FROM SURVIVING TO THRIVING: TAAG BOOSTS BUSINESSES FOR THE GOOD OF THE COMMUNITY

BY ERIKA CUCCARO

PROFESSIONAL SERVICE FIRM steps up to provide vital professional support. Established in 2009, TAAG (formally known as Elite Accounting) began as an accounting firm focusing on small and medium-sized businesses and family legacies.

Founder and CEO, Andrew Abraham, began his career at one of the big four accounting firms. That’s where he found his passion –helping entrepreneurs shift out of survival mode by giving them the support and tools to thrive and prosper.

Inspired, Abraham left his job and started Elite Accounting, a boutique accounting firm geared toward entrepreneurs. Before long, he built a strong team and a solid roster of satisfied clients, and referrals started coming in.

After thirteen years in business, undergoing various office leases and witnessing the steady growth of their team and professional services, TAAG finally found a new home on the corner of Bank and

Cooper in September 2022. The contemporary space opened their eyes to the vast possibilities of running a proficient and welcoming firm. In no time, 251 Bank Street evolved into a thriving community hub, embracing both employees and clients and becoming an integral part of the neighborhood.

Expansion adds Family Office, Legal, and Marketing + Design services

As the firm grew, TAAG boosted its service offerings in 2022 to include the Family Office, wealth management and succession planning, and in 2023, went on to include business and corporate law and marketing + design.

Now with a team of nearly 70, TAAG continues to provide personalized services and expert advice that empowers entrepreneurs to grow with intention – all under one umbrella. With the integration of marketing + design services into its portfolio, the firm welcomed gordongroup – one of Ottawa’s oldest and most prominent marketing, branding and design agencies – into its fold. This acquisition was also an example of TAAG’s strategic succession planning service at work.

Since joining forces, TAAG clients have been engaged with TAAG’s new world-class marketing and strategic communications offerings - while the team maintains their commitment to its roster of valued clients in the government, Indigenous and non-profit sectors. One of these is the Ottawa Board of Trade with whom gordongroup|TAAG is continuing to collaborate to co-publish this 18th edition of CAPITAL magazine, which will be celebrated with contributors at a special launch event on June 28, 2023.

Putting community first

Growing up in a family of hard-working entrepreneurs, Abraham has seen firsthand how essential small-medium business is in building a vibrant community. As such, the TAAG team strives to elevate business owners and make a tangible difference in the community. Through TAAG’s

Prosperity blog and social media channels, the team showcases local entrepreneurs and offers practical advice on everything from hiring students for the summer to personal and professional tax tips.

Also, TAAG actively engages with the community in ways such as sponsoring the ONFE School Breakfast Program, the Ottawa Motorcycle Ride for Dad (in support of the fight against prostate cancer), and the Ottawa Police Gala (and the local charities it supports), donating to the Ottawa Food Bank, participating in the Hope volleyball tournaments, and contributing to other local causes that align with their goals of ending hunger and fueling economic growth in the city. TAAG Park at Carleton University is another example of the firm’s contributions in support of education and athletics.

Building a thriving community

Abraham encourages clients with his signature brand of practical optimism. He sees this moment as a valuable opportunity. It’s a chance to picture where you want to go next, what you want to accomplish and how you can uplift others along the way.

Because when one business prospers, the positive impact ripples through the whole community, creating a brighter future for all. Find out how TAAG can help take your business from surviving to thriving at taag.ca