Production Sale FEBRUARY 22, 2025 • 12:30PM
Sale CONTACTS
CONTACTS:
Gil Cowles • (270) 843-9021
Corbin Cowles • (270) 991-2534
Harvey Mast, General Manager • (270) 791-6873
AUCTIONEER:
Ron Kreis • (740) 683-3235
RINGMEN:
Alex Tolbert, American Angus Association • (706) 338-8733
Chuck Gove, Special Assignment • (816) 390-6600
Mike Offutt, Special Assignment • (207) 772-1873
Kent Jaecke, Special Assignment • (405) 408-2440
SALES CONSULTANT:
Mark Davis • (931) 205-6888
Kent Jaecke • (405) 408-2440
Josh Rollins • (931) 580-5418
SPECIAL GUESTS AND REPRESENTATIVES:
Jonathan Shell, KY Commissioner of Agriculture
Dave Maples, Executive Vice President KY Cattlemen’s Assn
Henry Smith, AAA Board of Directors
Anne Patton Shubert, President KY Angus Assn
Chris Ivey, ASA Board of Trustees
Doug Park, ASA Board of Trustees
Scott Trennepohl, ASA Board of Trustees
Brian Swain, President KY Simmental Association
SALE VETERINARIAN:
Logan Bethel Veterinary Services • (270) 717-5000
LIVESTOCK MORTALITY INSURANCE INFORMATION:
Dakota Ag Insurance
Jared Mohnen • (605) 990-5355
CCI.LIVE INFORMATION :
General INFORMATION
TERMS AND CONDITIONS:
All cattle sell according to the Terms and Conditions of the American Angus Association, and the American Simmental Association. Additionally, buyer agrees to the terms and conditions of Pleasant Hill Farms. For a copy of these terms, please ask the sales staff.
HEALTH:
All cattle sell with the proper health papers for interstate shipment.
TRUCKING:
Rockin Bar L • Mark LeJeune, (337) 526-3520
The sales team will be able to help you with transportation for your cattle purchases. We will have a professional cattle transporter available sale day.
LODGING:
Staybridge Suites • (270) 904-0480
680 Campbell Lane, Bowling Green, KY 42101 - located 15 minutes from the sale facility.
INSPECTION:
Bulls and Cows may be seen at Pleasant Hill Farms at any time prior to the sale.
Commercial heifers may be seen at their respective breeders’ prior to Thursday February 20, 2025. Commercial heifers will be available for inspection on Friday, February 21, 2025 at Pleasant Hill Farms.
LUNCH:
THANK YOU to Performance Feeds for our complimentary lunch! Lunch will be available on Saturday, February 22th at 11:00 am prior to the sale starting at 12:30 pm. Central time.
SUPPLEMENTAL INFORMATION:
Brooklyn Graham • (812) 530-0748, brooklyn@brandedbybg.com
DVAUCTION INFORMATION :
Laramie Smith • (317) 409-9212, laramie@rancelong.com
Q R CODE INFORMATION:
Scan the QR code found throughout the catalog with your digital device to be directed to all lot videos.
A supplement sheet will be available sale day with complete and up to date calving information and sale animal status. Up to date genetic and EPD information can be viewed online at www.angus. org or www.simmental.org
Information and announcements from the auction block regarding the cattle selling in this sale take precedence over information listed in the sale book
Spring Production Sale FEBRUARY 22, 2025 • 12:30PM
Pleasant Hill Farms sale facility • 9039 Russellville Road •
Welcome to our 30th annual production sale!
Without question this is the very best set of cattle that we have ever offered! We are offering a tremendous set of Angus and Simmental bulls, a phenomenal set of Angus and Simmental pairs, a set of commercial open heifers and a set of commercial bred heifers!
Passion is the driving force behind what we do. Our passion for beef cattle, agriculture and customer service are the three reasons we continue to do what we do, breed excellent beef cattle and anticipate the future! There has never been a better time to be in the beef cattle business!
The Bulls: Our genetics continue make massive strides in profit building characteristics. Traits like fertility, desirable calving ease, soundness, structural integrity, foot quality, fleshing ability, longevity, advantageous carcass traits and pounds of production are areas of consistent focus. You will notice sire groups of bulls selling as well as full brothers being offered. This is for your benefit. You may select half brothers or full brothers in order to help increase the consistency of your calf crop. The Angus, SimAngus and Simmental genetics offered here are second to none! We have grown these bulls on a high roughage forge based ration. All of the bulls have DNA data, ultrasound data, and are weighed, measured, and semen tested. All of the bulls offered for sale will be guaranteed breeders. Every bull will qualify for the Phase One Tobacco money for both Kentucky and Tennessee and we will furnish the paperwork necessary to obtain those funds.
This group of Angus and Simmental females are the highest quality that we have ever offered. Every cow has either put a bull in our bull sale, a heifer in our replacement herd or both. The calves on these cows are sired by breed leading sires. Pay close attention to these females. The Angus cows are genetically progressive and their calves even more so. On the Simmental side of the females being offered, the Patriot and Anthem calves on the side of these cows are breed leading genetics that have so much to offer. Make sure and pay close attention to the udder quality and progressive genetic value in these Simmental cows and calves!
