21 minute read
IG Live Hosted by Philip Bershad
IG LIVE : BEHIND THE DESIGN
Hosted by Philip Bershad
Michelle Gerson
Item Shown: Against the Grain 4272 Grey Clogs | Photographer: Marco Ricca
Favorite PJ Wallcovering:
It's hard to pick a favorite PJ wallcovering because I love so many! I am living for Casting Channels lately! Design Tip That Never Fails: Favorite Design Style:
Always add a little bit of black and white to the room! Luxurious yet comfortable
@lindrothdesign amandalindroth.com
"I JUST LOVE THE PRINTED GRASS CLOTHS AND I USE A LOT OF THEM! ANYTHING WITH A GRASSCLOTH TEXTURE, WE JUST CAN’T GET ENOUGH OF!"
@barrydarrdixon barrydixon.com
"IN THE SAME HOUSE, WE USED A WOVEN IN THE FAMILY ROOM AND WE CONTINUED THE WALLCOVERING NOT ONLY ON THE BACK WALL, BUT THE SIDE WALL AND THE CEILINGS!"
@rrinteriors rachelreider.com
"I LIKE COVERING THE WHOLE ROOM. AN ACCENT WALL CAN BE GREAT IF YOU’RE ON A BUDGET, OR IF THE CLIENT ISN’T READY TO COMMIT, BUT I LIKE HOW WALLCOVERING LEADS YOUR EYES AROUND THE ROOM."
Item Shown: Custom Imperial Gates | Photographer: Tria Giovan
Amanda Lindroth
Favorite PJ Wallcovering: I love the new Resort Weave!
Design Tip That Never Fails: White cotton fabrics!
Favorite Design Style: I'm a lover of classical architecture especially that which has been adapted for tropical climates. Timeless interiors layered with comfort and breezy elegance.
Item Shown: Chevron Chic 3294 Elephant Tusk | Photographer: Gordon Beall
Barry Dixon
Favorite PJ Wallcovering: Chevron Chic
Design Tip That Never Fails: Arrange all of your furniture and then have a party and see where everything goes! Favorite Design Style: Sophisticated Southern blended with global influences.
Rachel Reider
Favorite PJ Wallcovering: I'm a big fan of Rivets, it always looks amazing installed and can span many styles. Design Tip That Never Fails: Wallcovering! It adds a wonderful textural element that adds depth to each space.
Favorite Design Style: I describe my style as having a soft modern sensibility. My use of color and interesting layers allows us to create comfortable and inviting spaces that are unique to each client.
@andreaschumacherinteriors andreaschumacherinteriors.com
"WE STARTED THE ENTIRE PROJECT WITH THAT WALLCOVERING AND PICKED IT FIRST BECAUSE I LOVED THE COLOR. IT IS CLASSIC AND TIMELESS!"
@bonesteeltrouthall bonesteeltrouthall.com
"TEXTURE IS A HUGE PART OF OUR WORK. EVERYTHING IS AFFECTED BY THE SUN HERE (BASED IN CA). WE LIKE TO USE FABRICS WITH FORGIVENESS FOR DOGS AND KIDS!"
Item Shown: Coffered Wood 4259 Beach House | Photographer: Emily Redfield
Andrea Schumacher
Favorite PJ Wallcovering: Loving the Mist collection and we have it going up currently in several projects.
Design Tip That Never Fails: No knockdown drywall! Cover it with grasscloth!
Favorite Design Style: I try to extract our client's story through their home, by searching for found/vintage items mixed with clean-lined upholstered goods and lots of texture, thanks to PJ!
Item Shown: Abaca Breeze 1067 Peacock | Photographer: Karyn Millet
Bonesteel + Trout Hall
Favorite PJ Wallcovering: Michele Trout: Savile Suiting Heidi Bonesteel: Max’s Metallic Raffia
Design Tip That Never Fails: I would say add texture to your home!
Favorite Design Style: Michele Trout: Tailored, textured and custom. Heidi Bonesteel: More minimalistic, clean, and found.
