App Store Optimization How to increase App downloads by optimizing it for the app store
The Need to Optimize • Most apps are not optimized to the market they are in resulting in low number of downloads and ratings. • High-performance apps do not get noticed due to poor optimization • Getting the word out about an application can be difficult if it is not optimized to the app store.
How to Optimize Apps
App Description • Language: The app description language has to be chosen carefully. Since you are targeting your app to potential audiences, always try to choose native and commonly used languages over standardized lingo. • Keywords: While creating app descriptions, make sure you include the targeted keywords at least 3 to 6 times. Look for references from the Adwords Keyword Tool, and lateral keywords as well. These keywords will play a vital role in increasing your app’s rankings. • Declaring permissions: Never forget to mention about the permissions your app is asking for. Be transparent about this aspect along with the monetization models.
CPI Campaigns • Cost-per-Install (CPI) Campaigns are important to help garner a lot of instant attention to your application. • Strategic advertisements are placed across media to help increase app downloads • CPI Burst Campaigns will help you achieve a secured spot amongst the best 50 apps, thus getting you more traffic.
Create Videos • Video creation for marketing the app is important too. • The best way to nail down this task will be by hiring professional experts. • See to the fact that you have subtitles for local languages. • Highly engaging and compelling videos will increase your mobile app’s visibility in searches.
Discounts and Offers • Offer your application at discounted rates for a limited time span. • Exclusive offers and discounted rates should always be for a limited period. • Giving out the app for free for a limited time period also helps generate a lot of attention.
Parting Thoughts With these handy tips, increasing your app’s downloads will be a cakewalk! If you need professional assistance in implementing these strategies, do connect with us at GoodWorkLabs for a quick consultation to make the most of your mobile app downloads.
Get in Touch! We are the world’s top web & mobile app development company and we can help you disrupt markets. Website: www.goodworklabs.com Contact: contact@goodworklabs.com Phone: +91-7676707700