We would like to extend a great deal of gratitude to several Pleasant Hill Farms customers that continue to work closely with us for breeding decisions and marketing opportunities. A huge shout out to L&S Angus, Dogwood Hills Angus, RAW Cattle Company, BB Simmental, Packard Point Ranch, Dixie Land and Cattle and Green Family Farm. These are all excellent customers of Pleasant Hill Farms and it is a privilege to work with them. We greatly appreciate each one of them and how they continue to utilize our cattle in their breeding programs. Each of these progressive beef cattle breeders has a name synonymous with integrity, quality and value.
Harvey Mast is a tremendous student of Angus and Simmental genetics as well as the beef cattle business in general. He does a fantastic job in the day to day management of our cattle operation. We are thankful for all that Harvey brings to Pleasant Hill Farms. A huge thank you to Heather and MaKinley for allowing Harvey to spend so much time with the cattle! He is a tremendous asset and is more than willing to help you with your selections. In addition, a big thank you to Eli Miller for all that he does on a daily basis!
Thank you for your interest in our Angus, SimAngus and Simmental breeding programs. We are committed to providing the highest quality of beef cattle seedstock that will have the greatest value to our customers. Looking forward to seeing you on February 22nd, 2025!
Gil, Mary, Corbin, Caroline, and Catherine Cowles
Pleasant Hill Farms sale facility
9039 Russellville Road
Rockfield • KY
Pleasant Hill Farms GUARANTEE
CCI.Live
DVAuction.com
SCAN A QR CODE WITH YOUR SMART PHONE OR TABLET TO VIEW THE VIDEOS NOW!
We guarantee that all breeding cattle sold by Pleasant Hill Farms are fertile to the best of our knowledge. Each bull has passed a Breeding Soundness Evaluation. In the event of a problem, the buyer is responsible to return the bull to Pleasant Hill Farms. If the bull does not respond as a satisfactory breeder, the buyer will have the option of a satisfactory replacement (if available), or the issue of a credit equal to the bull’s purchase price minus the salvage value received for that bull. All credit is good for one year from the sale date. We simply ask that you contact us concerning any issues.
This is not a life insurance policy. We will not guarantee bulls that are run in multiple sire groups. We will not replace a dead animal if it is killed or dies for any reason. We expect normal care to be exercised toward these animals and that particularly the yearling bulls not be allowed to get too thin.
This guarantee is in addition to the Suggested Sale Terms and Conditions of the American Angus Association and the American Simmental Association, which also apply.
Bid ONLINE
Buyers unable to attend the sale may bid online with CCI or DVAuctions or may send their bids to the Field Representatives or Ringmen, the Auctioneer, Pleasant Hill Farms or any of the folks associated with the sale. Bids will be handled with the strictest of confidentiality.
Semen INTEREST IN THE BULLS
Every bull selling will be owned 100% by its new owner(s) unless documented in the footnotes or announced on sale day.
Sale day announcements and information updates on sale day will take precedent.
sons
LOT 1
Times have changed since the inception of our sales, but our philosophy at PHF has never changed: produce the best bulls and females we can for our customers, and provide superior customer service. Simply, we are as confident in this set of cattle as any we have produced. Progressive, functional, and right for the times. We are so appreciative of your interest, and if we can answer any questions, please reach out to us.
Thank you for your time, and enjoy the cattle.
Corbin P Cowles 270-991-2534
LOT
1
PHF NO LIMIT 4045
We initiate the 2025 bull sale offering with our largest set of Musgrave No Limit progeny to date. 4045 leads off in impressive fashion by blending progressive genomics with phenotype to meet today’s demand in the industry. Stout, deep, rugged, and sound structured with EPD’s that read top 30% or better for WW and YW while also carrying the CAB stamp for carcass improving genetics.
PHF NO LIMIT 4025 LOT
Recommended for use on heifers. Balanced trait, heifer suitable option that should produce low maintenance, efficient offspring as he stands Top 20% of the breed for $EN. Backed by a President x Prosperity bred Georgina dam.
sons of MUSGRAVE NO LIMIT
Recommended for use on heifers. Top 25% for HP and Top 4% for DMI. Another example of how the No Limit x Georgina cross has excelled in our program. His dam sells as Lot 104 in this year’s female offering.
Another stout, durable No Limit son who carries the influence of the Champion Hill Blossom cow family in his lineage. We should have genomic results back by sale day to validate the predictions, but all signs point towards him being a perfect candidate for use on mature cows that will enhance carcass value and inject plenty of growth and performance.
PHF NO LIMIT 3510 LOT
High marks beside Lot 9. Big bodied, sound, thick, and stout. His progeny should be aggressive from the jump as he reads on paper with Top 10% WW and YW growth figures. Add 3510 to your short list.