@bethwebb bethwebb.com
"I’M A TEXTURE GIRL SO THAT’S WHY PHILLIP JEFFRIES IS ALWAYS MY GO TO AND ALWAYS HAS BEEN—I LOVE A GOOD GRASSCLOTH!"
Beth Webb
Favorite PJ Wallcovering: Set in Cement, Concrete Washi is a new favorite, but we also specify PJ Grasscloths daily – I’ve never met a grasscloth I didn’t like. Design Tip That Never Fails: Be able to pivot! Favorite Design Style: Since I gravitate to neutrals and tone on tone interiors, PJ is always a “go-to” for us. I believe “texture is my color” and that is true for many of our interiors. I gravitate to serene, quiet palettes and edited spaces no matter the style.
IG LIVE : BEHIND THE DESIGN
Hosted by Philip Bershad
Jeff Schlarb
Item Shown: Serenity 7382 Navy on Pearl Vinyl Iberian Linen | Photographer: Aubrie Pick
Favorite PJ Wallcovering: Gilded Grid Design Tip That Never Fails: Favorite Design Style: Scale, scale, scale! My personal style is an artistic blend of familiar classic and show-stopping boldness. I like creating curiosity, without the chaos.
SPACES
THAT WORK
A
nbound from the limitations of our former offices, we are now free U to express our own personality and style when designing a home office. Use color or a graphic pattern - or both if you wish! With recognition that we may be working from home in the long term, it’s essential to design a space that is camera ready, free of distraction, aesthetically pleasing, and fully integrated into our living quarters. Consider this your invitation to be creative and bring joy into your work space.
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F
RIVETS®
RIVETS® & RELIEFS
IN FOCUS
ur award-winning Rivets®O & Reliefs collection features distinctive dimensional designs crafted from natural materials. Inspired by classic nailhead trim and the rich look of an upholstered wall, the original Rivets® pattern is a sleek square silhouette that puts a modern twist on a geometric pattern. Available in a unique range of chic color combinations, this skillfully placed pattern is a true testament that simple design elevates traditional style.
IN FOCUS RIVETS® & RELIEFS
CUSTOM RIVETS ®
MAKE IT YOURS! CHOOSE FROM 38 GROUNDS AND 23 RAISED-RELIEF INK COLORS.
Designer: Ali Budd Interiors Photographer: Courtesy of Ali Budd Interiors
Simple yet textural, authentic nailhead trim is a timeless embellishment with historically French origins. Our award-winning modern interpretation replicates the classic elegance of upholstered walls with luxuriously textured grounds and a unique raised relief pattern that emphasizes simple geometry and connection.
Scan to shop Rivets® & Reliefs
STUDS & STRIPES 5787-V NICKEL
RIVETS ® 5700 GOLD
Designer: Kelly Hohla Photographer: Whitney Kamman
The carefully selected ground is laid flat. Then each raised relief rivet is applied by a skilled artisan using special tooling with pearlized ink and a unique skip method. Once dried, the wallcovering will have the look and feel of authentic nail heads.
KNOCK ON WOOD 1255 CHARMED CEDAR IT'S RIVETING 5473 BURNISHED
Designer: Rachel Reider Photographer: Read McKendree
GRASSCLOTHS
IN FOCUS
n the early days, Phillip Jeffries quickly became I synonymous with grasscloths. Forty-five years later, our love of grasscloths remains as deep as it was when we first started. We love their versatility. From cool neutrals for a modern aesthetic to bright pops of color for the maximalist, they complement every design style. We love that grasscloths add texture and inspire layering. They create warmth and richness in any room. We remain as committed as ever to having the widest range of grasscloths in every color and texture imaginable, most of which are in stock and ready to ship.
GRASSCLOTHS
2800 WILDFLOWER SHORELINE GRASS ABACA MIST 4880 SHADOW PLAY
3570 DENIM EXTRA FINE ARROWROOT
3581 TWO TONE GREEN AFRICAN RAFFIA
3404-B
1155
1157
Designer: Studio JW LLC Photographer: Joann Huang
1153
1151
1150
A NATURAL PRODUCT
Grasscloths are a natural product handcrafted by artisans. Each roll is completely unique since the fibers will vary in color, size, and texture. When panels are lined up next to each other, they will never match which is why they panel beautifully on your walls. These variations are part of the inherent beauty of a natural product and should be celebrated.
