Advertising & Marketing Vendor Partnerships & Media Exposure Good’s 2015
Building brand awareness, while partnering with vendors to promote famous names in luxury home furnishings: Newspaper, TV, Magazines, Updated Web Site, Social Media and Event Marketing. 365 Days of media exposure, powerful brand presence and market saturation.
“Our brand support and vendor partnerships increase our market share and defines a luxury lifestyle for potential buyers.”
A.R.T. California Arteriors Artistica Aspenhome Baker Bernhardt Bernhardt Interiors Bespoke Bradington Young Canadel Century Chaddock Charleston Forge Christopher Guy Conrad Grebel Craftmaster CTH Designmaster Dovetail Drexel Heritage Ekornes Elite Leather Fashion Bed Group Fine Furniture Design Fjords Four Hands Fremarc French Heritage Gascho Global Views Guardsman Habersham Hampton Hill Hekman Henredon Hickory White Highland House Hooker
BUILDING
Howard Miller John Richard Karastan Karges Kindel Kingsdown LaBarge Lexington Home Brands Lillian August Maitland Smith Motioncraft Mr. & Mrs. Howard Nourison Palettes by Winesburg Paul Robert Pearson Precedent Pulaski Rowe Sam Moore Seven Seas Sherrill Sligh Smartstuff Smith Brothers Southerland Southern Textiles Stanley Surya Taylor King Theodore Alexander Thomasville Universal Uttermost Vanguard Wesley Allen Whittemore Sherrill Woodbridge
O
ur vendors play a vital role in helping us promote luxury home furnishings as a lifestyle and choice. Luxury living is defined in our brand statement as “One’s choice to go beyond what is ordinary and to create the comforts in their home which reflect their personalities. These comforts are luxurious in nature because of their quality craftsmanship, artistic design and the ability to customize each piece by way of fabric choices, wood finishes and styling.” Our vendor relationships, their quality brands and support allow Good’s Home Furnishings to expose these luxury styles to the marketplace. “We help create beautiful homes.” Each year Good’s Home Furnishings researches each of its markets to determine which media outlets best tell this luxury story. Each advertising budget and market plan is carefully designed to gain the greatest exposure to our vendor’s brands and their beautiful products, while also assuring that each dollar is spent wisely and garnishing the greatest return on investment by way of increased showroom sales, brand awareness and customer satisfaction. The mix of print magazines, newspaper, direct mail, TV, local web presence and special projects, all position our services and products to be seen by millions of potential buyers.
A Successful Brand Image
• Full page and half page magazine ads are placed each month in the area’s top neighborhood and luxury home magazines, more than 84 ads are run within 12 months. • PBS and select higher demographic TV programming is bought to support all luxury brands at eight week intervals and during peak buying times. • More than 800,000 full color circulars are mailed and or inserted into the area’s highest select zip codes and country clubs. • More than 104 full color, full circulation weekly newspaper ads are run throughout the year, with ads being placed twice every week for 52 weeks.
TARGETED MARKETING TO THOUSANDS OF EYES IN THE MARKETPLACE • More than 500,000 direct mail pieces are targeted to select high income zip codes throughout the year. • Updated website that targets local consumers with fashion forward style trends and today’s hottest new products.
Image & Brand Marketing
MAGAZINES
Ballantyne, Queen City Exclusive, Taylor Richards & Conger, Urban Home, Society, N2 Publications
“Love at first sight” The most sought after Luxury Brands in home furnishings, all close to home
Good’s makes it Fun, Stylish and Affordable • Special Financing Available* We’re changing the way Charlotte and surrounding areas shop for home furnishings by offering all the famous names you trust at value prices.
Bernhardt, Bradington Young, Century, Ekornes, Fine Furniture, Four Hands, Habersham, Henredon, Hickory White, Karastan, Kingsdown, Lexington, Lillian August, Rowe, Sherrill, Sligh, Stanley, Universal, Vanguard, Young America & others. *See sales associate for complete details.
Mattress Center
goodshomefurnishings.com 11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
MAGAZINES
“Dining By Design� A delectable menu of fine dining styles...customized to fit the look of your home.
