Southern U.S. Trade Association (SUSTA)

Texas Department of Agriculture covers a large portion of the expense to participate in SUSTA International activities. Even Better…businesses can get reimbursed up to 50% of eligible expenses such as international travel to shows, advertising, freight, in-store demonstrations and so much more through the 50% Cost Share Program

SUSTA is FREE to join, so let us help you get your products out there! Contact Nikki Jackson (512) 486-9317 or email GoGlobal@texasagriculture.gov for more information.

Upcoming SUSTA Events

OUTBOUND MISSION - MEXICO WINE SUMMIT

July 17-20, 2023, Mexico City

TDA is hosting an outbound trade mission to Mexico City to showcase Texas wine to the hotel and food industry. TDA will coordinate retail tours, 1:1 meetings with importers and distributors, and will execute a Texas wine tasting & pairing event for retailers and importers to showcase Texas wines with local cuisine.

WHO: Wine producers

PARTICIPATION FEE: $175

REGISTRATION DEADLINE: June 2, 2023

VIETNAM BBQ CONTEST & OUTBOUND MISSION

August 13-19, 2023

Vietnam is hosting the United Tastes BBQ Competition, a great opportunity to exhibit Texas products in a chef and cooking show, and a chance for business expansion into the South East Asian market. TDA will also host tasting/pairing events featuring registered Texas company products to Vietnamese importer/buyers in both Ho Chi Minh City and Hanoi. The trade mission in each city will also provide an opportunity to gain an understanding of local consumers, visit retail locations, and meet 1:1 with buyers and importers

WHO: Value-added products (sauces, marinades, seasonings), citrus, pecans, and wine/spirits

PARTICIPATION FEE: $175

REGISTRATION DEADLINE: June 16, 2023

Interested?? Contact Nikki Jackson (512) 486-9317 or email

GoGlobal@texasagriculture.gov for more information.