Designer: Paris Forino Photographer: Nils Timms
SOHO HEMP II 5535 BLUSH FUSION
MANILA HEMP 5406 CHANTILLY
PREFERRED BY INSTALLERS
Ask any installer and they’ll tell you that Phillip Jeffries is their favorite wallcovering to install. Why? Our wallcoverings never have issues with color bleeding, materials delaminating, or a host of other problems that may come up during installation. Some grasscloths look great in a sample but look completely different when installed. Our grasscloths have the most consistent color and texture. They’re made from the finest materials and meticulously laminated at our mill in Japan.
Scan to shop more Naturals
WELCOME TO
Our Cribs
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NURSERIES
Children's rooms are the perfect place to show a little personality. From playful and energetic to soft and serene styles, Phillip Jeffries has a wallcovering for every aesthetic. By keeping a pattern playful yet transitional in a little (or not so little) one’s room, the décor can both reflect a child’s personality and grow with them through every milestone. We offer many recycled and non-toxic wallcoverings with verified LEED credits. Simply reference the Environmental Attributes on our website for more information. PJ prides itself on creating timeless, beautiful wallcoverings for every room in your home.
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PURE
IMAGINATION
Select from one of the options below to get started:
MODIFY our existing murals
Start with a PJ digital mural and customize it. Scale, crop, recolor, add elements or remove them – whatever you need for your project. 10-panel minimum | 30+ ground options
Design fee may apply
CREATE your own design
Work with our in-house design studio to create and produce your very own custom digital wallcovering. Inspire us with images or concepts so we can help bring your vision to life. 10-panel minimum | 30+ ground options
Design fee may apply
SUBMIT your own artwork
Start with your own print-ready artwork and have a digital wallcovering collection produced just for you. 4-panel minimum | 30+ ground options
Design fee may apply
IMAGINE IT CREATE IT
Creating your very own custom digital wallcovering is about to become a whole lot easier. Pure Imagination, a new custom design offering from Phillip Jeffries, launched in March 2021. Want to customize an existing PJ digital mural? No problem! Have print-ready artwork that you want to use? Fantastic! Feel like collaborating with our in-house design team to create something completely unique? Tell us about your project!
TAKE FLIGHT
A Mother's Day Makeover
ometimes it’s more than simply wallcovering. Kelli Fontana Vogelgesang of West Bay Homes took on a personal project when she created this S primary bedroom for her mother featuring Phillip Jeffries Flight collection in Sunrise. Kelli lets us in on her personal journey as she reimagined her mother’s new home.
Photography by Abby Libsack
When her mother first visited this magnificent new construction property, she took in the views high above the mangroves and the tallest palm trees on the west coast of Florida and fell in love with the space.
Kelli created a wallpaper story with a dynamic Phillip Jeffries canvas mural on the master headboard wall but took the liberty of extending this breathtaking canvas mural by conceptualizing a hand-painted sunset atrium mural with local artist Marti Koehler.
"My mom was recently widowed, and she was adjusting to her new life in a new home. I wanted her to wake up and fall asleep surrounded by color and beauty. An avid bird watcher and lover of color, I knew she would swoon when I came across this Phillip Jeffries wallcovering. It evokes the true spirit of surrendering to good design and allowing materials to tell your story!"
Photography by Spacecrafting Photography
More About Flight Phillip Jeffries' Flight wallcovering features majestic, embroidered cranes that soar from clouds to the walls. As a part of the Gallery Binder, this collection is digitally printed and available in a multitude of colorways. Clients can create completely custom colorways of Flight with PJ Mash UP. The sky's the limit!
Sweet Dreams
Custom built-in cabinetry was designed for the great room, study, master closet, and laundry room. Lighting fixtures both old and new were incorporated into the spaces. Fabric panels were made to enhance the separation between the foyer entry and the great room environments.
