The personality of Ubon Ratchathani for tourism & MICE
Why go to Ubon Ratchathani? Khon Kaen provides a better Isaan experience and is better promoted.
Khon Kaen does it better. Excellent private sector collaboration drives tourism & MICE business
Khon Kaen: Driven by the private sector. Supported by government.
What makes Ubon unique? What is the PERSONALITY of Ubon?
PERSONALITY of Ubon? Gateway to IndoChina Melting pot of Thai, Isaan cultures with Vietnamese flavours & Khmer heritage Interesting culinary oerings Friendly local people Airport is close to city Eco adventure opportunities outside of city Natural landscape A destination less travelled and waiting to be discovered Agricultural farming communities - organic tourism opportunities
PERSONALITY of Ubon? Urban town centre + countryside Temples, temples and more temples Low prices. Lower standard of hotels Domestic air access from Bangkok Safe & friendly destination Isaan lifestyle on show Seen as a hub to neighbouring provinces and countries Rich history with Khmer influences
HOLDING BACK Ubon? Unknown outside of Thailand No promotion and awareness internationally Perceived as a HOT and ARID landscape with no water Lower hospitality service standards due to lack of training 97% of visitors are Thai Most tourists use Ubon as a gateway to Laos and do not stay overnight Interesting tourist sites are located far away. You have to travel long distances
THREATS Ubon? Khon Kaen continues to be promoted as the only destination for MICE in Northeast Thailand Private sector does not co-operate to promote destination Government does not support private sector, due to lack of co-operation Other 3rd tier destinations in Thailand are promoted and Ubon is overlooked
OPPORTUNITY FOR Ubon? Promote Ubon Ratchatnani as a desirable destination for MICE events Encourage greater co-operation within the private sector Establish a MICE Destination Team (committee) of stakeholders in Ubon Invite TCEB to join quarterly meetings of a MICE Destination Team Identify all MICE resources and promote via website as central information hub Generate more international quality content on social media
More information contact david@hypeb.com
Ubon has the infrastructure, resources and attractions to become an international MICE destination. Let’s start co-operating and promoting.