pijaks, aucileblad

sacemi

unda gaikeToT halstuxi.

unda iyos muqi Seferilobis.

perangs,

romelsac

icvamT

kostiumis

Eeleganturad

iTvleba,

perangis

TeTr perangs. wesi 8. halstuxi, gakvanZul mdgomareobaSi unda

saxeloebi kostiumis saxeloebidan Cans 1,5 _ 2 sm-iT. biznesmenisTvis ar aris misaRebi perangi, romelsac aqvs gulis jibeebi. araviTar

moxatulobis

wesi 7. upiratesoba mianiWeT Sav fexsacmels da

qveS, unda hqondes grZeli saxeloebi.

wesi5.

samuSao saaTebSi ecade ar gamoirCeode

atareben. Ggamonakliss Seadgens, roca

halstuxs.

wesi

unda

wina, farTo nawili da igi moCandes.

exebodes qamris Sesakravis qveda bolos. wesi9.

halstuxis

sigane

gaTanazo-mierebuli

unda iyos pijakis sayelos gadanakecTan. wesi10. halstuxi unda iyos kostiumze Ria da

SemTxvevaSi

dauSvaT,

rom

perangze muqi.

halstuxis naskvis qveS moqceuli viwro 41

wesi11.

ar dauSvaT moxatulobaTa SeuTavseblo-

gamoiyeneba

ba anu kostiumis or elements zedized

dResaswaulebze,

ar unda hqondes moxatuloba.

kostiumze.

zogierTi

ubralo

rCeva

Cesterisa,

romelic gamoqveynda `pablik rileiSinzâ&#x20AC;?-Si:

oficialur unda

gaikeToT

halstuxi,

saRamoebze,

unda

zeimze mxolod

romelsac

iyos

an Sav

vikeTebT

naturaluri

xelovnuri abreSumis. Tu halstuxi Sekerilia

Ria kostiums atareben dRiT, xolo RamiT

xarisxovani materiisagan, misi moxsnisas kvanZi

muqs. Ooficialur viTarebaSi pijaki unda iyos

unda daiSalos. Tu halstuxi ar aris Zvirfasi

Sekrul

materiis, maSin, kvanZi SeiZleba ar davSaloT da

mdgomareobaSi.

Ppijakis

Rilebi

SeiZleba bolomde iyos gaxsnili vaxSmis dros an

rodesac

zixar

wamodgomisas zemoTa

aucilebelia

Rilze.

yovelTvis

pijakis

gqondeT exeba

Aar

Sekvra kostiumi

mowesrigebul fexsacmels,

(`zaponkebs~).

moxerxebuli.

savrZelSi.

gamosasvleli

mdgomareobaSi.Ees sakinZebs

Teatris

Kkostiumi

rais

igi movixsnaT Tavze gadaZrobiT.

windebs,

unda

aucilebeli

axla ganvixiloT biznesmenis garegnobis ganmsazRvreli moZraoba.

meore

faqtori

TavdaWeris

manera,

garSemo

myofi.

Qqcevis

maneraSi

did

rols

modas

mxriv xazi gausvas pirovnebis Rirsebas, meores

kargad

nulamdec ki daiyvanos.

cudad

Cacmuli.

modurad

SeiZleba

Rirseba

Selaxos

ori

zogjer adamiani iqceva arabunebrivad da

cxvirsaxoci. erTi `samuSaoâ&#x20AC;?, romelic CaideT

amiT aranakleb avnebs Tavis Tavs, vidre cudi

Sarvlis

CveulebiT.

jibeSi,

absoluturad halstuxi-pepela

sufTa,

erTdroulad

erT-erTi

TamaSobs Cveuleba. Cveulebam SeiZleba erTis

magram

atareT

esec

iyos

mxriv

vidre

Jesti

xerxia ganawyo Sens mimarT pativiscemiT Sens

ayola. Uumjobesia gamoiyurebodeT aramodurad, Cacmuli,

meore, pijakis (`baboCka~), 43

yovelTvis Sida

jibeSi.

saqmiani

adamianis

yvelaze

kargi

mdgomareobaa iyos bunebrivi, radgan mcdeloba

romelic 44

Tavi

warmoCanos

ise,

rasac

warmoadgens,

Zalze SesamCnevia da damamcirebeli.

saubris

Jesti

warmoadgens

adamianis

xasiaTs, mis pirovnebas, Tundac maSin, roca mas

saqmiani

laparakis dros ar unda davuSvaT Zirs didi da

unda

ijdeT

pozaSi.

misaRebia

moclilobis

raTaA

aRidgino

energia,

procesSi

lazaTianoba,

Jams

xolo

moeSva, samuSao

mowesrigebuloba,

SeiZleba, es Jesti mosaubreSi aRiqmeba, rogorc saubris Sewyvetis survili. mxrebis aRniSnavs

unda

daZabulobas,

qmnis

kisris tovebs

Mmosaubreze

wagrZeleba Caketilobis

keTilganwyobis

STabeWdilebas,

rom

Tqven

mas

yuradRebiT usmenT. ar

iqanaoT,

mosaxdenad Tavi unda gadaxaroT odnav gverdze.

wreSi, moeqeciT maT zrdilobianad. ar

aCeCva

STabeWdilebas.

Tu imyofebiT Tqvenze ufrosi adamianebis jdomisas

misaRebi

daSorebuli quslebiT, wvivebi odnav iribad.

moSvebul

aris biznesmenis ganuyofeli Tanamgzavri.

skamze

yvelaze

saubris dros Tavis Cargva xelebSi ar

moZraoba ar unda iyos mkveTri da Cqari.

Tvalebi

qalisaTvis

jdomaa: muxlebi erTad, terfebi axlos, odnav

es TviTonac ar surs.

xniT

daujeqiT

zogjer SeiZleba gverdiT dajdomac.

imijis Semadgenel nawils. Zalze xSirad xdeba, swored

mosaubres

pirdapir, ar moixaroT an ar gadawveT ukan,

Jesti da moZraoba warmoadgens pirovnebis

rom

dros

iqneba

gaakeToT gagebuli,

iseTi

ram,

rogorc

romelic

drois

ise

gawelva.

dajdeT skamis napirze, ar gadawveT ukan, ar

magaliTad:

daiwyoT

SuSebis gawmenda da a.S. miuTiTebs, rom Tqven

aris

fexebis qneva da iatakze bakuni, ar rekomendebuli

magidaze

idayvebiT

sigaretis

moweva,

saTvaleebis

gsurT gaeqceT pasuxs.

dayrdnoba. Ddajdomis da adgomis dros ar unda

Tu qalbatoni jdeba manqanaSi, is jer

ixmauroT. skami iatakze ki ar gaaxoxoT, aramed

unda dajdes da Semdeg gaSalos fexebi. xolo,

gadadeT ise, rom xeli CaWidoT skamis sazurges. 45

manqanidan

Camosvlisas,

jer

unda

gaSalos

1.5. satelefono saubrebi, saqmiani mimowerebi

fexebi da Semdeg unda daiwyos Camosvla. satelefono

sakontrolo kiTxvebi:

yvelaze

1. ra aris eTiketis ZiriTadi funqcia? 2. raSi

mdgomareobs

biznes

eTiketis

sami

amocana? 3. romeli

faqtorebi

gansazRvravs

biznesmenis garegnobas?

kostiumis

tarebis

xSirad

satelefono

gamoyenebadi

saubrebi.

gansxvavebiT,

komunikaciis saSualebaa

Ppiradi

satelefono

saubrisgan

saubrebs

uaryofiTi mxare aqvs, rom am dros mosaubre mxareebi ver xedaven erTmaneTs da Sesabamisad verc akvirdebian mosaubris reaqcias da Jestebs.

4. ra igulisxmeba CacmulobaSi? 5. moiyvaneT

saubrebi.

yvelaze

miRebuli wesebi. 6. ra igulisxmeba Jestsa da moZraobaSi?

asea, Tu ise, satelefono saubrebi erT-erTi xelsayreli formaa biznesmenisaTvis (saqmiani adamianisaTvis) da didi mniSvneloba aqvs, Tu, rogor flobs igi komunikaciis am saSualebas. telefonze

saubrisas

yoveli

Cvengani

interesdeba, Tu, rogor usmes mas meore mxare da

gvinda

amaSi

davrwmundeT

kidec

(aseve

fiqrobs meore mxarec), amitom, saubris dros, rogorme Tqven

unda

acnoboT

yuradRebiT

mosaubres,

usmenT.

rom

amisaTvis

mas unda

ixmaroT sityvieri gadaZaxili (rogorc piradi saubrisas viqceviT, mag. Tavis daqneva da a.S), rogoricaa: `diax~, `kargia~, `gismenT, `batoni 47

brZandebiT~, `ra Tqma unda~, da a.S. xandaxan

SuadRe

moiTxoveT

gamarjoba

meore

mxaris

mier

mowodebuli

mSvidobisa, da

sxv.;

saRamo uTxraT:

mSvidobisa,

`moxaruli

var

informaciis mcireodeni dazusteba. es yovelive,

Tqveni xmis gagonebis~ (an TqvenTan saubris);

mosaubres aZlevs met damajereblobas da igi

riT SeiZleba dagexmaroT?

ufro gaxsnili iqneba TqvenTan saubarSi. telefonze

Tqveni

saubris

zogjer xdeba, rom zari gadaamisamarToT manera,

sxvaze,

yurmili

gadasceT

sxvas.

TqvenTan mosaubres warmodgenas uqmnis Tqveni

SemTxvevaSi adresants unda acnoboT damrekis

organizaciis imijze.

vinaoba da damreks ki auxsnaT dawvrilebiT,

Tu Tqvens saubarze mas

Seeqmneba cudi warmodgena, es imas niSnavs, rom,

visTan da ratom gadacemT zars (yurmils).

Tqven samudamod dakargavT klients. imisaTvis, rom es ar moxdes unda gaxsovdeT: 1. yuradRebiT mouyareT

mousmineT mis

naTqvams,

mosaubres, SeajereT

Tavi da

kargad gaanalizeT; 2. damajerebeli

sityvebiT

SeiZleba

moxdes

romelTanac

rekaven,

SemTxvevaSi

damrekavs

isic, ar

aris

unda

rom

pirovneba,

adgilze. hkiTxoT,

Aam `riT

SemiZlia dagexmaroT~? Tu Tqven miiRebT pasuxs, rom ver SeZlebT mis daxmarebas, maSin hkiTxeT:

Sesabamisi

`ra

gadavce~?

mopasuxe

gTxovT

raime

intonaciiT daarwmune mosaubre, rom Tqven

informaciis

kargad gesmiT am saubris Sinaarsi.

sityva-sityviT

Tu Tqvens ofisSi (an mobilurze) rekavs

wignakSi an SetyobinebaTa rveulSi da SepirdeT

telefoni da Tqven iRebT yurmils, aucileblad

damrekavs, rom yvelafers gadacemT adresants:

acnobeT Tqveni vinaoba da daasxeleT Tqveni

`me Tqvens informacias aucileblad gadavcem...~

ofisi

(aqac da amis Semdgom wertilebSi igulisxmeba

(ganyofileba,

departamenti

a.S).

Tavazianad hkiTxeT damreks Tavisi saxeli. amis

gadacemas, unda

maSin

CaiweeroT

yvelaferi specialur

adresatis saxeli) an `me vizruneb masze, rom ...

Semdeg SeiZleba miesalmoT: Ddila mSvidobisa, 49

miiRos Tqveni informacia, damSvidebuli iyaviT~.

Tqven

piroba

icvleba

darekvis

aucileblad

unda

sadac

raTa

monakveTSi

SeasruloT

miaqcioT

yuradReba,

informacia

rac

SeiZleba

droulad

miiRos

adresatma.

zaris

Rirebuleba sxvadasxvaa.

aris

dRis

qveynebi,

sxvadasxva

magaliTad,

did

britaneTSi dRis meore naxevarSi (pirveli saaTis Semdeg)

axla vnaxoT, Tu, rogor unda moviqceT,

Rirebulebac.

vidre

zaris dRis

Rirebuleba

pirvel

gacilebiT

naxevarSi.

iafia,

Ggarda

amisa,

roca saqmiani saubrisTvis Cven TviTon vrekavT

pirovneba, romelsac urekavT, SeiZleba dRis im

telefonze. upirveles yovlisa, saWiroa, winaswar

monakveTSi

movemzadoT, CaviweroT: vis vurekavT, ra nomerze

kontaqtze

unda davrekoT, risTvis vurekavT. es dagvexmareba

saWiroa, raTa telefonze saubari iyos efeqturi,

nomris akrefis momentSi ar gadagvaviwydes sad

ekonomikuri, orive mxaresaTvis misaRebi.

vrekavT.

ase

viqceviT

adamianis

zarebi

darekvis

momentSi,

imitom,

xSiria

saqmiani

xdeba

egreT

Yyovelive

saqmiani

wodebul

amis

adamiani

Znel

zarebs.

SeZlebs codna

anxorcielebs Zneli

zarebi

gamzadebuli, SiZleba ucbad dagvaviwydes visTan

telefoniT wydeba raime mniSvnelovani problema.

vrekavT

iReben

am dros umjobesia, gavigoT mosaubris saxeli da

uxerxul

mcireodeni cnobebi mainc mis Sesaxeb. darekvis

mdgomareobaSi mniSvneloba

rodesac

exmaureba

meore Tqvens

vardebiT. aqvs

sad

mxares zars,

garda anu

rom

zogjer

ver

pirobiTi cnebaa da iseT darekvebs hqvia, roca

yurmils

Canaweri

is,

gamosvlas.

gvaqvs

da,

rom,

dakavebulia

amisa,

didi

geografiulad,

dros,

roca

gadawyvitoT

mosaubres, probleba,

romelTanac mimarTavT

unda

sakuTari

dedamiwis romel adgilze vrekavT, radgan am

saxeliT, mag. Bbatono. . . , es iwvevs mis, Tqvendami

SemTxvevaSi moqmedebaSi Semodis drois (saaTis)

pativiscemas da igi erTgvarad lmobieri xdeba

faqtori.

Tqvens

mniSvnelovania

aseve

dRis

romel

monakveTSi vrekavT. garda droiTi monakveTisa, 51

mimarT,

rac

problemis

garkveulwilad uwyobs xels. 52

gadawyvetas

zars

SeiZleba

vuwodoT

SemTxvevaSic,

roca

adgili

gaumarTaobas

(cudi

smenadoba

`rTuli~

warmatebuli

satelefono

saubari

aqvs

teqnikur

gaamagrebs, rogorc Tqvens sakuTriv reputacias,

kavSiris

aseve

Tqvens

organizacias

Caayenebs

yvelaze

uecari gawyveta). Tu kavSiri imdenad cudia, rom

momgebian viTarebaSi da awevs imijs saqmiani

saubris gagrZeleba Zneldeba an SeuZlebelia,

adamianebis wreSi.

TxoveT sxva

mosaubres

nomeri,

kavSiri

SegatyobinoT

romelzec

gawyda

telefonis

gadaurekavT mosaubrem

mas.

dagaswroT

(Tundac Tqven daaswariT) gadmorekva, mouxadeT mas bodiSi, saubris gawyveta Tqveni telefonis bralic

rom

dagiSavdebaT.

iyos,

Aam

amiT

saCivars rom

Tqveni an

ukmayofilebas,

SedixarT

TanaugrZnobT,

mis

gamoTqvams mas, da

ukmayofileba

usafuZvlo iyos (miTumetes, roca es saCivari Tqven

warmoadgenT TanagrZnoba

gexebaT).

gaxsovdeT,

Tqvens adamians

rom

organizacias awynarebs.

(Tavisi

vinaobis

Sesaxeb)

pirvelad akeTebs is, vinc rekavs. 他 Tu is abonenti visTanac rekavT adgilze aucilebeli ar aris. sakmarisia, yurmilis

gamoucxadeT

misi

他 wardgenas

Tqven

mdgomareobaSi

Tundac

saubarisas

daculi unda iyos Semdegi wesebi:

amRebs

raimeze

telefoniT

ar aRmoCnda, maSin wardgena sxva pirTan

SemTxevvaSic,

mosaubre

bolos,

araferi

SearbilebT problemis mogvarebas. Tu

da,

Tqven

miesalmoT

sTxovoT

yurmili

miawodos mas, visTanac gsurT dakavSireba. Tu

igi

ofisSi

aRmoCndeba,

ikiTxeT

rodos iqneba adgilze an sTxoveT gadascen maT Tqveni danabarebi da dadeT yurmili. 他 Tu

abonenti

daiWerT

pasuxobs,

xelSi

didxans

telefons,

radgan

SesaZlebelia abonents ar surs TqvenTan

Sesabamisad,

saubari an im momentSi dakavebuli sxva

problema SeiZleba gadawydes mSvid viTarebaSi.

saqmiT

SeuZlia

pasuxi

gagceT.

scadeT xelmeored darekoT mogvianebiT. N 53

¾ nu ecdebiT ikiTxoT visTan laparakobs.

saqmiani mimowerebi

(werilebi).

SeiZleba

Uufro misaRebia ikiTxoT sworad akrifeT,

daisvas kiTxva: ratom mainc da mainc werili?

Tu ara nomeri.

xom

¾ dasaSvebia,

Tqvens

magivrad

telefonze

SeiZleba

saubriT?

davkmayofildeT

Ppasuxi

aseTia:

telefonis

werili,

aris

yvelaze xelmisawvdomi da efeqturi forma anu

daavaloT mdivans dagakavSiroT sasurvel

sakomunikacio saSualeba da es yvela saqmian

abonentTan.

adamians unda hqondes kargad gacnobierebuili.

darekva

sTxovoT

Tqvens

megobars

¾ Tu telefoni darekevs, aiRebT yurmils da gTxoven

Tqven

kolegasTan

TanamSromelTan

romelime

dakavSirebas,

aqve gvinda SevniSnoT, rom biznesSi (da ara

marto

biznesSi)

dro

yvelaze

Zvirad

Rirebulia. amitom, yovelTvis unda gvaxsovdes, rom saqmiani werili iyos mokle, zusti da

SeekiTxebiT vin kiTxulobs. ¾ Tu nomris akrefisas SecdiT, xelmeored

arsebiTi; rom

saqmiani werili Sinaarsobrivad

darekvisas ikiTxeT aris Tu ara es nomeri,

ar Seicavdes bevr saproblemo Temas, magram Tu

romelzec gsurdaT dagerekaT.

mainc saWiroeba moiTxovs werilSi ramdenime

¾ Tu

Tqven

SegiZliaT

dakavebuli upasuxoT

xarT

telefonis

ar zars,

maSin daavaleT Tqvens magivrad upasuxos

Tema figurirebdes, maSin es Temebi vizualurad unda

gamocalcalkevdes

erTmaneTisagan

dainomros kidec.

mTavari kiTxvebi werilis Sedgenisas aris:

saSualeba ar gaqvT umjobesia telefoni

Tu vis werT werils? ramdenad kargad aris

gamorToT.

winaswar

Tqvenma

mdivanma

TanaSemwem.

