Your Guide to Improving Customer Experience Through Inclusion, Engagement and Data

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Let Data-Informed Decisions Guide CX Efforts When data sits idle in desktop folders, databases or Microsoft Excel files, it’s hard to see how that information can change lives, save lives and challenge old assumptions. But it’s crystal clear to Tammy Roust. As Illinois’ Chief Data Officer (CDO), her data evangelist role crosses county boundaries and even state lines. Her primary focus includes integrating systems within the state, training employees on data technologies, and executing strategic and tactical projects that involve data. There’s even an acronym to sum up these initiatives and responsibilities: CITE (pronounced sit-tay). It stands for collaborate, integrate, train and execute.

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