Recommended for use on heifers. An impressive son of No Limit who packs a punch with shape, body depth, and power. Progressive, yet balanced spread on his paperwork, with impressive Claw and Angle scores of Top 20% and Top 3%, respectively; plus, toss in Top 25% for DMI and SC. The right kind for today’s business.
PHF NO LIMIT 3590 LOT
The combination of No Limit on the influence of the 240 donor worked wonders. Powerful, rugged, simply the right kind for today’s beef business. Ten different traits rank in the Top 25% or better of the breed, including WW, YW, RADG, RE, and $B!
Practical phenotype, balanced spread on paper, and backed by the immortal Georgina cow family on his maternal side. Top 25% for HP.
On pace with our No Limit progeny as a whole, 3704
Welcome to our 2025 Spring Production Sale offering.
When I think of this set of cattle, I think of the genetic progress that has been made here at Pleasant Hill Farms. This is a huge opportunity for someone to tie into these bulls and females to take home and build a program. This set of bulls had our heaviest averaging weaning weights to date, and are out of some of our best cows for long term maternal traits like unassisted calving, udder qualty, breed back and fleshing ability. While we strongly focus on soundness, foot quality, udder structure, teat size, fleshing ability, breed back, phenotype, hair shedding and docility, we also understand the importance of performance, that pounds is money. Our goal is to breed cattle that thrive in any environment, and bring more profit to your program.
The quality in this set of females runs very deep, with a proven production record, with either a bull in the offering or have put a heifer in the replacement pen. I highly encourage everyone to stop by and check out the offering before the sale.
I would like to thank my wife, Heather and our daughter, MaKinley for being patient and supporting of this dream I chase. As most of you know time management isn’t one of my strong points, it seems as we are never on time for anything. So thank you Heather for still putting up with me. There’s nothing that makes me much happier than seeing the smile on MaKinley’s face while checking cows or the excitement she has for baby calves, and hearing laughs while being horseback. Second to that hearing a customers success story with PHF genetics is what fuels me on those days when the sun isn’t shining and there’s freezing rain,
Thank you to Gil, Mary and family for allowing me to work in a business that I’m most passionate about. As a child my dream was always to be on a purebred cattle operation, and work with like minded people. And I’m thankful to be able to live out that dream everyday even on the tougher days. So again thank you to the Cowles Family for allowing me to work alongside them in building one of the very best cow herds.
Harvey Mast, General Manager
270-791-6873
3703 leads off this set of paternal brothers by the now-deceased 3/4 brother to Musgrave 316 Stunner, PHF Roll Call, who was the $29,000-valued high seller of the 2022 PHF Bull Sale that all present impressive performance and good pedigrees. Big bodied, extra frame, and tabs CED, Claw, and Angle EPD’s that read Top 25% of the breed.
Recommended for use on heifers. Calving
function, and a productive pedigree. Seven EPD traits in the Top 25% or better of the breed, including CED, BW, DMI, and $EN.
Stellar way to lead off our first sons of Musgrave Royalty to sell. 4031 represents the combination kind that brings phenotype and impressive paperwork to the table in one package. His two year old dam kicked off her production career in a big way with this high octane bull that was a standout at weaning. Seven EPD’s ranking Top 25% of the breed or better, including WW, YW, SC, HP, Milk, and $W. All while carrying the CAB stamp for carcass improving genetics.
AMBITION 4003 LOT
Recommended for use on heifers. Stout, thick, moderate, and powerful. 4003 is a product of a successful flush of Ambition crossed with a gorgeous Sky High daughter from the immortal Emblynette cow family. Top 20% CED and CEM, Top 10% BW.
The kind we are striving to produce: progressive in flesh and on paper. Extra bold bodied, heavy muscled, sound structured, and pushes the envelope for
SITZ
Recommended for use on heifers. Calving ease, balanced trait son of Logo that traces back on his dam’s side to the cornerstone donor, Georgina 8154. With genomic figures like Top 25% CED, Top 20% $EN, Docility, $M, and Top 10% BW, you can expect low maintenance progeny to come from his calf crops.
female making pedigree with progressive growth figures on paper. 3801’s
PHF RATIFIED 4012 LOT
Recommended for use on heifers. Our initial sample of the Poss Ratified sire group has thoroughly exceeded our expectations. 4012 leads off an impressive set of paternal brothers in a strong way. Pounds heavy, dimensional, and functional in his makeup with impressive paperwork to boot.
Recommended for use on heifers. Another Ratified son that brings current flavor to his top side pedigree with a balanced number spread. 4100 is backed by a productive dam with an old school pedigree. Lots to like here.
Recommended for use on heifers. Calving ease, carcass improvement, and progressive phenotype wrapped up in one package! Eight different EPDs tallied in the Top 25% or better of the breed, including CED, BW, HP, $EN, and $M. On top of it all, his paper reads with the CAB stamp!
PHF PATHFINDER 4016 LOT
Recommended for use on heifers. If your emphasis is for creating replacement heifers, 4016 should be on your short list. His dam is a feature in this year’s female offering as Lot 105 and is a beautiful example of an Angus cow. Top 10% CED, CEM and Top 5% BW!
