Golf equipment sales remain healthy

Despite high inflation and life returning back towards a semblance of normalcy post-covid, golf equipment sales remained healthy for most of 2022 in the United States which is always a strong pointer for the rest of the world.

Those are the headline findings from the Golf Datatech retail market share reports covering the United States sales through the month of November and total for golf balls and golf clubs.

In November of last year, every product category was down versus the same period in 2021, with total sales at -11 percent and the best performing catego- ries being wedges (-3.1 percent), balls (-3.3 percent) and gloves (-4.9 percent).

On a year-to-date dollar basis, sales of gloves (+6.5 perent), balls (+3.6 percent) and wedges (+3.1 percent) are all higher than in 2021, while woods are down most significantly (-8.5 percent).

On a positive note, while total equipment sales were down 2.7 percent versus 2021, sales remained 40.1 percent ahead of pre-pandemic levels and all categories were up between 25 percent (shoes) and 61 percent (bags).

On the latest equipment sales numbers, Golf Datatech co-founder John Krzynowek said: “While 2022 sales won’t eclipse the all-time highs set in 2021, total golf equipment heads into the last month of the year in much better place than most would have expected early in the year.

“Even in the face of high inflation and life returning back toward the semblance of normalcy post-covid, golf equipment sales remained healthy for most of the year, although we’ve seen a definite softening in consumer demand as the 2022 golf season comes to a close.”

Golf Datatech’s latest Market Share Report is available at www.golfdatatech.com.