¾ telefonze laparaki unda daamTavros man, vinc pirvelma dareka.

sagani?

adresatisaTvis ra

Tanamdeboba

cnobili aqvs

mas

werilis Tavis

kompaniaSi?

ramdenad

sworad

aris

gansazRvruli

werilis

adresati?

cxadia,

ramdenad

met

informacias

flobT

adresatis

variantia,

gamoiyenebT

Tqvens

safirmo

datanilia

blankis

Sesaxeb, misi maxasiaTebeli Tvisebebis irgvliv,

konvertebsac,

miT ufro gagiadvildebaT werilis Sedgenac da

zogierTi

arc

aucilebeli). Aucileblad daitoveT gagzavnili

pasuxi

dagigviandebaT

aucileblad

miiRebT mas. ra

werilis

mizans,

unda

werili

imeorebdes

CaweroT

yvelaferi

is,

ris

gadmocemasac apirebT weriliT. ra aris sasurveli imisTvis, rom daweroT Tqveni

saqmiani

partniorisaTvis

(an

marcxena

marjvena

gagzavnis

TariRs.

warwerebis mimarTva.

kargi

formiT:

teqnikuri

saSualebebi

(saorganizacio

teqnika).

aris

mimarTva

xasiaTis korespondencia. unda

konvertze

dRe

marcxena unda

batono,

safirmo

unda

iyos

weli.

mxares

iwyebodes

iwyeba

Tavaziani

pativcemulo,

aRmatebulebav

gamoyenebuli.

konvertzec

Tavazian

emblema

adresantis

gvari.

dasaxeleba,

safosto

gvari

inicialebis

eleqtronuli fostis misamarTi da sasurvelia

variantSi

firmis

saxeliTac,Mmag. Bbatono. . . .

misamarTic.

saukeTeso

werilebSic

mimarTvas

misamarTi, telefoni, sabanko rekviziti, faqsi,

werilis

a.S.

forma unda gansazRvroT imis mixedviT, Tu vin

qaRaldze (blankze), romelsac axlavs firmis

veb-gverdis

Rrmad

Tqveno

daweril

weren

Tve

unda

aris Tqveni adresati. Kkonvertzec igive forma daibeWdos

sruli

kuTxeSi

nawiliSi

qvemoT

pativcemulo,

xeliT SeiZleba daiweros mxolod piradi

zemo

(iwyebodes)

misamarTs.

nebismieri werilisTvi)? cxadia, unda gqondeT

misi

rogori unda iyos werilis struqtura?

da SamowmoT yvela faqti da detali. SeajeroT

werili

(yvela

maTi kompiuteruli versia.

kargad moifiqroT misi Sinaarsi, gaanalizoT

werili

rekviziti

werilois asli da CadeT saqmeSi an awarmoeT

gansazRvravT

mokled

romelzec

gareSec. mimarTva

SeiZleba werilis

SeiZleba

unda

mohyves

mieTiTos qarTul iwyebodes

mimarTvis (winadadebebi)

momdevno eZRvneba

winadadeba

werilis

Temis

mokle

Tanamdeboba da firmis dasaxeleba. sareklamo werilisaTvis

xelmowera

gvaris

miTiTeba

formulirebas. Tu werili egzavneba konkretul

araa

pirovnebas (da ara organizacias), maSin werili

Tavsdebodes konvertSi. werils unda mieTiTos

sasurvelia

daabolooT:

uku misamarTic.

SemTxvevaSi

SeiZleba:

`gulwrfelad~, `Rrma

sxva

savaldebulo.

pativiscemiT~.

milocva,

werili

advilad

mwuxarebis

unda

gamoxatva,

sareklamo korespondenciis an amgvari werilis

samadlobelo werili im adamianebisadmi, visac

gagzavnis

Tqven

SemTxvevaSi,

werili

arapirovnuli

kargad

xasiaTisaa da adresatis gvari ar moixsenieba

saWiroebs

werili

firmis

saxelwodebas

ganyofilebis

saxelwodebasac,

igzavneba.

usaxelo

werilis

SeiZleba.

miuxedavad

imisa,

igzavneba

firmis

saxelze,

aucileblad

direqtors~ gvaris

urTaven

(an

miTiTebis

sadac

igi

gagzavna

rom

romelime misi

gareSe.

werlili

dawesebulebis

iwereba:

amgvari),

`generalur saxelisa

aseT

SemTxvevaSi

werli unda mTavrdebodes Tavaziani formiT. magaliTad: `imedi gvaqvs Tqveni gulisxmierebis~

icnobT,

iwereba

gamobeWdvas. winaswar

xeliT

yoveli

unda

gagzavnili

Semowmdes

anu

dakvirvebiT iqnas wakiTxuli da gasworebuli. arasodes

daiwyoT

nacvalsaxelioT

(laTinuri

sityvaa

dawerlilis

Semdeg),

werili

`me~.

postkriptumi

niSnavs

romelsac

minawers

anu

sayovelTaod

aRniSnaven PS-iT, iwereba xelmoweris Semdeg. PSis

qveS

aweren

xels

svamen

mxolod

inicialebs. saqmiani

mimowris

SemTxvevaSi

an `imedi gvaqvs ar gagvawbilebT da gvipasuxebT

gamoiyeneba safosto Ria baraTebi. dasaSvebia

pirvelive SasaZleblobaSi~ da a.S.

telegramis gamoyeneba.

werilis da

gvari,

dasasruls Semdgom 59

keTdeba (qvemoT)

xelmowera

nebismieri werili moiTxovs dauyovnebliv

mieTiTeba

pasuxs. Tu Tqven ar SegiZliaT daakmayofiloT 60

werilSi

aRniSnuli

aucileblad

moTxovna,

acnobeT

amis

werlis

Sesaxeb

gamomgzavns.

xelmowerili

pasuxismgebeli

pirisgan

damowmebuli safirmo beWdiT.

milocvaze mxoled mokle pasuxia saWiro. sakontrolo kiTxvebi:

Tu saWiroa anu aucilebloba moiTxovs bodiSis moxdas werilobiT, maSin umjobesia igi daiweros xeliT. Tu sxva gixdiT bodiSs, maSin bodiSis

moxdis

werilze

aucileblad

unda

korespondenciisaTvis

wesia qaRaldis (furclis) mTel

zolze

datovoT

saerTo

marcxena nawilis

Tavisufali

adgili

faqsis gagzavnisas mTavari moTxovnaa igi rac

gvaxsovdes

saubrisas? 2. ra wesebi unda iyos daculi telefoniT

SeiZleba

mokle.

3. ra

aris

mTavari

4. rogori

unda

iyos

azri

und

5. ra

aris

faqsis

moTxovna?

faqsi eteva furclis mxolod erT gverdze.

raTa

uCvenoT

adresats

saSualeba.

Tqveni

mieces

faqsis

TqvenTan

gagzavnis

nomeri,

dakavSirebis damTavrebisas

saWiroa, darekoT da daazustoT normalurad miiRo, Tu ara adresatma asli (ikiTxeba Tu ara).

uaryofiTi

pasuxis

SemTxvevaSi

saWiroa

Tavidan gagzavna. faqsi aucileblad unda iyos 61

saqmiani

werilis

saqmiani

werilis

Sedgenisas?

meordebodes. yvelaze saukeTeso variantia, Tu aucilebelia

satelefono

struqtura?

(mindori). erTnairi siganiT.

iyos

unda

saubarisas?

iqnes gacemuli pasuxi. nebismieri

1. ra

gagzavnisas

mTavari

1.6. saqmiani adamianis qcevis normebi

seriozuli

restoranSi

tualetSi.

Tu erTad,

Tqven da

midixarT

restoranSi

gadawyvetileba

(TviTneburad)

moxda,

qalTan

spontanurad

Tavisufal

adgils

restoranSi gamonaxavs mamakaci. Tu es Sexvadra winaswar iyo daniSnuli, maSin mamakaci unda movides ufro adre vidre qalbatoni, gaixados (Tu

saWiroebas

restornis

moiTxovs)

gasaxdelSi

gare

samosi

gaarkvios

oficiantTan (restornis mosamsaxure), Tu sad aris (ra adgilzea) mis mier SekvaTili magida. yvelaferi

unda

mandillosnis daxvdebiT

moxdes

mosvlamde.

mandilosans,

garesamosis

gaxdaSi

dapatiJebuli

amis

Semdeg

Tqven

exmarebiT

(Tu

mas

saWiroa)

SeuZRvebiT restornis darbazSi. Cveulebrivad, Sesvlisas, sarkeSi. qalic, samoss.

restornis

momsvlelebi

sarkis isworebs Tu

win,

Tavs

rogorc

mxolod

varcxnilobas 63

darbazSi iwesrigeben

mamakaci,

aseve

varcxnilobas da

samoss

da aqvs

defeqti,

restornis mamakaci

unda

darbazSi

qalbatoni

gamoasworoT

pirveli (misi

mihyveba mas nabij-nabij. Tu

Sedis

Tanamgzavri)

darbazSi mamakacs

Seaswro qalbatonma, maSin mamakaci valdebulia odnav

gauswros

mas,

miacilos

SekveTil

magidamde da moexmaros ukeTesi (moxerxebuli) adilis

arCevaSi.

adgilad

yvelaze

iTvleba:

darbazisken;

ufro

kedelTan

darbazis

moxerxebul

zurgiT,

saxiT

SuagulSi,

saxiT

Semosasvlelisken. mamakaci jdeba mas Semdeg, roca qali moTavsdeba skamze. ar SeiZleba miusxdeT im magidas, sadac sxedan

Tqveni

migipatiJeben. madloba,

nacnobebi,

mipatiJebisTvis

magram

isini

gadauxadeT

maT

miatovoT

Tqveni

Tanamgzavri qali da miujeqiT mas. Tu Tqven ukve

sxedan

miujdebiT im magidas, sadac

TqvenTvis

ecdebiT

gaecnoT

misalmeba

da,

ucnobi

maT. gnebavT

adamianebi,

saWiroa

mxolod

odnav

gaRimebiT

warmoTqviT fraza _ `gemrielad SegargoT~. 64

meniu mamakacma

(saWmel-sasmelis unda

miawodos

CamonaTvali)

mandilosans

waukiTxos TviTon.

miesalmoT wamodgoma

aris

mdgomareobaSi, aucilebeli.

fexze

adgoma

gverdze gasvla SiZleba, Tu saWiroa masTan

Tu Tqven restoranSi SexvediT stumrebTan

dalaparakeba.

erTad, maSin ecadeT waukiTxoT meniu xmamaRla, xolo,

damjdar

kerZs

SearCevs

individualurad.

TiToeuli

SemTxvevaSi,

restoranSi ar SeiZleba arafris wakiTxva, garda meniusi.

Tqveni

Tu restoranSi imyofebiT mandilosanTan

SeTavazebis Semdeg, meniu SeiZleba waikiTxos

da magida, romelsac usxedxarT, didia, maSin

erT-erTma stumarmac.

mandilosani daisviT Tqvens marjvniv, xolo, Tu

ar SeiZleba oficiantis xmamaRla moxmoba

magida pataraa, maSin daisviT Tqvens pirdapir.

(gamoZxeba), an magidis instrumentebiT: kovzi, Cangali

zedapirze,

sxv.

akaunoT

Wiqaze.

TefSze,

umjobesia

magidis

Tu restoranSi erT magidas unda miusxdes stumarTa

didi

raodenoba,

maSin

gverdSi

daelodoT,

dajdoma unda moxdes an interesTa sferodan

rodesac gamoCndeba da mogiaxlovdebaT, JestiT

gamomdinare, an asakis gaTvaliswinebiT (cxadia,

acnoboT, rom igi movides TqvenTan.

saubari ar aris banketze, aramed saqmian an

magidasTan jdomis dros ar SeiZleba Tmis varcxna,

stvena,

uneblie

SemTxveviT

xelSi

uzrdelobad

iTvleba

simRera,

aRebuli

TamaSi sagnebiT.

gadalaparakeba

axlo

oficialur Sexvadraze). Tu Tqven restoranSi aseT

mravalricxovan

Tanamgzavri magidasTan

magidasTan

mandilosnis yuradReba

mobrZandiT

gareSe,

miaqcieT

maSin

qalbatons,

magidasTan myof stumrebTan. Tu mainc da maic

romelic zis Tqvens gverdiT, marjvniv. cekvaze

SeiZleba

SegiZliaT gamoiwvioT yvela mandilosani. Tu

gadajdeT maTTan. Tu Tqveni magidis gverdze

Tqven ecekvebiT ucxo qalbatons, nu SeawyenT

Caivlis

mas Tavs da gamoicekveT maqsimum orjer.

saWiroa,

maSin

Tqveni

ramdenime

nacnobi, 65

wuTiT

maSin

mas

unda

cekvis dros ar SeiZleba sigaretis moweva. gamolaparakeba

sasurvelia,

magram

aris

romeliTac

mowodebulia

fulis

Tanamgzavr mamakacTan erTad da gsurT masTan

mamakaci

valdebulia

cekva, aucileblad aiReT nebarTva mamakacidan.

samosis

CacmaSi.

iniciatoris winadadabiT. magidis danaxarjebis

gadaxdis

dros,

aris

daexmaros

sasurvelia

lamazi.

mandlosans

igi

miacilos

saxlamde. arasodes gauwodoT qals marcxena xeli

gadaxda xdeba, roca yvela stumari amTavrebs saWmlis miRebas.

angariSis

qaRaldi. nu miiqcevT yuradRebas gadamxdels

aucilebeli. Tu mandilosani restoranSi mosulia

restornidan gamosvla xdeba am Sexvedris

gadaxdis

xelkavisaTvis an sxava saWiroebisaTvis. didi mniSvneloba aqvs saubris kulturas

magidasTan. dros

aucilebelia

Semdegi

magidasTan

SeiZleba

SeexoT

mZafr

warimarTos

wynar

wesis dacva: Tu restorenSi mipatiJeba moxda

Temebs,

erTi pirovnebis mier, maSin fuls ixdis is.

tonze. upiratesoba unda mieces maxvilgonier

mamakaci ixdis mipatiJebuli mandilosnis wils.

da msubuq saubrebs. magidasTan miRebulia iseT

Tumca, qalbatons SeuZlia TviTon gadaixados

Temebze saubari, romelic gaxalisebs magidis

Tavisi wili.

wevrebs.

restoranSi

jgufurad,

iqneba

kerZisa

sasmelebis fasze laparaki. aseve uzrdelobaa

molaparakeba.

esaubroT ara marto Tqvens gverdSi mjdoms an

SeiZleba TiToeulma gadaixados cal-calke, an

partniors, aramed sxvasac. nebismieri saubari

gadaxda

Segrovili

ise unda warmarToT, rom xeli ar SeuSalos

fulidan.

saWmlis miRebas. gadalaparakebebi ar unda iyos

gadaxdis Semdgom am Temaze diskusiis gamarTva

xangrZlivi, is unda Sedgebodes replikebisgan,

miuRebelia.

mcire

moxdes

fulidan

iyos

saerTo

vis-ramdeni

Tavidan

Sesaxeb

ukulturoba

mosaubresTan CurCuli da yurSi saubari. unda

unda

gadaxdis

miRebulia

saubari

(vin

gadaixdis)

maSin

wasvla

umjobesia

(winaswar SeeZlo)

gadaxdis Tanxa ideba im TefSze, 67

frazebisgan,

xumrobebisgan, 68

magram

yvelaferi es ar unda iyos arabunebrivi da

daiwyoT

ZaldatanebiTi.

daamTavreT Wiqis SesmiT (ar aris saWiro Wiqa

ar ecadoT mosaubres xeliT SeexoT, raTa miipyroT misi yuradReba. Tu laparakis dros

sityvis

Tqma.

sityva

aucileblad

SesvaT bolomde). sityvis dawyebisas SeiZleba iTxovoT Wiqebis Sevseba.

Tavs ver SeikavebT cxviris ceminebisgan, ecedeT

magidis

romelime

wevri

gamodis

gaakeToT igi rac SeiZleba xmadabla da bodiSis

sityviT, am dros ar SeiZleba gaagrZeloT Wama

moxdiT.

an saubari. mosmenisas saWiroa iyoT wynarad da

magidis

romelime

wevrma

cxviri

daacemina, datoveT es faqti yuredRebis gareSe (viTom

gagigiaT),

gamoxmaureba

aris

sityvebiT:

`sicocxle~,

`xeiri~

saWiro

`janmrTeloba~,

ase

gaCerebuli.

Semdeg.

ra Tqma unda, didi mniSvneloba aqvs Wamis kulturasac.

magidis

yvelaferi

mezobel wevrTan salaparakod ar SemotrialdeT

miujdebi

zurgisken. romelime

gaamaxvilebT

kerZs

scemT

iqedan

magidas.

iwyeba,

skamze

unda

rogor

moTavsdeT

yuradRebas,

mTlianad da ise, rom magidis kidesa da Tqvens

pativs

korpuss Soris daSoreba iyos xelis gulis

miirTmevT, umjobesia Cumad TqvaT uari masze.

odenobis (oTxi TiTi). unda dajdeT gamarTuli

yvelaze xelsayreli momenti imisTvis, rom

odnav

modunebuli.

idayvebi

unda

iyos

warmoTqvaT samagido sityva an sadRegrZelo,

korpusTan axlos da ar gawioT isini ganze.

aris Sesveneba an pauza kerZebs Soris, roca

mcireodenad SeiZleba idayvebis gaweva ganze im

stumrebi

SemTxvevaSi, roca kerZis Semotana dasruldeba

sadRegrZelo momabezrebeli.

miirTmeven ar Tu

unda

kerZs. iyos

sityviT

sityva grZeli

ginda

gamosvla,

stumrebi

saubroben

erTmaneTTan.

daeyrdnoT idayviT magidis zedapirs, maSinac

unda adgeT fexze, msubuqad daakakunoT Tqvens

ki,

Wiqaze, raTa miipyroT stumrebis yuredReba da

gindaT daeyrdnoT magidas xelSi sigaretiT.

roca

eweviT

sigarets

moxerxebulad

xelsaxoci daifaroT

qaRaldi

muxlebze,

unda

raTa

gaSaloT

daicvaT

samosi

daniT, romliTac xorcs Wrian, ar iReben marils

samariledan

kerZis an siTxis daRvrisgan. Wamisas xelsaxoci

TefSidan.

qaRaldiT

miuRebelia.

SeiZleba

Siga

Sig

gaiwmindoT

TiTebi da faqizad SeexoT tuCebiTac. Tu

mogitanes

gacivebisaTvis

raime, maSin dana da Cangali daawyveT ise, rogorc

bolomde

dasamTavreblad

marjvniv,

TefSis

marcxena

xeliT

dasawyisSi

wvniani

dasaSvebia

gadaxra

Tqvengan

narCenis

iWmeba

CafSvna

tuCebidan,

saWmlis

kovziT

puris

saWmelSi

dalioT wyali (an sxva siTxe), aiRoT puri an sxva

saerTo

saWmeli,

umjobesia daelodoT, sanam gacivdeba. wvniani

sawinaaRmdegod

saWmels

Tu droebiT apirebT Wamis SeCerebas, raTa

wvniani SeuberoT

wvnian

kovziT,

giWiravT

xelSi:

Cangali

dana

saxeluriT

(tariT)

marcxniv.

Wamis

damTavrebisas danas da Cangals awyoben TefSze.

amoReba.

xolo

Cangali,

vinme is

gTxovT

unda

miawodoT

damTavrebisas SeiZleba TefSidan SesvaT ise,

gaSverili,

rogorc lambaqidan, Tu ra Tqma unda, es TefSi

neitralur adgilze (Suaze).