Regardless of whether you’re in the market for a replacement heifer generator or feeder cattle sire, 4021 is a perfect candidate for a commercial mature cow herd. His five year old dam is a picture of maternal beauty. Anyone would want to have a large swath of replacement heifers that look just like her. 4021 stands Top 25% for YW, Milk and $M, Top 20% WW, $F, and $W, and Top 15% HP.The cattlemen’s kind!
We round out the Pathfinder group in a strong fashion with this yearling bull backed by a Rain Gauge daughter backed by the Emblynette cow family. Frame, length and performance validated by upper tier growth figures on paper. Additionally, he carries the CAB stamp with a Top 25% Marbling EPD figure, Top 20% Milk and $W, Top 15% HP, and Top 10% YH and MH. Extra punch should be expected in his future calf crops.
PHF DEEP ROOTS 3320 LOT
A duo of Partisover Deep Roots sons that have gotten better each day they develop. Deep bodied, length of spine, and plenty of merit to their paperwork spread. 3320 provides a notch more carcass improvement to his genomic script as he carries the CAB stamp, along with Top 25% Marbling and $M, Top 20% YW and RADG.
PHF BADLANDS 3523 LOT
S
Recommended for use on heifers. The first sample of Ellingson Badlands progeny born in Rockfield, and Lot 40 comes backed by the influence of the $46,000-valued Ruby 511X donor. Top 25% CED and CEM, Top 20% DMI, Top 10% Claw, Top 4% Angle, and Top 3% Milk.
RIDER
3518 flips the script from his paternal brother above with aggressive growth figures and impressive figures up and down his paperwork. He carries the CAB stamp for carcass improving genetics along with Top 20% RADG, Top 15% $M, Top 10% WW and YW, Top 3% Claw, and Top 1% Angle. A great option for a mature cow herd to inject growth and carcass merit into his progeny.
PHF BIPARTISAN 3512
These paternal brothers by Blacktop Bipartisan are the definition of high octane. Big framed, long spined, and aggressive growth in the flesh as well as on paper. 3512 stands Top 5% for WW and Top 15% for YW along with Top 20% for RE. With Lot 43 roaming your pastures, power and stoutness is a sure bet in the next generation.
What his
brother does
Lot 45 takes it up to another level. 3513 ranks in the single digit percentiles for seven different EPD traits, including Top 2% $F and Top 1%
YW, YH, and CW. All together, he tallies 14 different figures in the Top 25% or better of the breed. Best word to describe this creature is “unique”.
Recommended for use on heifers
Recommended for use on heifers. Study this bull in person and you can’t help but like him. Then study the paperwork that accompanies him and you like him even more. Genomics indicate calves should come easy, grow at an accelerated pace, and be desirable down the line of the beef
Twelve different EPD traits in the Top 25% of the breed or better!
50 PHF RAINFALL 3530 LOT
S
SYDGEN
5
The lone Rainfall son of the offering, and he fits the same mold as many of his paternal brothers that have proceeded him in previous sales. Low maintenance, powerful, and functional. Top 25% DMI and Top 15% Milk and $W.
featured ANGUS BULLS
Balanced trait son of the 240 donor who has consistently put out desirable progeny. 3515 has a full sister in herd that is outpacing herself on production with high quality offspring. Long spined and big backed, which is validated with a Top 10% RE EPD figure.
Recommended for use on heifers. Calving ease and carcass wrapped in one package! Low maintenance, efficient, and maternal should all describe the future progeny this bull produces, indicated by Top 25% CED, BW, and DMI along with Top 3% HP! Add to that a Top 15% Marbling figure with the CAB stamp, and it’s evident this one can cover both ends of the spectrum.
Recommended for use on heifers. The 2025 Simmental bull division is what we feel represents our deepest and most potent set of Simmental herd sire prospects we have offered to date. We kick things off with this pair of flush brothers sired by the $57,500 LCDR Anthem 33K, who has taken the Simmental breed by storm. Both of these solid black full sibs excel in so many different areas: stout, rugged, powerfully constructed, and set the standard phenotypically while carrying aggressive, upper tier genomic profiles on their paperwork. Simply put, 4022M is a standout. A favorite around PHF since he was born, we are confident he has what it takes to make a big impact. Seven different EPD’s in the Top 25% of the breed or better. The future is bright and opportunity awaits.
Recommended for use on heifers. Built so much like his flush brother, we are
Recommended for use on heifers. Homozygous black and polled Anthem son with a maternal pedigree of genetic royalty - Dream On x Upgrade x Built Right all within four generations. Carcass enhancement is a staple with these Anthem sons, and 4013M is no different - Top 15% Marbling and TI.
MLST ANTHEM 4012M LOT
64
Good looking, stout, well made 3/4 blood son of Anthem out of a productive dam who is slated as Lot 125 in this sale offering. Big growth figures ranking in the Top 25% of the breed or better for both WW and YW with a balanced and progressive genomic spread across the board. Another quality option for a percentage Simmental herd bull. 1/2
A three-quarter blood Anthem son whose maternal influence traces back to one of our original Georgina donors from Champion Hill. Accelerated growth both in the flesh as well as what is indicated in his genomic spread for the next generation. On pace with the majority of Anthem progeny, he also stands Top 25% or better for Marbling, API, and TI. You’ll want to keep the daughters back out of this homozygous black and polled stud.
