THE ADVANTAGE
MAXIMIZE THE VALUE OF YOUR HOME WITH THE RIGHT REPRESENTATION
WE PROVIDE LUXURY SERVICE AT EVERY PRICE POINT
At Golden Gate Sotheby’s International Realty, we are local experts with a global reach, showcasing your property to the widest audience to achieve the highest price. High-touch, service-minded, and technology-driven; our representation goes above and beyond all others.
Discover the difference with us.
WE ARE # 1 OUR BROKERAGE IS THE TOP SOTHEBY’S INTERNATIONAL REALTY AFFILIATE IN NORTHERN CALIFORNIA We serve all ten counties of the San Francisco Bay Area with 500+ connected agents. Alameda Contra Costa Marin Napa San Francisco San Mateo Santa Clara Santa Cruz Solano Sonoma
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1 GLOBAL MEDIA WEB TRAFFIC: THERE’S NO COMPETITION
40M
34.5M
SothebysRealty.com (SIR.com) web traffic reaches buyers around the globe. Our unique users far exceed other
30M
luxury and local competitors.
10M
Sotheby’s International Realty
20M
34 Million+ ANNUAL UNIQUE USERS
13M
7M
3.4M 1.2M
240K
Source: data from similarweb.com
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1 IN VIDEO
IT’S ALL ABOUT THE VIEWS Sotheby’s International Realty’s video channel is #1 globally with 90 Million views (and counting) and over 250,000 subscribers. 90 M
60M
40M
20M
Sotheby’s International Realty
80M
SILVER CREATOR AWARD PRESENTED TO
Sotheby’s International Realty for passing 100,000 subscribers
17 M
6.4 M
4M
3.6 M
3.3 M 660K
Data as of 2019
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TRUSTED TO SELL YOUR MOST VALUED ASSET Sotheby’s Auction House has over 200 years of history selling our clients’ treasures. Our association with the brand ensures stellar representation, brings cachet to your property and allows us access to affluent buyers around the world.
Our listings achieve maximum sale price.
OUR BAY AREA ELITE AGENT NETWORK
PRIVATE REGIONAL MARKETING TO 500+ TOP AGENTS
We are beyond selective. Our regional network of top agents work together, giving you direct access to qualified buyers around the San Francisco Bay Area for off-market listings.
UNDERSTANDING YOU
OUR RELATIONSHIP STARTS WITH LISTENING AND SUPPORT
We ask you the right questions to determine how to best serve you. Our listing process is the first step in your tailor-made experience. Our distinguished and professional agents have a powerful support system serving you.
Cutting-edge Technology and Tools Robust Marketing and Advertising Experienced Leadership and Management Training and Risk Management In House Legal Counsel
ADDING VALUE WE PREPARE YOUR PROPERTY FOR ITS BEST DEBUT We know what appeals to buyers and where to invest time and money for maximum return. We have experience and expertise working with trusted vendors to prepare and present your property in its best light.
Improvements Repairs Inspections Staging
NEXT LEVEL CONCIERGE “CASH-FREE” PROPERTY PREPARATION Our team of licensed and insured vendors help to prepare your property for its best debut to market. Our streamlined program goes above and beyond all others.
BRIDGE LOANS Our bridge loan program offers many buy-before-selling advantages, helping you move on and move forward faster.
PROFESSIONAL PHOTOGRAPHY BUYERS FORM THEIR FIRST IMPRESSION IN 6 SECONDS
Our websites are designed to best display our professional high resolution photography for every listing.
99
Market Peak $789,250 May 2007 Subprime bubble bursts
9Y ea rs
Gr ow th
Market Trough $321,110 Feb 2009
Dotcom bubble peaks
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
High $1,050,000 May 2018
THE ART OF PRICING Market reports and updates by renowned economist and real estate researchers, Rosen Consulting Group, provide an understanding of current trends and pricing contexts. Our Comparative Market Analysis (CMA) research of comparable properties and market trends enables us to evaluate multiple pricing strategies for your consideration. We help you navigate the pros and cons of those choices.
