Sweet Stuff by Terry Ross

SWEETSTUFF

by Terry Ross

Branded Bills Headwear

Even though golf is a sport steeped in tradition, there is more than enough room in the modern game for innovative ideas and styles when it comes to looking good on the course.

Branded Bills is a company founded on the idea that everyone has a voice in the game and fashion-forward looks can play a part with many golfers when it comes to sun protection during a round.

An experiential headwear and apparel brand, Branded Bills started with a utility knife, scrap of leather and a hand-forged iron brand. Founded in 2016 in a hot Arizona garage, the national brand offers hats, shirts and other apparel products to represent the memories, adventures and roots of each customer. Sourced with top-quality materials, their products stand the test of time and the ravages of the outdoors, naturally aging to tell your story with every wear.

Known primarily for their great fitting and high-quality baseball-style caps with an edge, Branded Bills has an assortment of offerings that include USA state themes, American Eagle and Old Glory American flag themes. The variety of colors and styles that the company sells on their website is impressive—and one of the largest we have seen. There is also an option to have the company build a custom hat for you—they call it Your State, Your Style, Your Color—with many custom choices to build a hat just to your own personality.

Branded Bills also has a delightful collection of popular straw sun hats with logos—designs that can be worn on the course or around the pool after the round. It is a virtual one-stop shopping for hats.

For more information on Branded Bills, visit: https://www.brandedbills.com

Linksoul Styles for Summer

With the end of summer on the horizon, the casual golf attire company Linksoul has hit the ground running with a new lineup of breezy clothing and accessories that have a distinctive style for both playing golf and just having a fun time.

John Ashworth, best known as the founder of the famous Ashworth golf apparel brand, cofounded Linksoul with family and associates as an expression of the modern golfer who relishes in the casual lifestyle and brings those looks to the course. The name Linksoul is an expression of the company founders’ connection through their years of playing golf.

Designed for not only hitting the links, but also for traveling, lounging at home, having a night on the town, or spending a day at the beach or by the pool, the Linksoul Late Summer Lookbook offers traditional pieces and everyday essentials for men’s apparel and accessories. With a selection of new shorts (including boardshorts!), polos, basic tees, loungewear, lightweight sweaters and latest shoe collaboration with TRUE Linkswear, the current selections are indeed varied and very stylish.

Highlighting the lineup are Linksoul’s timeless golf polos featuring the company’s extremely soft drytek Ana fabric that is very

SWEETSTUFF

breathable, resists sweat and is easy to care for. This shirt has a nice casual fit and the available colors that go together perfectly with the Chino Boardwalker Pants that are trendy, light and breathable--a modern fit for just about any occasion.

Linksoul threw a summer spin on their Oxford Polos. Warmer temperatures call for lighter colors, so Linksoul created the washed blue Oxford Polo and new styles with patterns in soft sky. The lighter look, breathable fabric and some added stretch makes these polos a must add to your regular summer rotation.

The Del Mar Long Sleeve shirt is a great alternative for those brisk evenings or as the weather starts to turn cooler during the day, and is an amazingly comfortable addition to any wardrobe. Light and comfortable, this shirt has a great fit.

In addition, Linksoul has a couple of shorts offerings that hit the mark as well. The soft and breathable jersey liner inside the new Saturday Short collection makes these a desirable choice for many activities--and features perforated fabric for increased breathability and comes in seven all-new colors.

The Linksoul Boardwalker Shorts have a new fabrication featuring recycled poly derived from discarded water bottles. These legendary amphibious, multi-functional shorts and board shorts are designed for the modern-day adventurer looking for that perfect balance of comfort, style and functionality. They are finished with a saltwater wash to bring incredible comfort to this high-performance 4-way stretch fabric.

For your feet--and in collaboration with True Linkswear-- the Knit II casual shoe is incredibly lightweight and provides a sock-like feel without sacrificing durability and performance. Custom finishes include original artwork on insoles and LS logo hits on tongue and heel pull.

If you want to transform to casual, the Linksoul tee shirts are the perfect after-round change and are ultra-soft and breathable, making them the perfect summer tee. Featuring eight unique colors and designs, these new additions will stand out. Each shirt is a standard cut, rendering them thicker and more durable but also light enough to take on a run or pack for that next trip.

For more information on Linksoul’s new offerings, visit: www.Linksoul.com

Brava Driver Shaft

Barney Adams has always been out in front in the golf equipment arena as an innovator and someone who is ahead of his time. From his days as the founder of the Tight Lies woods to his recent foray into revolutionizing putter shafts with Breakthrough Golf Technology and the introduction of the Stability Shafts™-- made of composite carbon-- that helped players to get the club face back to square.

Adams now has taken BGT into a new arena with the Brava™ driver shafts that are lightweight, have a nice soft controllable feel, and a noticeably higher launch angle and higher ball flight—just the ingredients you need for more distance. It is a very consistent shaft and could be a valuable add-on to many of the top drivers out today to get more horsepower to these new clubs.

In head-to-head testing, Brava was up to 10 yards longer than two of the top-performing premium driver shafts on the market today. Designed with exclusive Speedflite NRGÔ technology and built with premium TorayÔ carbon fiber, Brava driver shafts are 10 times the strength of steel at a fraction of its weight and offers less oscillation. This translates to less energy needed when swinging and results in an exceptionally stable driver head.

“This has been in development for a while, and we are absolutely thrilled with the performance,” said Adams. “What golfer doesn’t want to hit more good shots? We started best performance attributes in our Stability shafts and let that inspire us to develop a world class driver.”

The Brava shafts come in three flexes—Stiff (54 grams), Regular (50 grams) and an A Shaft (46 grams). They come in 46-inch lengths.

Adams, who has always had the unique ability to see what is missing in golf equipment, decided to focus on the putter shafts when he founded BGT--since there had been no significant innovation for decades. A team of awardwinning engineers and industry professionals was assembled to develop these innovative shafts.

Now, the company is moving on to developing shafts for the other clubs in the bag and more innovations.

For more information, visit the company website at: https://

breakthroughgolftech.com/ brava