What is Gorilla Marketing and why you absolutely, positively can’t live without it. Gorilla Marketing is a fresh and unexpected way of reaching people with your brand message. It’s about reaching consumers at a time and place and in a way they least expect to be marketed to. Gorilla Marketing surprises and delights your audience. It’s more an art than a science. And when done well, it turns them into raving fans of your brand. The advantages of Gorilla Marketing are numerous. We know because we’ve experienced them all, plus we’ve kept count. There are 18 in total. To find out what they are, dear reader, simply turn the page…
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Flies under the radar and gets past people’s defenses Each of us is bombarded by so many ad messages that we’ve built up defense mechanisms to filter them out. That’s where we come in. Our Gorilla Marketing tactics reach people in ways they don’t expect. Whether it’s a sidewalk stencil, a bar coaster, a message on a coffee cup or an ad projected on the side of a building, we catch people’s eyes in a fun and surprising way, flying under their ad blocking radar and sneaking past their mental defenses.
Appeals to opinion leaders
We all want the trendsetters and opinion leaders to like our stuff. And these guys are a jaded audience, it’s tough to impress them ‘cause they’ve seen it all. Except they haven’t seen your original, novel, clever and funny Gorilla Marketing campaign, no they haven’t. Let’s get ‘em talking about you!
Makes them smile and feel good about your brand Gorilla Marketing conveys a light-hearted and fun-loving approach to doing business. It makes people smile and feel good inside. And when they’re smiling, they’re thinking good thoughts about your brand. Good thoughts lead to sales.
Has conversation value All marketers want people talking and sharing about their brand. That’s the gold standard in our business. And what better way to get them talking than to give them something to talk about: your cool, hip, funny and unexpected Gorilla Marketing campaign!
Lots of bang for the buck
Gorilla Marketing is, almost by definition, a cost effective alternative to traditional media. When done well, every nickel spent will get you a quarters’ worth of media impact. Before you know it, they’ll be using words like “Humongous” and “Gihugic!” to describe your campaign.
Goes viral on social media Talking about conversation value, what better way to get people chatting about your campaign on Facebook, Instagram and Twitter, than to dazzle them with clever and unexpected Gorilla Marketing. Social media exposure is the ultimate leverage to dramatically magnify the sales bang for your advertising buck.
Reaches people at a time and place they least expect Gorilla Marketing, like guerrilla warfare, is about launching a surprise attack at a time and place your target least expects it. Their guard is down, their minds are open to be influenced and WHAMO KABOOM!, that’s when we hit ‘em with the heavy artillery!
Creates synergy with other’s events
One of the benefits of Gorilla Marketing is that you promote your stuff at other company’s events. They shoulder the expense of creating a forum, and you show up and ride on their wave. Everyone assumes you’re part of the show and embraces your presence. Whether it’s a trade show, concert or sports event, you enjoy the implied endorsement and synergy of being there.
Adds value to the consumer experience Most ads don’t have intrinsic value to the consumer, they just get in the way of what the consumer really wants, which is the content. Gorilla media, in contrast, often provides the consumer with a useful item, like a bar coaster, coffee sleeve or postcard, all of which provide real, practical value. And people love value, especially when they don’t have to pay for it!
Lends personality to your brand Every marketer wants his product to have brand personality because it forges a connection with the consumer that really lasts. Gorilla Marketing shows your audience that the people behind the brand have humor, style, confidence and pizzazz, which is exactly what you want them to think. Good Product + Brand Personality = KA-CHING!
Creates free press for your brand
Gorilla stunts are a great way of getting the press to talk about your brand on slow news days. Whether it’s giving out branded dollar bills in a train station, a mock protest, a dancing and singing flash mob or a giant block of ice with gift cards melting themselves free, there’s a PR generating stunt with your name on it just waiting to be unleashed on the masses.
Reaches people when they’re away from other media Gorilla Marketing typically reaches people when they’re out and about, away from other media which is distracting them from your message. They’re more relaxed and open to being influenced by your message.
Appeals to all their senses Gorilla Marketing sells your product by engaging all 6 of their senses: sight, hearing, taste, smell, touch and imagination. It’s an all-immersive experience which gets people excited about your brand and how it can enrich their lives. Internet advertising will never be able to provide all that.
Gets people to sample your product
If you have a great product, getting people to sample it will always lead to increased sales. Person to person product sampling in unexpected places is a great way to catch people when they’re in a good mood and open to trying something new. Combine this with attractive and friendly brand ambassadors and you’ve got a winning promotion.
Takes advantage of valuable real estate without having to pay for it Gorilla Marketing often involves placing your ad message onto real estate you don’t own or control. Projection advertising, sidewalk stenciling, wildposting, snow stamps, mobile billboards and and other edgy media vehicles enable your brand to project into expensive territory for pennies on the dollar and dramatically magnify your return on investment.
Is a great way to test different marketing strategies The person to person, highly targeted and localized nature of Gorilla Marketing gives your brand the chance to experiment with different messaging strategies in order to find the most effective way to motivate consumers to buy your product. Test first with gorilla, then expand later to more traditional media vehicles once you have honed your marketing strategy.
Hypertargetability
Gorilla marketing is the ultimate way to target exactly the audience you want to reach. If you want to reach parents with young children, we’ll take your campaign to the playgrounds. If you want to reach guys and gals who like sports, we’ll find ‘em at sports bars. Wanna reach people who wear red T-shirts and drive BMW’s, we can do that too.
Lends an aura of hipness to your brand
Let’s face it, a lot of brands are kind of stodgy and could use a little updating, like a sprinkling of cool and a dash of hip. What better way to raise your hipness quotient that dazzle them with an unexpected and delightful Gorilla Marketing blitz!
Andy Warhol
Grant Wood
Michelangelo
Leonardo Da Vinci
Pablo Picasso
Roy Lichtenstein
Vincent Van Gogh
Norman Rockwell
RenĂŠ Magritte
Cassius Coolidge
Henri Rousseau
Andrew Wyeth
Michelangelo
Georges Seurat
Edvard Munch
Edward Hopper
Otto Dix
Auguste Rodin
Leonardo Da Vinci
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