Who says you can’t blend elite phenotype and EPD’s that run with some of the best the breed can offer? From day one we knew this solid black son of Patriot was special. Incredible balance, abundant rib shape, ample muscularity, and a great set of feet that lay the foundation for his correctness of structure. What intensifies his intrigue is the dam side of his pedigree; his mother is a beautiful daughter of Copacetic that traces back to Alley 247Y. Layered on top of this, his genomic script reads with Top 20% API as well as Top 10% WW, YW, ADG, Marbling, and TI. 4006M is built for the big leagues.
Simply put, a true curve bender. Big scaled, extra length of body, stout boned, expressive in his muscle shape, and backed by a great cow who is featured in this offering as Lot 122. 4002M backs up his outlier growth and power with genomic figures that are seldom replicated. Top 25% Marbling, Top 10% Terminal Index, Top 3% REA, and Top 1% for both WW and YW. If you want to inject growth into the next generation, this chrome faced bull is a sure shot way to do it.
KENCO MISS H25 879H
featured SIMMENTAL BULLS
Extra stout, powerful son of the C4 son Clear Advantage. 3713L’s dam was a past feature of the 2023 PHF fall production sale, and she is making a splash at RAW Cattle. His impressive dimension and rugged performance is validated with genomically enhanced EPD’s that tally Top 20% WW and TI, Top 15% YW, Top 10% YW, and Top 5% ADG. Add power and growth to your calf crop in one generation.
featured SIMMENTAL BULLS
Our trio of Investment sons in this offering are the most impressive sample of this sire group we have offered to date. 3610L combines the stoutness, growth, structural correctness, and pedigree royalty to fit a lot of scenarios. He is a direct son of the now-deceased Jewel 933E donor who wrote chapters in the history books for the BB Simmentals program along with our own. A true beef bull with power and presence - we like this one a great deal.
PHFC/RAWW COMMANDER 3707L LOT
Balanced trait, practical made son of Commander who resembles many of his paternal brothers that were well received in the marketplace. 3707L’s maternal granddam was one of the early half-blood females that jumpstarted our Simmental division. A great genetic package blending current pedigree features along with old school, proven cow families.
Recommended for
Recommended for use on heifers. A percentage Simmental age advantaged son of Bank On It whose dam was one of the early half-blood females roaming the pastures in Rockfield. With the longevity of production 3705L’s dam has displayed, the resulting daughters of this bull should be the profitable, productive kind.
Recommended for use on heifers. From his phenotype and genomically enhanced EPD profile, all indications lead to 3609L siring progeny that come easy,
20% Milk and Marbling, Top 15% WW and TI, and Top 10% Maternal WW. His Cowboy Logic-sired dam came from the Virginia Tech program and has done a great job for us in her stint thus far.
featured SIMMENTAL BULLS
PHFC MIC DROP 3604L
Like the dam of Lot 79, the dam of this Mic Drop son also hailed from the grounds of Virginia from the Joines program. Phenotypically correct, balanced EPD’s that point in the progressive direction, and homozygous black and polled. Study up on this son of the now-deceased sire who is also responsible for Mr SR Right Now.
The 933E influences continues to runs strong through this beast of a red purebred herd sire prospect. Powerful, shapely, and functional in his overall kind. His big backed, heavy muscled phenotype is validated with a Top 20% REA EPD figure. Add this impressive age-advantaged bull to your short list.
Red Jewel, Sheza Beauty, and Ebony’s Joy all in one pedigree makes any Simmental enthusiast tune in just a bit closer. A son of the 2023 PHF bull sale high seller, PHFC Bourbon Trail, 3612L is age advantaged, homozygous black and polled, and ready for lots of service.
Recommended for use on heifers. 4011M is a result of an embryo purchase from the Lazy C Diamond program blending the popular OMF Journeyman crossed with the TJ MS 38W donor that has garnered significant revenue through her progeny sales. 4011M tallies eight EPD figures in the Top 25% or better of the Simmental breed, including YW, ADG, Stayability, and API.
First generation half-blood that showcases the benefits of hybrid vigor. 4119M’s
sons of CCC WC RESOURCE 417P
In keeping with the theme of small in quantity but high in quality, these flush brothers are the result of Corbin’s ET program blending the breed leader CCC WC Resource on the Rolling Hills Charolais donor cow, M6 New Germaine 5149 P ET. 3903 ranks Top 25% for Marbling as well Top 2% Milk for the Charolais breed while also being in the upper half of the population for Calving Ease and Birth Weight. Functional phenotype, balanced trait EPD’s, and a time tested pedigree. Buy with confidence.