TviTon warmoadgens did sawvne lambaqs.

ise,

rom

dana

saxeluriT

Tqven

xeli

an win

mohkidoT

yvela rbili kerZisTvis: xorci, Tevzi, da

Tu EWamis dros iyenebT danas an Cangals,

a.S.

unda

ixmaroT

mxolod

dana.

frinvelis

dana daiWireT marjvena, xolo Cangali marcxena

xorcs miirTmeven danisa da Canglis daxmarebiT.

xelSi. xorcis naWris mTlianad daWra ar aris

zogierTi

kerZis,

rogoricaa

miRebuli, saWiroa, naWers moaWraT imdeni da

dasaSvebia

xeliT.

Tevzi

imdenjer,

ramdenjerac

CangliT,

winaaRmdeg

SemTxvevaSi

mas daWrili

gacivdeba da ugemuri gaxdeba.

miirTmevT, naWrebi

romelsac

iWerT

wiwila,

SeiZleba marjvena

miirTvaT xelSi,

xolo marcxena xeliT exmarebiT puris patara naWriT.

Tevzis

Zvlebs

(fxebs)

saSualebiT awyobT TefSis kideze. 71

Wama

Canglis

salaTa unda miirTvaT patara TefSze da

bolos,

etiketi

warmoadgens

imijis

ar unda gadaiRoT igi did TefSze. Tu salaTa

formirebis yvelaze mZlavr iaraRs. dRevandel

Semotanilia

Tanamedrove

didi

TefSiT,

maSin

igi

Tqvens

biznesSi

firmis

saxes

didi

TefSze unda gadaiRoT im kovziT an CangliT,

mniSvneloba aqvs. is biznesmeni, romelic ar

romelic

icavs etikets, kargavs Zalian mbevrs. iq sadac

Tan

axlavs

salaTis

did

TefSs.

dauSvebelia am dros Tqveni danis, kovzis an

batonobs

Canglis gamoyeneba.

mogeba,

buterbrods zogjer miirTmeven daniT da CangliT.

Sedegi.

amboben,

maRalia anu,

kargi

mwarmoebluroba,

rogorc

manerebi

biznesmenebi

momgebiania.

miuRebelia

xilis

mokbeCa.

firmasTan, sadac icaven etikets, urTierToba

gaifcqvnas

daniT,

daiWras

yovelTvis

nawilebad, amoiWras Siga Teslovani nawili da

msoflios

mxolod amis Semdeg SeiZleba miirTvaT.

gadaiqca normad. es imiT aixsneba, rom etiketi,

saWiroa

yovlad

etiketi,

igi

jer

gamoiCenT

mouTmenlobas

moiTxovT mogarTvan kerZi pirvel rigSi. Tu Tqven mogindaT miirTvaT sasmeli, SegiZliaT Sesavsebad

gauwodoT

movaleobas

asrulebs

geWiroT

marjvena

Wiqa

mas,

magidaze.

xelSi

vinc Wiqa

ceris,

am unda

saCvenebeli

TiTisa da Sua TiTis daxmarebiT. magididan gaasworoT adgomisTanave

adgomisas

xelsaxoci ar

ars

saWiro magididan gaeSuroT

gasasvlelisken, saWiroa cotaodeni Seyovneba. 73

yvela

bunebiT

amitom,

firmisTvis

qmnis

saqmiani

TiTqmis

etiketis

dacva

kontaqtisaTvis

sasiamovno fsiqologiur atmosferos. unda gvaxsovdes, rom etiketi gvexmareba mxolod

maSin,

roca

varT

Sinaganad

daZabuli imis gamo, rom vcdilobT moviqceT etiketis

dacviT,

romelic

adre

arasdros

gagvikeTebia. etiketi unda davicvaT bunebrivad,

qaRaldi. unda

Tavisi

sasiamovnoa.

Zaldautaneblad, daZabulobis gareSe da igi CvevaSi gadaviyvanoT. etikets anu yvela karg maneras safuZvlad udevs is, rom adamiani xels ar uSlides meore 74

adamians,

rom

yvela

erTad

vgrZnobdeT

Tavs

1.7. saqmiani urTierToba, molaparakebis warmarTvis ganmsazRvreli faqtorebi

kargad. ar unda ecadoT SeiswavloT manerebi, aramed unda Tqveni Tavi aRzardoT ise, rom gamoxatoT

is,

rac

igulisxmeba

manerebSi:

frTxili da saTuTi damokidebuleba samyaros mimarT,

sazogadoebasTan,

bunebasTan,

Sens

warsulTan.

unda

moiqceT

restoranSi

2. rogoria momtanTan urTierTobis weswbi? 3. ra wesiT xdeba restoranSi danaxarjis gadaxda? restoranSi

jdomisa

saWmelisa

laparakis kultura? 5. rogoria

faqtoria,

rogr

partniorTan

restoranSi

sasmelis miRebis kultura?

urTierTobis

SegiZliaT

ganmsazRvre-

flobT xerxebs,

gaerkveT

saqmian ramdenad

mowinaaRmdegis

fsiqologiaSi,

gaerkveT

sxva

organizaciis, firmis da a.S interesTa sferoSi.

Sesvlisas qalTan erTad?

4. rogoria

warmarTvis

(konkurentis) sakontrolo kiTxvebi:

1. rogor

molaparakebebis

unda

gvaxsovdes,

safuZvels,

mis

rom

adamianis

mamoZravebel

qcevis

faqtors

warmoadgens idumali anu maluli survilebis ganxorcieleba. Tavisi

Aadamiani

gegmebis

fiqrebSi

ganxorcielebis

variantebs,

Tumca,

gegmebi

survilebia

xSir

ganuxorcielebelic,

magram

adgens sxavasxva

ufro

metad

SemTxvevaSi mis

qcevaSi

yovelTvis vlindeba Canafiqrebis nawili mainc. saWiroa,

survilebis

amocnobis

unaris

gamomuSaveba. is, vinc amas SeZlebs, yovelTvis iqneba warmatebuli saqmian urTierTobaSi da ra Tqma unda, misi konkurentunarianoba biznesSi garantirebulia. xolo is, vinc amas alRos ver 75

auRebs, darCeba izolirebuli da martosuli.

xerxebs,

Sesabamisad,

romelic farTod aris gamoyenebuli sxvadasxva

marcxic

aris

Tavidan

aSorebuli da warmatebaze fiqri zedmetia.

zeobrivi

cdilobs

uangarod

yovelTvis

uangaro.

emsaxuros

isargeblebs

is,

sxva

vinc

adamians,

upiratesobiT,

radgan

rogorc molaparakebebi verbaluri

eTikis,

adamians

codnas.

mowinaaRmdegis, gansajos

Tavisi

anu

Tavisi

Tavi

sxvis

qmedeba

warmoidginos

adgilze mis

mimarT,

programebs,

ase maSin

cnobilia,

saqmiani

saubrebi

momdinareobs

(sityvieri,

mosaubreebisagan

mas afaseben, pativs scemen, misi sjeraT. Tu SeuZlia

specialur

profilis specialistebis momzadebis procesSi.

adamiani yovelTvis unda cdilobdes iyos marTali,

adgenen

moiTxovs

kulturis Ggarda

rogor

zepiri)

mniSvneloba

sityvaTwqarmoTqmis

styvaTwarmoTqmis,

ganaTlebulobis

amisa,

Jestebs

formiT.

mimikebs

dros,

rac

aqvs,

Rrma Tu,

vurTavT verbaluri

misTvis, misi momavali safiqrali aRar aris,

procesis

radgan

Sinaasobriva unda erwymodes mas. Aaqve gvinda

aseTi

adamianis

momavali

yovelTvis

iqneba warmatebuli. komerciuli, moRvaweobis

araverbaluri

aRvniSnoT, samewarmeo,

nebismier

politikuri

sferoSi

warmatebis

Jestebis unda

rom

araverbaluri

gamoyenebis frTxilad

dros

urTierTobis

SemTxvevaSi.

molaparakebebi. saubrebisa da molaparakebebis

gvaxsovdes,

rom

procesis fsiqologiisa da eTikis SeswavliT

(konkurentebi)

Cvengan

dainteresebulebi

gansxvevebuli

kulturisa

mkvlevarebi,

mimikebisa

gansakuTrebulad

viyoT

miRwevaSi mTavar rols asrulebs saubrebi da

arian

danamatia

ucxoelebTan yovelTvis

ucxoeli

unda

partniorebi gansxvavebiT, da

religiis

specialuri sakvlev-samecniero centrebi. isini

warmomadgenlebi arian da amitom, maTi Jesti da

amuSaveben

mimika SeiZleba sruliadac ar Seesabamebodes

molaparakebebisa

praqtikaSi da

saubrebis 77

nergaven meTodebs

Cvensas da sawinaaRmdegoc ki iyos. MmagaliTad, 78

bulgarelebi, miuxedavad imisa, rom ZiriTadad marTmadidebluri

(qristianuli)

sarwmunoebis

saqmiani saubari gulisxmobs informaciisa da

azrebis

gacvla-gamocvlas

warmomadgenlebi arian, saubris dros iyeneben

gulisxmobs raime xelSekrulebis dadebas an

Jests,

valdebulebaTa

romelic

mkveTrad

gansxvavdeba

Cvens

gamomuSavebas,

romelic

mier gamoyenebuli Jestisagan. kerZod, Tanxmobis

SemdgomSi

SemTxvevaSi

sawinaaRmdego

saubari

warmoadgens mis Semadgenel nawils.

bulgareli

mimarTulebiT,

anu

Tavs

marjvniv

marcxniv

amoZravebs, xolo Tu naTqvamze ar Tanxmdeba piriqiT,

zemodan

arcodnis

qvemoT,

SemTxvevaSi

rac,

mniSvneloba

win

ganxorcieldes.

uswrebs

saqmiani

molaparakebebs

rac Seexaba molaparakebebs, mas aqvs ufro

Jestis

oficialuri

mxare

gaugebrobaSi

agdebs

iTvaliswinebs

masTan mosaubres. saubris

unda

roogrc

dokumentebis

wesi,

(kontraqtebi,

xelSekrulebebi da a.S) xelmowerebs, romelic dros

aqvs

yvelaze

yuradRebiT

arsebiTi movusminoT

mosaubres, agrZnobinoT mas, rom interesdebiT

gansazRvravs

xelmomweri

mxareebis

urTierT

valdebulebebs. molaparakebebis

momzadebis

ZiriTadi

misi sityvebiT, Siga da Sig gamoavlinoT es

elementebia: molaparakebebis sagnis gansazRvra,

interesi

partniorebis

moZieba,

sakuTari

interesebis

riTac

JestebiT,

mimikiT,

daexmarebiT

TviTdajerebuli

mokle

mosaubres iyos

fraziT, raTa

molaparakebisas.

delegaciis

`adamianebTan

organizaciuli

ganZia,

romelSic

xerxebis

codna

gadavixdidi

gacilebiT

mets, vidre nebismier sxva rameSi am qveyanazeâ&#x20AC;?

dafiqsireba,

molaparakebebis programisa da gegmis Sedgena,

cnobili biznesmeni rokfeleri amtkicebda, rom saubris

partniorebisa

aucilebel

Semadgenlobis sakiTxebis

masalaTa

momzadeba:

SerCeva, gadaWra

dokumentebi,

formebi, xelSekrulebebi, saqonlis (Tu masze

debT xelSekrulebas) aRwera, diagramebi, sqema, naxazebi, nimuSebi da a.S. molaparakebebis Tanamimdevroba

gaaCnia

Tavisi

saubris dawyeba informaciis argumentebi

kontrargumentireba gadawyvetilebis SemuSaveba da miReba, saubris damTavreba. molaparakebis

Aaucileblad unda iqceodeT

TavdaWerilad.

sqemas

gacvla-gamocvla

1. racionaloba.

(gabrazeba,

mwyobridan

daZabuloba,

gamosvla,

tonis

saqmis

wvdoma.

SeiZleba iyos gacnobiTi Sexvedra anu saubari.

gageba

am Sexvedris dros zustdeba saubris sagani,

mxarisaTvis

wydeba

gadawyvetilebebis gamomuSavebas.

eqspertebi, winaswari

delegaciis

wevrebi.

saubrebisa

Sedgenazea

dgindeba swored

kontraqtebis

damokidebuli

Semdgomi

molaparakebebis efeqturoba. SemogvTavazes eqvsi DZiriTadi wesi, romelic dagvexmareba

partniorebs

Soris

kavSiris

damyarebaze winaswari saubris dros. Ees wesebi aseve efeqturad moqmedebs winaswari Sexvedris Semdeg

gamarTul

uyuradReboba xels

molaparakebebzec

a.S.)

uSlis

Ppartnioris

saqmis

zereled

zRudavs

misaRebi

orive

winadadebisa

3. urTirTobis damyareba. Tu Tqveni partniorebi gaurbian

TqvenTan

interesdebian maTTan

amerikelma specialistebma SeimuSaves da

gonivruli gadawyvetilebis miRebaze.

mimarT

sakiTxebi,

aRelveba,

aweva

etapi

saorganizacio

pirveli

xmis

emociebi

uaryofiT gavlenas axdens molaparakebaze da 2. yuradReba

procesis

Uukontrolo

urTierTobas

TqveniT,

damatebiTi

ecadeT

gamarToT

konsultaciebi.

Ees

dagexmarebaT urTierTobis gaumjobesebaSi. 4. saimedooba.

Yyalbi

argumentirebis

Zalas

informacia

asustebs

cudad

moqmedebs Tqvens reputaciaze 5. daiviwyeT damrigebeli.

mentoruli Mmentori

toni.

(mentori

saxelad

–

erqva

kargavs Tavis mniSvnelobas. mogvyavs es wesebi

homerosis poema `odiseis” mTavari gmiris –

Tanamimdevrulad:

odisevsis Svilis - telmaqes gamzrdels.) Nnu 81

SeurachyofT partniors damrigebluri toniT da

dauwyebT

swavlebas.

mTavari

meTodia

daarwmunoT igi.

maqsimalurad gaxsnili, raTA

samagierod misganac gaigoT raime axali. molaparakebebis asrulebs

drois

procesSi ra

did

kiTxvebis

iseTnairad

formirebis,

rom

masze partniorisgan miiRoT amomwuravi pasuxi. kiTxvebi

unda

sworad

warmarTvas

gamocnobas.

emsaxurebodes da

KkiTxvebis

molaparakebebis

oponentis

sworad

dasma

xedvis xels

uwyobs TqvenTvis xelsayreli gadawyvetilebe-

molaparakeba. Eeqspertebis azriTa da praktikuli

bis miRebas. saqmiani saubrebis warmatebulobis

dakvirvebebiT

garantia agreTve im etiketis dacva, romelic

rom

xdeba

bevradaa

dadgenilia,

monakveTSi

rols

warmatebuloba

damokidebuli, Tu ramdenad SegiZliaT da gaqvT unari

6. miReba. ecadeT kargad miiRoT meore mxare da iyoT misTvis

molaparakebis

optimalur

xelsayrel dReebad molaparakebisaTvis irCeven samSabaTs, sasiamovno

oTxSabaTs, droa

xuTSabaTs.

sadilobis

wina paragrafSi iyo mocemuli.

Yyvelaze

Semdgomi

dro

molaparakebis aqvs

sizustes,

naxevari, erTi saaTis Semdeg, radgan sadilze

eTikuri

fiqriT

unda

aRar

itvirTeba

goneba

saqmiani

gadawyvetilebac msubuqad miiReba. molaparakebisTvis SeiZleba

mdgomareobidan partnioris

SeqmnaT

gamomdinare

garemo sakuTari

Tqvens

warmomadgenlobaSi

hqondes

safuZvelze

xelsayreli

TviTon

normaa,

ofisSi, iseT

neitralur teritoriaze rogoricaa: sastumros nomeri, restorani, sakonferencio darbazi da sxv.

dros

igi

didi

mniSvneloba

erT-erTi

aucilebeli

romelic

Sesisxlxorcebuli

adamians.

miRebuli

xelSekrulebis

vadebi

wuTebis sizustiT unda iyos daculi. Tu es dro

dairRveva

dagvianebiT

iqneba

Sesrulebuli, es miuTiTebs Tqvens partniorul arasaimedoobaze da imijze. aseve didi mniSvneloba aqvs konkretulobas. ecadeT yovelTvis iyoT konkretuli, moiyvanoT faqtebi da cifrebi dawvrilebiT.

Mmolaparakebis

bolos,

unda

gaxsovdeT,

rom

molaparakebis an saubrebis negatiuri Sedegi

emTxveva,

gulgrilobis

gamoCenis

SeTanxmebis

ver

aris

saqmiani

ganxiluli

molaparakebis

sakiTxebidan

safuZvels. damSvidobeba iseTi unda iyos, rom

molaparakebis

igi

firmis wardgena (prezentacia).

gaiTvaloT

Semdgomi

Sexvedrebis,

kontaqtebis damyarebis da saqmiani kavSirebis aRdgenis

safuZvlad

moiWraT

kavSirebisken mimavali yvela gza.

miRweva,

roca

mxareebis azri gansxvavebulia.

sulac ar warmoadgens molaparakebebis CaSlis, ukmexobis

firmis

gamimdinare,

erT-erTimizani prezentaciis

mizani?

SeiZleba mizania

iyos

saqmian

wreebSi imijis damkvidreba, firmis sasurveli saxis Seqmna, firmis saxelis reklama. garda

partniorTan sxvadasxva sakiTxze davisa

amisa, firma mimarTavs Tavisi biznes-proeqtebis

da kamaTis dros unda ecadoT gaarkvioT davis

prezentacias, romelic xels uwyobs adamianebis

sagani, oponentebis pozicia da es yvelaferi

informirebas biznesis saqmianobaze, rac cxadia,

gakeTdes emociisa da daZabulobis gareSe _ civ

iwvevs ukureaqcias dainteresebuli adamianebisa

gulze, egreT wodebuli `orTqlis gamoSvebisâ&#x20AC;?

meTodis

dagamSvidebT

saSualebiT miiRos SeTavazeba biznes-proeqtis

grZnobas

biznes

gamoyenebiT,

mrisxanebisgan,

romelic

mogixsniT

SiSis

CagayenebT Cveul kalapotSi. obieqturobis unda

iyos

ara

aris ideaze

kamaTis

survilebi,

dros aramed

aris saSualeba, partniorebs (adamianebs) Soris

gamosvlebisa

urTierTkavSiri,

kiTxvebisa

miRweva,

roca 85

mis

firmam

realizebaze,

amis rac

daniSnulebaa mxareebis

an azri

saqmiani

molaparakebis

momzadeba. SeiZleba iTqvas, rom molaparakeba es aris

SeTanxmebis

ganvixiloT

simarTle da kanoni, radgan molaparakebebi, es romlis

gamoricxuli,

usaTuoT zrdis biznesis mogebis wils.

kriteriumi

mxareebis

menejmenti

moqmedebaSi.

da da

sapasuxo am

kiTxvebze

kamaTebisa da mtkicebebisgan. 86

Sedgeba

gamosvlebisgan; pasuxebisgan;

molaparakeba msubuqsad

SeiZleba

mimdinareobdes

daZabuladac;

partniorebma

SeiZleba saerTo ena gamonaxon advilad, Znelad an saerTod ver mividnen SeTanxmebamde. amitom,

scenari.

imasTan

siZnelis

dakavSirebiT,

molaparakebasTan

gvaqvs

ra saqme,

SeiZleba Sedges ramdenime molaparakebac; ¾ kargi

iqneba

Sedgenil

programsa

saWiroa, yoveli molaparakebisTvis SevimuSavoT

models

taqtika da misi warmarTvis teqnika. imis gamo,

Teoriis gamoyenebiT. aqve aRvniSnavT, rom, Tu

rom molaparakebebi ar atareben standartul

xasiaTs da faqtiurad sxvadasxva daniSnulebas

kompiuterul

emsaxurebian, SeuZlebelia SemoTavazebuli iyos

romelic

molaparakebis

interaqtiul

miuxedavad

momzadebis

amisa,

zusti

molaparakebis

modeli. dawyebamde

saWiroa momzadeba da iseTi modelis SemuSaveba, romelic

SesabamisobaSi

procesTan.

modeli

sxvadasxva

iqneba Tqma

konkretul

unda

konceptualuri

maSin

gaviTamaSebT

modelis

`saqmiani

gaTamaSebisas (eleqtronul)

iZleva

gamoviyenebT sawvrTnelebs,

ramdenime

reJimSi

saimedooba

TamaSebis”

variantis

ganxilvissaSualebas,

molaparakebis

sasurveli

miznis miRwevisa didia; ¾ winaswar

gamoiyos

momentebi,

sadac

Sedgeba

vapirebT daTmobas da is problemebic, sadac

bijebisgan,

SeiZleba davTmoT mowinaaRmdegis sasargeblod,

romelTagan zogadad SeiZleba gamovyoT:

Tu moulodnelad Seiqmneba iseTi mdgomareoba,

¾ zustad gamoikveTos molaparakebis sagani da

roca molaparakeba Sedis CixSi;

ganxiluli

iqnas

warimarTos

problema,

molaparakebebi.

razec

unda

¾ winaswar

ganisazRvros

kompromisze

iniciativac

(daTmobaze) wasvlis is zeda da qveda zRvari,

mxolod imis mxareze iqneba, vinc ufro kargad

romelic, Cveni azriT gamoiwvevs diskusiis

gaerkveva problemis bunebasa da arsSi;

gamZafrebas.