Returning to Naples, Florida, where Kelli grew up to create a special space for her mother was an incredible delight.
tה
For behind the scenes photos, new product updates, and gorgeous designer installations, check out our new blog! Simply sign up for the newsletter to have the latest updates sent straight to your inbox so you can read about PJ in your PJs!
Creative director, designer, blogger, mom, shop owner – just a few of the many hats worn by
House of Hipsters’ founder
Kyla Herbes. Based outside of Chicago in Barrington, Illinois, Kyla is known for her signature
“eclectic haute couture” style. To create a dark and moody vibe in her own bedroom, Kyla turned to Phillip Jeffries for the perfect mix of texture and color on the walls.
Kyla first ordered samples of Phillip
Jeffries signature grasscloth, cork, and vinyl collections in all the colors. Once they arrived, she stuck each sample behind the headboard and stepped back. The grasscloth was beautiful, she says, but she was drawn to the fluid movements and painterly marks of
Broad Strokes in Scraffido Shadow.
The luxurious textile wallcovering has an organic shadow print made by a natural silk scrim laid on a printed ground. It’s the perfect balance of warmth and subtle texture in a space.
A year later… “I absolutely love it,” she says. “Although I'm looking to change out the curtains from the goldenrod to either a dusty rose or teal blue. Since black is a neutral,
I can easily change the vibe without changing the walls.”
featuring Kyla Herbes
BEFORE
BROAD STROKES 1123 SCRAFFIDO SHADOW
IN CONVERSATION
with the founder of Phillip Jeffries, Eric Bershad
Eric Bershad founded Phillip Jeffries in 1976 with just 10 grasscloths in his garage. Now, 45 years later, the company has more than 250 employees, global distribution, and a million yards of wallcovering stocked in their New Jersey warehouse. As chairman of the board, Eric reflects on the early years and what's next for PJ.
WHAT’S LIFE LIKE TODAY?
I’m in Boca Raton – it’s 70 degrees and sunny! I’m president of our residential complex and our general manager is retiring so I’m very busy right now finding his replacement while also overseeing a large, 30-million-dollar construction project. This weekend we’re coming back to NJ to watch our grandkids so Jeffrey and his wife can celebrate their 15-year wedding anniversary.
FORTY-FIVE YEARS LATER, WHAT ARE YOU MOST PROUD OF?
We were so small when we started - we had 8 to10 employees - and we wanted to give everyone healthcare. My wife and partner in everything, Sue, advocated for it and so we started a pension plan and healthcare plan. A lof of our values were established in the 1970s and 80s. That was how the business grew.
In 1976, we started selling under the name of Wallpaper Imports.
WHAT IS THE BEST PART OF A FAMILY BUSINESS?
There were a lot of great things about working with the boys, but the best times were when we traveled together. And we shared ideas even before they joined the company. I was traveling 23 weeks of the year and traveling alone is very difficult so having a son come with me was wonderful. Traveling with both of them was really exciting. In 2000, I took Philip to Japan for the first time right after he came onboard. We went to a linen factory in the middle of nowhere and it was so hot! I handed him a pair of scissors and said, “Don’t quit! it’s not always this hard!” WHAT’S YOUR FAVORITE MEMORY OF THE EARLY DAYS?
When the boys were young, Philip was about 13 years old, and he would climb all over these giant stairs in the warehouse. Sue would say, “Get down!” And I’d say, “He’s fine!” And he was. He’d haul these rolls all over, up and down, and through the warehouse. There’s a little bit of me in both boys. They’re their own people, but when you come home and talk about business at dinner, it kind of gets in your blood. They have a lot of passion and energy.
FAVORITE PIECE OF ADVICE?
My favorite book is the Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. PJ has to be the purple cow. You must stand out. You have to be different.
FAVORITE QUOTE?
The difficult takes a few minutes, the impossible might take a little longer.
WHAT'S YOUR WALLCOVERING SUPERPOWER?
