Cesta Verde Program

The Cesta Verde Program is the result of a compliance instrument signed by the Government of the State of São Paulo with the Ministry of Citizenship (MC). It provides the direct transfer of BRL 10.5 million to registered producers. The project also had the support of Klabin through the donation of corrugated cardboard packaging to entities for the purpose of transporting food.

This project offers support tool to small producers, facilitating their access to markets and helping families who are in a situation of food vulnerability, by granting their access to a balanced food kit from small producers of São Paulo. In this way, benefits are guaranteed at both ends.

The Cesta Verde Program strengthens São Paulo’s agriculture, local and regional circuits, as well as commerce networks. The initiative values biodiversity and sustainable food production and encourages healthy eating habits, especially among the most vulnerable population.

Each food kit contains 10kg of food, including fruits, vegetables, and greens. The list with the types and amounts of products for each kit has been prepared with proportions established by the Center for Food Security and Sustainable Nutrition of the Secretariat of Agriculture and Supply (Cesans) considering food nutritional value.

Small Producers: 1,671

Beneficiary Entities: 153

Municipalities: 151

The Project in Numbers:

100,000 kits with 10 kg of food delivered (amounting to 1,000 tons). 100,000 families benefited from the kits. 12 municipalities classified as of Very High and High Vulnerability (priority) successfully served. It is estimated that 420,000 10 kg food kits will be purchased (FVG).

7.3% of the producers are organic. 1,095 small producers benefited.

3.0 kg of Vegetables (at least 2 varieties), 3.5 kg of Fruits (at least 3 varieties), and 1.0 Kg of Greens (at least 3 varieties).

40% of the farmers are women.

120 municipalities have already started deliveries. BRL 1 million have already been purchased in Green Staple Foods. Execution of the BRL 10.5 million agreed with the MC.