BOOMING Business is AT NWP

Established in 2021, the School of Business is helping students sharpen their entrepreneurial edge with practical experience. It’s all part of the learning journey before they officially venture into the job market or bring their career ideas to life.

Here’s a few ways NWP students are developing and applying their business acumen.

Personal Selling Benefits

Over the last few years, the Personal Selling class at Northwestern Polytechnic has teamed up with United Way, an international not-for-profit organization. This beneficial partnership has allowed learners to apply classroom theory in real-life settings.

Students also get an opportunity to practice their communication and personal selling skills. Equipped with 50/50 raffle tickets, the goal is to influence people to purchase a ticket by using consumer behaviour knowledge, body language cues, and timely sales dialogue. In addition to boosting confidence, the fundraising efforts enable students to practice connecting with others and closing a sale.

All the proceeds from the 50/50 raffle go to United Way, who in turn are responsible for allocating funds to different organizations in need throughout the Grande Prairie community. It is a productive partnership with the class collectively selling $10,000 in raffle tickets in one semester alone.