Internet Marketing Proposal By
Gorata Masuga www.goratamasuga.com Page | 1 Š2013 Gorata Masuga
Table of Contents Introduction..............................................................................................................3 Internet Marketing.................................................................................................4 Benefits of Internet Marketing..........................................................................5 What is Search Engine Marketing....................................................................5 Search Engine Optimization...............................................................................6 Social Media Marketing........................................................................................6 International Marketing.......................................................................................7 Email Marketing......................................................................................................8 Internet Paid Advertising....................................................................................8 Banner Marketing...................................................................................................8 Referral Marketing.................................................................................................8 Inbound Marketing................................................................................................9 Hire GorataMasuga.com......................................................................................9 The Process...............................................................................................................9 Conclusion................................................................................................................12 Page | 2 Š2013 Gorata Masuga
Introduction GorataMasuga.com was founded by Internet Marketer and Business Coach Gorata Masuga. As a business owner herself, she is devoted to developing and implementing simple strategies and solutions for independent business owners, organizations and small businesses to utilize, monetize the internet and gain online exposure in this highly competitive ever changing technological world. GorataMasuga.com helps businesses with their internet marketing and website advertising promotional efforts, Gorata Masuga and her team can help YOU to attain higher top ranking positions in important search engines like Google, Yahoo, Bing and more! Plus, get targeted web site traffic delivered direct to your business for more customers and sales now.
Before becoming a fulltime Internet Marketer and Business Coach Gorata Masuga studied Software Engineering, operated her own businesses (self-employed) and transitioned into a fulfilling career as a Business Intelligence Analyst throughout Canada's largest financial Institutions.
Gorata Masuga is also the author of "The Internet Cash Secret Formula" An eBook that reveals a simple formula that guarantees that you 'always' get paid online. Her motto is "Work Smarter Not Harder".
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Internet Marketing Internet Marketing or Online Advertising began with the advent of banner ads that were sold by an internet company in 1994. Since then, the global internet marketing industry is facing a steady increase in revenue. In the year 2001, staggering seven billion dollar revenue was registered in the industry. This indicates a 3.1% increase on overall advertising spending. And in the year 2007, this increased to a ten billion dollar market, adding to a total of 10% of total advertisement spending. Ever since the internet revolution, things began to change forever. From the way we buy products to the way we promote our products, myriads of things have changed because of the advent of internet. The internet boom also meant an increased audience and an ever increasing market. Several global business powers have chartered new territories because of their understanding of Internet Marketing. Take Encarta, for example. In the struggle to dominate the internet market, reference product makers like Britannica and Encarta used several strategies to reach their customers. But Encarta’s understanding of digital trend and internet marketing gave it a leading edge compared to its competitors. One of the famous innovations in this industry is Google’s famous 'Google Ad sense' method. This important milestone in the history of Internet Marketing changed the industry forever! Google’s Adsense success now reaches a gigantic 2,771,012 Sites benefitted by them. Several people have tried to emulate this success story and have come up with new avenues of online marketing. Please Continue reading to explore the benefits of internet marketing and how you can use them to your best advantage.
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Benefits of Internet Marketing to Businesses Like hard media marketing (TV, radio, and print publications) there are multiple ways of using the Internet to get your products noticed and attract customers to your website, whether they then buy or not is a different question. Internet marketing is about getting the customer to your site in the first place. You have already taken the first step by opening an online business because any Internet user is a potential customer. Many online marketing methodologies come with a price tag attached, such as direct payment for advertisements, but there are also those without cost and the methods can be very narrow or completely scattergun in their focus. If you are unsure or undecided, you can always contact a Search Engine Marketing company who will advise on the best strategies to drive traffic to your website.
What is Search Engine Marketing (SEM)? Running an online business means operating in a volatile consumer arena where there is a fight and a scramble to get your products seen and bought. Competition moves on the Internet at incomprehensible speeds and your marketing strategy needs to not only be solid for reasons of consistency but needs to be acutely responsive to the changing marketplace. Some people attempt to drive traffic to their site themselves, and others hire a search engine marketing company to do the job for them. Why Use An Expert? A search engine marketing expert will know exactly what you need to get your business off the ground, and will have the ability and contacts to use the best strategies to increase your traffic flow by converting clicks into customers. For example, they will provide the keywords and keyword combinations to promote your company, and can be consulted before and during the design phase of your website to insure that it is well populated with right SEO tactics. If your site is already up and doing business you'll likely be fully occupied with the running of your company, but by using a third party to work with your existing site material, you'll ensure that you have time for the other essential activities that busy web sites owners have to do. A search engine marketing company will have their finger on the pulse of the Internet environment, so to speak, so if you want to consider advertising on other sites like blogs or niche sites, they will be able to advise you which ones would be the best for your business. Finally a search engine marketing company should be able to help you plan your budget so that your advertising dollars go to the areas that you'll be most likely to gain customers. Page | 5 Š2013 Gorata Masuga
Search Engine Optimization (SEO) This can simply be put as “the trend of the 21st century!” The advent of Google has paved way for a new and exciting internet marketing strategy, called SEO. Search Engine Optimization is simply the method used by sites to improve their Search Engine ranking. This involves increasing the keyword ratio, increasing valuable Backlinks and so on. A new profession of content writing was born because of the art and science of SEO~ing. Content writing involves writing contents for sites so as to improve their SEO ranking. SEO has several benefits compared to other strategies and in combination with other marketing strategies works miracles. This directly corresponds to the amount of customers a site attracts, because, most internet users are predominantly search engine users. By looking for SEO services to help you get the results that you desire, you are going to be able to take a huge burden off of your shoulders. After all, these people are the experts and they know exactly what it takes to help you get on top of the page ranks and enjoy wonderful traffic When you look online for SEO services today you are going to find a large number of companies that will provide a wide range of tools, advice and targeted services to help you get the results that you need. You should know that there will never be a single form of SEO that works for you, but more of a combination of a number of web marketing strategies and tools that will work the best.
