Golf instruction dubai by Golf DXB

Academy Brochure

WELCOME Welcome to Golf DXB, home of the UAE's leading Junior Golf Program and Adult Golf School. At Golf DXB our mission is to provide you with the information, knowledge and opportunity to maximise your enjoyment from the game of golf. We pride ourselves on the ability to offer avenues into the game and channels for improvement for you whatever your schedule, ability or budget. Our four core services are: 1) Bespoke Private Golf Coaching - the highly personal approach of our PGA Golf Professionals will help you to set and achieve goals based on your ability level, availability of practice time and previous experience. 2) Adult Group Coaching - our Ladies Program (see page ) and Learn Golf DXB (see page )evening group classes offer a fun and friendly environment to learn or improve your golf game in groups of up to 6 people. 3) Junior Golf Coaching - winner of The Middle East Golf Awards Youth Development Initiative of The Year our Junior Program is unrivalled in terms of coaching quality, session enjoyment and playing opportunities. With a close relationship with 3o schools across the UAE Golf DXB also runs the UAE Interschool Golf League giving children of all abilities the chance to represent their schools in custom designed competition formats. 4) Corporate Golf - our corporate golf and team building days provide a fantastic avenue for enhancing relationships between clients, colleagues and suppliers. We are very flexible in our approach and will ensure that your event suit your needs and is successful in achieving your organisation's business goals We hope that you enjoy your time with us and please fell free to have a chat with us about any of the information in this brochure or any other golf related queries you may have.

Best Wishes, The Golf DXB Team

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THE TEAM Director: Tom Green Upon moving to Dubai at the age of 15 golf became my main sporting passion and I was able to reduce my handicap from 16 to +2 in 4 years and had a successful amateur career both within the UAE as well as international events.

After completing my high school education at Jumeirah College, Dubai I moved back to the UK to study the Applied Golf Management Studies BSc (Hons) degree program at the University Of Birmingham. The degree, which was founded in 2002, has quickly grown in publicity and stature and is now considered as the leading program of its kind in the world. Over the three-year course I gained practical and theoretical experience in a variety of aspects of the sport and in particular coaching, business and sport science, culminating in a 2.1 degree classification with honors as well as becoming a Fully Qualified PGA Golf Professional. Having worked with Golf DXB and Emirates Golf Club for the last two years I am excited for the future as I take full control of the company. Over the next few years I hope to give back to the region that has allowed me to pursue a career within golf and ensure that Golf DXB becomes the influential force behind the growth of the game in the Middle East.

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THE TEAM Director: Marcus Dunning Starting my golfing career in the North Of England I boast a strong playing record winning several junior titles and was also honored with the role of Lancashire Boys' Captain competing alongside with European Tour notables Tommy Fleetwood and Matthew Baldwin. Due to this success on a regional platform I then went on to become a member of the England Junior Squad. Approaching 18, I was awarded with a four-year golf scholarship in North Carolina, USA gaining invaluable experience from a playing perspective whilst receiving a Bachelor of Science degree in Sport Management. During this period of time I gained invaluable experience on the demands of life as a tour professional and competing at the highest level. Upon graduation I resided in Denver, Colorado where I developed a large client base at Heather Ridge Golf Club and became certified with Golf Club custom fitting at the number 1 custom fitting and retail outlet 'Lenny's Golf' in Colorado. Following which I moved back to my home county in Lancashire to further broaden my skills at the Manchester Golf Performance Centre in England. During this time I graduated from the PGA programme in Birmingham, England recieving the most up to date knowledge to share with existing and future clients. I am very much looking forward to the near future with GolfDXB and getting the youngsters of the UAE involved with this truly amazing lifelong sport and producing tomorrows champions.

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THE TEAM PGA Golf Professional: Mike Conybeare Growing up I have always played a wide variety of sports, competing for my county at football, table tennis, badminton and golf. After taking up golf at the age of 14, I soon found a passion for the game. During my amateur career I won 4 Club Championships and a British University Championship (BUCS) before turning professional at 21.