¾ aucileblad programa

unda

Sedges

molaparakebis 87

samagaliTo mimdinareobis 88

modelis

realizeba

SeiZleba,

molaparakebis momzadebis procesSi Seswavlil iqneba Semdegi kiTxvebi:

1. 2. 3. 4. 5. 6. 7.

8. 9.

molaparakebis mizani;

partniorebi;

molaparakebis sagani;

molaparakebis pirobebi;

molaparakebaSi monawileebi da damswreebi;

molaparakebis organizeba. sakontrolo kiTxvebi: ra aris molaparakebebis warmarTvis ganmsazRvreli faqtori? ras aqvs saubris dros yvelaze arsebiTi mniSvneloba? ras gulisxmobs saqmiani saubari? ras gulisxmobs molaparakeba? ra aris molaparakebebis momzadebis ZiriTadi elementebi? ra SeiZleba iyos molaparakebis pirveli etapi? ra ZiriTadi wesebi arsebobs, romelic dagvexmareba partniorebs Soris kavSiris damyarebaze winaswari saubris dros? ra aris saqmiani molaparakebis mizani? moiyvaneT molaparakebis momzadebis modelis konceptualuri bijebi. 89

1.8. klientebi da maTi identificireba cxadia, firmas

hyavs

SeiZleba

nebismier

biznesis

warmoebel

Tavisi

klientebi.

klientebi

pirobiTad

potencialuri

davyoT

klientebi

or da

jgufad: arsebuli

klientebi. cxadia, potenciuri klientia is vinc jer kidev ar aris firmis arsebuli klienti, romelic ukve sargeblobs firmis produqciiT. biznesis

ZiriTadi

amocanaa

gadaiyvanos

potencialuri klienti ZiriTad anu arsebuli klientebis jgufSi. Arsebuli klienti es is klientia, romelmac erTjer ukve iyida firmis produqcia (nawarmi) da albaToba, rom igi kidev iyidis igive firmis nawarms gacilebiT didia vidre SemTxveviTi klientis SemTxvevaSi. amis mtkiceba

SegviZlia

imiT,

rom

klienti,

romelmac erTxel mainc iyida firmis nawarmi, ukve endoba am firmas da aseve firmamac ukve icis klientis moTxovnis done da kultura. xazgasmiT rolSi

unda

marto

avRniSnoT, erTeuli

rom

pirovnebebi

klientis ki

igulisxmeba, aramed klienti SeiZleba iyos sxva 90

romelime firma, dawesebuleba, koorporacia an

xdeba

adamianTa jgufebi. Ffirma, romelic cdilobs

gadaxda

potenciuri

biznesmeni

iyenebs

sxvadasxav

saTamasuqo

flobdes komunikaciebis iseT saSualebas da

baraTebs,

romlis

mixedviTac

klientebs

taqnologias,

sTavazoben am baraTis wardgenis safuZvelze

klientis

gadabirebas,

romelic

Camouyalibebs

potenciur

unda

klients

firmisadmi ndobas da ar aris

saqonelze

erTgvar

produqcias Tavis samaxloblo wreSic ki. aseTi

samoqalaqo

damokidebulebebiT

saidentifikacio

klientebis mozidvis albaToba. garda

zemoT

klientTa

ori

uflebis

identificirebac.

damadasturebeli

aris

klientebi,

momentSi

SehyavT

TavianTi romelsac

monacemebi iyos:

aseT

ewodeba.

pasportis

nomeri,

piradobis mowmobis nomeri, mZRolis marTvis

jgufisa, firmas SeuZlia moaxdinos klientTA es

momacemebi,

SeiZleba

fulis

saqonelze.

klientebs

monacemebi

naxsenebi

mier.

fasdaklebas

SemTxvevaSi,

izrdeba

momsaxurebaze

momxmareblis

gamoricxuli, man reklamc ki gauwios firmis

gacilebiT

nomeri

maTi

msgavsi

mowmobis

sxva nomeri.

romelsac biznes-firma gamoarCevs iuridiuli

identiicireba amis Semdeg xdeba avtomaturad.

da fizikuri pirebis saerTo masidan. klientTa

klientis

identificirebis

Sesaxeb

biznes

amocana

mimarTulebebisaTvis

tradiciul

biznesSi

anu,

internet-teqnologiebs dakavSirebulia

wydeba

sxvadasxvanairad. sadac da

masiur

sxavasxva

mier nayidi yoveli nivTis (saqonlis) avtomaturad

formirdeba

romelic

profilebis marketolgebi

klientis analizis Semdeg

(savaWro qseli, mobiluri (fiWuri) kavSirebi,

aqciebs,

magaliTad,

dasasvenebeli adgilebi da a.S.) identificireba

mTel

seriaze,

profili. Sedegad

specialur

fasdaklebebi romelic

aseTi kompaniis

gegmaven

SeiZleba moxdes mxolod erT adgilze, sadac 91

informacia,

romlis Sedegad, garkveuli xnis ganmavlobaSi

iyeneben

momsaxurebasTan

grovdeba

saqonlis

warmoadgens

klientisaTvis

motivirebas,

iyidos

saqonlis

misamarTiT informaciis miReba. IPâ&#x20AC;&#x201C;aris misamarTi,

damatebiTi raodenoba. axla ganvixiloT, Tu rogr dgas saqme klientis

mesame SesaZleblobaa kompiuteris IP (aipi)

(momxmareblis)

identificirebis

romlis

mixedviTac

Sesabamisi

SeiZleba

kompiuteri

vipovoT

romlis

qselSi

mixedviTac

sakiTxSi internetis gamoyenebiT. principulad,

momxmarebeli Sedis internetSi. ra Tqma unda, am

arsebobs

SemTxvevaSic klientis identificireba ver iqneba

momxmareblis

identificirebis

ramdenime SesaZlebloba. pirvelia

srulfasovani, radgan, erTidaigive momxmarebeli

parolis

sistema.

Ees

sistema

SeiZleba sxvadasxva

momxmarebels saSualebas aZlevs miebas konkretul

adgilidan

veb-gverds,

internet-kafedan,

magram

aseTi

saxiT

SeuZlebelia

momxmareblis `profilisâ&#x20AC;? ageba internetSi. meore

saSualebaa

identificireba

sabanko

momxmareblis

baraTis

saSualebiT,

romliTac momxmarebeli internetis saSualebiT

misamarTiT, sxavasxava

Sevides

internetSi. megobris

samsaxuris

adgilidan

dros

ver

kompiuteridan,

a.S.

gavarkvevT,

magaliTad:

identificirebis es

momxmarebeli

erTidaigivea, Tu sxavdasxva. identificirebis

meoTxe

SesaZleblobaa,

ixdis saqonlis an momsaxurebis fass. am dros

roca momxmarebels TviTon Sehyavs internetSi

mxolod

informacia

Tavisi

klientis identificireba, romelic ver iqneba

saxeli,

wlovaneba,

srulyofili, radgan kliens SeiZleba hqondes

sacxovrebeli

ramdenime

misamarTi

calmxrivad

SeiZleba

sabanko-sakredito

movaxdinoT

baraTi

pirovnebis

adgili,

a.S.

Sesaxeb:

gvari,

samuSao

adgili,

eleqtronuli

fostis

gasagebia,

rom

verc

SemTxvevaSi Zneli iqneba gavarCioT es sabanko-

SesaZlebloba

sakredito baraTi erT pirovnebas ekuTvnis, Tu

garanti,

misi mflobeli sxvadasxva pirovnebaa.

informacia SeZleba gangeb iyos damaxinjebuli

iqneba

radgan

sruli

momxmareblis

identificirebis mier

Setanili

(rogorc xSir SemTxvevaSi xdeba kidec) da misi

1.9. biznes-komunikaciebi da biznesmodelebi, rogorc internetis

umtyunobis saimedooba Zalze dabalia.

ZiriTadi arsi

miuxedavad amisa, specialistebi cdas ar akleben daamuSaon iseTi internet-saSualebebi, rac

gaadvilebs

identipicirebas maRali

iqneba.

internetiT misi

cxadia,

klientebis

saimedooba

internetis

klientis

identificirebisaTvis

momgebiania

rogorc

droSi,

ufro

gamoyeneba gacilebiT

aseve

finansuri

TvalsazrisiT.

internetis

biznes-modelebi,

ZiriTdi

arsi,

ramdeni

jgufi

arsebobs

rogoria es jgufebi? 3. momxmereblis

identificirebis

interneti, saSualeba,

rogorc

Tavidan

SesaZlebloba arsebobs?

iyo da

gansazRvruli igi

samxedro

Seiqmna.

msoflios

telekomunikaciuri

sistemebis

arnaxulma

ganviTarebam safuZveli daudo internetis axal da

igi

efeqturi

marvalwaxnagovani,

saSualeba

gaxda

yvela

arsebuli dargisaTvis da maT Soris biznesprocesebis sferoSic daimkvidra Tavisi adgili. internetis gamomuSavebis modelebi saZiebo

saSualebiT

pirveli

iyo

nabiji

saZiebo

samsaxurebis

reitinguli 95

sakomunikacio

daniSnulebisaTvis

fenomenuri ramdeni

momxmareblis

SesaZlebelia fulis gamomuSaveba.

SesaZleblobebs

2. ra aris klientTa identificireba?

rogorc

sakomunikacio saSualeba, romlis daxmarebiTac

biznes-procesebisaTvis

sakontrolo kiTxvebi: 1. klientebis

ganvixiloT

Seqmnis 96

anu

samaxurebis

Seqmna

sistemis

fulis pirveli Seqmna.

iTveliswinebda teqnologiis

damiSavebas,

romlis

informaciis

daxarisxeba

mixedviT.

saSualebiTac

warmoebs

gamoyenebis

reitinguli

sistemebis

sferos qveS

igulisxmeba momxmareblis profilis reitingi, sxavdasxva kinos,

nawarmoebis,

beWdviTi

saxelmwifo

produqtebis

moRvaweebisa

jgufebis

informaciis garkveul

nimuSebis,

reitinguli

informaciuli monawile

xelovnebis

subieqtebic Tanxas,

rac

kadris

internetSi

ganTavsebuli

reitinguli

sistemis

prifesiuli avkargianobiT

ganisazRvreba. Tu

internetSi

adaminebi

aris

inaxaven

sistema,

informacias

sadac TavianTi

profilis Sesaxeb da amave dros aris maTi reitinguli

sistemac

(radgan

pirovnebam

Sefesebebis

informacia

Tavis

Sesaxeb

SiZleba

cxadia

reitingSi

amisaTvis

ixdian

intenet-komunikaciebiT

aris uzrunvelyofili. meore

isev

politikuri

uzrunvelyofa. momxmarebelic

Tundac

gadaWarbebulad

warmogvidginos

amas

reitinguli sistema ugulvebelyofs), maSin am informaciis

mommaragebeli

firma,

romelic

eZebs kadrs sakonsultacio firmis Sesaqmnelad, cxadia gadaixdis Sesabamis Tanxas.

magaliTad

SeiZleba

moviyvanoT

Semdgomi

bizes-modeli

dakavSirebulia

internet-komunikaciebis saSualebiT profesiuli

intenet-modelebTan. Tu SevZlebT SevqmnaT iseTi

konsultaciebis miReba iuridiul, finansur an

internet-resursi,

sxva

SemTxvevaSic

momxmarebelTa didi nawili, maSin am resursebis

momxmarebeli, Tu is iqneba darwmunebuli, rom

mflobelebi, momxmareblidan, TaviaTi resursebis

aRniSnuli konsultacia iqneba maRal doneze da

reklamebidan

agebuli aris damajerebeli reitinguli sistema,

sirTule

mdgomareobs,

gadaixdis Sesabamis Tanxas. Ees damokidebulia

momxmarebelTa

dakavSirebaSi,

imaze,

erTjeradad

sakiTxebSi.

rogor

caxdia,

xorcieldeba

konsultaciebis

gamcemi profesiuli kadris moZieba da esec, isev 97

romelsac

miiReben

fuls.

sargeblobs

Aam

modelis

veb-gverdebze anu

momxmarebeli

veb-gverdiT

SemTxevaSi aRar ubrundeba mas. 98

mimarTavs

xSir

sakomunikacio

biznes modelis erT-erTi saxea Wikipedia (vikipedia). Aam biznes modelis arsi mdgomareobs,

saxes

komunikaciis

sakiTxebSi

platformebi.

urTierTobiT

uzrunvelyofis

sxvadasxva

jgufebis

infrastruqturis

biznes-modelis

warmoadgens am

erT-erT

infrastruqturuli

modelis

internet-momxmarebelTa

ZiriTadi

arsia

infrastruqturuli

ageba anu sazogadoebriv-sasargeblo resursebis

dajgufebis

komunikaciuri

Seqmna, internet momxmareblebis saxiT ise, rom

romlis drosac momxmarebeli momsaxureobaze

mis Seqmnaze finansebs xarjavs TviTon internet-

ixdis garkveul Tanxas. Ggadaxdis saxeebia:

momxmarebeli Semowirulobis saxiT. Ees modeli

komunikaciis

uzrunvelyofa,

ganxorcielebis

dros

faqtiurad aris arakomerciuli organizacia. misi

Suamavlis arseboba. magaliTad, sadazRveo

gzavnili aris: `Cven TviTon vqmniT CvenTvis da

agenti, birJis agenti, azartuli TamaSebis

Cvenve vafinansebTâ&#x20AC;?. Aase, rom vikipediis Seqmna

moednebi da a.S.

aris

saerTaSoriso-samoqalaqo

sazogadoebis

xelsayreli

infrastruqturis

arseboba,

Camoyalibebis erTerTi saukeTeso magaliTi. Aaq

romelic ufro martivad da iafad SiZleba

unada iTqvas, rom vikipediis Seqmna anu vikipediis

iqnes gamoyenebuli, vidre aago sakuTari. amis

saitze informaciis ganTavseba SeuZlia nebismier

magaliTia sxvadasxva sagadasaxado sistemebi:

msurvels,

wyalze,

igi

mis

sainformacio

gverdze

romelic

vikipediaSi

ganaTavsebs

resursebze,

komunalur

momsaxurebaze, telefonze da a.S.

Seitans Tavis monacemebs da mis mier momzadebul nformacias,

energo

erT

adgilze

Segrovili

unikaluri

miuwers Tavis saavtoro momnacemebs. isic unda

sainformacio baza, romlis saSualebiTac

aRvniSnoT,

gacemuli

rom

vikipediaSi

moTavsebuli

informacia

informaciis saimedooba ar aris garantirebuli

saimedoobiT,

Sesabamisad,

igi

mTlianad

avtoris

`sindis-namuszea~

masze

xasiaTdeba moTxovna

momxmarebelic

maRali

didia

ixdis

sakmaod

maRal Tanxas. Aam bizne-modelis safuZvels

orientirebuli. 99

100

warmoadgens

ZviradRirebuli

grZelvadiani procedura, romelic saWiroa infrastruqturis Sesaqmnelad. biznes internetis

modelis

kidev

gamoyenebiT

ramdenime varianti, romelic Tqven SegiZliaT ganaxorcieloT. 1.

erTi

biznes

vinaidan Tqven axla iwyebT bizness da am

saxea-

wreebSi Tqveni maSstabi mcirea, sawyisSi unda

procesebis

gaxvideT momsaxurebis im bazarze, romelic

avtomatizacia. Tu visime da romelime biznes-

procesisaTvis

biznesmenebs.

proeqtis

SevZlebT

iseTi

momzadebas,

veb-servisis

romeli

proeqtic

ainteresebs

unda

msxvil

gamoiyenoT

firmebs

Tanamedrove

uzrunvelyofs biznes procesis formalizebas da

teqnologiebi,

avtomatizebas, maSin, Tamamad SeiZleba iTqvas,

samecniero an SemoqmedebiTi koleqtivebis

rom

mier

proeqti

aris

fulis

gamomuSavebis

potenciuri saSualeba. aseTi proeqtis magaliTi maravlad

SeiZleba

moviyvanoT.

erT-erTi

saukeTeso

magaliTia

distanciuri

swavlebis

romlebic

saukeTeso

Seqmnilia

variantia,

CaerToT arsebul farTomaStabiani biznesis proeqtSi, iseTSi rogoricaa: `koka-kola” , `yazbegi”,

`makdonaldsi”,

adgilze,

eleqtroniqsi”

da sxv.

swavlebis

manZilis

ganxorcieleba.

telemedicina,

Aaseve

SeuzRudavi saiteresoa

veb-ofisebi,

internet

konferenciebi da a.S. aRniSnulis

ganvixiloT

waawydebiT

klientis an

gindaT

biznesi.

arsebobs

gamocdili

modelis

romelic

damwyeb

ganvixiloT

amisaTvis 101

sakuTari biznes

mozidva

problemas. erT-erTi

rTuli procesia da igi mraval faqtorzea damokidebuli.

(SeqmnaT)

mozidvis

myidvelis

aseTi cxovrebiseuli magaliTi: vTqvaT Tqven daiwyoT

`elit-

cxadia, am da wina SemTxvevaSic, Tqven

klientis, mixedviT,

koleqtivis wevri iyaviT Tqven.

sistema, romlis saSualebiTac xdeba daSorebul droisa

miuxedavad xerxebi biznesmens 102

sirTuleebisa, da

meTodebi, daexmareba

klientis

moZiebis

ganvixiloT

problemis

ramdenime

gadaWraSi.

instrumenti,

romelic

procentuli

silamazis pirveli

midgoma.

saloni. wyaroa

aseveTive

vTqvaT

gaxseniT

xerxebis

klientebis

moZiebis

biznesiTvisac.

