A project by Gopikrishnan H Semester 6 Graphic Design UG 12
Guide: Rupesh Vyas
Popularising the local tastes of Kerala
Anchor Faculty: Immanuel Suresh
Introduction
Exploring the unexplored and popularizing the unpopular are always an adventurous and interesting activity. When it involves ‘food’, one of our basic needs and ‘taste’, one of our primary senses, it just gets even more interesting. This project is such an attempt to explore the unexplored tastes and get it out to the people.
Ammini Ramachandran
FOOD WRITER • AUTHOR • CULINARY EDUCATOR Ammini Ramachandran is the founder, writer and editor of Pepeprtrail.com, a three part website. Along the Peppertrail introduces the reader to Kerala’s cultural and culinary traditions through articles and recipes. Grains, Greens, and Grated Coconuts is a preview of her cookbook on Kerala’s vegetarian cuisine through concise chapter summaries, featured recipes, and book reviews. The latest addition, Treasures from the Past, explores India's ancient culinary history though articles, stories and recipes. She was one of the most reliable source of information for the project regarding food and its related subjects.
Vidya Arun
COOK • BLOGGER • FOOD ENTHUSIAST Vidya Arun is an active food blogger, based in Kochi, Kerala. She loves food and shares her recipes with the world through her blog named ‘Kurryleaves’. She was one of the most reliable source of information for the project at its initial stages of data collection and analysis.
Reshmy Kurien
COOK • BLOGGER • FOOD ENTHUSIAST Reshmy Kurien is an NID alumni who, in her words, spent half of her career in food. She owns the blog ‘ BombayChowparty ‘, a site all about food. A very active foodie and officially a UI/ UX consultant for many years, Reshmy loves cooking, eating and travelling and thinks about food always as she says about herself. Her conrtibution to the project was crucial at it’s critical stage of converting the data into visual prototypes.
Acknowledgements
Sreekala S
Jayadevi
Latha Santhosh
Uma Chandran
Just think Food!!!!
The project started off with a basic brainstorming session where people came around and wrote down everything that came to their mind about food.
Your turn Malayalees!!
A ‘food’ brainstorming was done with the localites of Kerala
Now just Kerala food
It was followed by a collection of everything that represented Kerala food for any one ‘off ’ the region.
Categorising
The wide range of food names and everything related got out of Keralites were categorised into various sections as part of the first stage analysing for shortlisting required items to start with.
Survey
Puttu & its varieties Appam & its varieties
74.4% 81.4%
Think Puttu...
Getting down elements of Puttu. Anything and everything connected to it.
Site Map
Putting down categories to make the basic site map.
Card Sorting
Cards were made representing various categories from the basic site map. These cards were then given to different kinds of users to learn different user flows, preferences and their priorities. Various Site maps were created accordingly and studied to understand the users.
Person 1
Person 2
Person 3
Person 4
Person 5
Person 6
Person 7
Final Sort
Final sort based on understanding users’ priorities
User Persona
According to the understanding made from the card sorting process from various users, three user personas were made. These personas were made studying the basic user characteristics and acted as the fundamentals for the final user navigation route and site mapping.
Basic layout and site navigation
Basic layouts and initial wireframing after understanding the user flow.
Home
Main course list
Basic info
Puttu
Puttu recipe
Rice ingredient
Roasting rice powder
Facts about Puttu
Appam
Puttu gallery
Moodboard
Wireframing in Axure
Icon explorations
Home page icons
Icon explorations
Icons for specific food pages
Learn to make Puttu Know Puttu better
Gallery
Gallery
Icon explorations
Home button
Icon explorations
i n g re d i e n t
i n g re d i e n t
p re p
a ra t i o n
i n g re d i e n t
co o kin g
p re p
a ra t i o n
p re p
a ra t i o n
Illustrations
Final layouts
Final layouts were made in Photoshop as per the web dimensions. Once finalized, these illustrations and layouts are to be uploaded with decided interactions in the wireframe.
References
• http://www.peppertrail.com/ • http://kurryleaves.blogspot.in/ • http://bombaychowparty.com/ • Cuisine of Kerala - wikipedia • Puttu - wikipedia • Appam - wikipedia • Spices form the basis of food pairing in Indian cuisine • http://www.jstor.org/
Thank you.