Special Financing Available on qualified purchases, see store for complete details*
All the luxury brands, close to home. Bernhardt, Bradington Young, Canadel, Century, Drexel Heritage, Ekornes, Fine Furniture Design, Four Hands, Habersham, Henredon, HGTV Home, Hickory White, Hooker, Karastan, Kingsdown, Lexington, Rowe, Sherrill, Sligh, Stanley, Taylor King, Theodore Alexander, Universal, Vanguard, Young America & many others.
goodshomefurnishings.com
Mattress Center
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
Image & Brand Marketing
MAGAZINES
Ballantyne, Queen City Exclusive, Taylor Richards & Conger, Urban Home, Society, N2 Publications
The Lap Of Luxury The brands you know and love, all close to home.
“We design, you enjoy.�
Special Financing Available on qualified purchases, see store for complete details
Mattress Center
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
MAGAZINES
“All The Luxury Brands” Charlotte’s best kept secret. The most sought after luxury brands, all close to home.
Customize Your Sofa In Over 500 Fabrics • Special Financing Available* Let your home tell the story of you. Stylish and unique pieces from all over the world that reflect your personality and the things you enjoy.
Bernhardt, Bradington Young, Century, Ekornes, Fine Furniture, Four Hands, Habersham, Henkel Harris, Henredon, Hickory White, Karastan, Kingsdown, Lexington, Lillian August, Paula Deen, Sherrill, Sligh, Stanley, Universal, Vanguard, Young America & others. *See sales associate for complete details.
Mattress Center
goodshomefurnishings.com 11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
Image & Brand Marketing
MAGAZINES
Ballantyne, Queen City Exclusive, Taylor Richards & Conger, Urban Home, Society, N2 Publications
FAMOUS LUXURY BRANDS HELPFUL ROOM PLANNING
STYLISH ACCESSORIES IN HOME DELIVERY
We design. You enjoy.
SPECIAL ORDERS HUNDREDS OF FABRICS
11735 Carolina Place Parkway, Pineville NC Phone 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
goodshomefurnishings.com
MAGAZINES
Passion for the sea, design & color!
Our designers can help you create the room of your dreams.
Stanley Coastal Living Retreat
Special Financing is Available on qualified purchases, see store for complete details
goodshomefurnishings.com 11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
Image & Brand Marketing
MAGAZINES
Ballantyne, Queen City Exclusive, Taylor Richards & Conger, Urban Home, Society, N2 Publications
“Inspiring Beautiful Spaces”
FAMOUS LUXURY BRANDS HELPFUL ROOM PLANNING
“All The Luxury Brands” Charlotte’s best kept secret. The most sought after luxury brands, all close to home.
DESIGN SEMINARS IN HOME DELIVERY
EXTRAORDINARY SERVICE
Customize Your Sofa In Over 500 Fabrics • Special Financing Available*
TALENTED DESIGNERS
Let your home tell the story of you. Stylish and unique pieces from all over the world that reflect your personality and the things you enjoy.
Bernhardt, Bradington Young, Century, Ekornes, Fine Furniture, Four Hands, Habersham, Henkel Harris, Henredon, Hickory White, Karastan, Kingsdown, Lexington, Lillian August, Paula Deen, Sherrill, Sligh, Stanley, Universal, Vanguard, Young America & others. *See sales associate for complete details.
11735 Carolina Place Parkway, Pineville NC Phone 704.910.4045
Mattress Center
goodshomefurnishings.com
Mon - Sat 10 am - 7 pm Sun noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
goodshomefurnishings.com
QC Exclusive, N2 Country Clubs and Urban Home
EKORNES Comfort SALE Live a life with less stress! Ekornes STRESSLESS TM Recliners.
We design, you enjoy.
choice of leather color choice of style “we all love choices!”
Romancing your home with the perfect look.
Bernhardt, Bradington Young, Century, HGTV, Henredon, Hooker, Sherrill, Stanley, Vanguard and many others
goodshomefurnishings.com
All the luxury brands, close to home.
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045
Perfect Gift Giving Idea! For Him or Her.
Office Chairs
mon - sat 10 am - 7 pm sun 12 - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045
mon - sat 10 am - 7 pm sun 12 - 5 pm
MAGAZINES
“A passion for color and style”
“A beautiful beginning to each day”
We’re sharing with you some our hottest new furniture looks of the season.
Goods offers Charlotte’s most stylish selection of name-brand bedroom furniture
Special Financing Available on qualified purchases, see store for complete details*
All the luxury brands, close to home. Bernhardt, Bradington Young, Canadel, Century, Drexel Heritage, Ekornes, Fine Furniture Design, Hooker Brynlee Dining Table 42” x 42” x 30”
Four Hands, Habersham, Henredon, HGTV Home, Hickory White, Hooker, Karastan, Kingsdown, Lexington, Rowe, Sherrill, Sligh, Stanley, Taylor King, Theodore Alexander, Universal, Vanguard,
Hooker Grandover Console 72” x 12” x 35”
Young America & many others.