Tqveni

mezoblebi,

maTi

safuZvelze,

mogamaragon klientebiT.

dagvexmareba mocemuli amocanis mogvarebaSi. pirveli

garigebis

gamoyeneba

samkervalo

kidev iqneba

saWiro

sxva

roca

xsni

kompiuterul

kafes,

magaliTad, atelies,

damatebiTi

naTesavebi da naTesavebis naTesavebi. agreTve,

samSeneblo masalebis maRazias da sxv. cxadia,

Tqveni

im specifikis mixedviT, Tu ra tipis biznes-

megobrebi

yvelaze

advilad,

axalgazrda xerxdeba,

megobrebis miTumetes,

xarT,

radgan,

megobrebi. Tu

nabijis Tqven

Tqven

gadadgma

gegmas SeimuSavebT, icvleba klientis mozidvis teqnologiac da midgomis formebic.

aucileblad sakontrolo kiTxvebi:

geyolebaT samegobro wre. Aamis Semdeg unda SeqmnaT

sakuTari

gamofinoT

veb-gverdi

fotomasala

masze

dizaineruli

SesrulebiT; moZebneT socialur qselSi Tqveni potenciuri

klientebi,

regularulad

miawodoT maT Tqveni biznes winadadebebi. meore potenciuri

midgoma. klientebi,

iq,

sadac

CamokideT

gegulebaT

1. ra aris Wikipedia (vikipedia? 2. CamoTvaleT

biznes-modelis

varianti da ganmarteT. 3. CamoTvaleT klientis moZiebis xerxebi da meTodebi,

romelic

fizikuri

dawesebulebebTan axlos.

sxvadasxva

midgoma. firmebTan 103

daexmareba

biznesmens problemis gadaWraSi.

reklamebi, ofisebTan, skolebTan da amdagvar mesame

ramdenime

moilaparakeT pirovnebebTan, 104

damwyeb

nebismieri funqciis ZiriTad mdgenelad

II Tavi

da maT

Soris biznes-dagegmarebaSic.

biznes-dagegmareba. biznes-gegmis

degegmareba

Sedgenisa da analizis Teoriuli

warmoadgens

nebismieri

biznesis aucilebel process. mecnierebi amboben

safuZvlebi

rom biznesmeni, romelic ver axerxebs Tavisi 2.1. biznes-dagegmarebis Teoriuli

moRvaweobis dagegmvas, TviTon warmoadgens sxva

safuZvlebi. biznes-gegmis mizani da amocanebi biznes-dagegmarebaSi

miznis

miRweva

biznesmenis miznis ganxorcielebis xelSemwyob saSualebas. dagegmvis ZiriTadi instrumentia biznes-

SeuZlebelia, Tu ar gamoviyenebT Tanamedrove sainformacio analizis analizis

teqnologiebs,

proceduras, zusti

Catareba

aucilebeli

informaciis

xerexebs.

saSualebas

detalurad

nawilebi,

ekonomikuri

meTodebs,

CavuRrmavdeT calkeuli

iZleva

gavaanilizoT

formirebis

rac

xels

Seuwyobs

mecnieruli romelsac

analizi

codnis gaaCnia

warmoadgens

damoukidebel

sagani,

Kkvlevis

biznes-gegma

SinaarsiT saSualebas

dargs, obieqti,

miznobrivi mimarTuleba, meTodi da meTodika. swored ekonomikuri analizi gvevlineba merTvis

unda

iyos

gasagebi. didi

igi

mokle, unda

raodenobiT

iZleodes saxvadasxva

perspeqtiuli gadawyvetilebis miRebisa da misi miRwevis saSualebebis SerCevisaTvis. analizis

dros

ZiriTadad

gaoiyeneba ekonomikur-maTematikuri meTodebi da nawilobriv-statistikuri meTodebi. analizis qveS igulisxmeba biznesis koncefciis ganxilva, bazris gamokvleva

analizi,

warmoebis

gegmis

gansazRvra, marketinguli kvlevis gegmis Sedgena, potenciuri

riskebis

sididis

gansazRvra,

finansuri gegmisa da strategiis dadgena. 105

zusti

situaciidan yvelaze saukeTesos arCevisaTvis,

ekonomikuri

samarTavi gadawyvetilebebis miRebas. ekonomikuri

gegma.

106

aqve ganvixiloT biznes-gegmis mizani da

5. biznes-dagegmareba warmoadgens Semoqmede-

amocanebi.

biT process, iTxovs prifesionalobas, da

1. biznes gegma warmoadgens miznis miRwevis

Sedgenis

procesSi

xarisxis sazoms. igi agreTve warmoadgens

TviTSeswavlis

biznesis

mimdinareobs

Sedegebis

Sefasebis

safuZvels

drois garkveul periodSi. 2. biznes-gegma

aris

obieqti,

dokumenti,

romelic

biznes-dagegmarebis

kurss

fuZemdebeli principebi:

warmoadgens Sesrulebis

strategiuli da

kontrolis

•

ganxorcielebis Tanamedrove nawils. 3. biznes-gegma

aucilebeli

mopovebis

saSualebas,

saimedo

sainformacio

investorisaTvis wyaros

mZlavr

instruments

warmodgenili sareklamo

biznes-

ganxorci-

davicvaT

Semdegi

saWiroa

moqniloba,

igulisxmeba

biznesis

•

uwyvetoba, igulismeba dagegmvis `mcocavi~ xasiaTi.

•

komunikaciuroba,

igulisxmeba

biznesSi

monawileTa Zalisxmevis koordinireba da

SeiZleba biznesis saSualebad,

mogvevlinos

informaciulad

lad aris Sevsebuli.

107

integrireba;

saukeTeso Tu

igi

Sesrulebulia kompaqturad, gaformebulia lamazad

praqtikuli

mudmivi Seguebadoba.

finansirebisaTvis. 4. biznes-gegma

funqcionirebis garemos Secvlis mimarT,

warmoadgens

investiciis

radgan

TviTSemecnebiTi procesis ganxorcieleba.

elebisaTvis

dagegmvis,

rogorc

SemecnebiTi

gviCvenebs biznesis marTvisa da moqmedebis da

gvevlineba,

sarulyofi-

urTierT

SeTnxmeba

urTierT kavSiri. •

iteraciuloba,

igulisxmeba

dagegmvis

SemoqmedebiTi xasiaTi da ukve Sedgenili gegmis

sxvadasxva

ganyofilebis

ramdenjerme ganaxleba da gadamuSaveba. 108

•

mravalvariantuloba, uwyobs

romelic

alternatiuli

mravali

variantidan

2.2. biznes-gegmis klasificireba da

xels

struqtura. biznes-dagegmarebaSi

SesaZleblobebis arCeul

ekonomikuri angariSi

iqnas

saukeTeso dasaxuli miznis misaRwevad. •

monawileoba,

igulisxmeba,

dagegmvis

procesSi

SesaZlo

momavali

organizaciebis maqsimaluri monawileoba. •

adeqvaturoba, dagegmvisas realobis rac SeiZleba

miaxloebiTi

aRwera

TviTSefasebis realuri donis miRweva. sakontrolo kiTxevbi: 1. ra aris biznes-gegmis mizani da amocanebi? 2. ra

fuZemdebeli

biznesis

principebia

dagegmvis

ganxorcielebisaTvis?

109

saWiro

praqtikuli

biznes-gegma standartuli dokuments.

formisa

sabazro

biznes-gegmis

warmoadgens Sinaarsis

raime mqone

ekonomikaSi

arsebobs

simravle,

romelic

versiebis

erTmaneTisagan gansxvavdeba formiT, SinaarsiT, struqturiT, daniSnulebiT, miznebiT da a.S. aqedan

gamomdinare,

klasificirebac

gansxvavdebodes

erTmaneTisagan.

biznes-gegmis

struqturac,

SeiZleba nax.

1-ze

mocemulia biznesis obieqtis mixedviT biznesis gegmis klasificireba. aseve SegveZlo mogveyvana sxva

klasificirebac,

magaliTad

komponentebis mixedviTac.

110

menejmentis

sasargebloa nebismieri sawarmosaTvis, romelic biznes gegma

ganicdis finansur siZneleebs. finansuri gajansaReis biznes-gegma emsaxureba:

biznes arxis mixedviT(produqcia,moms axureba, teqnikuri gadawyveta da a.S.)

•

sawarmoos mixedviT

sawarmos

gadarCenis

strategiis

gamomuSavebas, •

reorganizaciuli

proceduris

Catarebis

gegmis SemuSavebas, axali sawarmoos mixedviT

•

moqmedi sawarmoos mixedviT

misi

sawarmosadmi

saxelmwifos

mxardamWeri

finansuri cvlilebebi gajansaReba

sawarmoo qveganyofilebebis

nax.1. biznes-gegmis tipologia biznesis obieqtis mixedviT unda

aRiniSnos,

gajansaRebis

rom

biznes-gegma

finansuri

dgeba

gadaxdis

unaris armqone sawarmoebisaTvis da aqvs Tavisi struqtura

warmodgenis

finansuri gajansaRebis 111

logika.

cxadia,

mier

RonisZiebebisaTvis

aucilebeli safuZvlebis momzadebas. biznes-gegmis

mTliani sawarmoosi

winaswarmetyvelebis

pirobebSi sawarmoos marTvis organizebas, •

ganviTareba

krizisis

orientirebulia da

momzadebas,

romelic

axladSemoRebul

principebze

strategiuli

gegmisgan

siaxleze,

gansxavavebiT, aqvs zustad Semoxazuli droiTi sazRvrebi,

konkretuli

strategiuli

gegma

Sesrulebisa

analizis

safuZvelze,

ki,

damuSavebebiT. wliuri

gegmis

Sesabamisi

situaciuri

SeiZleba

daemorCilos

(ganicados) gadaxedvas da koreqtirebas.

biznes-gegmis Sedgena 112

sxvadasxva damuSavebisas miRebuli dargis

tipis saWiroa

iseTi

mxedvelobaSi

Taviseburebebi,

specofika,

gamoSvebuli

biznes-gegmis iyos

miviCnioT erTaderTad da `gayinulad~, aramed,

rogoricaa:

igi SeiZleba Seicvalos biznesis konkretuli

sawarmoos

produqtis

strategia,

(nawarmis

a.S.)

koncefcia da sxv. mravali safuZvelze

ra Tqma unda, ar SeiZleba es struqtura

miznis, amocanebis das xv. faqtorebis mixedviT. rogorc

biznes-gegmis

Sedgena,

aseve

dagegmvis procesic, SeuZlebelia ekonomikuri

kvlevisa

SemoTavazebulia

gamocdilebis biznes-gegmis

Semdegi optimaluri struqtura:

analizis

gareSe.

praqtikulad

analizis

horizontaluri,

•

biznesis koncefcia;

•

sawarmoos mikle informacia da Seqmnili

gamoyenebuli

unda

yvela

vertikaluri,

iyos saxe:

SedarebiTi,

fardobiTi maCveneblis da a.S dagegmvis

safuZvels

warmaodgens

situacia;

ekonomikuri analizis ekonomikur-maTematikuri

•

biznesis obieqtis maxasiaTeblebi;

meTodebi da modelebis yvela tipi.

•

bazris kvleva da analizi.

•

organizaciuli

gegma,

finansuri maT

Soris

sakanonmdeblo baza; •

personali da marTva;

•

warmoebis gegma;

•

marketinguli moqmedebis gegma;

•

potenciuri riskebi;

•

finansuri gegma da finansuri strategia.

strategiis

gegmisa

SedgenisaTvis

finansuri gansakuTrebiT

mniSvnelovania ekonomikuri analizi da bazris kvleva konkretuli gegmis mixedviT.

sakontrolo kiTxevbi: 7. ras

emsaxureba

finansuri

biznes-gegma? 8. rogoria dReisaTvis SemoTavazebuli biznesgegmis optimaluri struqtura?

113

gajansaRebis

114

2.3.

investiciuri biznes-proeqtireba bevradaa

ivesticiuri biznbes-proeqtis efeqturoba

saerTod, ganisazRvreba

dakavSirebuli

proeqtis im

efeqturoba

sistemuri

maCveneblebiT

(maxasiaTeblebiT), romelic gamoisaxeba proeqtSi monanwileTa

samomsaxurebo

interesebisa

miRebul Sedegebis fardobiT danaxarjebTan. investiciui

biznes-poeqtis

efeqturoba

ZiriTadSi gamoisaxeba Semdegi maCveneblebiT: •

komerciuli miiReba

(finansuri)

biznes

efeqtuoba,

proeqtis

rac

realizebiT

miRebuli finansuri SedegebiT masSi uSualo moanawileTaTvis. •

sabiujeti

biznes-proeqtis

adgilobrivi,

federaluri

(respublikuri)

ganxorcielebaze

ekonomikuri investiciur

sxv.

SerCeul

gaTvaliswinebiT. alternatuli variantebisa da daSvebebis safuZvelze xdeba gadawyvetilebis miReba.

SerCevis

meTodurad

procesSi

detalurad,

Sesabamisi

formulebis

gamoyenebiT unda iqnes dadasturebuli cikluri alternativis upiratesoba. realizebuli

efqturi

biznes-proeqti

iZleva mas, rom firmac da investoric miiReben winaswar

dagegmil

mogebas.

investorisa

normidan SeiZleba hqondes Semdegi saxe: X = X1 + X 2

(1)

sadac: X 1 - investoris kapitalia;

efeqturobis

maCveneblebi

biznes-proeqtSi

arapirdapir

finansur monawileebTan dakavSirebuli biznesproeqtis

alternatiul variantze gare investoris wilis

finasuri

Sedegebis asaxviT. •

finasirebis

teqnologiebis,

firmis wilis dadgenis models, mogebis saerTo

efeqturoba

regionuli

danadgarebis,

gamoyenebeli

realizebisaTvis

danaxarjebisa

X 2 - firmis kapitalia; X 3 - biznes-ideis ganxorcielebis saerTo kapitalia; Y = Y1 + Y2

miRebuli Sedegebis Tanafardoba. 115

116

(2)

sadac: Cx1 - investoris kapitalis wilia;

sadac:Y Y1 - investoris mogebaa; Y2 - firmis mogebaa;

Y -saerTo gadanawildes

mogebaa,

Cx2 - firmis kapitalis wilia; romelic

biznes-proeqtis

unda

monawileTa

Soris. A F

investoris formuliT: CY =

Y1 = Z1 X1

(3)

Y2 = Z2 U X2

(4)

sadac: Z1 - investoris kapitalis mogebis norma;

Z 2 - firmis kapitalis mogebis norma; pirveli da meore formulidan SeiZleba

xolo formuliT: xSir situaciaSi, ramdenime

wili

Z1 ⋅ Cx1 Z

;

firmis

Cx =

Z 2 ⋅ Cx2 Z

wili

gaiangariSeba

SemTxvevaSi, roca

ganisazRvreba

firma

saxezea

biznes-idea.

vardeba

ara

erTi,

saWiroa

iseT aramed

SeirCes

is,

romelic aris ufro optimaluri da romelsac

davweroT:

SeuZlia

Y Z= X sadac:

me-5 dan, moigebis saerTo normidan:

Z -biznes-ideis

ufro

meti

mogebis

realizebiT

is biznes-dea, romlisaTvisac sruldeba Semdegi Z2 =

miznobrivi funqcia:

Z − Z1 ⋅ Cx1

mogebis saerTo normaa. 1-4 formulebidan SeiZleba gamoviyvanoT,

ase,

rom

biznes-ideis

miRebuli mogebis saerTo normidan investorisa

variantTa

simravlidan

da firmis wilis ganmsazRvreli gantoleba:

mocemuli

kapitalisa

117

biznes=

dagegmarebis modelidan gamomdinare, es iqneba

miRebuli, firmisa da investorisaTvis sakmarisi

F Z = Z1 ⋅ Cx1 + Z 2 ⋅ Cx2

motana.

mogebis

sakmarisi

⇒ max

ganxorcielebis

airCeva

normis 118

C x2

is,

romelic

investorisaTvis mixedviT

iZleva

maqsimalur saerTo mogebas. es imas niSnavs, rom

•

investiciis dabruneba;

arsebobs saerTo kapitalis gamoyenebis iseTi

•

procentebis gadaxdis koeficienti;

efeqturi

•

sawarmos rentabelurobis koeficienti _

gza,

investorsa

gadanawilebas,

romelic

firmas

Soris

mogebis

mTlianad

ekuTvnis

aramed,

saWiroebs

firmas. sxvanairad rom avxsnaT, firma biznesideis

realizebis

dros

cdilobs

srulyofa

gaukeTos

saorganizacio

marTvis

sakiTxebs.

amaRlebs

momaragebisa

gasaRebis

efeqturobas, amuSavebs da iyenebs inovaciur da nou-haus

principebs.

yvela

damatebiTi

wyaroebi, romelic zrdis mogebas, ZiriTadad unda iqnas gamoyenebuli ara investoris, aramed am

originaluri

biznes-ideis

iniciatorebis

dasajildoeblad (fuladi premiebi da sxv.). finansuri

mdgomareobis

SefasebisaTvis

SeiZleba visargebloT Semdegi maCveneblebiT:

•

investoris rentabeloba – es aris sufTa mogeba gayofili investiciis moculobaze. zogjer

investiciis

angariSoben, fardobas

rogorc

aqcioneruli

rentabelobas sufTa

mogebis

kapitalisa

grZelvadiani sesxis jamis fardobasTan. 119

aris

sufTa

gegmis

fardoba

TviTRirebulebaze.

•

uzaralobis

wertili

finansuri

simtkicis maragi sakontrolo kiTxevbi: 1. ra maCveneblebiT gamoisaxeba investiciuri biznes-proeqtis efeqturoba? 2. dawereT da axseniT biznes-ideis ganxorcielebis saerTo kapitalis formula. 3. dawereT da axseniT biznes-proeqtis monawileTa Soris saerTo mogebis gadanawilebsi formula. 4. dawereT miRebuli mogebis saerTo normasTan investorisa da firmis wilis ganmsazRvreli gantoleba. 5. dawereT mogebis saerTo normidan investorisa da firmis wilis gaangariSebis formula. 6. dawereT biznes-gegmis ganxorcielebis miznobrivi funqciis formula. 1. ra maCveneblebiT SeiZleba SevafasoT biznesis finansuri mdgomareoba? 120

2.4. biznes-dadegmarebis procesis mniSvneloba.

rac esaWiroeba kargi gemis Sedgenas. biznes-

aqtivebisa da pasivebis balansis

dagegmva exmareba mewarmes, realurad Seafasos

prognozireba biznes-gegmis

Tavis

Rirebuleba

ganisazRvreba

Zleiri

SesaZlo

susti

mxareebi,

alternativebi,

dasaxos

ganixilos riskebis

gamomdinare,

Semcirebis drouli RonisZiebebi, rac mtkice

biznes-dagegmarebaze uaris Tqma ar SeiZleba da

garantiaa konkurentTan brZolaSi gamrjvebisa

igi

da Canafiqris warmatebiT ganxorcielebaSi.

dagegmarebis

procesiT.

sasurvel

mTavaria

qedan

ESedegamde

gadavwyvitoT:

migviyvans.