In 2013, I graduated with a 2:1 classiﬁcation in Applied Golf Management BSc (Hons) from the University of Birmingham. This degree applies an in-depth theoretical approach to all aspects of golf, resulting in a advanced understanding of sports science, psychology and coaching.

I have gained experience from 3 of the UK’s most established golf venues. Firstly, Gleneagles in Scotland, the 2014 Ryder Cup venue. Followed by Lough Erne Golf Resort in Northern Ireland where a fellow PGA Professional and I ran the golf academy previously attached to Rory McIlroy. My last position before moving to Dubai was at Woburn Golf Club, the golﬁng home of Ian Poulter and host of the British Masters European Tour Event.

I am very excited to be a part of Golf DXB and the opportunity it presents. Utilising the knowledge I have gained in Junior tuition from across the UK to aid the development of Dubai's bright future in the game.

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THE TEAM PGA Golf Professional: Aaron Williams From first being introduced to the game at the age of 15 my ambition was to become a golf professional specialising in coaching and improvement at all levels. In 2010 I took my first position at Astley Golf Driving Range working under one of the most respected and sort after coaches in the north of England. Here I gained invaluable experience and knowledge in coaching golfers of all abilities. During this time I graduated from the PGA programme at Birmingham university which provided me with knowledge in various areas including golf coaching, sports science, equipment & fitting technology and business management. I am always looking for new and innovative ways to improve my knowledge and coaching techniques to best support all my clients to improve their game. My coaching philosophy is simple, I believe that each individual is different and there is no one swing that suits everybody, but through solid fundamentals and simple swing thoughts we can help any golfer improve and achieve their goals, whether that’s breaking 100 or turning professional. I am looking forward to working with the team at Golf DXB and help grow the game across all of the UAE.

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BESPOKE PRIVATE COACHING Package Type

Description

Price per

Shared Lesson

Family

individual price (2-4 persons) price (5-8 persons)

Package

1 HOUR LESSON

1 Hour Lesson

AED 450

AED 675

AED 800

AED 600

DEVELOPMENT PROGRAM

4 x 1 Hour Lessons

AED 1500

AED 2250

AED 2700

AED 2000

GAME LAUNCHER PROGRAM

8 x 1 Hour Lessons

AED 2800

AED 4200

AED 5000

AED 3500

UNLEASH YOUR POTENTIAL

16 x 1 Hour Lessons

AED 5200

AED 7800

AED 9000

AED 6000

2 HOUR 9 HOLE ON COURSE PLAYING LESSONS

Timing

1 Player

2 Players

3 Players

4 Players

WEEKDAYS BEFORE 4PM AND WEEKENDS AFTER 6PM

AED 750

AED 900

AED 1000

AED 1100

WEEKDAYS AFTER 4PM AND WEEKENDS BEFORE 6PM

AED 900

AED 1200

AED 1400

AED 1600

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BESPOKE PRIVATE COACHING Golf DXB are pleased to offer a selection of individual lesson programmes that are both personalised and enjoyable.

We have a series of one-hour packages that with our experience fully qualifies PGA Golf Professionals, who will tailor your sessions to your ability, learning style and personal goals.

Our philosophy is based around a focussed long term perspective top help you achieve your golfing goals whether this be to play your first game on a par 3 course or to become a scratch golfer. This will involve a holistic approach to the game with the one hour session divided into 35 minutes of long game and 25 minutes of short game work focussed on either putting, chipping, pitching or bunker play.

Terms and Conditions

• Golfers are entitled to unlimited practice on the day of the lesson free of charge. • For beginner golfers without golf clubs high quality and forgiving equipment, ideal for learning the game, will be provided free of charge.

• Golf lessons are valid for one year from the date of purchase. • Golf lessons cannot be moved or rescheduled within 24 hours of the lesson booking.

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LADIES MORNINGS Join our PGA professionals to learn golf in a fun relaxed environment. Over the course of the six week program all six aspects of the game will be covered: Weekday Mornings 9:00-10:00 Driving Irons 6×1 Hour Weekly Lessons Pitching Groups Of Up To 6 Bunker Play 1 PGA Golf Professional Chipping All Equipment Provided Putting Following this course we will organise playing lessons to help you to enjoy hour first round on the golf course, learn key parts of golf etiquette, rules and scoring and give guidance and how to help you reduce your score through good course management.

