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How we’ve all pulled together during
CORONAVIRUS
I
f you’ve heard chief executive Bob Williams speak, you’ll know there’s a mantra he likes to refer to frequently: building community. It’s always been about the bonds that are built – between the association and its members, through the connections made at regional meetings, and those constructed at the grassroots between members themselves. As the coronavirus pandemic has challenged the golf industry in ways never thought possible –
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whoever believed clubs would be shut down for some two months? – that community has only been strengthened and tightened by the adversity that has been faced. And while recognising the hardship and turmoil that the virus has brought, whether economically or in terms of health, it has revealed opportunities to work closer together in the future and take advantage of technology to spread the GCMA message even wider. It became clear, from the very start of the crisis back in March,
that the role of the association would become pivotal in guiding clubs through unprecedented times. “We recognised pretty early on, when it hit and lockdown was enforced on March 23, the effect that was going to have on general managers and their immediate need to understand the Government’s information,” said professional development manager Gavin Robinson. “It was about understanding that information and then being able to apply it within their own golf
E D U C AT E | I N F O R M | I N S P I R E