TviTon

biznes-gegma naTlad aCvenebs

davagegmaroT,

Tu davagegmarebinoT. romel gzas avirCevT, amas

moTxovnebs

arsebiTi

gadawyvetilebebs,

mniSvneloba

ara

aqvs.

mTavaria,

biznes_gegma

Sedgenili

iyos

principebis

investorebisa

gamoyenebiT,

romelic

mogvcems

minimaluri

SerCevas,

mdgomareobis

gamomdinare,

romelic

cvlilebas,

biznes-gegmaSi

gaTvaliswinebuli

samarTav

emsaxureba SesaZlo

warmoadgens

bankirebis, partniorebis sakomunikacio

instrumentis gansazRvris safuZvels.

danaxarjiT maqsimalur mogebas. sabazro

sazRvravs

finansur

kargi biznes-gegmis damuSavebisTvis saWiroa:

pirobebidan

mudmivad

ganicdis

unda

`SemTxveviTi

•

iyos

ZiriTadi

yuradReba

sakiTxebs,

ganvsazRvroT

mivapyroT zusti

Zireul mizani

amocana, moveridoT zedmet detalizebas;

Sedegebi~, saukeTeso

•

mivceT faqtebs arsebuli interpretireba;

biznes-gegma unda iyos sicicxlisunariani da

•

Riad gamovyoT riskebi da maTi gadalaxvis

romelsac

mudmivada

aqvs

albaTuri

ganicdides

xasiaTi.

daxvewas.

biznes-gegmaze

drois ekonomia ar aris momgebiani. dros unda gavufrTxildeT, magram unda davxarjoT imdeni, 121

xerxebi;

•

mivaqcioT gansakuTrebuli yuradReba biznesgegmis

gaformebas,

rogorc 122

Sinaarsobrivad,

aseve iuridiulad da eTikurad (daibeWdis karg qaRaldze,

mkveTri

SriftiT,

gramatikulad

praqtikuli realizeba kvebis obieqtis

gamarTuli eniTa da orTogarafiiT);

•

zedmiwevniT satitulo

kargad

iyos

furceli,

danarTi,

sqmebi, 3.1. gegmis mizani, obieqtis aRwera, asaRebis

prognozirebisaTvis aqtivisa laTinuri

pasivebis

pirvel

pasivis

sityvaa

buRaltrulad

igi

rigSi

moviyvanT

ganmartebas. da

niSnavs

aRniSnavs

aqtivi moqmeds.

warmoebis

materialuri faseulobani: fuli, saqoneli da sxv. aqtivSi agreTve Sedis moTxovnebic. pasivi sapirispiroa

warmoadgens

gegma, produqtis aRwera

balansis

balansis nawils, romelSic Sedis yvela saxis

misi

magaliTze

gaformebuli

grafikebi da a.S. aqtivebisa

III Tavi biznes-gegmis Sedgenisa da analizis

warmoebis

valebisa da valdebulebaTa erTobliobas.

gegmis mizania qalaqis romelime ubanSi Seiqmnas

123

kvebis

obieqti,

magaliTad `kafe-bari~. mizanSewonilad migvaCnia aseTi

obieqti

gaTvlil

iyos

saSualo

Semosavliani klientebis momsaxurebisaTvis. Tu aqcents gavakeTebT studentebze, maSin obiqtis adgilmdebareobisaTvis umaRlesi

SevirCevT

saswavleblis

axlo

romelime mdebare

teritorias. obieqtis

sakontrolo kiTxevbi: 1. riTi ganisazRvreba biznes-gegmis Rirebuleba? 2. rogori Sedegebi unda iyos biznes-gegmaSi gaTvaliswinebuli? 3. ra principebis dacvaa saWiro kargi biznesgegmis gaformebisaTvis? 4. ra aris aqtivi da pasivi?

TviTmomsaxurebis

aRwera.

kvebis

obieqtisaTvis

saWiroa SeviZinoT:

•

teqnologiuri danadgari: yavis avtomati, mikrotalRuri

Rumeli,

macivrebi,

safcqvneli instrumentebi, WurWeli.

•

aveji: skamebi, magidebi, karadebi. 124

â&#x20AC;˘

Tu Senoba aRebulia grZelvadiani ijaris

pirvels miekuTvneba restornebi, romelic

wesiT, maSin Catardes mcire kosmetikuri

gamoirCeva

remonti.

maRali

Seqmnili

samuSao

adgilis

raodenoba,

mfobelis an xelmZRvanelis CaTvliT iyos 10

maRali

xarisxis

cxadia,

aseTi

momsaxurebis

servisiT, kvebis

xarisxiT,

maRali

servisi

fasebiT.

gaTvlilia

maRalanazRaurebad klientebze. meore tips miekuTvneba patara sasauzmeebi,

adamiani. dagegmili

mogeba

iyos

000

lari,

mogebis norma 0.90%, amosyidvis vada 10 Tve. gasaRebis gegma. unda iTqvas, rom iseT

romlebic magram,

klientebs

dabal

sTavazoben

xarisxian

sakvebs

iaf da

fasian, agreTve,

patara barebi.

adgilebze, sadac saganmanaTleblo obieqtebTan

aqedan gamomdinare, unda gakeTdes daskvna,

erTad (vTqvaT teqnikuri universitetis meeqvse

rom arsebuli sazogadoebrivi kvebis obieqtebi

korpusis

irgvliv)

mTlianad ver akmayofileben (an akmayofileben)

arsebobs,

sazogadoebrivi

aqtualuria.

sxva

problema

dawesebulebebic kvebis miT

problema

ufro

mwvaved

sabazro moTxovnebs anu klientTa SekveTebs, da arsebobs

(an

arsebobs)

realuri

dgas, Tu kvebis obieqtTan axlos funqcionirebs

SesaZlebloba gaixsnas axali sazogadoebrivi

administraciuli

kvebis

(vTqvaT

Tbilisis

meria),

obieqti

(vTqvaT

kafe-bari)

maRali

kulturuli da saqmiani dawesebulebebi. cxadia,

servisiTa da SedarebiT dabali fasebiT. isic

unda

kvebis

unda iyos gegmaSi gaTvaliswinebuli, rom aseT

tipad

adgilze SeiZleba moTxovnaTa sezonuri ryeva

iqnes

Seswavlili

obieqtebic, SeiZleba

romelic daiyos:

sazogadoebrivi

arsebuli

pirobiTad da

wvrili

arsebobdes,

obieqtebi

swrafi

pedagogTa ardadegebis gamo.

msxvili

kvebis

gamowveuli

studentebisa

safaso politika orentirebuli unda iyos

momsaxurebiT.

saSualoSemosavlian 125

klientebze. 126

Cafiqrebuli kvebis obieqtis msgavsi mimdebare teritoriaze sariozuli

funqcionirebs,

sakonkurencio

maSin

nakrebis

araa

aRebulia

brZola

produqtis aRwera. produqtebi, romliTac ivaWros

cxrilSi

kvebis

(cxr.

1.).

obieqtma,

mocemulia

produqtebi

Serceulia

pirobiTad da igi SeiZleba Seicvalos biznesgegmis

Sedgenis

Sexedulebisamebr.

aseve,

fasebic Semotanilia pirobiTad da magaliTis ganxilvisaTvis mniSvneloba ara aqvs. fasebis dakonkretebac realuri biznes-gegmis mixedviT unda iyos ganxiluli. cxrili 1. #

1 2 3 4 5 6 7 8 9 10

mTliani

fasia

erTeul

lari.

produqciaze

fasi

daxarjuli

Tanxidan.

mosalodneli. unda

cxrilSi, pirobiTad aRebuli produqtebis

produqtis

zomis

fasi

dasaxeleba

erTeuli

larebSi

cxeli kerZi sadeserto kerZi civi sauzme Rvezeli nayini yava Cai kokteili ualkoholo sasmelebi ludi

ulufa ulufa ulufa cali cali finjani finjani 250 gr Wiqa 500 m.l

5.00 3.00 3.00 0.90 1.50 1.80 0.80 2.50 1.20 2.30

127

sakontrolo kiTxvebi da davalebebi: 1. biznes-gegmis

mosamzadebeli

periodis

romeli samuSaos Catarebaa pirvel rigSi aucilebeli? 2. SeavseT cxrili

kafe-baris zomis

produqtis

erTeulisa

aRweris

fasis

CvenebiT (produqtebi da fasebi SearCieT Tqveni

Sexedulebisamebr

mixedviT)

128

cxr.

1-is

kreditis

3.2. investiciis gegma da warmoebis gegma

aRebis

xangrZlivoba

unda

aRematebodes 15 dRes, Senobis ijariT aRebis Mmosamzadebeli

periodisaTvis

unda

Sesruldes Semdegi samuSao:

dadeba

dRes,

danadgarebis

Sesyidvis vada da damontaJeba 10 dRes, Senobis

1. miviRoT krediti 2. daidos

xelSekrulebis

remonti 15 _ 20 dRes, nedleulis mowodebaze

xelSekruleba

Senobis

ijariT

aRebaze;

xelSekrulebis

dadeba

dRes,

licenziebis

aRebis xangrZlivoba 7 dRes.

3. sawarmoos procesis ganxorcielebisaTvis saWiro danadgarebis yidva;

cxadia,

mosamzadebeli

periodis

damTavrebis Semdeg muSaobas iwyebs biznes-gegma

4. Senobis kosmetikuri remontis Catareba da

anu

iwyeba

danadgarebis adgilis miCena (Tu saWiroa

simZlavreze

damontaJeba);

undeba.

warmoeba. gasvlas

warmoebis

daaxloebiT

biznesisaTvis

mTlian ori

kargi

Tve

adgilia

5. Aavejis SeZena;

SerCeuli, maSin SeiZleba didi reklama arc

6. Mmomsaxure personalis arCeva;

iyos

7. nedleulisa

sxva

sawyis

etapze

SeiZleba

moxdes

SeZenaze

potenciuri klientis informireba, rom ixsneba

xelSekrulebis dadeba sacalo vaWrobis

axali TviTmomsaxurebis kafe da miTiTebuli

organizaciebTan

iyos

(Tu

masalis

saWiro.

saWiroa).

Ees

misi

adgilmdebareoba.

aseTi

reklama

nedleuli da masala saWiroa cxril 1-Si

moiTxovs Zalze mcire (umniSvnelo) danaxarjs.

mocemuli produqtis dasamzadeblad;

8. Llicenziis aReba, sadac naCvenebi iqneba

SeiZleba

gancxadebebis

ganxorcieldes gamokidebiT

sareklamo universitetis,

nebarTva im produqtebiT da sasmelebiT

administraciuli dawesebulebebis, ofisebisa da

vaWrobaze, rac gaTavliswinebulia biznes-

a.S. derefnebs da holebSi. im Senobis fasadze,

gegmiT.

sadac ifunqcionirebs kafe, SeiZleba Catardes 129

130

wardginebac iqneba

(prezentacia),

mimdebare

firmebis,

sadac

teritoriaze

dawesebulebebis,

xelmZRvanelebi

a.S.

mowveuli

navaWri

arsebuli

toli iqneba 100100 laris (cxr. 2.).

aseTi

rekomendebuli

sasurveli

Sedegi,

momxmareblisaTvis

reklamas

mas

moaqvs

potenciuri

saxiT

radiosa

III

Tve

nakrebi

200

350

400

Rirebuleba

4400

7700

8800

maCvenebeli

lari

miwodebuli cxrili 2 (gagrZeleba)

televiziaSi,

maCvenebeli

VII

VIII

XII

Tve

ETve

Tve

nakrebi

400

4550

Rirebuleba

8800

100100

aseTi reklamebi ZviradRirebulia, iTxovs did kapitaldabandebas

mniSvnelovnad

zrdis,

rogorc proeqtis Rirebulebas, aseve amosyidvis vadasac

xSir

sakredito

SemTxvevaSi, investorsa da

organizaciaze

axdens

negatiur

STabeWdilebas.

igi

maqsimaluri

miaRwevs

nakrebis

400

simZlavre,

TveSi,

pirobiTi

aris

romelsac produqciis

erTeuli (igulisxmeba

cxril 1-Si mocemuli TiToeuli daxalebuli produqtis

400

sul

lari

sakvebi produqtebis momzadebisaTvis erT weliwadSi

saWiro

masalebis

(nedleulis)

monacemebi Setanilia cxril 3-Si.

davuSvaT, rom Cvens mier daproeqtebuli kafe-baris

ganmavlobaSi

informacia SeiZleba SeumCneveli darCes. rac Seexeba

wlis

cxrili 2

biznesisaTvis

radgan

aseTi

erTi

administraciis

gazeTSi sareklamo gancxadebebis gakeTeba ar aris

(amonagebi)

erTeulis

131

gasaReba),

maSin

cxrili alkoholiani

3-s

monacemebiT

sasmelis

damatebiT

masze avagoT

mimdinare danaxarjis cxrili nedleulisa da masalebis SeZenisaTvis (cxr. 4). mTliani

danaxarji

Seadgens: 28050,75 lars. 132

nedleulis

SeZenaze

cxrili 4

cxrili 3 N nedleuli (masalebi)

relizeba III IV sami sami Tve 1200 Tve nakrebi 1200 nakr ebi

I sami Tve 950 nakr ebi

II sami Tve 1200 nakr ebi

237,5

300

1137,5

xor

xvedr iTi wili 1 nakre bi 0,250

kg.

bostneuli

0,200

190

240

910

kg.

0,200

190

240

910

kg.

0,03

28,5

136,5

0,02

kg.

xili

zeTi

erbo

nedleuli

SeZenili

Ffasi

mTliani

(masalebi)

raodenoba

erTeulze

danaxarji

1 weliwadSi

Kkg. (l.)

larebSi

jamSi

lari xorci

1137,5

10237,5

kg.

lari

910

3640

kg.

lari

910

1,7

1547

kg.

lari

136,5

3,70

505.05

lari

4,20

382.2

kg.

lari

910

1,5

1365

kg.

lari

1137,5

5,40

6142.5

kg.

lari

ualkoholo

1820

1,20

2184

sasmeli

lari

ludi

1137,5

1,80

2047.5

lari

bostneuli

xili

zeTi

erbo

naxevarfabrikati

naxe var-

0,200

190

240

910

fabrikati

kg.

rZis produqt

0,250

237,5

300

1137,5

ebi

kg.

rZis produqtebi

ualkoho lo

0,400

380

480

1820

sul

sasmelebi

kg./litri

133

5096 / 3094

28050,75 lari

134

axla gamovTvaloT danaxarjebi momuSave

miReba

samsaxurSi

unda

moxdes

personalis xelfasisaTvis, romelic mocemulia

moTxovnebis gaTvaliswinebiT:

cxril 5-Si.

5. samuSaos

adgilis

mixedviT

Semdegi

profesiuli

codna da praqtikuli gamocdileba. cxrili 5 Ddanaxarjebis saxeoba

raodenoba

(personalis

xelfasi

mTliani

klientebTan

TveSi

danaxarjebi

urTierToba.

lari

500

xelfasi) menejer-

350

mzareuli

300

600

mimtani

300

600

barmeni

300

momsaxure

saxelfaso fondi mTlianad

Sedgens:

donis

momsaxureba

7. zogadi codna im normatiuli dokumentebisa, romelic

aregulirebs

vaWrobisa

kafe-baris muSaobisaTvis kapitaldabandebis

angariSi

2350

mocemulia cxril 6-Si

da igi

Seadgens: 9200 lars. cxril 7-Si mocemulia organizaciis mier sabiujeto

gadasaxadis

dadgenili

normebi

(dRevandeli kanonmdeblobis gaTvaliswinebiT). cxrili 6

wlis ganmavlobaSi xelfasis saxiT gadaxdili Tanxa

maRali

sazogadoebrivi kvebis obieqtebis muSaobas

direqtori teqnikuri

6. komunikaciebis kargad floba, raTa SeeZlos

2350X12=28200lars.

personalis

miReba samsaxurSi warmoebs kafe-baris muSaobis dawyebamde, raTa muSaobis dawyebisas mTlianad iyos personali dakompleqtebuli. personalis

135

danaxarjis saxeoba teqnikuri danadgarebi aveji (sxvadasxva) remonti

raodenoba 1

erTeulis fasi lari 5000

jamuri fasi lari 5000

3000

mTliani jami

1200

9200

136

cxrili 7 Ggadasaxadis saxeoba saSemosavlo xelfasidan (Sedis xelfasis raodenobaSi) mogebis gadasaxadi (aRebuli 12000 laridan). damatebuli Rirebulebis gadasaxadi, Tu wliuri Semosavali aRemateba 100000 lars qonebis gadasaxadi

dadgenili norma %

Tanxa lari

20 %

5640

e.i

mTliani

xarji

1800

Sedgens

76330.75 lars. ra Tqma unda, momaval wels am xarjs

daakldeba

remontis,

avejisa

teqnikuri danaxarjebis SeZenis xarjebi. rogorc

15 %

weliwadSi

Semdegnairad

vxedavT, nawildeba:

danaxarjebi

nedleulis

SeZenaze

ixarjeba 28050,75 lari da igi Sedgens mTliani danaxarjis 36,8 %; saxelfaso danaxarji - 28200 18%

Cven SemTxvevaSi ar gadaixdeba

lari Sedgens mTliani danaxarjis 37%; xolo danarCeni xarji erTad Seadgens 26,2 %.

jamSi 7520 gavakeToT saerTo xarjTaRricxva (cxr.8). cxrili 8 kalkulirebis saxe

mTlaini xarji erT welSi lari

gadasaxadi (mogebidan, qonebis) ijaris gadasaxadi nedleulis SeZena remontis Catareba teqnikuri danadgarebis SeZena avejis SeZena xelfasi sameurneo xarjebi komerciuli xarjebi sxvadasxva xarjebi

1800+80=1880 5000 28050,75 1200 5000 3000 28200 3000 500 500

sul

76330.75

sakontrolo kiTxvebi da davalebebi: 1. SeavseT cxrili

navaWris 1-Si

amonagebis

Tqvens

mier

Setanili

monacemebis mixedviT. 2. SeavseT

sakvebi

momzadebisaTvis

erT

produqtebis welSi

saWiro

masalebis monacemebis mixedviT (cxrili 3). 3. aageT sakvebi

mimdinare

danaxarjebis

nedleulisa

cxrili masalebis

SeZenisaTvis (cxrili 4). 4. ra moTxovnebs unda akmayofilebdes kafebaris momuSave personali?

137

cxrili

138

5. gamoTvaleT rekomendebuli

danaxarjebi momuSave

Tqvens

mier

3.3.finansuri gegma

personalis finansuri

xelfasebisaTvis da SeitaneT cxril 5-Si.

sabiujeto

gadasaxadis

cxrili

(cxr. 7) dadgenili normis mixedviT. 8. aageT

saerTo

xarjTaRricxvis

cxrili

•

ZiriTadi valuta _ erovnuli lari;

•

proeqtis xangrZlivoba _ erTi weli;

•

dro, romlis mixedviTac aqtiuria proeqtSi miTiTebuli

(cxr. 8).

SedgenisaTvis

gamoiyeneba Semdegi ZiriTadi monacemebi:

6. aageT kapitaldabandebis cxrili 6. 7. SevseT

gegmis

monacemebi

(valutis

kursi,

produqtis Rirebuleba, ijaris gadasaxadi, sagadasaxado politika da a.S.) _ 4 Tve. finansuri

gegmis

SemuSavebis

mizania

biznesis efeqturobis gansazRvra. dasawyisSi

ganvsazRvroT

investiciis

saerTo moTxovna. sagegmo periodSi investiciis moTxovna Setanilia cxril 9-Si. cxrili 9 investiciis obieqti Senobis ijara teqnikuri danadgarebis SeZena remontis Catareba komerciuli xarjebi (marketingi) sameurneo xarjebi (gaTboba, ganaTeba, gazi, komunaluri momsaxureba), sxvadasxva

139

Tanxa larebSi 5000 5000

gadanawileba %-Si 11,56 % 11,56 %

1200 500

2,78 % 1,15 %

3500

8,1 %

140

aseTnairad

gauTvaliswinebeli xarjebi nedleulis (masalis) anu sabrunavi saSualebis SeZena sul sainvesticio moTxovna

28050,75

gamoisaxeba:

32438

lari,

sakuTari kapitali 10812 lari.