M6 NEW GERMAINE 5149 P ET DONOR DAM TO LOTS 86-87
OPEN SATURDAYS 7:00AM - 4:00PM
explanation of EPDs
EXPECTED PROGENY DIFFERENCE (EPD), is the prediction of how future progeny of each animal are expected to perform relative to the progeny of other animals listed in the database. EPDs are expressed in units of measure for the trait, plus or minus. Interim EPDs may appear on young animals when their performance has yet to be incorporated into the American Angus Association National Cattle Evaluation (NCE) procedures. This EPD will be preceded by an “I”, and may or may not include the animal’s own performance record for a particular trait, depending on its availability, appropriate contemporary grouping, or data edits needed for NCE.
PRODUCTION
CALVING EASE DIRECT (CED), is expressed as a difference in percentage of unassisted births, with a higher value indicating greater calving ease in first-calf heifers. It predicts the average difference in ease with which a sire’s calves will be born when he is bred to first-calf heifers.
BIRTH WEIGHT (BW), expressed in pounds, is a predictor of a sire’s ability to transmit birth weight to his progeny compared to that of other sires.
WEANING WEIGHT (WW), expressed in pounds, is a predictor of a sire’s ability to transmit weaning growth to his progeny compared to that of other sires.
YEARLING WEIGHT (YW), expressed in pounds, is a predictor of a sire’s ability to transmit yearling growth to his progeny compared to that of other sires.
CARCASS
MARBLING (MARB), is expressed as a fraction of the difference in USDA marbling score of a sire’s progeny compared to progeny of other sires.
RIBEYE AREA (RE), expressed in square inches, is a predictor of the difference in ribeye area of a sire’s progeny compared to progeny of other sires.
FAT THICKNESS (FAT), expressed in inches, is a predictor of the differences in external fat thickness at the 12th rib (as measured between the 12th and 13th ribs) of a sire’s progeny compared to progeny of other sires.
MATERNAL
MATERNAL MILK (MILK), is a predictor of a sire’s genetic merit for milk and mothering ability in his daughters compared to daughters of other sires. In other words, it is that part of a calf’s weaning weight attributed to milk and mothering ability.
COW ENERGY VALUE ($EN), expressed in dollars savings per cow er year, assesses differences in cow energy requirements as an expected dollar savings difference in daughters of sires. A larger value is more favorable when comparing two animals. Components for computing $EN savings difference include lactation energy requirements and energy costs associated with differences in mature cow size.
$VALUE INDEXES
$Value Indexes, reported in dollars per head, are multi-trait selection indexes where a higher value suggests more profit. The $Value is an estimate of how future progeny of each sire are expected to perform, on average, compared to progeny of other sires if sires were randomly mated to cows and if calves were exposed to the same environment.
MATERNAL WEANED CALF VALUE ($M), an index expressed in dollars per head, predicts profitability differences in progeny due to genetics from conception to weaning. $M is built off of a self-replacing herd model where commercial cattlemen replace 25% of their breeding females in the first generation and 20% in subsequent generations. Remaining cull females and all male progeny are sold as feeder calves. Increased selection pressure on $M aims to decrease overall mature cow size and improve foot structure and fertility while maintaining weaning weights consistent with today’s production.
WEANED CALF VALUE ($W), an index expressed in dollars per head, provides the expected difference in future progeny preweaning performance from birth to weaning. $W assumes that producers retain 20% of their female progeny for replacements and sell the rest of their cull female and male progeny as feeder calves. Over time, increased selection pressure on $W will increase weaning and maternal milk traits while also continuing to increase mature cow size.
FEEDLOT VALUE ($F), an index expressed in dollars per head, is the expected average difference in future progeny performance for post-weaning merit compared to progeny of other sires. The underlying objective assumes commercial producers will retain ownership of cattle through the feedlot phase and sell fed cattle on a carcass weight basis with no considerations of premiums or discounts for quality and yield grade.
GRID VALUE ($G), an index expressed in dollars per carcass, is the expected average difference in future progeny performance for carcass grid merit, including quality and yield grade attributes, compared to progeny of other sires.
BEEF VALUE ($B), an index expressed in dollars per carcass, facilitates simultaneous multi-trait genetic selection for feedlot and carcass merit. $B represents the expected average differences in the progeny postweaning performance and carcass value compared to progeny of other sires. This index assumes commercial producers wean all male and female progeny, retain ownership of these animals through the feedlot phase and market these animals on a quality-based carcass grid.
COMBINED VALUE ($C), an index expressed in dollars per head, includes all traits that make up both $M and $B with the objective that commercial producers will replace 20% of their breeding females per year with replacement heifers retained within their own herd. The remaining cull heifer and steer progeny are then assumed to be sent to the feedlot where the producers retain ownership of those cattle and eventually sell them on a qualitybased carcass merit grid.
Performance Feeds LLC would like to thank Pleasant Hill Farms for using our animal nutrition alongside their genetics to create a superior product!
For all your animal nutrition needs, please contact Heath Hagan 615-655-7633 or our Home Office 615-699-5080
BUY BULLS ON TARGET
The best beef starts with quality Angus genetics. Look for the Targeting the Brand™ logo to identify cattle that meet our baseline genetic recommendations.
