AGENT ADVANTAGE
STAYING CONNECTED WITH YOUR CLIENTS
AGENT PERSONAL MARKETING OFFERINGS WE KEEP YOU CONNECTED TO YOUR CLIENTS WHILE ENHANCING YOUR CREDIBILITY AND ELEVATING YOUR STATUS
Branded Email Auto-Pilot Program Bay Area Market Report - Monthly, Quarterly, Annually SELECTIONS - Drip Email Holiday Email Templates Contact Management System in Market Center Print Advertising Design Foil Business Cards and Personal Brochures in Xpressdocs Custom Marketing
WE ARE # 1 OUR BROKERAGE IS THE TOP SOTHEBY’S INTERNATIONAL REALTY AFFILIATE IN NORTHERN CALIFORNIA We serve all ten counties of the San Francisco Bay Area with 500+ connected agents. Alameda Contra Costa Marin Napa San Francisco San Mateo Santa Clara Santa Cruz Solano Sonoma
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1 GLOBAL MEDIA WEB TRAFFIC: THERE’S NO COMPETITION
40M
34.5M
SothebysRealty.com (SIR.com) web traffic reaches buyers around the globe. Our unique users far exceed other
30M
luxury and local competitors.
10M
Sotheby’s International Realty
20M
34 Million+ ANNUAL UNIQUE USERS
13M
7M
3.4M 1.2M
240K
Source: data from similarweb.com
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1 IN VIDEO
IT’S ALL ABOUT THE VIEWS Sotheby’s International Realty’s video channel is #1 globally with 90 Million views (and counting) and over 250,000 subscribers. 90 M
60M
40M
20M
Sotheby’s International Realty
80M
SILVER CREATOR AWARD PRESENTED TO
Sotheby’s International Realty for passing 100,000 subscribers
17 M
6.4 M
4M
3.6 M
3.3 M 660K
Data as of 2019
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TRUSTED TO SELL YOUR MOST VALUED ASSET Sotheby’s Auction House has over 200 years of history selling our clients’ treasures. Our association with the brand ensures stellar representation, brings cachet to your property and allows us access to affluent buyers around the world.
Our listings achieve maximum sale price and our agents regularly increase their average sale price and exceed their goals.
BEYOND SELECTIVE GROW AND COLLABORATE WITH OUR EXPERIENCED, PROFESSIONAL AGENTS
In alignment with the stellar reputation of our brand, we carefully select agents for their experience, intelligence and professionalism. We support our agents with:
Unrivaled Support Staff Service Cutting-edge Technology and Tools Comprehensive Market Reports Robust Marketing and Advertising Experienced Leadership and Management Training and Risk Management In House Legal Counsel
SUPPORT & TRAINING
MANY WAYS TO HELP YOU
In-House Legal Counsel Risk Management Trainings Online Transaction Management TransactionHelp@ggsir.com Cyber-Insured Professional Email ITHelp@ggsir.com Concierge Marketing Service One-on-One Training - Platforms Contract Coaching
ADDING VALUE WE HELP YOU PREPARE YOUR CLIENT’S PROPERTY FOR ITS BEST DEBUT Our agents have experiences and expertise working with trusted vendors to prepare and present your client’s property in its best light. Find the right vendors in our “YELP” style reviews by your colleagues. Contractors Inspectors Stagers and More...
PROFESSIONAL PHOTOGRAPHY BUYERS FORM THEIR FIRST IMPRESSION IN 6 SECONDS
Photography reflects not only the property, but your skills as a marketer. Using our preferred professional photographers enhances your marketing program. Our websites are designed to best display our professional high resolution photography for every listing.
99
Market Peak $789,250 May 2007 Subprime bubble bursts
9Y ea rs
Gr ow th
Market Trough $321,110 Feb 2009
Dotcom bubble peaks
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
High $1,050,000 May 2018
THE ART OF PRESENTATION & PRICING STAFF PREPARED CMA & LISTING PRESENTATIONS Customized Bio ADVANTAGE Book - Digital & Print Comprehensive Listing Presentation and Listing Marketing Offerings Staff Prepared Comparative Market Analysis Off-Market Options to Enhance Sales Strategy Market Data and Market Reports by renowned economist Rosen Consulting Group provide an understanding of current trends and pricing contexts
2016
2017
2018
2019
O F F - M A R K E T
O R
C O M I N G
S O O N
L I S T I
ALAMO
$3,925,000
B E LV E D E R E
$5,200,000
KENTFIELD
$7,350,000
KENTFIELD
B E LV E D E R E
$5,925,000
BER KELEY
$3,625,000
L O S A LT O S
$7,200,000
N A PA
N G S
LISTING YOUR PROPERTY “OFF-MARKET OR COMING SOON”
$10,500,000
$4,100,000
THERE ARE MULTIPLE STRATEGIES AND OPTIONS FOR LAUNCHING YOUR LISTING OFF THE MLS TO TEST DEMAND AND SOLICIT ACTIVE BUYER BIDDING
Private Listings on Our Elite Agent Network Exclusive Coming Soon Listings Pre-MLS Listings on Public Websites Where Permissible
OUR BAY AREA ELITE AGENT NETWORK
PRIVATE REGIONAL MARKETING TO 500+ TOP AGENTS
We are beyond selective. Our regional network of top agents work together, giving you direct access to qualified buyers around the San Francisco Bay Area for off-market listings.