I have the ability to look at wallcovering and say, “Oh, it’ll never hang.” I was always involved in the testing because I could tell if a product was good or not just by looking at it.
ANY LASTING IMPRESSIONS?
When you look at PJ, I want you to see that it's one of the best places to work. We value our employees - some of them have been with us since the beginning!
The location of our first warehouse was an unheated, empty room.
HOW DID YOU SET UP PJ FOR SUCCESS?
The way Philip and Jeffrey do business has taken the company far beyond me, but the most important thing I passed down is the relationships. And we’re approaching almost 45 years of some relationships. It started with a dream, terrific employees, and a lot of people who have been very good to us. But taking a family business and maintaining the success, that’s the hard part. We will keep branding, keep advertising, and keep social media up to date so we retain our market share and continue to grow. As Philip says, the bar gets higher and higher. And as it gets higher, it gets harder. That’s the challenge.
WHOLE HOME CONCEPT HOUSE
This year, the House Beautiful Whole Home Concept House is tailor-made to foster work, play, and pressing pause. In its fourth installment, HB proves that building a dream home in a pandemic is possible! Welcome to Texas Hill Country and the 750-acre "agrihood" community in Fredericksburg, Texas, aptly named Hidden Springs. The area has historically German roots with settlements dating back 175 years. House Beautiful partnered with local builder Tyler O’Brien of Agave Custom Homes to create a craftsman-inspired farmhouse that seamlessly connects to the landscape where livestock roam freely on a 30-acre nature preserve. Once the house was complete, eight top design teams were selected to help redefine what today’s ideal home should be. Phillip Jeffries was honored to work with five of these design teams: Studio Munroe, Toledo Geller Designs, Laura Hodges Studio, French & French Interiors, and Jean Liu Design. The results are stunning!
All Photography by Stephen Karlisch and Aaron Dougherty
THE TASTING ROOM
BREEZEWAY
DESIGNED BY: Jean Lui WALLCOVERING: Haven 8930
Dallas-based designer Jean Liu of Jean Liu Design created a covered outdoor space for al fresco drinks. Originally a breezeway between the house and the garage, it has motorized retractable screens and gorgeous backyard views. Jean chose a Phillip Jeffries mural wallcovering (Haven in Elysian Fields). Jean needed something large-scale to provide a point of interest, so she chose four panels to frame in a collage design on the wall. It perfectly complemented the color palette and gave the large wall visual interest. Consider the bar for at-home bars officially raised.
THE FLEX SPACE
HOME OFFICE & GYM
DESIGNED BY: Laura Hodges WALLCOVERING: Arrowroot Inlay 8160
ARROWROOT INLAY
When creating a biophilic space that connects back to nature, Baltimore-based designer Laura Hodges of Laura Hodges Studio likes to use natural materials like wood and hemp in addition to lots of live plants. She decided to make the home office double as a no-pressure workout room. “Having the two-in-one room is not only dual-purpose, but it also makes sure that you’re using the space,” she explained to HB. “It’s not just a home office that you sometimes use and otherwise goes unused.” Laura lined the bookshelves with Phillip Jeffries Arrowroot Inlay for an organic, textural detail. While the room is intentionally Zen, it still feels like a part of the house with functional and beautiful design elements.
THE LANDING ZONE
LIVING ROOM & ENTRYWAY
DESIGNED BY: Emilie Munroe, Studio Munroe WALLCOVERINGS: Mirage 8728 and Pure Imagination Beyond
With 700 square feet of space and a soaring 20-foot-high vaulted ceiling, the cavernous living room was challenging to make feel warm and inviting. Emilie Munroe of San Francisco firm Studio Munroe led the charge. “Let’s be bold, let’s be colorful, let’s be vibrant and forward-thinking and create a magical environment for welcoming people into this home,” she told HB. A deep-sea blue on the walls set the tone with a custom Phillip Jeffries multicolored wallcovering, Beyond, showcasing billowing clouds during a dramatic sunrise. She carries this nature-inspired color scheme throughout the room and into the ombré print, Mirage, in the entryway. A wonderful welcome home, indeed.