Shelly: “After taking the Ladies Program last term, I now feel equipped to play golf with my family”

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LEARN GOLF DXB This is the pathway in place to take you from a complete beginner to a Handicap golfer playing Championship Golf courses. Each stage plays a key role in your development allowing steady progression based around technique and key on course strategies to lower your scores

Starter Package

Intermediate Group Class

Advanced Group Class

325 AED

Wednesday 19:30–20:30

Saturday from 18:30–19:30

Saturday from 18:30–19:30pm

A comprehensive introduction to every aspect of the game allowing you to get a full understanding of technical changes between each shot and how to prepare for a round of Golf.

This class starts to delve into the analysis of technical changes of each aspect of the game to ensure you are ready to play consistently well on the Golf course. Duration of programme – 4 weeks

Purely for the established Handicap golfer. Students receive video Analysis of their Golf swing, Course managment strategies to lower their handicap. Duration of programme – 4 weeks

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JUNIOR PROGRAM International Golf Passport System

The International Golf passport system helps guide children through their golfing journey with us. Each term is divided into three cycles with content relating to putting, short game and long game. In each cycle there is information relating to understanding, technique and a challenge to be completed. In the last week of each cycle children will go to the short golf course to put into practice their skills and will receive guidance of etiquette. Through a combination of judgments by the coach made during sessions, scores in tournaments, short golf course and results from our end of term test a decision will be made as to which level students should be placed in next term.

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JUNIOR PROGRAM - ABILITY LEVELS Future Stars (3-5 years) The Golf DXB Future Stars program is a perfect avenue into the game for 3-5 year olds looking to get a head start in golf. As with most disciplines children of this young age learn at an amazing speed and from our experience we have seen our early starters bloom into extremely natural and talented golfers. Our program for these younger children is divided into two ability levels as follows

Future Stars Blue Level The blue level offers our youngest a perfect introduction to the game. Sessions focus on, fundamental movement skills, team based games and basic golf technique. In these sessions children will use exclusively short golf equipment, with oversized club heads and balls in order to maximize achievability and encourage the development of good technique.

Future Stars Orange Level Children progressing into the orange level will be introduced to metal clubs and the use of real golf balls. In this level children will be taught the basics of putting, chipping and long shoots with the goal of being able to compete in our UAE Interschool Short Golf Tournaments.

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JUNIOR PROGRAM Primary School (6-12 years) RED LEVEL

Technique - Currently learning new setup/swing fundamentals Understanding - Learning basic fundamentals for different aspects of the game. Scoring Ability - Limited experience on a golf course. Etiquette - Limited safety/etiquette knowledge for a golf course

YELLOW LEVEL Technique - Display the correct setup fundamentals for a putt, chip and full swing shot; display a simple swing technique for each shot. Understanding - Understand setup fundamentals for each of the different shots; understand the differences between the 3 shots; understand where each shot would be used on the course Scoring Ability - Complete a 6 hole short course tournament in 27 strokes or under Etiquette - Understand safety aspects of the game in order to play on a course

WHITE LEVEL Technique - Demonstrate improved putting technique and the ability to control distance; ability to play 2 short game shots, a chip and a pitch; improved swing technique for full swing shots with improved distance. Understanding - Understand further setup/swing fundamentals; understand what alterations we make to alter distance; understand key positions for a full swing shot Scoring Ability - Complete a tournament from yellow tees in 45 strokes or under Etiquette - Understand the basic etiquette points when playing a round of golf Understand all the different areas of the golf course

BLACK LEVEL Technique - Ability to play some specialist shots such as bunker shots and high/low chips; Improved individual technique for full swing shots with better consistency/distance; ability to control distance for all shots Understanding - Understand how to play some specialist shots and where they may be needed on the course; understand the difference between various short game shots and how we alter setup; increased knowledge of your own golf swing Scoring Ability - Complete a tournament from the white tees in 36 strokes or under Etiquette - Good knowledge of the basic rules you will need to know to compete in golf tournaments.