Special Financing Available on qualified purchases, see store for complete details
Mattress Center Mattress Center
goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
QC Exclusive, N2 Country Clubs and Urban Home “Inspiring Beautiful Spaces”
The Winter Sale All our luxury brands on sale
FAMOUS LUXURY BRANDS HELPFUL ROOM PLANNING
Going On Now... STYLISH ACCESSORIES RUGS AND LAMPS
DESIGN SEMINARS IN HOME DELIVERY
goodshomefurnishings.com
goodshomefurnishings.com 11735 Carolina Place Parkway, Pineville NC 704.910.4045
Mon - Sat 10 am - 7 pm Sun 12 - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045
Mon - Sat 10 am - 7 pm Sun 12 - 5 pm
Image & Brand Marketing
MAGAZINES
Ballantyne, Queen City Exclusive, Taylor Richards & Conger, Urban Home, Society, N2 Publications
“Inspiring Beautiful Spaces”
FAMOUS LUXURY BRANDS
“A beautiful beginning to each day” Goods offers Charlotte’s most stylish selection of name-brand bedroom furniture
HELPFUL ROOM PLANNING
DESIGN SEMINARS IN HOME DELIVERY
EXTRAORDINARY SERVICE TALENTED DESIGNERS
Special Financing Available on qualified purchases, see store for complete details*
All the luxury brands, close to home. Bernhardt, Bradington Young, Canadel, Century, Drexel Heritage, Ekornes, Fine Furniture Design, Four Hands, Habersham, Henredon, HGTV Home, Hickory White, Hooker, Karastan, Kingsdown, Lexington, Rowe, Sherrill, Sligh, Stanley, Taylor King, Theodore Alexander, Universal, Vanguard, Young America & many others.
11735 Carolina Place Parkway, Pineville NC Phone 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
goodshomefurnishings.com Mattress Center
goodshomefurnishings.com 11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
QC Exclusive, N2 Country Clubs and Urban Home “All The Luxury Brands” We design, you enjoy. We’re changing the way Charlotte shops for Home Furnishings
The most sought after luxury brands, all close to home CHARLOTTE’S BEST KEPT SECRET
We make it Fun, Stylish and Affordable
goodshomefurnishings.com
Bernhardt, Bradington Young, Century, Ekornes, Fine Furniture, Habersham, Henkel Harris, Henredon, Hickory White, Hooker, Karastan, Kingsdown, Lexington, Lillian August, Maitland Smith, Rowe, Sherrill, Sligh, Stanley, Taylor King, Theodore Alexander,
Romancing your home with the perfect look.
Universal, Vanguard, Young America and many others. Raindrops, Gold Mirror 63”x 63”
11735 Carolina Place Parkway, Pineville NC 704.910.4045
mon - sat 10 am - 7 pm sun 12 - 5 pm
Capiz, Bowl 23” x 23”
11735 Carolina Place Parkway, Pineville NC 704.910.4045
goodshomefurnishings.com
mon - sat 10 am - 7 pm sun 12 - 5 pm
MAGAZINES
“Dining By Design” FAMOUS LUXURY BRANDS
A delectable menu of fine dining styles...customized to fit the look of your home.
HELPFUL ROOM PLANNING
STYLISH ACCESSORIES IN HOME DELIVERY
Special Financing Available on qualified purchases, see store for complete details*
All the luxury brands, close to home. Bernhardt, Bradington Young, Canadel, Century, Drexel Heritage, Ekornes, Fine Furniture Design, Four Hands, Habersham, Henredon, HGTV Home, Hickory White, Hooker, Karastan, Kingsdown,
We design. You enjoy.
Lexington, Paula Deen, Rowe, Sherrill, Sligh, Stanley, Taylor King, Theodore Alexander, Universal, SPECIAL ORDERS
Vanguard, Young America & many others.
HUNDREDS OF FABRICS
11735 Carolina Place Parkway, Pineville NC Phone 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
goodshomefurnishings.com
Mattress Center
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm
goodshomefurnishings.com
QC Exclusive, N2 Country Clubs and Urban Home Our Designers Can Help You Pull It All Together.
