LEGENDARY PERFORMANCE

Prince’s tees up partnership with Callaway

Prince’s Golf Club in Kent has joined forces with leading equipment company Callaway Golf to offer an enhanced retail experience for members and visitors in relation to its portfolio of brands, including Callaway, Odyssey, Toptracer, Travis Mathew and OGIO.

As part of the new agreement, the Sandwichbased 27-hole links venue will benefit from the installation of Toptracer Range at the club’s outdoor practice range. The technology enables players to track their shots via their own mobile devices on the Toptracer Range App, allowing them to gain valuable insights with each visit to the driving range.

As part of the High Performance Partnership, Callaway’s premium range of Chrome Soft balls will be exclusively available on the range for members and guests to hit during warm up and practice sessions, and Callaway rental sets will also be provided for visitors.

Elsewhere, a state-of-the-art Odyssey putting studio is also in development as a result of the partnership, providing the perfect location to fit members and guests into the latest line of Odyssey putters, while a new shop-in-shop offering from US apparel brand TravisMathew will showcase the latest collection of the brand’s stylish clothing and accessories.

Commenting on the new partnership, Neil Howie, president of Callaway’s European operations, said: “As a long-time supporter of our brand, I’m thrilled to welcome Prince’s as one of our High Performance Partners. Their commitment to continuous improvement is evident for all to see, and we are excited to play our part in the next phase of this and cement our partnership for years to come.”

Rob McGuirk, general manager of Prince’s Golf Club, added: “This enhanced partnership with Callaway and associated brands provides our members and guests with an elevated experience at almost every touch point that we offer at Prince’s. We’ve always enjoyed a strong relationship with Callaway, and to be able to elevate that by utilising their full roster of brands is fantastic. We’re particularly excited by the addition of Toptracer technology, which has transformed the way in which our golfers can work on their game.”

Host of the 1932 Open Championship, Prince’s has successfully established itself as a top-100 golf course after significant investment throughout the facility in the past four years. The club has hosted Final Open Qualifying since 2019 and provides a strong and varied test of golf over 27 championship holes.