GOLD LEVEL Scoring Ability- Golfers with handicaps of 27 or less playing in regional, national and international golf tournaments. Technique- Golfers display the ability to play all shot types, have consistent distance control and have sufficient control around the greens to get the ball into the hole in 3 strokes from all situations. Golfers also have sufficient power to hit the ball at least 15oyards. Understanding- Solid understanding of golf swing techqnique, specialist shots, shot shaping and playing in adverse conditions. Beginning to understand and implement principles of sports psychology, golf specific fitness and nutrition. Etiquette- competent in tournamnet situations with a sound understanding of the rules.

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JUNIOR PROGRAM - ABILITY LEVELS Secondary School (12-18 years) The Golf DXB offers secondary school program offers a perfect avenue for golfing progression for beginner golfers up to elite performers between the ages of 12-18.

PURPLE LEVE JP

Children in this level are either beginners or are relatively new to the game. In purple level tuition

Purple Level

children will be involved in fun partner work games looking at long game, bunker play, pitching,

short game and putting.

will be very focussed on preparing children to get around the golf course. In these sessions DARY SCH

Green Level Members of green level are more established golfers who either have a golf handicap or are working towards getting one. Sessions will be a combination of on and off course lessons with children benefiting from the following learning areas:

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• Swing technique and short game skills- video analysis • Shot shaping and specialist shots • Course management • Sports Psychology • Specific Fitness • Nutrition

REEN LEV PG EL GJ

DARY SCH

JUNIOR PROGRAM Progression

Details on what is required to progress through from one level to the next can be found in the passport book. Please be aware that it is not expected that children will progress up a level each term, progression in golf is a gradual and non linear process and it could take multiple terms to move from one level to the next. We will ensure that our sessions are fun, varied and engaging so that children enjoy the game throughout this process.

Cycles

Each term is broken down into three cycles with each cycle focussing on a different element of the game. The content of this cycle is as follows for each ability level.

Red & Yellow

White & Black

Cycle 1- setup

Cycle 2- backswing

Cycle 2- swing

Cycle 3- downswing

Cycle 3- course management/speciďŹ c shots

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JUNIOR PROGRAM Terms and Pricing Gold and Black White and Levels Yellow Levels

Red Level

Future Stars (5 years old and under)

Term

Term Length

Approximate Term Dates

Term 1

Early October- Mid December

2000

1600

1300

900

Term 2

Early January- End March

2000

1600

1300

900

Term 3

Early April- End May

1300

1100

900

600

Add the Golf DXB Junior Private Lesson Package when paying for the term for AED750, a saving of AED150! *We also run classes in September and June late afternoons avoiding the hot weather for students looking to continue working on their games in the warmer months. Exact term dates for each year will be communicated via email, the above acts as a rough guide for all seasons. Sibling Discount We offer a sibling discount for families with more than one child enrolled at Golf DXB as per the following table:

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Term Length

Number Of Children 2

8-12 weeks

AED300

3rd child free

4-8 weeks

AED200

3rd child free

1-4 weeks

AED100

3rd child free

JUNIOR PROGRAM Weekly Schedule

Sunday

Monday

Black & Gold Level Group 16:30-17:30

Red Level Group 16:30-17:30

NDA

H RY SC

Wednesday

Thursday

Red & Yellow Level Group Red, Yellow & White Level Group 16:30-17:30 16:30-17:30

EGF UAE National Group 17:30-18:30

Red Level Group 16:30-17:30

EGF UAE National Group 17:30-18:30

DARY SCH

Saturday

Red, Yellow & White Level Group 7:30-8:30

Yellow & White Level Group 8:30- 9:30

Red Level Group 9:30-10:30

Red & Yellow Level Group 9:30-10:30

Red, Yellow & White Level Group 11:00-12:00

Red & Yellow Level Group 10:30-11:30

Red Level Group 14:30-15:30

Red & Yellow Level Group 14:30-15:30

Red & Yellow Level Group 15:30-16:30

Yellow & White Level Group 15:30-16:30

Red Level Group 16:30-17:30

Red, Yellow & White Level Group 17:30-18:30

Future Stars Group 5 years & under 15:30-16:30

EGF UAE National Group 17:30-18:30

INTERNATIONAL GOLF JUNIOR PASSPORT ABILITY LEVEL GUIDE Future Stars (3-5 years old)