Let Us Entertain You Storewide Spring Event
Substantial Savings on all the luxury brands American Leather, Bernhardt, Bradington Young, Canadel, Century, Drexel Heritage, Ekornes, Fine Furniture Design, Henredon, HGTV Home, Hickory White, Hooker, Karastan, Kingsdown, Lexington, Paula Deen, Rowe, Sherrill, Sligh, Stanley, Taylor King, Theodore Alexander, Tommy Bahama, Universal, Uttermost, Vanguard,
We’re changing the way Charlotte shops for Home Furnishings
In-Home and In-Store Design Services Available • Accessory Placement • Floor Planning • Special Orders
Young America and more.
Bernhardt, Bradington Young, Century, HGTV, Henredon, Hooker, Sherrill, Stanley, Vanguard and many others
goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045
mon - sat 10 am - 7 pm sun 12 - 5 pm
“I was looking for a sofa... My Good’s designer helped me find so much more. Good’s saved me time and money by helping me pull my entire living room together. All the luxury brands, close to home.”
11735 Carolina Place Parkway, Pineville NC 704.910.4045
mon - sat 10 am - 7 pm sun 12 - 5 pm
CIRCULARS
Breadth of Product & Services
8-Page, Full Circulation (mailed to select zip codes & inserted into the Charlotte Observer and Carolina Weekly publications). Plus, published digitally and on our web site.
Winter Sale
wintere sal
4 to 6 times each year.
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Cooper Bed
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rubbed Bernhardt oil chair. bronze metal
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Bernhardt fab
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goodshome
com furnishings.
CIRCULARS
Breadth of Product & Services
8-Page, Full Circulation (mailed to select zip codes & inserted into the Charlotte Observer and Carolina Weekly publications). Plus, published digitally and on our web site.
The Winter Sale All our luxury brands on sale January • February 2015
Custom leather by Smith Brothers
goodshomefurnishings.com
Your Stylish Home
The Lap Of Luxury
Fall Furniture Sale
September • October 2014
October • December 2014
Auberge round dining table and chairs
Lexington Leather Sofa
All the luxury brands, close to home. goodshomefurnishings.com
“The most sought after luxury brands.”
goodshomefurnishings.com
SPECIAL EVENTS
Public Relations, Events & More
Levine Children’s Hospital - Charity Event
PBS Sponsored - Downton Abbey TV Event
Universal - Paula Deen Event at the Belk Theatre
Register to Win!
Drop your email address and name here to be registered to win great PRIZES! “Visit my friends at Good’s Home Furnishings to see my Universal Furniture Collection.”
Paula Deen
Extra 20%Off
Get An Extra 20% Off Our Everyday Low Price On Any One Item Update the look of your home with a new accessory, new sofa, bedroom or dining room. Enjoy additional savings on the finest luxury brands.
Shana Bretzius Manager’s Signature goodshomefurnishings.com
Good Through
11735 Carolina Place Parkway, Pineville NC 704.910.4045
Shop Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Because of manufacturers’ policies, some exclusions may apply. Prior purchases, MRP items & clearance items are excluded. Cannot be combined with other offers. Call or see store for complete details.
Extra 20%Off
Get An Extra 20% Off Our Everyday Low Price On Any One Item Update the look of your home with a new accessory, new sofa, bedroom or dining room. Enjoy additional savings on the finest luxury brands.
SPECIAL EVENTS
Public Relations, Events & More
Wine, Women & Shoes Charity and Food Bank Event
Quail Hollow Country Club - Ladies Day Out
treated the ladies of the Quail Hollow
Targeting Qualified Consumers
DIRECT MAIL
Promotional Direct Mail Sale : 3 Great Offers
3 Great Offers To Choose From Limited time offer! You choose the one offer that better suits your home furnishing needs
BUY A SOFA
1
AND GET THE CHAIR FOR 25% OFF any chair of equal or lesser value
2
BUY A SOFA AND GET A KARASTAN RUG FOR 25% OFF
with any sofa purchase of $1,000 or more.
T STD STAGE ID RY, NC NO. 212
3
18 MONTHS SPECIAL FINANCING AVAILABLE
minimum purchase required, see store for details
goodshomefurnishings.com 11735 Carolina Place Parkway, Pineville NC
704-910-4045 Bernhardt • Bradington Young • Century • Ekornes • Fine Furniture Design • Four Hands • Habersham • Henredon • Hickory White Karastan • Kingsdown • Lexington • Lillian August • Paula Deen • Precedent • Rowe • Sam Moore • Sherrill • Sligh • Stanley Southwood • Taylor King Universal • Vanguard • Young America and many others. Excludes Ekornes chairs.