The logo highlights registered Angus bulls with greater genetic potential to produce calves that meet the most challenging specifications of CAB. Only 1 in 4 non-parent Angus bulls meet the Targeting the Brand™ requirements.
ALL PLEASANT HILL FARMS BULLS, ANGUS, SIMMENTAL & CHAROLAIS, HAVE BEEN GENOMICALLY ENHANCED, INCREASING THE PREDICTABILITY AND ACCURACY OF THEIR EPDS. ALL EPDS ARE CURRENT AS OF JANUARY 22, 2024. ALL ANGUS EPDS WILL BE UPDATED ONLINE WEEKLY.
Performance Animal Health LLC would like to thank Pleasant Hill Farms for allowing us to be their animal health supplier
For all your animal health needs, please contact Heath Hagan 615-655-7633 or our Animal Health Office 615-699-5088
The female portion of the offering starts with an impressive young donor prospect. The pedigree combination of Emblem, Final Answer, and Predestined within three generations has resulted in this bold bodied, gorgeous uddered, ultra feminine coming five year old who also checks boxes for upper-tier genomics as well. Eleven different EPD traits in the Top 25% or better of the Angus population, including SC, Milk, Marbling, RE, and $B. Endless mating opportunities await that should result in enhanced value, like the promising young heifer calf she sports at her side. Sells with a heifer calf at side born 1/02/2025, tattoo 5903, sired by Musgrave Impact (AAA# 20663770).
featured ANGUS FEMALES
PHF EMBLYNETTE 1050 LOT
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The first of two full sister installments from the Raindance x Emblynette 8502 mating. The definition of prolific, 8502 daughters, like 1050, resemble their donor dam’s femininity, length of body, and beautiful silhouette. As intriguing as anything is the heifer calf she totes at side! Sells with a heifer calf at side born 1/02/2025, tattoo 5904, sired by Poss Ultra (AAA# 20606746).
Built similar to her full sister
PHF GEORGINA 0005 LOT
516-7
S A V HESSTON 2217 CHAMPION HILL GEORGINA 8754
HILL GEORGINA 72561
3301
S A V BISMARCK 5682
CHAMPION HILL GEORGINA 4402
Social media created quite the stir around this beautiful member of the Georgina cow family, and for good reason at that. A daughter of our previous herd sire Conley Symmetry, 0005 traces directly back to the 8754 donor known for placing multiple sons in our previous bull sales that were well received by progressive commercial cattlemen. Aside from her maternally driven pedigree, her genomic data backs it up with figures driven to produce females reflected with Top 20% rankings for $EN, Claw, and Angle as well as Top 15% Milk and $M figures. Invest with confidence; she’ll always be a Georgina! Due to calve on or after 2/20/2025 to Musgrave Royalty (AAA# 20335734). CED
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S A V BRAVE 8320
HILL GEORGINA 8314
Stop us if you have heard this before - the Bismarck x Georgina mating has clicked once again. Another beautiful daughter of the long time breed leader for registrations that is sound, abundant ribbed, great uddered, and validates her production record with a son featured in the No Limit sire group as Lot 5. Due to calve on or after 2/20/2025 to Musgrave Royalty (AAA# 20335734).
featured ANGUS FEMALES
PHF BLACKBIRD 0009 LOT
Deer Valley Unique daughter that embodies femininity and elegant design. A member of the famed Blackbird cow family that has been a staple of the breed for generations. Her 2024 born son sells as Lot 36. AI bred to Penz Pinnacle 2489 (AAA# 20645850 due 1/11/2025. Pasture exposed to Musgrave Royalty (AAA# 20335734) with a due date on or after 1/25/2025.
Big bodied, functional granddaughter of Coleman Charlie and backed by the immortal Madame Pride maternal lineage. Due to calve on or after 2/20/2025 to Musgrave Royalty (AAA# 20335734)
PHF ELBA 1046 LOT
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A gorgeous representation of the influence of Rainfall on a Mandan x 6807 bred member of the Elba cow family. Extra elegance, sound structured, and beautiful uttered. Other members of this lineage have been well received in former PHF sales, including a SAV Territory maternal sister that commanded $6,750 in the 2023 fall production sale. Sells with a bull calf at side (tattoo 5906) born 1/13/2025 sired by Musgrave Ambition (AAA# 20346607).
Another installment of the Rainfall x Elba 6749 flush that has worked
for us. Elegant, feminine, and maternally rich pedigree to boot. Due to calve on or after 2/20/2025 to Musgrave Royalty (AAA# 20335734).
Like her
featured ANGUS FEMALES
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PF
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A first calf heifer sired by the former herd sire SAV Excellence and back to a functional maternal cow family influence. The mating to Ambition should provide extra stoutness and elevated genomic figures in the next generation. Due to calve to Musgrave Ambition on or after 1/20/2025 (AAA# 20346607)
First calf daughter of the former herd sire Asset who left us a super solid and functional set of daughters. Sells with a heifer calf at side (tattoo 5907) born 1/13/2025 sired by Penz Pinnacle 2489 (AAA# 20645850).