64,9 %

kargi 43250,75

krediti

100 %

iqneba,

finansirebisaTvis

romelime

proeqtis

bankidan

aviRebT

SeRavaTian (Tu amas mivaRwevT) kredits 24 Tvis rogorc

didi

xangrZlivobiT, vTqvaT 20% wliuri zednadebiT

moTxovnaSi

(anu 20%-iani wliuri sesxi). sesxis pirobebs

uWiravs nedleulis SeZenas, romelic biznesis

gansazRvravs banki da igi unda iyos misaRebi

ganviTarebis sabrunav saSualebas warmoadgens

biznesmenisTvis. CavTvaloT, rom sesxis naxevars

da igi etoleba 64,9 %-s.

Tavisi

procentuli

vxedavT, wili

yvelaze

sainvesticio

sainvesticio moTxovnebSi, rogor wesi, ar aris

gaTvaliswinebuli

saxelfaso

procentiT

Semdeg, roca dafiqsirdeba Sesabamisi Semosavali.

saSualebas

wyaros

moZieba.

Uumjobesia,

sakuTar

davuSvaT

(biznesmenis

pirad)

gadanawileba

Semosavlis

balansi,

SevamowmoT

ganawileba

141

fulad

mogvcems

Semosavlis

likviduroba (ganaRdeba, fuladqceva). amisaTvis SevavsoT cxrili 10. cxrili 10 statiis dasaxeleba

saxsrebze.

procentulad

1.fuladi saSualeba kapitali)

sawyis

etapze

aseTnairia: krediti 75%, sakuTari kapitali 25%; maSin

romelic

sainvesticio

xarjebi gadanawildeba sainvesticio kreditze

wels,

axla ganvixiloT fuladi danaxarjebisa

cxadia xelfasi unda gaices biznesis amuSavebis

saxeze gvaqvs, saWiroa, sainvesticio kreditis

pirvel

danarCens meore wels.

moTxovna.

amis Semdeg, roca sainvesticio xarjebi

vixdiT

erTeulebSi

142

(sakuTari

maCveneb lis sidide 10812 lari

2. fuladi saSualebebis Semosvla maT Soris: • realizebidan Semosavali • krediti

132538

3. mimdinare fuladi danaxarji maT Soris: • nedleulis (masalis) anu sabrunavi saSualebebis SeZena. • saxelfaso danaxarji • sameurneo xarjebi • Senobis ijara • kreditis procentebi 10% erT welze • komerciuli xarjebi (marketingi) • sxvadasxva xarjebi • gadasaxadi (dRg) • mogebis gadasaxadi 15%

102293,75

4. sxvadasxva fuladi gadasaxadi maT Soris: • teqnikuri danadgarebis SeZena • ZiriTadi kreditis gadaxda • remonti • avejis Sesyidva

25419

5. jamuri fuladi danaxarji (3+4) 6. fuladi saSualeba wlis bolos (1 + 2 _ 5)

127712,75 15637,25

100100 32438

IV Tavi nebarTvebi, licenziebi, organizaciulsamarTlebrivi formebi, registrireba 4.1.nebarTvebi da licenziebi

28050,75 28200 35000 5000 3243 500 500 0 1800

5000 16219 1200 3000

saqarTveloSi licenziebi da nebarTvebi gaicema

iseT

saqmianobebze,

1. ra ZiriTadi monacemebi gamoiyeneba finansuri gegmis SedgenisaTvis? 2. aageT sainvesticio moTxovnis cxrili (cxr. 9). 3. aageT fuladi danaxarjebisa da Semosavlebis balansis cxrili (cxr. 10) da daadgineT Semosavlis likviduroba. 143

exeba

pirTa ganusazRvrel wres, xasiaTdeba adamianis sicocxlisaTvis

janmrTelobisaTvis

mometebuli safrTxiT, moicavs gansakuTrebiT mniSvnelovan interesebs

saxelmwifo an

sazogadoebriv

dakavSirebulia

saxelmwifo

resursebiT sargeblobasTan. licenzia aris administraciuli organos mier,

administraciuli

pirisaTvis

kanoniT

dakmayofilebis sakontrolo kiTxvebi da davalebebi:

romelic

gansazRvruli

aqtis dadgenili

safuZvelze saqmianobis

safuZvelze, pirobebis miniWebuli

ganxorcielebis

ufleba. nebarTva

aris

gansazRvruli

ganusazRvreli vadiT qmedebis ganxorcielebis ufleba,

romelic

ukavSirdeba

144

obieqts

adasturebs

ganzraxvis

kanoniT

dadgenil

pirobebTan Sesabamisobas.

7. dakvirvebis

1. Cvil bavSvTa kvebis produqtebis warmoeba2. bavSvTa

licenzia.

kvebis

produqtebis

warmoeba-

radiaciuli

saqmianobis

eleqtronuli

saSualebebis

damzadebis, SeZenis, importis an eqsportis 8. kerZo mauwyeblobis licenzia.

10. eleqtroenergiis warmoebis licenzia. 11. eleqtroenergiis gadacemis licenzia.

pesticidebis

warmoebis

licenzia.

12. eleqtroenergiis dispetCerizebis licenzia. 13. eleqtroenergiis ganawilebis licenzia.

5. konkretuli saxeobis iaraRis warmoebis generaluri licenzia: 5.1. konkretuli

vaWrobis

9. saTemo mauwyeblobis licenzia.

licenzia. 4. biologiuri

iaraRiT

licenzia.

dafasoebis licenzia. 3. birTvuli

saxeobis

licenzia.'

saqmianobis licenziis saxeebi

dafasoebis

6. konkretuli

saxeobis

15. bunebrivi iaraRis

SekeTebis

specialuri licenzia. 5.2. amxedro-sabrZolo

damzadebis,

warmoebis generaluri licenzia. iaraRis

SekeTebis

CaTvliT) generaluri licenzia. generaluri licenzia.

transportirebis

licenzia.

iaraRiT

17. bunebrivi gazis damuSavebis licenzia. 18. navTobis transportirebis licenzia.

(modernizebisa da adgilze momsaxurebis 5.4. samxedro-sabrZolo

gazis

16. navTobis gadamuSavebis licenzia.

iaraRis

5.3. samxedro-sabrZolo

14. bunebrivi gazis ganawilebis licenzia.

19. zogadsaganmanaTleblo generaluri licenzia: 19.1. dawyebiTi

vaWrobis

zogadsaganmanaTleblo

saqmi-

anobis specialuri licenzia; 19.2. sabazo

zogadsaganmanaTleblo

anobis specialuri licenzia; 145

saqmianobis

146

saqmi-

19.3.

saSualo

zogadsaganmanaTleblo

saqmi-

anobis specialuri licenzia. 20. dawyebiTi saqmianobis,

profesiuli garda

32. safondo birJis licenzia.

saganmanaTleblo

damatebiTi

profesiuli

saganmanaTleblo saqmianobisa, licenzia. 21. saSualo

profesiuli

mSobelTa

saganmanaTleblo

bavSvTa

moklebul

SesaZleblobebis saaRmzrdelo

mqone

saqmianobis

licenzia. 22. umaRlesi

34. aqtivebis mmarTvelis saqmianobis licenzia. 36. aiv-infeqciis/Sidsis mkurnalobis licenzia. 37.

mzrunvelobas

SezRuduli

33. centraluri depozitaris licenzia.

35. specializebuli depozitaris licenzia.

saqmianobis licenzia. 21.1.

31. sabrokero saqmianobis licenzia.

klinikuri

imunologiis

sneulebaTa

stacionaruli

saganmanaTleblo

saqmianobis

a. bavSvTa

klinikuri

imunologiis

klinikuri

23. sicocxlis dazRvevis licenzia.

alergiul

24. dazRvevis licenzia (ara sicocxlisa).

mkurnalobis specialuri 38. angiologiuri

27. amoRebulia

a. bavSvTa

â&#x20AC;&#x201C;

licenzia.

stacionaruli

angiologiuri

sakredito

b. mozrdilTa specialuri

registratoris

angiologiuri

licenzia. saqmianobis

saqmianobis

licenzia.

39. gansakuTrebiT saSiS infeqciebze saqmianobis licenzia.

147

specialuri licenzia;

saqmianobis licenzia. qaRaldebis

imunologiis

stacionaruli

generaluri licenzia:

29. arasabanko-sadepozito

stacionaruli

sneulebaTa

26. amoRebulia

28. sabanko saqmianobis licenzia.

mkurnalobis

mkurnalobis specialuri licenzia; b. mozrdilTa

25. gadazRvevis licenzia.

alergiul

generaluri licenzia: alergiul sneulebaTa

licenzia.

30. fasiani

148

40. stacionaruli generaluri a. bavSvTa

ginekologiuri

saqmianobis

licenzia:

mkurnalobis specialuri licenzia;

ginekologiuri

saqmianobis

stacionaruli

ginekologiuri

saqmianobis

ambolatoriuli

saqmianobis specialuri

licenzia.

41. endokrinul avadmyofobaTa stacionaruli mkurnalobis

generaluri licenzia:

endokrinul

stacionaruli

avadmyofobaTa

mkurnalobis

specialuri

licenzia;

infeqciur

sneulebaTa

mkurnalobis

generaluri

infeqciur

sneulebaTa

mkurnalobis

specialuri

licenzia: b.a.

mozrdilTa ambulatoriuli licenzia.

44. kardiorevmatologiuri

stacionaruli

saqmianobis generaluri licenzia: a. bavSvTa

kardiorevmatologiuri

stacionaruli

saqmianobis

specialuri

licenzia;

b. mozrdilTa

endokrinul

stacionaruli

avadmyofobaTa

mkurnalobis

specialuri

licenzia. 42. Terapiuli

stacionaruli

specialuri licenzia;

g. ginekologiuri

a. bavSvTa

b. mozrdilTa

specialuri licenzia;

b. mozrdilTa

kardiorevmatologiuri

stacionaruli

saqmianobis

specialuri

licenzia. stacionaruli

saqmianobis

licenzia. 43. infeqciur

a.a bavSvTa infeqciur sneulebaTa ambulatoriuli

45. kardioqirurgiuli

stacionaruli

saqmianobis generaluri licenzia: sneulebaTa

stacionaruli

mkurnalobis generaluri licenzia: a. bavSvTa infeqciur sneulebaTa stacionaruli mkurnalobis generaluri licenzia:

a. bavSvTa

kardioqirurgiuli

saqmianobis specialuri licenzia; b. mozrdilTa stacionaruli

kardioqirurgiuli saqmianobis

licenzia. 149

stacionaruli

150

specialuri

46. klinikur-toqsikologiuri saqmianobis

stacionaruli

generaluri licenzia:

a. bavSvTa klinikur-toqsikologiuri stacionaruli saqmianobis specialuri licenzia; b. mozrdilTa

klinikur-toqsikologiuri

stacionaruli

saqmianobis

specialuri

licenzia. stacionaruli

saqmianobis generaluri

licenzia:

kombustiologiuri

saqmianobis

51. narkologiuri generaluri

stacionaruli

saqmianobis

licenzia:

a. bavSvTa

narkologiuri

stacionaruli

saqmianobis specialuri licenzia; b. mozrdilTa

narkologiuri

stacionaruli

saqmianobis specialuri licenzia.

47. kombustiologiuri

a. bavSvTa

50. sameano stacionaruli saqmianobis licenzia.

stacionaruli

specialuri licenzia;

b. mozrdilTa stacionaruli

specialuri

licenzia. kvlevis

licenzia.

saqmianobis

medicinis

stacionaruli

generaluri licenzia:

saqmianobis specialuri licenzia; stacionaruli

generaluri licenzia:

a. bavSvTa nervul sneulebaTa stacionaruli b. mozrdilTa stacionaruli

nervul

sneulebaTa

mkurnalobis

53. neiroqirurgiuli

specialuri

stacionaruli

saqmianobis generaluri

a. bavSvTa kritikuli medicinis stacionaruli b. mozrdilTa

mkurnalobis

stacionaruli

licenzia.

48. kompiuterul-tomografiuli 49. kritikuli

sneulebaTa

mkurnalobis specialuri licenzia;

kombustiologiuri saqmianobis

52. nervul

a. bavSvTa

neiroqirurgiuli

medicinis

saqmianobis

specialuri

b. mozrdilTa

neiroqirurgiuli saqmianobis

specialuri

licenzia. 54. neonatologiuri saqmianobis licenzia.

licenzia. 151

stacionaruli

saqmianobis specialuri licenzia;

stacionaruli

kritikuli

licenzia:

152

55. nefrologiuri stacionaruli saqmianobis generaluri a. bavSvTa

bavSvTa

stacionaruli

generaluri licenzia: nefrologiuri

ambulatoriuli

saqmianobis specialuri licenzia; b. mozrdilTa

nefrologiuri

stacionaruli

b.a. mozrdilTa nefrologiuri ambulatoriuli saqmianobis specialuri licenzia. generaluri a.

bavSvTa saqmianobis

a.a.

bavSvTa saqmianobis

mozrdilTa saqmianobis

b.a.

mozrdilTa

stacionaruli

saqmianobis

stacionaruli

ambulatoriuli

specialuri licenzia; onkologiuri

stacionaruli

generaluri licenzia: onkologiuri

ambulato-riuli

saqmianobis specialuri licenzia. 57. organoebis da qsovilebis aRebis, Senaxvis, gadanergvis licenzia.

b. mozrdilTa otorinolaringologiuri staci59. ofTalmologiuri stacionaruli saqmianobis generaluri licenzia: a. bavSvTa

ofTalmologiuri

b. mozrdilTa

stacionaruli

ofTalmologiuri saqmianobis

specialuri

stacionaruli

saqmianobis

licenzia. 60. pediatriuli licenzia. 61. proqtologiuri

stacionaruli

saqmianobis

generaluri licenzia: a. bavSvTa

proqtologiuri

stacionaruli

saqmianobis specialuri licenzia; b. mozrdilTa proqtologiuri stacionaruli saqmianobis specialuri licenzia. 62. radiologiuri

stacionaruli

licenzia: 153

staci-

onaruli saqmianobis specialuri licenzia;

stacionaruli

generaluri licenzia: onkologiuri

otorinolaringologiuri

saqmianobis specialuri licenzia;

licenzia: onkologiuri

a. bavSvTa

onaruli saqmianobis specialuri licenzia.

saqmianobis generaluri licenzia:

56. onkologiuri

stacionaruli

saqmianobis generaluri licenzia:

nefrologiuri

saqmianobis a.a.

licenzia:

58. otorinolaringologiuri

154

saqmianobis

bavSvTa

radiologiuri

stacionaruli

saqmianobis generaluri licenzia; a.a.

bavSvTa

radiologiuri

mozrdilTa

ambulatoriuli

radiologiuri

stomatologiis

stacionaruli

saqmianobis generaluri licenzia:

saqmianobis specialuri licenzia; b.

68. qirurgiuli

a. bavSvTa

qirurgiuli

stacionaruli

staciona-ruli

saqmianobis generaluri licenzia:

saqmianobis specialuri licenzia.

saqmianobis

specialuri

licenzia; b. mozrdilTa

b.a. mozrdilTa radiologiuri ambulato-riuli

stomatologiis

qirurgiuli

stacionaruli

stomatologiis

saqmianobis

specialuri

69. travmatologiur-orTopediuli

staciona-

licenzia.

63. radiologiuri diagnostikis licenzia. 64. rentgenologiuri diagnostikis licenzia.

ruli saqmianobis generaluri licenzia:

65. parazitul

a. bavSvTa

sneulebaTa

stacionaruli

mkurnalobis generaluri licenzia: a. bavSvTa

parazitul

onaruli

sneulebaTa

mkurnalobis

stacionaruli staci-

specialuri

licenzia; stacionaruli

parazitul

sneulebaTa

mkurnalobis

specialuri

licenzia. 66. saswrafo

specialuri

b. mozrdilTa

travmatologiur-orTostacionaruli

saqmianobis

specialuri licenzia. 70. urologiuri

stacionaruli

saqmianobis

generaluri licenzia: da

gadaudebeli

samedicino

daxmarebis licenzia. 67. sawarmoo

saqmianobis

licenzia;

pediuli

b. mozrdilTa

travmatologiur-orTopediuli

transfuziologiuri

licenzia.

a. bavSvTa

urologiuri

stacionaruli

saqmianobis specialuri licenzia; saqmianobis

b. mozrdilTa

urologiuri

stacionaruli

saqmianobis specialuri licenzia.

155

156

71. fTiziatriuli

stacionaruli

saqmianobis

generaluri licenzia: c. bavSvTa

stacionaruli

fTiziatriuli

stacionaruli

saqmianobis generaluri licenzia: a.a.

bavSvTa

fTiziatriuli

ambulatoriuli

fTiziatriuli

mozrdilTa

stacionaruli

fTiziatriuli

fsiqiatriuli

stacionaruli

ambulatosaqmianobis

generaluri licenzia: a. bavSvTa

fsiqiatriuli

stacionaruli

b. mozrdilTa fsiqiatriuli staciona-ruli saqmianobis specialuri licenzia. gulmkerdis

qirurgiis

stacionaruli

saqmianobis generaluri licenzia: a. bavSvTa stacionaruli

gulmkerdis saqmianobis

licenzia;

zogadi

specialuri

stacionaruli

zogadi

stacionaruli

qirurgiis

saqmianobis

specialuri

licenzia. 75. plastikuri,

rekonstruqciuli qirurgiis

stacionaruli

a. bavSvTa plastikuri, rekonstruqciuli da esTetikuri

qirurgiis

stacionaruli

saqmianobis specialuri licenzia; b. mozrdilTa plastikuri, rekonstruqciuli esTetikuri

qirurgiis

stacionaruli

saqmianobis specialuri licenzia. 76. sisxlZarRvTa

qirurgiis

stacionaruli

saqmianobis generaluri licenzia:

157

saqmianobis generaluri licenzia:

da qirurgiis

qirurgiis

saqmianobis specialuri licenzia;

esTetikuri

saqmianobis specialuri licenzia;

73.

saqmianobis

saqmianobis licenzia:

b. mozrdilTa

riuli saqmianobis specialuri licenzia. 72.

qirurgiis

licenzia.

a. bavSvTa

saqmianobis generaluri licenzia: b.a.

gulmkerdis

74. zogadi qirurgiis stacionaruli daxmarebis

saqmianobis specialuri licenzia; d. mozrdilTa

b. mozrdilTa

158

a. bavSvTa

sisxlZarRvTa

stacionaruli

qirurgiis

saqmianobis

specialuri

licenzia;

3. navTobisa

gazis

resursebiT

sargeblobis generaluri licenzia: a. navTobisa da gazis Zebna-Ziebis specialuri

b. mozrdilTa

sisxlZarRvTa

stacionaruli

qirurgiis

saqmianobis

specialuri

licenzia.

licenzia; b. navTobisa da gazis mopovebis specialuri licenzia.

77. Cirqovani

qirurgiis

stacionaruli

4. tyiT sargeblobis generaluri licenzia:

saqmianobis generaluri licenzia:

a. xe-tyis damzadebis specialuri licenzia;

a. bavSvTa Cirqovani qirurgiis stacionaruli

b. samonadireo

saqmianobis specialuri licenzia; b. mozrdilTa stacionaruli

Cirqovani saqmianobis

specialuri

licenzia. qirurgiis

specialuri

licenzia.