Pineville Hours Monday - Saturday 10 am - 7 pm “We make it Fun, Stylish and Affordable. Good for your home...good for you”
$
{
Sunday 12 - 5 pm Professional Delivery and In-home Setup
}
3 Gre
Limited time of
200 OFF
Mattress Coupon Present this coupon and receive $200 off any mattress set purchase of $999 or more after taking a Bed Match comfort test. Good’s makes it easy!
Good’s Home Furnishings 11735 Carolina Place Parkway Pineville, North Carolina 28134
Hurry Sale Offers Ends May 31, 2012
PRSRT STD US POSTAGE PAID HICKORY, NC PERMIT NO. 212
Bernhardt • Bradington Young • Century • Ekorn
Karastan • Kingsdown • Lexington • Lillian Augu
Southwood • Taylor King Universal • Vanguard •
Targeting Qualified Consumers
DIRECT MAIL Grand Opening Sale GRAND OPENING SALE Monday - Saturday 10 am - 7 pm “We make it Fun, Stylish and Affordable. Good for your home...good for you”
{
FUN, STYLISH
Sunday 12 - 5 pm
Professional Delivery & In-home Setup
}
GRAND OPENING SALE We invite you to join us for an incredible NEW way to shop for stylish home furnishings. Save on All Of The Famous Name Brands You Know and Trust! Bradington Young • Bernhardt • Century • Ekornes Fine Furniture Design • Habersham • Henredon
dining rooms
living rooms
bedrooms
Good’s Home Furnishings 11735 Carolina Place Parkway Pineville, North Carolina 28134 Smart Phone Scan and join us online
rugs
home office
Hickory White • Karastan • Kingsdown • Lexington
bedding
Lillian August • Paula Deen • Rowe • Sam Moore • Sherrill Sligh • Stanley • Taylor King • Theodore Alexander
PRSRT STD US POSTAGE PAID HICKORY, NC PERMIT NO. 212
Universal • Vanguard • Young America • Ziba Rugs and many others
Special Financing Available For 18 Months
SALE PRICES on famous name brands Special Financing Available For 18 Months
goodshomefurnishings.com
Hurry Sale Ends Jan. 31, 2012
11735 Carolina Place Parkway, Pineville NC
AND AFFORDABLE
704-910-4045
New Movers Direct Mail Piece
Bernhardt, Bradington Young, Century, Ekornes, Fine Furniture, Habersham, Henredon, Hickory White, Hooker, Karastan, Kingsdown, Lexington, Lillian August, Maitland Smith, Rowe, Sherrill, Stanley, Universal, Vanguard, Young America & more
We want to welcome you to the neighborhood with an exclusive offer for new homeowners who present this card at our Pineville location.
• Instant $100 discount for new homeowners
• 12 months special financing available
• Notification of all upcoming sales events
• FREE 2-hour design consultation • Reserved seating for all design seminar events
Just For New Homeowners Offer excludes clearance items and select manufacturers based on their policies. Limit one gift card per household. Card must be presented when entering the store for discounts, special financing for qualified buyers, see store for promotional details. Offer good through August 31, 2012.
New Homeowners
$
100
Off any single item in our showroom good through August 31, 2012. See store for details
11735 Carolina Place Parkway • Pineville, NC 28134 • 704.910.4045
goodshomefurnishings.com
LIKE US on Facebook to receive future offers and free design tips for your home.
TELEVISION
With Targeted Reach
8 week flights, PBS special programming and sponsorships. Spots air October 2014 - March 2015, every Saturday between 8 and 9pm and again on Sunday at 8pm. 52 total spots to include Downton Abbey, Mr. Selfridge, Call of the Midwife and Masterpiece Theatre.
Abernathy, Watson, Smith and Mathews
A sample spot can be viewed at this URL address http://www.wtvi.org/support-us/corporate-sponsorships/ 15 second spots will vary in copy points; yet, will list manufacturer’s names in each spot.
Date: 4/21/2012
Client: Good’s Home Furnishings Product: 2012-2013 Generic TV Title: Charlotte’s Best Kept Secret Length:15 Writer: Mathews VIDEO
AUDIO
1. EXTERIOR STORE SHOT ENTRANCE (WIDE)
MUSIC: NEW YORK STROLL. UP AND STAYS CONSTANT LMEDIUM LEVEL AS A BACKGROUND SOUND.