Frame, length, and aggressive performance both visually and on paper. 2108 hails from the Hyalite Lady cow family with roots at Ellingson Angus. Sells with a bull calf at side (tattoo 5904) born 1/10/2025 sired by PHF Foundation 218K (AAA# 20589687).
COLEMAN CHARLO 0256
SOUTHERN CHARLO 1372E 7L KINDNESS 1025
CLASS 0207
4136
9131
Granddaughter of Coleman Charlo that combines some of the most impactful cow families in the breed in one pedigree, including Abigale’s, Blackcap May’s, and Emblynette’s. Functional, sound, and maternal. Due to calve 1/12/2025 to Poss Ultra (AAA# 20606746). Pasture exposed to Musgrave Royalty (AAA# 20335734) due on or after 1/25/2025.
516-7
MULBEN PRIDE 546
CONSENSUS 7229 V N A R LASS 3343
EXAR LASS 2694
0
B C MATRIX 4132
BC 112 JR E BELLE 7022 516
PENNERS-CC DOUBLE BLACK 2257
P R LADY 909 4200-587
CONNEALY CONSENSUS
BLUE LILLY OF CONANGA 16
SITZ ALLIANCE 8119
LEACHMAN LASS 9042
Another Conley Symmetry daughter that is long spined, feminine headed, and a balanced udder attachment underneath. From the famed Lass cow family with Consensus anchoring the maternal grandsire spot in the pedigree. Due to calve 1/11/2025 to Deer Valley Growth Fund (AAA# 18827828), then pasture exposed to Musgrave Royalty (AAA# 20335734) due on or after 1/25/2025. CED
8616
KNOCK OUT 204
3542
QUEEN LUCY 028
Long spined, extra shot of frame, and good looking. This daughter of the
An old school pedigree backs this three year old with the combination of VAR Generation on the PHF/St Clair Farms donor, Rita 782. The mating to the 2024 PHF bull sale high seller should be intriguing. Due to calve on or after 2/20/2025 to PHF Foundation 218K (AAA# 20589687)
blend of the Duke Girl and Northern Miss cow families, who both
SUGAR COOKIE G260
PHFC MARIAH 1132J LOT
Beautiful way to kick off the Simmental cow division with this Fully Loaded daughter from a Lock-N-Load sired dam. Gorgeous look, ample rib and muscle shape, and functional in her skeleton. Lot 75 in this sale is a representation of what this cow can produce in the next generation. to LCDR Patriot 8K (ASA# 4113651).
4113651).
featured SIMMENTAL FEMALES
Genetic royalty with a track record for producing valuable progeny so far. 879H is sired by the deceased breed leader Quantum Leap and fortifies the bottom side of her pedigree as a granddaughter of JM BF H25, better known as the mother to Mr HOC Broker. Her Top 25% WW and YW and Top 15% REA figures are validated in a big way by her spring 2024 born son featured as Lot 68 in this sale. Significant opportunity to latch on to a cow backed by a great pedigree who has proven herself in production. As a bonus, she carries the service to Patriot and should result in a full sibling to her popular son featured in this offering. Bred to WINC All Right 213K (ASA# 4100635) due 1/09/2025. Pasture exposed to LCDR Patriot 8K with a due date on or after 1/22/2025.
Bold ribbed, stout featured, and great looking. 291K’s pedigree traces back to Zel Y491, who put several sons in progressive commercial programs through past bull sales. Sired by our previous herd sire from the Werning program who was a son of the cornerstone donor in their program, Angel 7114E. AI bred to WINC All Right 213K (ASA#
featured SIMMENTAL FEMALES
First generation half-blood daughter of the popular Angus AI sire BC Lookout with foundational Simmental genetics on the bottom side of her pedigree. Long spined, good looking, and a really good producer with beautiful daughter retained in herd. Her 2024 born son is featured as Lot 64 in this offering as well. Sells with a bull calf at side (tattoo 5905N) born 1/11/2025 sired by LCDR Anthem 33K (ASA# 4113686).
LOTS
First generation half-blood daughter of 20-20 and back to the influential 240 Angus donor who left her mark for generations in our
141-155
COMMERCIAL OPEN YEARLING HEIFERS
Lots 141 - 155 consist of high quality black yearling commercial replacement heifers from Green Family Farm. These heifers have been vaccinated, dewormed and reproductive tact scored. The heifers were born between 2/1/2024 and 3/31/2024. The Green Family are long time customers of Pleasant Hill Farms and these heifers are sired by PHF Bulls. We greatly appreciate them sharing their replacement heifers. Green Family Farm • Ronnie Green
202-1145
THE DATE Save Notes....
10/11/2025 : Pleasant Hill Farms 14th Annual Fall Production Sale Donors, Pairs, Heifers & Genetic Opportunities
2/28/2026 : Pleasant Hill Farms 31st Annual Spring Production Sale Selling 175+ Lots of Bulls, Registered Females & Commercial Heifers!
FEBRUARY 22, 2025 • 12:30PM