2016
2017
2018
2019
O F F - M A R K E T
L I S T I N G S
ALAMO
$3,925,000
B E LV E D E R E
$5,200,000
KENTFIELD
$7,350,000
KENTFIELD
B E LV E D E R E
$5,925,000
BER KELEY
$3,625,000
L O S A LT O S
$7,200,000
N A PA
PROMOTING YOUR PROPERTY “OFF-MARKET” $10,500,000
$4,100,000
THERE ARE MULTIPLE STRATEGIES AND OPTIONS FOR LAUNCHING YOUR LISTING OFF THE MLS TO TEST DEMAND AND SOLICIT ACTIVE BUYER BIDDING
Private Listings on Our Elite Agent Network Exclusive Coming Soon Listings Pre-MLS Listings on Public Websites Where Permissible
LOCAL MARKETING YOUR PROPERTY RECEIVES MAXIMUM LOCAL EXPOSURE
Enhanced Multiple Listing Service (MLS) Local Print/Digital Media Email Marketing Print Advertising Branded Brochures Prestigious Signs Property Websites
REGIONAL MARKETING FROM VIDEO TO DIGITAL TO PRINT, OUR PROPERTY ADVERTISING REACHES MORE THAN OUR COMPETITION Our SF Bay Area YouTube channel has the largest audience for video views.
2.2 Million LOCAL PROPERTY VIEWS BayAreaPropertyVideos.com
90 Million GLOBAL PROPERTY VIEWS YouTube.com/SothebysRealty
GoldenGateSIR.com GATEWAY Magazine BayAreaPropertyVideos.com Elite Agent Network SFGate.com MercuryNews.com Local and Regional Print Media
SOCIAL & MOBILE MARKETING MOBILE SAVVY MARKETING IN THE HANDS— AND DEVICES—OF BUYERS
Ask your agent about our Mobile App Robust Social Media Marketing Private Social Media Networks
GLOBAL MARKETING OUR PREMIUM GLOBAL PARTNERSHIPS DRIVE TRAFFIC TO SIR.COM
SIR.COM PROMOTES YOUR PROPERTY ON EXCLUSIVE AND TOP MEDIA PARTNER SITES
+YOUR LISTING ON OVER 100 LOCAL BROKERAGE SITES
ATTRACTING BUYERS OUR UNIQUE AND EXTENSIVE CHANNELS, PARTNERSHIPS, TECHNOLOGY AND MARKET RESEARCH CONNECTS TO HOMEBUYERS Detailed Buyer’s Guide In-depth Market Reports Listing Alerts - Off Market, International, Local Lifestyle Property Search - on sir.com Open Homes Alerts Lender and Title Company Relationships
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1 IN INNOVATION
SOTHEBY’S INTERNATIONAL REALTY LEADS THE INDUSTRY IN TECHNOLOGY: 3D, VIRTUAL REALITY, AUGMENTED REALITY, ARTIFICIAL INTELLIGENCE, LEAD GENERATION Video Syndication and Distribution Apple TV Exclusive Matterport Syndication Curate - Augmented Reality and Virtual Staging
OUR TECHNOLOGY SUITE OF POWERFUL PLATFORMS AND TOOLS; WORKING TOGETHER AND WORKING FOR YOU
DISTINGUISHED GLOBAL REFERRAL NETWORK
WE CAN FIND QUALIFIED BUYERS OR QUALITY AGENTS FOR YOUR NEXT PURCHASE FROM AROUND THE GLOBE
COMPARE OUR GLOBAL REACH COMPETITORS’ INTERNATIONAL OFFICES: COMPASS: 0
KELLER WILLIAMS: 41
VANGUARD: 0
RED OAK: 0
22,700
SALES ASSOCIATES
1,000 OFFICES
72 COUNTRIES
ALL WORKING FOR YOU
INTERO: 0
DELEON REALTY: 0
THE GRUBB CO.: 0
SERENO GROUP: 0
DISCOVER THE DIFFERENCE WITH US
GoldenGateSIR.com