GQRE
速
Redefining Real Estate
selling YOUR CHARLESTON HOME
redefining
WE ARE
THE REAL ESTATE LANDSCAPE IN CHARLESTON, ONE HOME AT A TIME.
more
IN TODAY’S WORLD, SELLERS DESERVE
MORE EXPERTISE, MORE CARE, AND MORE FOCUS
OUR STRATEGY 1) Spend the most amount of money marketing our listings
2) Hire the best people with the strongest education and experience
3) Foster areas of specialization and promote teamwork
4) Pay everyone a salary to align incentives with the clients’ interests
5) Implement and oversee efficient, operating systems/procedures
GQRE速 has a team dedicated exclusively to
assisting homeowners through the home-selling process. Our team of salaried specialists includes listing coordinators, interior designers, graphic designers, marketing specialists, licensed contractors, and handymen. The goal of each specialist is to reduce stress and hassle for the seller while ensuring that the property is marketed to an optimum level and receives a high market value.
complementary SERVICES PRE-LISTING PREP:
Free staging (including design, delivery, set up, and one-month free furniture rental), free property inspection, free pest inspection, free handyman service (up to eight hours), and a free interior design consultation to ensure your home photographs in the best possible light.
MARKETING:
High-end photography and video; full-color, professionally designed, multi-page home brochures; full-page advertisements in multiple local papers and magazines; a custom website; on-line advertising; marketing to the National and International community via Internet, newspaper ads, radio shows, and television.
OPEN HOUSES:
Catered food and southern inspired, professionally crafted cocktails at Broker Tours and Public Open Houses to attract the most potential buyers into your home.
Based on the home’s value, GQREŽ invests between $2,500 and $25,000 preparing and marketing EACH listing.
compare our
strategy
GQRE
®
SERVICES
Agent/Broker Open House (fully catered) Complementary Staging (including design, deliver, setup, and one month free furniture rental) Complementary Property Inspection Complementary Pest Inspection Complementary Handyman Service (up to eight hours) Coordinate Vendors Custom Designed, Multi-Page, Full Color Brochures (minimum of eight pages) Custom Designed Email Campaign Custom Designed Website Custom Internet Marketing Plan Custom Print Marketing Plan Daily Updates of Showings/Leads Full Page Ads in Local Newspapers Full Page Ads in Local Magazines In-House Marketing Team In-House Transaction Coordination Interior Design Consultation International Exposure of Property Nationwide Exposure of Property Promotion Through Search Engine Marketing Campaign Promotion Through Social Media Marketing Campaign Publish to HuffingtonPost.com Publish to NYTimes.com Publish to USAToday.com Professional High End, In-Home Photography Professional High End, Aerial Photography Professional High End Videography Public Open House (fully catered) Representative at Every Showing
Redefining Real Estate
ü ü
OTHER AGENTS
No No
ü ü ü ü ü
No
ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü ü
No
No No No No
No No No No No No No No No No No No No No No No No No No No No
PREPARE TO
sell
Pre-Listing Prep
Complementary Handyman Service Our licensed contractors and handymen will dedicate up to 8 hours of their time (combined) for your property. Their services include minor home improvements and pre-inspection of your property. Prior to having your home inspected, our licensed contractor will visit your home and take care of those nagging last minute items, such as replacing light bulbs, oiling squeaky hinges, checking or installing mandated smoke and carbon monoxide detectors, and strapping water heaters. Our contractors’ 11-point checklist inspection will address issues before the property inspections, so simple items can be addressed before the inspector arrives.
Pre-Listing Prep
Advantageous Pricing From Preferred Vendors Due to our high volume of listings, we are able to negotiate special pricing with many local vendors. These vendors are familiar with the type of work necessary to bring a home to market in the most cost effective way. There is no markup or other referral fee from any vendor that works with the GQRE速 Team; all savings are passed on directly to you.
Pre-Listing Prep
Interior Design Consultation & Staging Our professionally accredited interior designer will visit your home, make suggestions regarding potential improvements, suggest furniture placement, and add details that can enhance the home’s value. If needed, our interior designer will also select the best stager for your home. We will pay for the staging (including design, delivery, set-up, one-month free furniture rental, and de-stage fees) that our interior designer recommends. We will not be reimbursed at closing – this is one of our free services that can save you thousands of dollars.
