Bourbon Country Visitor Guide

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LOUISVILLE, KY Home of the Kentucky Derby and the Urban Bourbon Trail

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ouisville’s rich Bourbon heritage begins with its strategic location along the Ohio River in the late 18th century, when frontier farmers in Kentucky first started using the land’s distinctly limestone-filtered water to distill whiskey. As Louisville became a vital commercial hub in the second half of the 19th century, the city’s Main Street was dubbed “Whiskey Row” due to the large concentration of Bourbon-related offices and warehouses centered in the district. Many of the cast-iron storefronts built between 1852 and 1905 are standing strong on what was also dubbed the “Wall Street of Whiskey”, some now housing popular Bourbon attractions and watering holes. Visitors to Louisville have ample opportunities to explore the Urban

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Bourbon Experience in town or use the city as a home base when wandering the rest of Bourbon Country. There are ten distillery tours in the Bourbon City with half in walking distance of each other in the downtown corridor. As Bourbon continues to explode in popularity worldwide, booking tours in advance of your visit is highly recommended.

Beyond the Distillery Bourbon City reclaimed its bourbon heritage in the last decade with the opening of 10 urban distilleries. America’s Native Spirit is part of the core fabric of the city and Louisville’s bourbon culture extends far beyond its production tours. It’s woven into the culinary scene and receives prime billing at festivals and events. It’s even on display in many

THE OFFICIAL GUIDE TO BOURBON COUNTRY

unique accommodations and a headline exhibit at the Frazier History Museum, which is the official starting point of the Kentucky Bourbon Trail® and features its own tasting experience and the highly instagrammable Wall of Bourbon. In addition to the distilleries, Louisville is home to the Urban Bourbon Trail® – a cocktail and culinary experience highlighting the city’s best Bourbon bars and restaurants. This elevated “pub crawl” has 40 unique stops, each stocked with at least 60 bourbons. Recently, the decade old trail has gone digital with a mobile friendly version to promote a more user friendly and COVID safe experience. From jazz-aged grand hotel bars to hidden speakeasies and neighborhood dives, there is an Urban Bourbon Trail spot to suit all tastes.


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