Social Media Marketing The advent of social media sites like Facebook, Twitter , Google Plus etc have created a new form of Internet Marketing, called Social Media Marketing. In this method, products or services are promoted using attractive information. This is usually made possible by informative content or media that attracts people to click and share information. Take Facebook for example. Facebook ads are based on the formula that pages or products recommended by their friends sell better. The upside of this strategy is that is does not cost anything. This can also serve as a medium to keep customer circles updated about the product and service offered. Take Reebok for example. They have an exciting Facebook page with this amazing “LIVE WITH FIRE” banner to keep connected with their customers. New products and teasers are launched using social media marketing to create a fuss about the upcoming product.
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International Marketing Your business is online and ready for customers to line up. How many of those customers are coming from countries other than your own? Online, you have the ability to meet with, work with and service customers on a global scale. While this is not something that all businesses can do, for many others it is one of the best ways to increase your market without adding a lot of cost. The increased cost really does stay minimal since the Internet marketing methods you are using for local or national service can also be applied to international marketing. In other words, you are likely able to reach that broader audience without a lot of investment. Depending on your goals for an international audience, you will want to customize your overall plans. For example, hiring an Internet Marketing company to handle your international marketing can be quite helpful. They can help you to see what you need to do to reach that audience and work with them. For example, let’s say you are located in Europe and you want to reach a United States audience for your informational website. There are several things to think about including: * Language barriers: even UK English is considerably different from American English and this can stop you from reaching the audience effectively. Of course, the wider difference comes from other languages. (If you are targeting an Asian audience, your marketing needs to take on an even more in depth experience since you also have to consider Asian writing methods. * Shipping and handling questions: Let’s say that you want to ship an informational product to your international customer base. What will you do to make this happen? One option you have is to set up an online delivery system where all of the information is passed through the web rather than the postal service. Otherwise, costs will need translation. Of course, International Marketing goes far deeper than this. But, this already shows you the importance of hiring a professional service to provide you with the help you need. Here, you will want to focus in on meeting the demands of the international audience. You will want to invest your time in the depth of coverage required by an international audience you may not be familiar with. At the end of the day, those who want to meet the needs of an overseas client base need to take the time to develop a marketing plan that will work for them. Even online businesses need to find a way to connect with their visitors who may not be located in the country, not to mention time zone. But, when you work with a qualified professional offering Internet marketing services, you can count on your readership, your profits and your traffic as a whole to increase.
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Email Marketing This direct form of internet marketing involves sending emails to a targeted group of customers so as to attract their interest in the product or procure a donation. Statistics have shown that a potential customer normally does not buy from you the first time they come across your product. Email marketing is a perfect way to build a relationship and rapport with your customers. Online business can be impersonal. Your customers cannot see or smell or touch your products the same way they can if they enter your store and talk to you directly. A smart business owner will do all he or she can to provide customers with at least an illusion of a relationship that exists between the business and the customer and this is where your email campaigns should be taking you. Use of actual names in emails, as well as a tone that is relaxed and friendly will often go a long way to producing a sense of customer service that is personal and not impersonal. In simple words, it is a double-edged sword.
Internet Paid Advertising Search ads like Google’s Adsense, Pay Per Click (PPC) etc. are some good ways to get more traffic to your business. Adsense has a customized ad placement strategy that analyzes user keyword and place ads that the users are more likely to be interested in. Highly SEO-ed sites are more likely to have better success rates than other sites.
Banner Marketing If you want to use Internet marketing to increase traffic flow to your website and wish to go beyond search engine optimization, directory links and keywords, banner marketing could be the option that you're looking for. As with any advertising you want the message to have an impact, to distract the Internet user enough that they'll click away from the host page and on to yours. Internet advertising is now a sophisticated animal and choosing the right banner design is important so you'll be sure that your site gets noticed among the millions and millions that are out there.
Referral Marketing It was in 2009, when the idea of referral marketing started to really catch up. Dropbox introduced a referral program to expand its customer base. This worked brilliantly and resulted in a 60% increase in customers for Dropbox. These days, we see several sites using this strategy. So, what is referral marketing and what are its
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benefits? Referral marketing is a digital marketing strategy where users are paid when they successfully refer a new customer or promote a new product successfully for the site/business. Referral marketing is well suited for new businesses looking to expand their customer base. The simple truth behind this strategy is that customers trust friends more than paid advertisements.