Pre-Listing Prep
Vendor Coordination We understand that your time is very valuable. We will work directly with vendors to prepare your house, which includes scheduling start and end dates for the project, overseeing the work, and ensuring the work is appropriately performed. We have a Listing Coordinator whose full-time job is ensuring that the improvements to your home are done beautifully, within budget, and on time. Our Listing Coordinator’s service is complimentary for our listing clients.
Pre-Listing Prep
Complementary Property and Pest Inspection Based on your home’s value, we will pay for your property inspection and pest inspection. We will not be reimbursed at closing – this is one of our free services that can save you money.
marketing
YOUR PROPERTY
Quite simply, GQRE速 spends more money marketing your home than any other brokerage in Charleston...period. All marketing work is handled in house by our skilled marketing, design and promotion staff. Our marketing team is dedicated to delivering impeccable, first-class service with professionalism and personal attention to help you accomplish your real estate goals. No-cost marketing services are one of the many complimentary services GQRE速 offers sellers.
Marketing Your Property
professional
PHOTOGRAPHY
Marketing Your Property
A recent study found that when professional photography was used to list a home, the perceived value of the home went up almost 33% and the home was three times more likely to sell in under 30 days! No matter the listing price, all homes listed with GQRE receive complimentary, standard professional photographs of their home. Aerial views make your listing stand out and convey to potential buyers that the property is exceptional. Most people don’t have the opportunity to see the world from an aerial perspective, and if they do, it’s usually from 30,000 feet. An aerial photo or video takes something that you may see everyday and makes it special. The cost of aerial photography and videography is an expense beared to GQRE for homes of certain listing price points.
Marketing Your Property
PRINT MARKETING Full-Color, Multi-Page Listing Brochures All clients receive full-color, professionally-designed and printed, multi- page brochures. The number of pages within the brochure will vary based on the anticipated sales price of the house. All brochures will include multiple photos, captions, and a comprehensive Features List.
Advertisements In Prominent Local Newspapers and Magazines
Although many Realtors argue against newspaper ads because they are a large expense paid for by the agent, we have tremendous success with this marketing approach. We believe that our aggressive marketing investment directly contributes to our success rate! Simply put, we run more ads for your home than any other Realtor will run for a competing property. Based on your home’s listing price, we will run advantageous promotions in local newspapers that specifically target potential buyers of your property.
Marketing Your Property
Marketing Your Property
VIDEO
marketing “If a picture is worth a thousand words, how much is a video worth?�
Marketing Your Property
GQRE is at the forefront of the use of video in the Real Estate space. With video powering everything from the homepage of www.GQRE.com to video advertisements on Search Engines and Partner Websites, video is allowing perspective buyers to experience our properties like never before. With the popularity of social media and video distribution sites, over 90% of home-buyers include the Internet in their search process. To get maximum exposure and engage potential buyers emotionally, we utilize a professional videographer to create videos that are more realistic and more appealing than still photos.
Marketing Your Property
SEARCH ENGINE MARKETING “It’s not about being online, it’s about being
found
online
Marketing Your Property
Through our evolving strategies, we continue to drive the most relevant home buyers to GQRE.com to maximize the potential for your home to be found quickly on the web.
Over 85% of consumers will use the Internet to find their next home. When you perform a search on a search engine, such as Google, the results are a combination of organic or “natural results” based on the information the search engine sees on a website, and “sponsored results” (or paid ads). Our strategy includes both!
Marketing Your Property
SOCIALMEDIA The art of meaningful connections At GQRE, we use social media to connect your home to our vast community of real estate moguls and influencers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home.
Marketing Your Property
www.facebook.com/GQREcharleston
Google+
www.google.com/+GQREcharleston
YouTube
www.youtube.com/GQREcharleston
www.linkedin.com/company/GQRE
www.instagram.com/GQRE
www.twitter.com/GQREcharleston
www.pinterest.com/GQRE_
Marketing Your Property
Broker Tours GQRE速 is able to attract a very large number of Brokers and Sales Agents due to our reputation of having the best Broker Tour, which always include great catered breakfasts and lunches, as well as a high-end coffee and cappuccino bar. Brokers and real estate agents know not to miss our properties when out on tour.
