2 minute read
CELEBRATING ODYSSEY MONTH
from GOLF NEWS APRIL 2023
by Golf News
Odyssey dominates putter usage on tour and is the clear #1 with club golfers as well. Jon Rahm’s Masters victory has been the exclamation point on a dominant start to the season from Odyssey. But how did they get to this point?
Odyssey was founded in 1991 and first came to the market with a range of milled mallet putters. But it wasn’t until it came out with the Dual Force line in 1996, featuring a Stronomic onsert, that golfers really started paying attention.
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The putter’s legendary status was confirmed when Nick Faldo won the 1996 Masters using an Odyssey Rossie 2. Overnight, Odyssey received over 30,000 orders and went from a niche manufacturer to the next big thing. By using an insert, designers were able to make the putters more forgiving by redistributing weight, but the added bonus was the soft feel.
White Hot was the next blockbuster for Odyyssey. The White Hot insert has gone on to be the most successful insert in golf, being used by countless pros both on Callaway’s tour staff and across the world’s tours. Despite many technological advances throughout the years, it’s the White Hot that tour players keep
ODYSSEY TIMELINE
1991: Odyssey Golf was founded. The original putters had no inserts and were made from Stronomic metal coming back to, so much so that Odyssey reintroduced it into its putters in 2021.
Over the years the brand has brought many models to market. What we really appreciate is that Odyssey has never been afraid to experiment. The 2-Ball was ground-breaking when it first launched, and it went on to become one of the biggest-selling putters of all time. But do you remember Backstryke, with its shaft connecting to the rear of the putter head? Or Toe-Up , which is balanced, as the name suggests, toe up? Or the Flip Face with its double-sided insert to be changed depending on how fast the greens are that day? Probably not, because they weren’t huge successes. But it’s great to swing for the fences and innovate in a product category that can be quite reserved.
In 2016, Odyssey acquired Toulon Design. While it had produced fully-milled, non-insert putters before, the Toulon purchase gave them a foothold in the market. It also gave Odyssey an option
1996: Nick Faldo wins
The Masters with a Dual Force Rossie 2 putter.
Odyssey get 30,000 putter orders without an insert and has proven popular with Callaway’s worldwide tour staff. They’ve also been able to mill modern, high MOI designs for a fantastic feel that are still easy to use.
Of the many stats I found researching this article, the fact that half of all the scores of 59 or better on the PGA and LPGA Tour were completed with the help of an Odyssey putter, is the one that really stands out. Only 12 players have signed for that career-defining score, and six of them were with an Odyssey putter.
This year the Odyssey line-up is made up of three legendary returning lines, – White Hot OG, Tri-Hot 5K, and White Hot Versa, plus Toulon Design. By embracing the past and reimagining it for 2023, Odyssey has its most comprehensive range of putters ever. With Rahm holing the winning putt at Augusta with a White Hot OG Rossie, it’s a lovely callback to the Faldo victory that set the ball rolling for them to become the #1 putter in golf.
1997: Bought by Callaway 2000: Odyssey launch the White Hot Insert, using the same urethane material as a
#1 PUTTER IN WINS IN 2023
# 1 PUTTER ON EVERY TOUR IN 2022
# 1 PUTTER IN WINS IN 2022
# 1 PUTTER ON TOUR FOR LAST 12 YEARS
# 1 PUTTER IN GLOBAL TOP 10S IN 2022
# 1 PUTTER IN GOLF
2001: Annika
Sornestam shoots the only 59 in LPGA Tour history using an Odyssey Dual Force Rossie 2
2001: The Iconic 2-Ball was released
2001: Paul Lawrie was the first winner with the 2-Ball at the Dunhill Links in
2007: The #7 is released and becomes