Jing’An CCI Incubator

Shanghai,China

The Design Proposal addressed the urban sprawling of high end shopping complex in recent years, which, indeed have shaped the district of Jing’ An into an image of luxury shopping experience with world branded products. Part of this trend were undoubtedly the improving lifestyle of the people, while some urban citizens consume to release their working stress and urban tensions. This phenomenon of brandscapes, have seen tendency to change Shanghai into a Brandscapes city.

Consequently, by looking into urban experience of human lifestyle, further examine to reposition this shift into cultural engagement of people, instead of materialize satisfaction in Shanghai. This is where cultural and creative industries has to offer the community, by creating diverse and intertwined cultural experience in the local context.