Marketing Your Property
Open Houses In the first weekend of listing your home, GQRE速 has extended-hour open houses, catered food, and southern-inspired crafted cocktails. We found that the large attendance we get at the open house creates a level of excitement and often contributed to the high number of offers that come in. Subconsciously, busy open houses make potential buyers feel like the home is more desirable. This contributes directly to our strong sale statistics.
the
marketing plan
Homes Over $1,000,000
Homes Over $1,000,000
Complementary Internet Marketing: Paid Facebook Marketing to Potential Buyers Paid Twitter Marketing to Potential Buyers Paid Instagram Marketing to Potential Buyers Paid Google Marketing to Potential Buyers Paid Search Engine Marketing to Potential Buyers Multiple Listing Service (MLS) Submission for Nationwide Exposure Publish to GQRE.com Publish to Realtor.com Publish to Zillow.com Publish to NYTimes.com Publish to WSJ.com Publish to HuffingtonPost.com Publish to USAToday.com Publish to International Herald Tribune Publish to Yahoo! Real Estate Publish to Homefinder.com Publish to PropGoLuxury.com Publish to Real-Buzz.com Publish to Ipdiabiao.com Publish to Telegraph.co.uk Publish to CountryLife.co.uk Publish to Homes.com Publish to JamesList.com
Homes Over $1,000,000
wait, there’s
more...
Complementary Vendor Services: Professional Photography of Property Interior Professional Daytime Photography of Property Exterior Professional Twilight Photography of Property Exterior Professional Videography of Property Interior Professional Aerial Photography Professional Aerial Videography Handyman Service and Repairs (Up to 4 hours) Interior Design Consultation for Optimal Photography
Complementary Open House Services: (1) Fully Catered Public Open House (1) Beer/Wine and Hors-devours Public Open House Invitations and Postage to Targeted Buyers in Promotion of Public Open House Open House Social Media Promotion Open House Multiple Listing Service (MLS) Promotion Additional Public Open House Events as Necessary Complementary Print Advertising Services: 16 Page, Professionally Designed and Printed Color Promotional Booklets Full Page Magazine Print in Local Charleston Magazine Full Page Newspaper Print in Local Charleston Newspaper
Homes Over $1,000,000
Complementary Brokerage Services: Full Transaction Coordination Full Marketing Plan Coordination Full Vendor Coordination Daily Updates of Showings and Leads
the
marketing plan
$700,000 - $1,000,000
$700,000 - $1,000,000
Complementary Internet Marketing: Facebook Marketing to Potential Buyers Twitter Marketing to Potential Buyers Instagram Marketing to Potential Buyers Google Marketing to Potential Buyers Search Engine Marketing to Potential Buyers Multiple Listing Service (MLS) Submission for Nationwide Exposure Publish to GQRE.com Publish to Realtor.com Publish to Zillow.com Publish to NYTimes.com Publish to WSJ.com Publish to HuffingtonPost.com Publish to USAToday.com Publish to International Herald Tribune Publish to Yahoo! Real Estate Publish to Homefinder.com Publish to PropGoLuxury.com Publish to Real-Buzz.com Publish to Ipdiabiao.com Publish to Telegraph.co.uk Publish to CountryLife.co.uk Publish to Homes.com Publish to JamesList.com
$700,000 - $1,000,000
Complementary Vendor Services: Professional Photography of Property Interior Professional Daytime Photography of Property Exterior Professional Twilight Photography of Property Exterior Professional Videography of Property Interior Professional Aerial Photography Professional Aerial Videography Handyman Service and Repairs (Up to 2 hours) Interior Design Consultation for Optimal Photography
Complementary Open House Services: (2) Beer/Wine and Hors-devours Public Open House Invitations and Postage to Targeted Buyers in Promotion of Public Open House Open House Social Media Promotion Open House Multiple Listing Service (MLS) Promotion Additional Public Open House Events as Necessary
$700,000 - $1,000,000
Complementary Print Advertising Services: 12 Page, Professionally Designed and Printed Color Promotional Booklets Full Page Magazine Print in Local Charleston Magazine or Newspaper Complementary Brokerage Services: Full Transaction Coordination Full Marketing Plan Coordination Full Vendor Coordination Daily Updates of Showings and Leads
the
marketing plan
$400,000 - $7,000,000
$400,000 - $700,000