Friday

DARY SCH

REEN LEV PG EL GJ

OL O

PURPLE LEVE JP

H RY SC

Secondary School Group 17:30-18:30 SE

ND A

REEN LEV PG EL GJ

PURPLE LEVE JP

Secondary School Group 17:30-18:30

Tuesday

Beginner Golfers Golfers With Some Experience Short Golf Course Player- Competent On 30-50 Yard Par 3 Holes Par 3 Course Player- Competent On 50-70 Yard Par 3 Holes

Primary School (6-11 years old)

Par 3 Course Player- Competent On 80-100 Yard Par 3 Holes Full Course Player- Competent On A Junior Length Par 36 Nine Hole Course Handicap Holders

Secondary School (11 years & older)

Beginner Golfers Golfers With Some Experience

Future Stars Group 5 years & under 16:30-17:30

Red, Yellow & White Level Group 17:30-18:30

EGF UAE National Group 18:30-19:30

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JUNIOR PROGRAM Camps Winter Camps - Late December and Early Jan Spring Camps - Late March Summer Camps - Early July Camp timings - 8:30-11:30

2:30-5:30

Length

- 3 days, 3 Hours per day

Costs

- AED600

*Exact camps dates for each year will be communicated via email, the above acts as a rough guide for the season.

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JUNIOR PROGRAM Open Days Golf DXB Open Days are held at the end of Term 1 and the start of Term 2 on Fridays at The Golf DXB Academy. The Open Days run from 12:00-14:30 and are open to all families. We would like to encourage you to bring along any friends or colleagues to share this day with us Term 1 Open Day- First Friday in December 12:00-14:30 Term 2 Open Day- First Friday in February 12:00-14:30 Accelerator Class Term

Gold, Black, White and Yellow Levels Timings: Fridays 9:30-11:00

Red Level Timings: Fridays 8:00-9:30

Term 1

900

1300

Term 2

900

1300

Term 3

600

1300

Terms and Conditions

• Children are required to wear sports shoes and their Golf DXB shirt and cap. We would also advice that they bring a bottle of water to stay hydrated through the session.

• Children are encouraged to practice after sessions providing that they are supervised at all times. • Children are able to make up for missed classes by attending sessions in addition to their normal class in following weeks providing that such sessions accommodate their ability levels.

• Sessions cannot be carried over from one term to the next.

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JUNIOR PROGRAM Golf DXB Junior Add Ons Lesson Type

Price

Notes

6x30 minute Private Lesson Package

AED 900

Lessons can be taken as 3x1 hour sessions if this is preferred.

AED 275

Juniors will be put into groups of 4 for this 9 hole playing lesson which will include a 15 minute warm up followed by technique and course management work on the course with one of our PGA Golf Professionals. These lessons can be taken anytime before 4pm on weekdays and anytime after 6pm on weekends. Typical times that this will be able to take place are Thursdays at 2pm and Fridays at 6pm.

2 hour 9 Hole Group Playing Lesson

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JUNIOR PROGRAM The UAE Interschool Golf League gives children of all abilities the opportunity to compete in a format of golf appropriate to their ability whilst representing their school. With 30 schools involved in the program this unique competition creates a team ethos and is helping to bring golf to the forefront of school sport. Schools are informed of the results of each event, with winners being recognized in assemblies and results to be placed in newsletters. The format of the events corresponds to the IGJP ability level of each child as follows: Red: Six Hole Short Golf Tournament: Holes of 30-50 yards with oversized holes, generous green complexes and slower paced greens. Yellow: Par 3 Format: 40-60 yard par 3 holes playing to standard green complexes, with no hazards to carry. White: Par 3 Format: 80-100 yard par 3 holes, playing to standard green complexes with hazards to carry. Black and Gold: Par 36 course of approximately 2,170 total yardage with multiple carries over water. Tournaments are held on Thursday afternoons with tee times available from 14:00 - 16:30, during the following months: • October • February • March • November • April • December • May • January Typically tournaments will be as per the following schedule for the respective levels: Ability Level

Tournament Date

Gold & Black

Last Thursday Of The Month

White

Penultimate Thursday of The Month

Yellow

Antepenultimate Thursday Of The Month

Tournaments are free for students enrolled in the Golf DXB program and AED150 for non Golf DXB students.