5. TevzWeris licenzia. 6. regularuli

saerTaSoriso

sahaero

gadayvana-gadazidvis licenzia (Tu SezRudva

78. hematologiuri

stacionaruli

saqmianobis

generaluri licenzia: a. bavSvTa

meurneobis

hematologiuri

da stacionaruli

saqmianobis specialuri licenzia;

saqmianobis specialuri licenzia.

raodenobaze

dadgenilia

7. numeraciis

resursiT

8. radiosixSiruli mopovebis

licenzia.

saerTaSoriso

sargeblobis

2. miwisqveSa sivrcis gamoyenebis licenzia.

speqtriT

sargeblobis

licenzia. 9. eqsportis

159

aviagadamzidvelebis

licenzia;

sargeblobis licenziis saxeebi wiaRiseulis

daniSnuli

xelSekrulebiT).

b. mozrdilTa hematologiuri stacionaruli

1. sasargeblo

SeTanxmebul xazebze frenebis sixSireebsa

â&#x20AC;&#x17E;gadaSenebis

mizniT

soWis

safrTxis 160

girCiTa winaSe

myofi

veluri florisa da faunis saxeobebiT

eqsportis,

saerTaSoriso

nebarTva

konvenciis

vaWrobis

(CITES)

TeTryvavilas yoCivardas

Sesaxebâ&#x20AC;&#x153;

danarTebSi

bolqvebiT gorglebiT

Setanili an/da

sargeblobis

licenzia. Tbilisis

reeqsportis

tranzitis

(SezRudulad

brunvadi

masalebis sia ganisazRvreba saqarTvelos mTavrobis gadawyvetilebiT). 8. samrewvelo

daniSnulebis

feTqebadi

masalebis gamoyenebis nebarTva. meria

aris

licenziis

gamcemi organo;

9. birTvuli, birTvuli

nebarTvis saxeebi produqciis tranzitis nebarTva.

obieqtebis,

masalebis,

radiaqtiuri

produqciis importis nebarTva. 3. fitosanitariul

SeZenis nebarTva. 10. birTvuli,

2. veterinarul kontrols daqvemdebarebuli

birTvuli nivTierebebis,

kontrols

praqtikulad

produqciis importis nebarTva.

masalebis

4. garemoze zemoqmedebis nebarTva.

damzadebulia

5. zedapiruli wylis obieqtidan wyalaRebis

radiaqtiuri

nebarTva.

radiaciuli

obieqtebis,

masalebis,

radiaqtiuri

narCenebis,

mineralebis (wiaRiseulis), romlebisganac

daqvemdebarebuli mcenareuli warmoSobis

SesaZlebelia miReba,

birTvuli

yvelafris,

birTvuli

rac

masalisagan

nivTierebisagan

Seicavs

maT, rogorc Semadgenel nawils, agreTve

6. zedapiruli wylis obieqtSi wyalCaSvebis nebarTva. 7. SezRudulad

radiaciuli

nivTierebebis an radiaqtiuri narCenebis

1. veterinarul kontrols daqvemdebarebuli

warmoebis,

birTvuli teqnologiebis, an nou-hauebis eqsportis,

brunvadi transportirebis, 161

masalebis

importis

nebarTva.

importis, 162

tranzitis

11. â&#x20AC;&#x17E;gadaSenebis

safrTxis

winaSe

myofi

teritoriis

gareT

gadamuSavebisa

veluri florisa da faunis saxeobebiT

droebiTi Semotanis an/da gatanis nebarTva.

saerTaSoriso

(23.06.2006 3380)

konvenciis

vaWrobis

(CITES)

saxeobebis,

danarTebSi

maTi

derivatebis

Sesaxebâ&#x20AC;&#x153; Setanili

nawilebisa

eqsportis,

reeqsportisa

importis,

zRvidan

introduqciis

nebarTva.

13. iaraRis

SeZenis

(Senaxvis

uflebiT)

SeZenis

qveynis

(Senaxvisa

tarebis

saerTaSoriso

organizaciebis warmomadgenelTa, agreTve

moqalaqis

mier

iaraRis

sabrZolo

stendis mowyobis nebarTva.

reeqsportis

tranzitis

nebarTva.

teritoriaze

iaraRis

eqsportis,

tranzitis,

gadamuSavebis, 163

saqarTveloSi

saqarTvelodan

gatanis

sabrZolo

masalis

gadagzavnis nebarTva. erTi

egzemplarebis

saxeobis

calkeuli

saqarTveloSi

Semotanisa

da saqarTvelodan gatanis (garda eqsportimportisa,

reeqsportis,

masalis

iaraRisa

gadazidvis nebarTva.

22. iaraRis

17. iaraRisa da sabrZolo masalis importis,

samxedro-sabrZolo

mier

nebarTva.

21. iaraRisa

16. tiris, sasroleTis da sasrolo-sanadiro

eqsportis,

pirTa

20. iaraRisa da sabrZolo masalis gadatana-

saqarTveloSi SeZenis nebarTva.

importis,

qveynis

Semotanisa

uflebiT) nebarTva.

17.1.

19. ucxo

Tanmxleb

nebarTva.

15. ucxo

nebarTva.

sxva mniSvnelovan pirTa vizitis dros maT

12. nadirobis nebarTva.

14. iaraRis

18. iaraRis koleqcionirebisa da eqsponirebis

tranzitisa

nebarTva.

sabaJo

saqarTvelos 164

reeqsportisa)

23. mSeneblobis

(garda

mniSvnelobis,

gansakuTrebuli

radiaciuli

birTvuli

obieqtebis mSeneblobisa) nebarTva.

Soris,

radiaciuli

birTvuli

obiqtebis mSeneblobis nebarTva.

nebarTva. saqalaqo

regularuli

samgzavro gadayvanis nebarTva. daniSnulebis importis,

produqciis reeqsportis

samuSaoebis

araregularuli

saerTaSoriso

sahaero

gadayvana-gadazidvis nebarTva. 29. saerTaSoriso xelSekrulebiT dadgenili saerTaSoriso saavtomobilo regularuli samgzavro gadayvanis nebarTva. 30. saerTaSoriso safuZvelze

xelSekrulebebis dadgenili

saerTaSoriso

satvirTo gadazidvis nebarTva.

165

dadgenili

nebarTva,

romelsac

vaWrobis

punqtis

saqmianobis

nebarTva. sawyobis

(Ria,

an/da

daxuruli)

saqmianobis nebarTva. Senaxvis

sawyobis

(Ria,

an/da

daxuruli) saqmianobis nebarTva. 35. samorines mowyobis nebarTva. 36. saTamaSo

warmoebisa

(saerTaSoriso

safuZvelze

zeviT)

34. droebiTi

tranzitis nebarTva. 28. saaviacio

gadazidvis

axorcielebs ucxo qveynis gadamzidveli.

33. sabaJo

26. adgilobrivi

eqsportis,

kvotis 32. ubaJo

25. saSiSi sawarmoo obieqtebis eqspluataciis

27. ormagi

satvirTo

xelSekrulebis

24. gansakuTrebuli mniSvnelobis obieqtebis, maT

31. saqarTvelos teritoriidan saerTaSoriso

aparatebis

salonis

mowyobis

nebarTva. 37. totalizatoris mowyobis nebarTva. 38. lotos mowyobis nebarTva. 39. bingos mowyobis nebarTva. 40. wamaxalisebeli

gaTamaSebis

mowyobis

nebarTva. 41. specialur samkurnalo

kontrols

daqvemdebarebuli

saSualebebis

eqsportis nebarTva.

166

importis

42. farmakologiuri

saSualebis

klinikuri

4.2.

samarTsamarTlebrivi formebi

kvlevis nebarTva. 43. farmacevtuli saSualebebisa,

biznesis warmoebis organizaciul-

warmoebis

(samkurnalo

garda

narkotikuli

saqarTveloSi

sawarmoTa

organizaciul-

samarTlebriv formebi.

saSualebebisa) nebarTva.

saqarTvelos kanonmdeblobis Sesabamisad,

44. I jgufis afTiaqis mowyobis nebarTva. 45. II jgufis afTiaqis mowyobis nebarTva.

samewarmeo saqmianobas saxelmwifo registracia

46. saafTiaqo punqtis mowyobis nebarTva.

sWirdeba.

47. araiodizebuli

marilis

saqarTveloSi

nebarTva. 48. istoriisa

saqarTvelos samewarmeo kanonis Tanaxmad,

importis

kulturis

Zeglebze

organizaciul-

samarTlebriv formebs warmoadgens: a. individualuri sawarmo.

samuSaoebis nebarTva.

individualuri

49. arqeologiuri samuSaoebis nebarTva. 50. saqarTvelos

sawarmoTa

kulturul

faseulobaTa

individualuri fizikuri

saqarTvelodan gatanis nebarTva.

mewarme,

sawarmos

piri,

rogorc

mflobeli,

romlis

aris

samewarmeo

saqmianobisaTvis aucilebelia samewarmeo wesiT Tbilisis meria gascems Semdeg nebarTvebs: 1. mSeneblobis mniSvnelobis,

(garda

gansakuTrebuli

radiaciuli

birTvuli

obieqtebis mSeneblobisa) nebarTva. 2. adgilobrivi

saqalaqo

regularuli

samgzavro gadayvanis nebarTva.

mowyobili organizacia, mowesrigebuli sakaso da

sabuRaltro

samarTlebriv

urTierTobebSi igi gamodis Tavisi saxeliT. b. solidaruli

pasuxismgeblobis

sazogadoeba (sps). solidaruli sazogadoeba,

167

saqme.

aris

pasuxismgeblobis sazogadoeba, 168

rolmelSic

ramdenime fizikuri piri erToblivad, erTiani

sazogadoeba,

romlis

pasuxismgebloba

safirmo saxelwodebiT, eweva araerTjerad da

sazogadoebis kreditorebis winaSe Semoifargleba

damoukidebel

mTeli

mewarmeobas

sazogadoebis

partniorebi

valdebulebebisaTvis

kreditorebis

winaSe

pasuxs

solidaruli

movaleebi - uSualod, pirdapir,

mTel

valdebulebebze,

Tavisi

qonebiT.

ageben

rogorc

SeuzRudavad

partniorebi

SeiZleba

mTeli

wilis

xolo

sawesdebo

odenobiT,

partniorebis

kapitalSi

aris

pasuxismgeblobis

misi

SezRuduli

sazogadoeba.

aseTi

sazogadoebis dafuZneba SeuZlia erT pirsac. e.

saaqcio

sazogadoeba

(ss)

kooperativi.

g. komandituri sazogadoeba (ks). sazogadoeba,

qonebiT,

pasuxismgebloba

iyvnen

mxolod fizikuri pirebi.

Tavisi

aris

sazogadoeba,

romelsac

aqvs aqciebad dayofili sawesdebo

safirmo

saxelwodebiT

kapitali.

sawesdebo

damoukidebel

nominaluri Rirebuleba Seesabameba aTi aTas

mewarmeobas, aris komandituri sazogadoeba. Tu

aSS. dolaris eqvivalents erovnuli valutiT,

erTi an ramdenime partnioris pasuxismgebloba

xolo erTi aqciis nominaluri Rirebuleba aris

sazogadoebis

erTi

eweva

erTiani

araerTjerad

ramdenime

sazogadoeba

piri

erToblivad,

romelSic

saaqcio

kreditorebis

gansazRvruli

sagarantio

Semoifargleba,

personalurad

Tanxis

sxva

pasuxismgebloba

winaSe gadaxdiT

partniorebis

SezRuduli pasuxismgebeli

aris.

partniorebi

komplementarebi. d.

aSS.

kapitalis

dolaris

eqvivalenti

minimaluri

erovnuli

valutiT an misi mravaljeradi. v. kooperativi. kooperativi

aris

wevrTa

SromiT

saqmianobaze dafuZnebuli an wevrTa meurneobis ganviTarebisa da Semosavlis gadidebis mizniT

SezRuduli

pasuxismgeblobis

Seqmnili sazogadoeba, romlis amocanaa wevrTa

sazogadoeba (Sps). 169

170

interesebis dakmayofileba da igi mimarTuli ar aris upiratesad mogebis miRebaze.

4.3.

sawarmoos registrireba

rogor unda davaregistriroT sawarmo. sawarmos registracias

saxelmwifo

axorcielebs

sagadasaxado registraciaze

uflebamosili sagadasaxado organo sawarmos adgilsamyoflis mixedviT. sawarmos

saxelmwifo

gancxadeba

Seitaneba

registraciaze

uflebamosil

sagadasaxado

organoSi

sazogadoebis

adgilsamyofelis

mixedviT.

gancxadeba yvela sawarmosaTvis savaldebulo wesiT unda Seicavdes:

•

safirmo saxelwodebas (firmas);

•

organizaciul-samarTlebriv formas;

•

adgilsamyofels (iuridiul misamarTs);

•

yoveli damfuZnebeli partnioris saxels, gvars, sacxovrebel adgils, moqalaqeobas,

sagadasaxado

registracia xorcieldeba samewarmeo reestrSi

piradobis

saTanado CanawerebiT, saidentifikacio nomris

saxelwodebas,

miniWebiT,

xolo Tu damfuZnebeli iuridiuli piria

saxelmwifo

registraciis

mowmobis

sagadasaxado

mis

(administraciul-

registracia

xdeba

gancxadebisa

organizaciul-samarTlebrivi

formis

pirad

nomers,

saxelwodebas

monacemebs

(iuridiuli

organos

dasaxeleba,

registraciaSi

saidentifikacio

Sesabamisi

nomeri,

samarTlebrivi

sawarmo-

gaatara

organizaciul-

forma,

warmomadgenlis monacemebi);

saTvis dadgenili dokumentebis safuZvelze.

• 171

dokumentis

iuridiuli piri, registraciis TariRi da

sagadasaxado da

romelmac

da sagadasaxado registraciis pirobebi. da

safirmo

misamarTi,

sawarmos (iuridiuli piris) saxelmwifo

saxelmwifo

nomers,

registraciis

samarTlebrivi aqtis) gacemis safuZvelze.

sawarmos

damadasturebeli

warmomadgenlobis uflebamosilebas; 172

misi

komandituri

sazogadoebisaTvis,

zemoTCamoTvlilis

garda,

damatebiT

SezRuduli pasuxismgeblobisa da saaqcio sazogadoebebisaTvis

saWiroa

warmodgenil

iqnes

sabuTi

faqtobrivad

saregistracio

ebisaTvis,

pasuxismgeblobis saaqcio

kooperativisaTvis

• pirebi,

sazogado-

sazogadoebisa

sawesdebo

damatebiT

unda

warmoadginon

saWiroa

xelmoweris is nimuSebi, romlebsac saqmian urTierTobebSi gamoiyeneben.

kapitalis

odenoba

sabuTi

gvari,

moqalaqeoba,

sacxovrebeli

piradobis saxelwodeba,

adgili,

damadasturebeli nomeri,

saxelmwifo

registraciisaTvis

b. sawarmos xelmZRvanelis (yoveli direqtoris)

dokumentis

romlebmac

sazogadoeba, valdebulni arian, waradginon

Sesrulebuli Senatanis Sesaxeb;

saxeli,

gadaxdis

mieTiTos: a.

mosakreblis

damadasturebeli dokumenti.

ganxorcielebuli Senatanis Sesaxeb.

• SezRuduli

dokumentebi

direqtorebis daniSvnis Sesaxeb;

mieTiTos yoveli komanditis Sesatanis odenoba da

piradi

lobiTi nimuSi, maTi

warsadgeni

uflebamosilebis agreTve,

aslebi

sagadasaxado

piris

TandarTuli

moiTxovs

xelmZRvanexelmoweris

dokumentebi

notariul

damowmebas

(dadasturebas).

nomeri.

• gancxadebas erTvis Semdegi dokumentebi: a. b.

sazogadoebis wesdeba (2 egzempliari); arafuladi SesataniT dafuZnebisas - Sesatanis Sefasebis damadasturebeli sabuTi;

registraciis vada da safasuri

•

registraciaze

uflebamosili

sagadasaxado

organo valdebulia, sawarmo saxelmwifo da sagadasaxado

registraciaSi

gaataros

gancxadebis wardgenidan 3 samuSao dRis vadaSi. 173

174

•

Tu 3 samuSao dRis vadaSi saxelmwifo da

•

mewarme

sagadasaxado registracia ar ganxorcielda

warmomadgenlobaze

dazRveuli

ganmcxadebels

xarvezis

•

• individualuri

werilobiT

motivirebuli

uaris

ecnoba Sesaxeb,

uflebamosil

registraciaze

gzavnis

uflebamosili

sagadasaxado

Tavisi

mixedviT

sawarmo registrirebulad CaiTvleba.

registraciaze

sagadasaxado

organoSi

uSualod

waradgens

gancxadebas

safuZvelze dauyovnebliv gasces saxelmwifo

unda damowmdes sanotaro wesiT.

da sagadasaxado registraciis mowmoba.

Sevsebuli

a. solidaruli pasuxismgeblobis sazogadoeba -

romelic

forma

unda

saxels,

gvars,

Seicavdes Semdeg monacemebs:

• safirmo saxelwodebas;

b. komandituri sazogadoeba - 80 lari

moqalaqeobas,

g. SezRuduli pasuxismgeblobis sazogadoeba -

piradobis

160 lari

egzempliarad,

gancxadebis

• individualuri

60 lari;

piri

saqmianobis

organo valdebulia, ganmcxadeblis moTxovnis

sawarmoTa registraciis safasuria:

sawarmos

uflebamosili

weriliT

adgilis

mewarmis

sacxovrebel

damadasturebeli

adgils, dokumentis

(mowmobis, pasportis) nomers, pirad nomers;

d. saaqcio sazogadoeba - 360 lari e. kooperativi -120 lari 3.4. individualuri sawarmos saxelmwifo da sagadasaxado registraciis wesi da pirobebi

• individualuri mewarme safirmo saxelwodebad iyenebs Tavis saxelsa da gvars.

• individualuri sawarmos adgilsamyofels (saqmianobis adgils);

• individualuri mewarmis xelmoweras. 3.6. registraciis vada da safasuri

• registraciaze uflebamosili sagadasaxado organo valdebulia individualuri sawarmo saxelmwifo da sagadasaxado registraciaSi

175

176

gaataros gancxadebis wardgenidan 1 samuSao dRis vadaSi.

• Tu am vadaSi ganmcxadebels werilobiT ar ecnoba motivirebuli uaris Sesaxeb, individualuri sawarmo registrirebulad CaiTvleba.

• sagadasaxado registrirebul mianiWos

organo

valdebulia,

individualur

saidentifikacio

dauyovnebliv

gasces

saxelmwifo

sawarmos

nomeri

Sesabamisi sagadasaxado

registraciis mowmoba.

• individualuri sawarmos saxelmwifo da sagadasaxado

registraciisaTvis

gadaixdevineba

saxelmwifo

ar baJi,

mosakrebeli an sxva raime gadasaxdeli.

177

ibeWdeba avtorTa mier warmodgenili saxiT

gadaeca

warmoebas

01.05.2009.

xelmowerilia

dasabeWdad

19.05.2009. qaRaldis zoma 60X84 1/16. pirobiTi nabeWdi Tabaxi 10. tiraJi 100 egz.

sagamomcemlo saxli `teqnikuri universiteti~, Tbilisi, kostavas 77

i.m. `goCa dalaqiSvili~, q. Tbilisi, varkeTili 3, korp. 333, bina 38