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e at e. e cr bas o s t er ad tom e s ag cu m r l i ou l -ro se y e pr rea ti h inc w rs and e us ROI V T e B rov P S e imp g ga ess, n E en ar w a
THE POWER OF SMARTPHONES MARKET With the growth of Smartphone in use throughout the world, research confirms that today’s consumers are spending a greater amount of money on their phones. Many Smartphone users are just beginning to understand the potential value of their devices, and as they start to realize the possible productivity gains, they are downloading more and more applications and spending longer amounts of time using their phones. A survey of US mobile phone users conducted by Lightspeed Research for mobileSQUARED, revealed that 49 million of US mobile users have engaged with an advertisement of some description on their mobile phone.
Mobile AR Ads
Mobile App
With such a large number of potential customers adopting a single media outlet, shouldn’t you position your marketing message where it’s going to be most effective? Pre-Roll advertising is one of the most powerful components of any media campaign, and SPB TV is the perfect fit for companies of all sizes. With more than 10 million users, SPB TV has proven itself to be an industry leader among Mobile TV applications. The number of SPB TV users is constantly increasing with the release of SPB TV FREE version on all supported platforms (Apple iPhone, iPod, iPad, Google Android, Windows Phone, Symbian, Palm webOS, BlackBerry, Samsung bada, WAP, and Maemo).
Games
Other
When you want to reach a large, highly interested audience of tech consumers, there is no better choice than SPB TV.
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FEATURS AND BENEFITS Higher Attention
— Mobile AR Ads
100% of the user attention is focused on the Smartphone screen while waiting for TV channel to open. The static picture ad will be shown in almost a full screen size.
Passive Positive Emotion Negative emotions are highly correlated with the active/negative engagement dimension – irritating, unpleasant, and disturbing – which is not surprising. In SPB TV the user understands the technical need for buffering (5–10 seconds)* when opening a channel and that showing the advertisement is not disturbing or delaying the TV channel loading. This means no negative emotions will be associated with your brand.
Reaching your Audience 100% of SPB TV audience is Smartphone’s power users searching for up-to-date, real-time news and information to get the most out of their handsets.
— Games
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* Depends on network speed and connection type.
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"Advertising with SPB TV banners was a new way for us to reach Symbian users right from their mobile devices, and have achieved outstanding results for Ovi Store promotional campaign. Highly relevant and visible, ads delivered not only impressive CTR, but also high conversion rate." © July 2011. Nokia Russia
— Mobile App
FEATURS AND BENEFITS Targeting Capabilities The more relevant the message, the more successful it will be. Our targeting capabilities ensure that your message gets to the right consumer at the right time. — — — — —
SPB TV is capable of specifically targeting ads by these methods: Targeting by platform (Apple iOS, Windows Phone, Symbian, Android, BlackBerry, Maemo, Palm webOS, WAP, and bada). Targeting by TV channel. Targeting by language. Targeting by country. Targeting by limiting the number of viewing times for each user.
Comprehensive Statistics SPB TV module records statistics about when and how often ads are viewed and clicked, for how long been viewed, on which platform, and more…
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"Advertising campaign using SPB TV embedded banners exceeded all HTC expectations. The off-scale CTR again proved that SPB is a trusted partner when it comes to mobile." © June 2011. HTC Russia
SPB TV METRICS The chart bellow unveils the ad viewing time period. Over 90% of users have more than 5 seconds of ad viewing time.
Over 90% of users have more than 5 seconds of ad viewing time
2 400 000 2 200 000 2 000 000 1 800 000 1 600 000 1 400 000 1 200 000 1 000 000 800 000 600 000 400 000 200 000 0–5 sec 10,97%
5–30 sec 26,57%
0,5–3 min 46,17%
3–30 min 13,72%
0,5–1 hr 1,33%
1–5 hr 0,82%
5–12 hr 0,1%
0,5–1 day 0,04%
1–3 day 0,03%
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AUDIENCE PROFILE SPB TV viewers by region (November 2010)
South Korea
United Kingdom
Top Ten Countries by Traffic (October 2011)
Asia
Spain
Saudi Arabia
France
Turkey
27%
Europe
40%
Russia
15%
N America
14%
S America
3%
Italy Others Germany
United States
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Russian Federation
DEMOGRAPHIC DATA Age Groups
Users Gender
21% 21% 15%
14%
85
11% 7%
3% Age
5-16
14 9 000 000
4% 4%
17-20 21-25 26-30 31-35 36-40 41-45 46-50
Sep Male 85%
50 and older
8 000 000
Female 14% 7 000 000 6 000 000
Users Growth
5 000 000
According to the monthly growth data, SPB TV gained a steady users increase since its launch.
