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Today, it's not enough that you focus on your business' brick and mortar status. Thousands of entrepreneurs have started building up their brand's online presence. Designing one's website making it easy to use for one's target market is very important to achieve success in this field. Now that millions of people are using their smartphones to access the web, online entrepreneurs should also be aware that having a version of their website for mobile browsers is as important. Nielsen's projects that by the end of 2011; there would be 142.8 million smartphone users in the US alone. If your website is not optimized for mobile phone viewing, you can kiss this demographic goodbye. Investing today in having an easy to use version of your site for mobile users can lead to generating leads and conversions from the millions of individuals using their phones to surf the web. If you need more reasons why you should invest on a mobile website, how about 1.6 billion? That's $1.6 billion worth of products bought online through mobile phones in 2009 alone. That was when there were about 60 million smartphone users in the country. Imagine how robust the market would be when we hit the projected 142.8-million figure. Another reason why you should start building your mobile website today is that your competitors are probably not aware of this. Let's face it; plenty of online entrepreneurs are not tuned in to what is going on around the web and the whole internet marketing scene. You can beat them to the punch and provide your brand with enough exposure to make your brand popular. By the end of 2009, mobile advertising was pegged at $6.5 billion. That is already a significantly large amount and it is only going to get bigger as more and more entrepreneurs realize how important it is to invest in mobile advertising. This is an indication that the mobile web revolution is well on its way to becoming the next frontier for businesses to conquer. If you are wondering if your current website design will be enough to appease mobile web surfers, it would be the perfect time to start checking and building a mobile website. Remember that your current website design is made for computers. Smartphones vary in their display so you never know how your site would look in a particular phone model. When designing the mobile version of your website, you also need to follow a different set of rules. The basics might be the same but you would have to work with a limited space owing to the fact that smartphones have relatively smaller displays. One of the most important things you should factor in when building a mobile website is user-friendliness. The easier your site to use, the better chance you have of keeping people interested in your website and what you have to offer.
Your online business might be booming right now but don't forget to look at even more chances to do better. Firing up a mobile website is the logical next step and if you look at the reasons above, you can easily infer that starting one today is the best course of action.
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Article Source: http://EzineArticles.com/?expert=Noel_Agnote
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