Creation by Michelle Gerson Launches March 2023

Modern, eclectic spaces are a signature look of Michelle Gerson Interiors. So it's no surprise that founder Michelle Gerson's first Pure Imagination® creation, Nod to Mod, is a modern marvel. After leaving a successful career in fashion design, Michelle drew on her experience working with textiles to launch her own eponymous design firm. Her design aesthetic merges luxury and comfort with Art Deco and Mid-Century elements. When a client in the Hamptons needed a basement refresh, Michelle began searching for the perfect wallcovering. Lucky for Michelle, Phillip Jeffries offers a custom program called Pure Imagination®. In just three easy steps, designers can create their own custom wallcovering. "Working with Phillip Jeffries was a dream come true,” said Michelle. “We’ve worked with their materials for as long as I can remember — for as long as I’ve been in business. And we love everything they put out. Every season there’s new and exciting papers and textures." Drawing inspiration from patterns of the 1970s, Gerson came up with a collection featuring modern shapes in a geometric pattern. She collaborated with the PJ Design Team, discussing colors and textures. “And before we knew it, a collection was created!” said Michelle. After seeing her first strikeoff, Michelle was inspired to expand her collection. “When we pulled it out of the package and hung it on the wall, we were amazed. We were so happy with how it came to life. And it made us think: we should do it in other colors, too." We agreed and decided to make it an official PJ collection!