LISTING LAUNCH SERVICES & LOCAL MARKETING STAFF ASSISTED LISTING MARKETING
OUR STAFF AUTOMATICALLY CREATES FOR EACH LISTING Email Marketing to Local Bay Area Agents Branded Social Media Marketing Options Property Print Brochure Design Property Website *optional Custom URL *optional Prestigious Sign Order Automatic Postcards with Setup SFGate.com Paid Feed MercuryNews.com Paid Feed SIR Global Marketing Video Posting and SEO
REGIONAL MARKETING FROM VIDEO TO DIGITAL TO PRINT, OUR PROPERTY ADVERTISING REACHES MORE ACTIVE BUYERS THAN OUR COMPETITION Our SF Bay Area YouTube channel has the largest audience for video views. To see our exclusive listings go to:
BayAreaPropertyVideos.com
2.2 Million LOCAL PROPERTY VIEWS BayAreaPropertyVideos.com
90 Million GLOBAL PROPERTY VIEWS YouTube.com/SothebysRealty
GoldenGateSIR.com GATEWAY Magazine BayAreaPropertyVideos.com Elite Agent Network SFGate.com MercuryNews.com Local and Regional Print Media
AGENT SOCIAL MEDIA MARKETING & BRANDED APP Agent Personal SIR Mobile App Automatic Agent Facebook Posting Social Media Advertising Program Private Social Media Networks
GLOBAL MARKETING OUR PREMIUM GLOBAL PARTNERSHIPS DRIVE TRAFFIC TO SIR.COM
SIR.COM PROMOTES YOUR PROPERTY ON EXCLUSIVE AND TOP MEDIA PARTNER SITES
LISTINGS ON 100+ LOCAL BROKERAGE SITES
ATTRACTING BUYERS OUR UNIQUE AND EXTENSIVE CHANNELS, PARTNERSHIPS, TECHNOLOGY AND MARKET RESEARCH CONNECTS TO HOMEBUYERS
In-depth Market Reports Detailed Buyer’s Guide Open Homes Alerts Listing Alerts - Off Market, International, Local Partnership with RealScout Website Features - Lifestyle Property Search - Greater Bay Area Search Criteria - Integrated Video - Currency Conversion
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1 IN INNOVATION
SOTHEBY’S INTERNATIONAL REALTY LEADS THE INDUSTRY IN TECHNOLOGY: 3D, VIRTUAL REALITY, AUGMENTED REALITY, ARTIFICIAL INTELLIGENCE, LEAD GENERATION Video Syndication and Distribution Selected for Apple Partnership - Apple TV Exclusive Selected for Google VR Partnership Selected for Adobe Partnership - iPad App Matterport Syndication Curate - Augmented Reality Furniture Placement RoOomy - Virtual Reality Staging Photography
OUR TECHNOLOGY SUITE OF POWERFUL PLATFORMS AND TOOLS; WORKING TOGETHER AND WORKING FOR YOU
DISTINGUISHED GLOBAL REFERRAL NETWORK
WE CAN FIND QUALIFIED BUYERS OR QUALITY AGENTS FOR YOUR NEXT PURCHASE FROM AROUND THE GLOBE
COMPARE OUR GLOBAL REACH COMPETITORS’ INTERNATIONAL OFFICES: COMPASS: 0
KELLER WILLIAMS: 41
VANGUARD: 0
RED OAK: 0
22,700
SALES ASSOCIATES
1,000 OFFICES
72 COUNTRIES
ALL WORKING FOR YOU
INTERO: 0
DELEON REALTY: 0
THE GRUBB CO.: 0
SERENO GROUP: 0
DISCOVER THE DIFFERENCE WITH US
Prestige and Recognition
Enhanced Support
Increase Average Price Point
Increase Sales Volume
GoldenGateSIR.com