2. MIXED PRODUCT SHOTS (PANS) (CU) STILLS, FABRICS,
ANNCR : (VO) Charlotte’s best kept secret. Good’s
3. (CU) DESIGNERS WORKING WITH CUSTOMERS ETC…(INSPRING IMAGES, RELATING TO STORE AND CONNECTING WITH CUSTOMERS). COULD AT SOME POINT ADD IN TESTIMONIALS
Is changing the way you shop, making it fun, stylish
4. (MS) MORE PRODUCT SHOTS (SCROLL, BOTTOM OF SCREEN) BRADINGTON YOUNG, BERNHARDT, CENTURY, EKORNES, HENREDON, HICKORY WHITE, KINGSDOWN, LEXINGTON, PAULA DEEN, ROWE, SHERRILL, UNIVERSAL, VANGUARD AND MANY OTHERS
5. PRODUCT SHOTS (CU) FURNITURE
Home Furnishings
and affordable.
All the famous furniture names close to home – At incredible savings
Discover your style and see what everyone is talking about
TELEVISION TV STORY BOARD
With Targeted Reach
A W S M abernathy watson smith and mathews
Ad ve r t i s e r : G o o d ’s H o m e F u r n i s h i n g s
Ti t l e : We m a ke i t F u n , S t y l i s h & Af fo rd a b l e
Ag e n c y : A W S M
Fo r m a t : B ro a d c a st
P ro d u c t : G e n e r i c S to re Ad
Le n g t h : 1 5
Bradington Young Bernhardt Century Ki Ekornes Henredon Hickory White Rowe
MUSIC: NEW YORK STROLL OPENS LOUD AND STAYS CONSTANT THROUGH SPOT
ANNCR: (V0) Charlotte’s best kept secret. Good’s Home Furnishings
Is changing the way you shop, making it fun, stylish and affordable
VIDEO: (MS) shot of storefront
VIDEO: (MS) Pan Furniture Shots
VIDEO: (MS) Designer working with customer, Pan left to right and move-in for (CU)
All the famous names close to home - at incredible savings! VIDEO: Pan Left to right (MS) Furniture shots - Vendor names will scroll across bottom of screen in white type Bradington Young Bernhardt Century Ekornes Henredon Hickory White Rowe
117 Carolina Place Parkway PINEVILLE goodshomefurnishings.com
Discover your style and see what everyone is talking about.
MUSIC: NEW YORK STROLL FADES THE LAST 3 SECONDS
VIDEO: (MS) Pan room scenes
VIDEO: (MS) Pan shots and last frame will go out of focus fading to white.
Good’s Home Furnishings VIDEO: Fade in white background. Good’s Logo, address and web URL centered on screen. 117 Carolina Place P arkway PINEVILLE goodshomefurnishings.com
15 second spots will vary in copy points; yet, will list manufacturer’s names in each spot.
SOCIAL MEDIA
Connecting with a well-defined Audience
Our social media channels are updated several times each week, 52 weeks in the year. Our targeted company blog, use of Twitter, Facebook, Pinterest, Instagram, Houzz and Youtube videos all combine to share an awareness of the luxury brands we carry and to engage consumers with design trends and valuable information in how to update the look of their personal space. Our brands and the blending of products and services help the consumer to make a better informed decision about the furnishings they plan to purchase.
Useful, entertaining and interesting content is our social media starting point. Will it be valuable for the consumer? Can they use our images to build design boards and ideas? Can we share new products with them? All of these factors are vital in having a successful social media platform. We romance the consumer with the hottest new looks and help them with any questions they may have as they navigate our social media channels. “It’s about engaging the consumer and being a creative problem solver, helping them create the home of their dreams.”
SOCIAL MEDIA
Connecting with a well-defined Audience
Friday &Saturday Traffic Drivers
NEWSPAPER
Charlotte Observer & Carolina Weekly
Columbus Day HomeStyling Sale The Hottest New Looks From The High Point, NC. Furniture Market. Featuring Hooker Furniture & Bradington Young.
Save During Our BUY MORE SAVE MORE SALE! Hooker Dining Rooms, Bedrooms, Home Office & More
Our designers can help you pull it all together
Space Planning • Fabric Selection • Color Options • Special Orders • Accessories Hickory, North Carolina Pineville, North Carolina
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday closed
11735 Carolina Place Parkway 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
“The most sought after luxury brands.”
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
goodshomefurnishings.com
Friday &Saturday Traffic Drivers
NEWSPAPER Charlotte Observer & Carolina Weekly
Pre-Columbus Day Sale
YourStylish Home
Fall Dining Sale
All the luxury brands on sale! Save on a large selection of stylish bedrooms, dining rooms and living rooms!