Complementary Internet Marketing: Facebook Marketing to Potential Buyers Twitter Marketing to Potential Buyers Instagram Marketing to Potential Buyers Google Marketing to Potential Buyers Search Engine Marketing to Potential Buyers Multiple Listing Service (MLS) Submission for Nationwide Exposure Publish to GQRE.com Publish to Realtor.com Publish to Zillow.com Publish to NYTimes.com Publish to WSJ.com Publish to HuffingtonPost.com Publish to USAToday.com Publish to International Herald Tribune Publish to Yahoo! Real Estate Publish to Homefinder.com Publish to PropGoLuxury.com Publish to Real-Buzz.com Publish to Ipdiabiao.com Publish to Telegraph.co.uk Publish to CountryLife.co.uk Publish to Homes.com Publish to JamesList.com
$400,000 - $700,000
Complementary Vendor Services: Professional Photography of Property Interior Professional Daytime Photography of Property Exterior Professional Twilight Photography of Property Exterior Professional Videography of Property Interior
Complementary Open House Services: Beer/Wine and Hors-devours Public Open House Invitations and Postage to Targeted Buyers in Promotion of Public Open House Open House Social Media Promotion Open House Multiple Listing Service (MLS) Promotion Additional Public Open House Events as Necessary
$400,000 - $700,000
Complementary Print Advertising Services: 8 Page, Professionally Designed and Printed Color Promotional Booklets
Complementary Brokerage Services: Full Transaction Coordination Full Marketing Plan Coordination Full Vendor Coordination Daily Updates of Showings and Leads
the
marketing plan
Homes Under $400,000
Complementary Internet Marketing: Facebook Marketing to Potential Buyers Twitter Marketing to Potential Buyers Instagram Marketing to Potential Buyers Google Marketing to Potential Buyers Search Engine Marketing to Potential Buyers Multiple Listing Service (MLS) Submission for Nationwide Exposure Publish to GQRE.com Publish to Realtor.com Publish to Zillow.com Publish to NYTimes.com Publish to WSJ.com Publish to HuffingtonPost.com Publish to USAToday.com Publish to International Herald Tribune Publish to Yahoo! Real Estate Publish to Homefinder.com Publish to PropGoLuxury.com Publish to Real-Buzz.com Publish to Ipdiabiao.com Publish to Telegraph.co.uk Publish to CountryLife.co.uk Publish to Homes.com Publish to JamesList.com
Under $400,000
Complementary Vendor Services: Professional Photography of Property Interior Professional Daytime Photography of Property Exterior
Complementary Print Advertising Services: Professionally Designed and Printed Color Promotional Brochures
Complementary Open House Services: Snack and Soft Drinks Provided at Public Open House Open House Social Media Promotion Open House Multiple Listing Service (MLS) Promotion Additional Public Open House Events as Necessary
Under $400,000
Complementary Brokerage Services: Full Transaction Coordination Full Marketing Plan Coordination Full Vendor Coordination Daily Updates of Showings and Leads
What To Expect
WHAT TO
expect Day 1
Professional Photography of Property Interior and Exterior Taken Professional Aerial Photography Taken Marketing Plan Finalized and Submitted to Homeowner, including: Print Advertising Plan Search Engine Marketing Plan Social Media Marketing Plan Video Marketing Plan Website Marketing Plan IDX Submission for Nationwide Exposure Multiple Listing Service (MLS) Submission for Nationwide Exposure Lock Box Installation at Property Sign Installation at Property Termite Inspection Ordered (Complementary)
What To Expect
Days 2 & 3
Agent and Brokers Open Scheduled General Public Open House Scheduled Brochure of Property Professionally Created Website of Property Professionally Created Email Campaign Professionally Created Email Campaign Sent To Top Local Agents Email Campaign Sent To Active Qualified Buyers Property Posted and Promoted on GQRE速 Website Property Posted and Promoted on Google Search Property Posted and Promoted on Realtor.com Property Posted and Promoted through Facebook, Twitter, Houzz and Google+
What To Expect
Days 4 & 5
Agent and Broker Open Executed General Public Open House Executed Professional Brochures and Booklets Arrive and Delivered to Home Update to Homeowner on Initial Marketing Campaign Response Update to Homeowner on Upcoming Showing Schedule Internet Video or Virtual Tour of Property Completed Property Video Posted to YouTube Property Photos Posted on Local, Statewide and National Real Estate Websites
What To Expect
Weekly
Promotion & Networking of Property With Top 100 Agents Promotion Through Email Marketing Campaigns Promotion Through Social Media Marketing Campaigns Promotion Through Search Engine Marketing Campaigns Promotion Through Print Marketing Advertising Campaigns Follow-up with Agents on All Showings Communicate Feedback From Agents to Homeowner via Detailed Reports Open House Scheduled Weekly (If Requested) Coordinate Offers, Negotiations and Contracts
service commitment “Dedication to delivering exceptional
is at the core of our
to our clients.�
GQRE
速
Redefining Real Estate