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GUIDE FOR PARENTS As parents of our children we want to ensure that your whole family has the best experience possible with Golf DXB. Below are a few pointers to help you and your child get the most out of the program.

• Encouragement in sessions- it really means a lot to the children to receive praise for good performance whilst in sessions so watching the session is a must! We have a roped off area around the driving range and short game area for players and coaches so feel free to sit just behind this.

• Passport Guide Help- the passport guide helps children to recap their learning and also engage in practice between sessions. Please encourage your child to complete the questions in the passport and also to carry out their homework tasks during each 4-week cycle.

• Feedback- we welcome both positive and negative feedback as a means to keep improving the service that we provide. A progress call will also be made during the middle of each term to keep tabs on your child’s golfing journey and also to get your thoughts on their development.

• Get Involved- golf is a fantastic life time sport to play with your children as they grow up. We have numerous private lesson and group packages to help you learn the game or make improvements and would be delighted to help you with this.

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GOLF EQUIPMENT We are proud to be key partners with US Kids Golf and Callaway Golf.

US Kids Golf are the market-leading manufacturer of junior golf clubs. Their lightweight and forgiving clubs which come in sizes to suit children from 3-13 years old. Our PGA Golf Professionals will be able to assist you with the fitting system ensuring that children receive the length, weight, model and selection of clubs that will best suit their games.

Callaway Golf provides high quality adult golf equipment and apparel for players of all abilities. Our golf professionals provide custom fitting sessions in order to provide the best set of golf clubs for your game.

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CORPORATE GOLF Team Building Days

Our team building days incorporate a range of golf related activities, with the possibility of food and beverage provision if required. Our pricing structure is AED85 per head per hour for a minimum of 12 people with the possibility of this price being reduced for larger group sizes.

Corporate Golf Days

We provide corporate golf days to suit the needs of the client with the possibility of long drive, nearest to the pin, beat the pro and short game challenges. These corporate days can also include golf clinics by PGA professionals food and beverage.

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SPONSORSHIP Golf DXB has a variety of opportunities for corporates to partner with us. As the highest visibility golf academy in the middle east with a strong presence across Dubai we have some great opportunities for you to expose your brand and increase awareness of your products and services. In addition to this this opportunity acts a great CSR, giving back to the local community, youth sport as well as the promotion of a healthy lifestyle and good values. Our tiered sponsorship structure gives flexibility for all budgets and we are also open to barter partnerships and will listen closely to your needs and requirements to ensure that our partnerships are mutually beneficial. Our current partners are:

For more information about sponsoring Golf DXB please contact:

tom@golfdxb.com

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INTERNATIONAL GOLF MANAGEMENT COMPANY International Golf, which Golf DXB falls under the umbrella of, offers golf management and consultancy services helping golf facilities, clubs and resorts to maximize profitability. International Golf works on a revenue share agreement with its facilities and on this basis there are no initial costs or fixed costs, thus providing a low risk management solution for golf club owners and developers.

By working with International Golf will provide the platform for you to maximize revenues, provide the highest quality service, whilst limiting costs. Our team will listen closely to your requirements, challenges and aspirations and devise strategic long term plans in the following areas:

• • • • • • • • • •

Sales Marketing Sponsorship Standard Operating Procedures Golf Academy Management Event Management Corporate Golf Retail Golf Operations Golf Tourism

For more information about working with International Golf, or to refer us to other parties please contact:

tom@golfdxb.com

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marcus@golfdxb.com | tel:0503986389 www.golfdxb.com