BRAND STYLE GUIDE Final version
June 15, 2012
NOTE FROM THE FLORIDA RECREATION AND PARK ASSOCIATION
The following style guide for the It Starts In Parks campaign highlights all written, visual, and graphic elements that encompass our brand. These standards are intended to be tools and guidelines that enable us to maintain a consistent voice to the public and provide you with the most effective campaign. Please refer to this when developing any internal or external communications using the It Starts In Parks campaign.
- The Florida Recreation and Park Association Board of Directors
ISIP logo (brand)
• Logo colors should be PMS 368C (green) and PMS 411C (brown)
• For screen display (web, email, ppt), use a .JPG or .PNG file.
logo with tagline
• For print, use an .EPS file.
logo
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ISIP logo (colors)
• The ISIP logo should be used in color whenever possible.
primary logo color composition
PMS 368C
• Logo color should be PMS 368C and 411C. CMYK and RGB breakdown below • Please refer to usage on page 5.
C:52 M:2 Y:100 K:0 R:136 G:192 B:61 C:54 M:60 Y:65 K:40 R:90 G:74 B:66 PMS 411C
PMS 368C
logo black
logo reversed out on dark background
box does not print
p. 4
ISIPlogo (clearspace)
• Minimum clearspace is the smallest distance allowed between the logo and the edge of a page, the edge of an image, or body copy; maintaining it at all times ensures prominence and legibility
• Minimum logo size should be w .75” x h .27” or h .35” with the tag. Anything smaller will be illegible.
w .75”
w .75” h 0.27”
h .35”
p. 5
ISIP logo (misuse)
In order to preserve the integrity of the brand, it is imperative that you avoid changing or distorting the ISIP logo. Below are some examples of logo misuse.
Do not scale individual parts of the logo.
Do not skew or distort the logo
Do not outline the logo
Do not rotate the logo.
Do not rearrange the order of the art
Do not lighten the logo
Do not switch colors within the logo.
Do not change colors of the logo.
Do not reproduce the logo in low resolution
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ISIP typography
GOTHAM is a typeface that is familiar and friendly, but refined and sophisticated when used well. The light weight of GOTHAM should be used primarily for headlines, and the book weight for body copy. The bold weight is used in the logo tagline and when contrast of type weight is desirable.
GOTHAM LIGHT
Abcdefghijklmnopqrstuvwxyz 0123456789 | !?&%() GOTHAM BOOK
Abcdefghijklmnopqrstuvwxyz 0123456789 | !?&%() GOTHAM BOLD
Abcdefghijklmnopqrstuvwxyz 0123456789 | !?&%() p. 7
ISIP messaging
THE THREE C’S OF IT STARTS IN PARKS
COACHING Florida’s parks encourage healthy, active lifestyles as well as social development. Sound bodies and sound minds require physical activity and the chance to experience personal growth. Parks offer a wide range of activities suitable for all ages to get outside and get active - teaching positive lifestyle habits in all areas from nutrition to physical activities to sports and life skills.
CONNECTING Florida’s parks are key to connecting with our natural and historic treasures in order to preserve them. Connecting to everything around us and to each other we learn to value our environment, our heritage, and our place in the world. We grow in awareness of our responsibility to protect and cherish these things through green practices and gentle use, increasing our desire to conserve what we enjoy today for future generations.
COMMUNITY Florida’s parks have become an integral component to economic development as well as an investment in the arts and cultural growth within our communities. Parks provide the setting for social events large and small where people can connect with each other, and participate in classes and group activities for personal enrichment. Parks also provide an investment in infrastructure needed to accommodate revenue generating sporting events and tourism, benefiting the local economy and community as a whole.
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