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
Great ideas for Holiday Dining
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Friday &Saturday Traffic Drivers
NEWSPAPER
Charlotte Observer & Carolina Weekly
Kingsdown Comfort Bedding Sale All Comfort Sleep Systems Are On Sale This Weekend
Dafina hanging shade 12” x 22” $379
NOW $219
Hemani mirror 43” x 43” $659
NOW $399
You’ll love the way
We Love
ACCESSORIES
Stop by for a Free Body Match Sleep Test We’ll help you find the perfect mattress for your body type.
Flora glow art S/2 20” x 60” x 2” $599
One of our newest arrivals! “New Lou” Sleigh Bed by Universal
NOW $359
Additional Savings On All Bedrooms!
Bracciano gold table lamp $349
Plus, all bedding ensembles are on sale this weekend.
NOW $199
Financing available for qualified buyers, Call or see store for details. Items may vary by location, call for product availability. Offer cannot be used in conjuction with any other dates or promotions.
Alenya floor lamp 65” High $959
Cancello Lamp 29” x 17” $359
NOW $579
NOW $199
goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday - closed
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Friday &Saturday Traffic Drivers
NEWSPAPER Charlotte Observer & Carolina Weekly
Stylish Custom Upholstery
Fall Dining Room Clearance
You choose the fabric, frame, pillows & all options
All the styles and designs you love!
Smith Brothers. American-made, custom seating. Thousands of options to choose from in fabric or leather.
Shop Now And Enjoy Clearance SALE Prices While They Last!
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Friday &Saturday Traffic Drivers
NEWSPAPER
Charlotte Observer & Carolina Weekly
MEMORIAL DAY SAVINGS
Special financing available* for qualified buyers, see store for details
One of our biggest savings events of the year. Featuring some of our freshest new looks from the Spring Furniture Market.
FINE
FURNITURE DESIGNTM
All the luxury brands close to home Bernhardt, Bradington Young, Canadel, Century, Drexel Heritage, Ekornes, Fine Furniture, Four Hands, Henredon, HGTV Home, Hooker, Kingsdown, Lexington, Lillian August, Sherrill, Stanley, Theodore Alexander, Tommy Bahama, Universal, Vanguard and many others.
visit us online at goodshomefurnishings.com
11735 Carolina Place Parkway 704.910.4045 monday - saturday 10 am - 7 pm sunday noon - 5 pm
Friday &Saturday Traffic Drivers
NEWSPAPER Charlotte Observer & Carolina Weekly
KingsdownThe Restful Sleep You Deserve!
Bedding Sale
Good’s Home Furnishings
New Year Sale
Bedrooms, Dining Rooms & Living Rooms
Queen Sets Starting At
$ 629
YourLuxury Bedding Headquarters Professional Local Delivery and Setup
Take The Free Bed Match Sleep Test And Find The Perfect Mattress
stylish storewide savings for a limited time!
all the
luxury
brands
Question... How Much Is Your Health Worth?
Isn’t 8 Hours Of Healthy Sleep Worth The Price Of A Cup Of Coffee?
A good night’s sleep has been proven to improve health, and for less than $2 a day the price most people pay for a cup of coffee - you can own a sleep system that’s designed for your body type and sleeping style.
Additional Savings On All Bedrooms! Plus, all bedding ensembles are on sale this weekend. Financing available for qualified buyers, see store for details. Items may vary by location, call for product availability.
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday - closed
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Friday &Saturday Traffic Drivers
NEWSPAPER
Charlotte Observer & Carolina Weekly
American Leather
COMFORT SALE
Styling at home...
Upholstery Sale
Your Choice of Leather or Fabric
Marvel of modern engineering
Define Your Own Style
We can help... Custom Fabrics and Pillows
Your Choice...
No bars. No springs. No sagging. ON SALE Now Through March 31 Our Designers Can Help You Pull It All Together In-Home and In-Store Design Services Available • Accessory Placement • Floor Planning • Special Orders
ALL THE LUXURY BRANDS CLOSE TO HOME American Leather, Bernhardt, Bradington Young, Canadel, Century, Drexel Heritage, Fine Furniture, Four Hands, Henredon, Hooker, Kingsdown, Lexington, Paula Deen, Rowe, Sherrill, Stanley, Theodore Alexander, Tommy Bahama, Vanguard, and many others. * Special financing for qualified buyers, call or see store for financing and promotional details. Items may vary by location, call for product availability.