4 000 000 3 000 000 2 000 000
1 000 000
May Apr
Mar Jan
Dec
Oct
Apr
2010
2011
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2009
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SAMPLE AD REPORT Summary
Users Activity
Views
796928
Clicks
45733
Month
Sessions
Users
Clicks
CTR
January
4562
2144
0
0%
February
195
39
15
7.69%
March
310
9
48
15.48%
-1733487813 Sec
Users
151730
April
210
209
17
8.1%
Views per user
5.25
May
33
33
4
12.12%
Clicks per user
0.301
June
6
6
0
0%
July
9
7
1
11.11%
Duration per user
-11425 Sec
August
1
1
0
0%
CTR
5.74%
October
23205
8220
2149
9.26%
November
280973
61419
14566
5.18%
December
292905
70741
17328
5.92%
January
194519
54155
11605
5.97%
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Duration
SAMPLE AD REPORT Users Activity Sessions
Users
Clicks
CTR
Sunday
143967
47981
8026
5.57%
Monday
102915
37655
6078
5.91%
Tuesday
97985
37116
5338
5.45%
Wednesday
93547
35569
5155
5.51%
Thursday
116180
43394
6716
5.78%
Friday
122151
43236
7351
6.02%
Saturday
120183
43033
7069
5.88%
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Weekday
SAMPLE AD REPORT The number of users by their total ads duration 90 000 80 000 70 000 60 000 50 000 40 000 30 000 20 000 10 000
0–5 sec 3,1%
5–30 sec 58,77%
0,5–3 min 31,04%
3–30 min 5,25%
0,5–1 hr 0,67%
1–5 hr 0,61%
5–12 hr 0,21%
0,5–1 day 0,18%
1–3 day 0,14%
> 3 day 0,03%
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SAMPLE AD REPORT The number of sessions by their duration 80 000
70 000
60 000
50 000
40 000
30 000
20 000
10 000
0–5 sec 6,2%
5–30 sec 89,16%
0,5–3 min 3,43%
3–30 min 0,88%
0,5–1 hr 0,11%
1–5 hr 0,1%
5–12 hr 0,06%
0,5–1 day 0,04%
1–3 day 0,02%
> 3 day 0%
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SAMPLE AD REPORT Advertisements
Operating Systems A3_intro_landskape
OS
Clicks
CTR
Users
151730
Windows Mobile
56
0.01%
Views
796928
Maemo
253
0.03%
Clicks
45733
Symbian
306
0.04%
Duration, Seconds
-1733487813.06
bada
3998
0.5%
CTR
5.74%
iPhone
792309
99.42%
Views per user
5.25
Clicks per user
0.301
Duration per user, Seconds
-11424.82
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Name
SAMPLE AD REPORT Countries Views
Clicks
Duration, Seconds
CTR
Views per user
Clicks per user
ru
637486
37397
-17454510.3
5.87%
5.36
0.315
-146.87
de
25034
1050
-298660757.55
4.19%
4.73
0.198
-56372.36
ua
19669
1139
-30147192.89
5.79%
4.87
0.282
-7471.42
us
12328
606
614209.04
4.92%
6.26
0.308
311.94
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Duration per user, Sec
SAMPLE AD REPORT Countries Views
Russian Federation
637486
Germany
CTR
Name
Clicks
79.99%
Russian Federation
37397
81.77%
5.87%
25034
3.14%
Ukraine
1139
2.49%
5.79%
Ukraine
19669
2.47%
Germany
1050
2.3%
4.19%
United States
12328
1.55%
United States
606
1.33%
4.92%
Other
102411
12.78%
Other
5541
12.05%
4.89%
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AD SPECIFICATIONS
RATE CARD
Accepted Extensions
JPEG, PNG
Effective Feb 1, 2010
All figures listed in U.S. funds
Dimensions
300x250
CPM*
$12
Max File Size
100kb *Cost per thousand impressions will be charged for over 3 seconds of viewing time only.
This unit is clickable, please provide a click-thru URL
Example 300 px
250 px
= 100kb
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THANK YOU FOR YOUR ATTENTION
web: www.tafimedia.com email: info@tafimedia.com tel: +7 985 220 5251 2113 Highway 7 Concord Ontario Canada L4K 1V6