Inbound Marketing This new and amazing digital marketing strategy involves using free contents and articles as a mean to reach a wide circle of audience. For example, most businesses have both a demo or trial version of their product. This helps promoting a business’ product and service.
Hire GorataMasuga.com GorataMasuga.com has a team of experts in the Internet Marketing niche working together to give you the best internet exposure your company has ever experienced. Please note that Internet Marketing is not to be treated any different than offline marketing. It is common knowledge that to reap the benefits of marketing you need to be repetitive and consistent. Below are some of the services we offer: 1. 2. 3. 4. 5. 6. 7. 8. 9.
Search Engine Marketing Search Engine Optimization Social Media Marketing International Marketing Article Marketing Banner Marketing Blog/Site Maintenance Pay Per Click Advertising and more...
The Process For the purpose of demonstrating the approach we take when taking on a new project, we will use a Social Media Marketing Project as an example.
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Many businesses are lacking in the areas of social advertising and social marketing. If you are doing Social Media Marketing right, it should more than pay for itself over time. Our strategy is to use several social media platforms to build your brand and a following around you and your business .We do this by posting great content and engaging in conversation with people around the ideas of you and your brand. If you are looking to use social media to grow your business and to increase sales, there are no shortcuts. We would rather get you 1000 followers that are potential customers than 100,000 that are not. We use a 4-step process to build your business in social media.
Phase 1: Research Keywords We need to identify 2-5 keywords or key phrases. We will use these to look for people who might be in your "tribe" and to make your profile searchable for your potential customers. Brand This is simply us collecting your logo, colors, fonts and photos that you use on your website or in your place of business. We would ask you for copies of other marketing material that you have used before in order to keep your social media consistent with your current brand. Tone What is the tone of your business? Are you inspirational, classy, funny, witty or serious? The tone of a financial planner should be different than a singer/songwriter. If you don't have a tone, we can help you create or (more typically) identify yours. Others Who else is like you or who do you want to be like? In order to produce great content on a daily basis our team will need to scour over 30-100 blogs to find great content. The main way new people will follow you is for others to retweet or to share your content. If you want people to "like" your page, you have to be "likeable". We do the hard work of finding great content for your customers.
Phase 2: Optimize Profile We will update all of your social media profiles to match the look and feel of your brand and use your keywords making you searchable. We will make sure your bio is interesting and engaging and everything is up to date
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Evaluation We will take a look at your current content and make suggestions on what to do differently. Although we will provide content for your social networks, we won't know the day to day happenings of your business so we want you to be able to post great content as well. Cross Marketing We will set up your social networks to promote each other. For example, when someone follows you on Twitter we will tell them about your Facebook page.
Phase 3: Engage Produce and Deliver Content We will produce and deliver content for you 4-6 days a week. We will do this by using blogs, newsfeeds and even competitors to find relevant content for your brand. We will also inspire and prompt engagement with our own content. Depending on the social network, the amount of industry news and for variety, we will post 1-5 items a day 4-6 days a week. Respond to Comments We will respond to comments and direct messages in order to engage your potential customers in conversations. Even a simple "Thanks for noticing" sent directly to someone who makes a comment goes a long way. Enter Conversation. We will follow people and pages that might enjoy your brand or business. We will engage them in conversation.
Phase 4: Grow Continue to Engage We will continue to engage your customers as we did in Phase 3. However by this time there should be several customers whom we have "relationships" with. For these customers, we might actively ask them to do business with you. Pursue and engage key social media industry leaders As you grow your own following, we will reach out to other people in your space and directly ask them questions. As you gain more of a social presence you gain more of a social media influence.
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Add Social media on ramps to other elements of business We will discuss with you other ways to promote your social media. Some methods are contests, QR codes, discounts, and by simply making asking a part of a checkout process. The Social Networks The social networks we use depends on your business. For example a clothing store should make lots of use of Instagram while a CPA should lean heavily on Twitter. Because most people are only on 1-3 different social networks. There are some exceptions to this as we will find different items to "Pin" on Pinterest that we wouldn't post as a photo on Facebook. The social networks we always use are Twitter, Facebook, Google Plus and Pinterest. Depending on your business we might also use LinkedIn, Flickr, Foursquare and Instagram.
Conclusion In an overall perspective, Internet marketing strategies have helped businesses, both small and large, reach a considerable number of customers. Many new businesses value this kind of marketing and spend more on internet advertisements. But the wisest business organizations study and analyze these methods extensively and use the right set of strategies in their digital marketing campaign. Internet marketing strategy is at your service! So, gear up! The internet is yours to conquer! To Get Free Consultation and Website Analysis for your Business, Please Contact Us At: sales@goratamasuga.com or by clicking here. Looking forward to doing business with You! To Your Success!
Gorata Masuga Website: www.goratamasuga.com Email: gorata.m@goratamasuga.com Skype: goratamasuga.com
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