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 monday - saturday 10 am - 7 pm sunday noon - 5 pm Hickory Furniture Mart 828.322.3471 monday - saturday 9 am - 6 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Friday &Saturday Traffic Drivers
NEWSPAPER Charlotte Observer & Carolina Weekly
Canadel Dining Room Sale
Best seats in the house
Recliner Sale BRADINGTON YOUNG
SEVEN SEAS
BRADINGTON YOUNG
Customize Your Dining Space
Our Designers Can Help You Pull It All Together
MOTIONCRAFT
SMITH BROTHERS
Choice of Style, Choice of Finish & Choice of Chairs
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
Custom
Leather Recliners goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
Friday &Saturday Traffic Drivers
NEWSPAPER
Charlotte Observer & Carolina Weekly
Lexington Upholstery Savings
Sit. Look. Listen. Feel. What does your sofa say? Upholstery sets the tone for your room with color, fashion, style and comfort.
Living Relaxed
Our designers can help you pull it all together during our SUMMER SALE.
Living Coastal
Living Casual Living Plush
“The most sought after luxury brands.”
Pineville NC 11735 Carolina Place Parkway 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Hickory NC Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday closed
goodshomefurnishings.com
Friday &Saturday Traffic Drivers
NEWSPAPER Charlotte Observer & Carolina Weekly
Bedtime Favorite
Buy Any Bedroom Piece (s) at Our Everyday Low Price Spend $2,000 or More and Get $500
THE HOME WORKS Functional & fashionable home office solutions by Sligh
Off Any Size Kingsdown Mattress Set*
Featuring the “New Lou” Sleigh Bed by Universal
$500 Off Your Mattress Purchase!
From traditional desks to computer-friendly workstations
*On Any Mattress Over $999
Ocean Club by Tommy Bahama
Any Size Kingsdown Mattress Plus, our best selling Bedding Ensemble is on sale!
Featuring Universal Furniture and Kingsdown Mattresses
Our Designers Can Help You Pull It All Together In-Home and In-Store Design Services Available • Accessory Placement • Floor Planning • Special Orders
ALL THE LUXURY BRANDS CLOSE TO HOME
Financing available for qualified buyers, Call or see store for details. Items may vary by location, call for product availability. Offer cannot be used in conjuction with any other dates or promotions.
Financing available for qualified buyers, call or see store for details. Items may vary by location, call for product availability.
goodshomefurnishings.com
goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday - closed
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm
Friday &Saturday Traffic Drivers
NEWSPAPER
Charlotte Observer & Carolina Weekly
Create The Room Of A Fresh Take On Casual Your Dreams! The Newest Looks From HGTV HOME Upholstery
See Our New Caravan Collection From HGTV Home
SPECIAL LABOR DAY SAVINGS
Our Designers Can Help You Pull It All Together • Space Planning • Fabric Selection • Special Orders • Accessories
Hickory, olina North Car
Pineville, North Carolina
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday closed
11735 Carolina Place Parkway 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
“The most sought after luxury brands.”
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
goodshomefurnishings.com
Friday &Saturday Traffic Drivers
NEWSPAPER Charlotte Observer & Carolina Weekly
FREE LEATHER UPGRADE*
Savings up to $500 per seat! *February 6 - March 23. See your sales associate for complete details.
Bernhardt Winter Sale Weekend
Your Choice Of Leather Color
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
Visit Our Ekornes Gallery
Financing available for qualified buyers, *call or see store for details. Items may vary by location, call for product availability.
Hundreds of Fabric Options
goodshomefurnishings.com goodshomefurnishings.com
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
11735 Carolina Place Parkway, Pineville NC 704.910.4045 Monday - Saturday 10 am - 7 pm Sunday noon - 5 pm
Hickory Furniture Mart 828.322.3471 Monday - Saturday 9 am - 6 pm Sunday Closed
• Strategic ad planning • Building vendor relationships • Purposeful use of resources • Providing customers with design solutions and quality products • Growing our market share by use of proven media channels • Helping customers create the home of their dreams.
•Strategic Advertising •Building Brand Awareness
Showcasing beautiful products
Designing effective advertising strategies to increase market share and engage consumers in a helpful way.
All the luxury brands, close to home. All the famous names you know and love!
goodshomefurnishings.com 11735 Carolina Place Parkway, Pineville NC 704.910.4045 Mon - Sat 10 am - 7 pm Sun noon - 5 pm Hickory Furniture Mart 828.322.3471 Mon - Sat 9 am - 6 pm Closed Sunday