Branding Guidelines + Usage
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Take A Look Inside As a community-based, inclusive health center, PHC’s branding strives to encompass their mission of providing high quality care for everyone and anyone in Western Montana regardless of race, gender, sexual orientation, or income.
Logo Usage
04
Service Line Variations
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Color Story
Letterhead + Stationery
08 - 11
13
14 - 17
Branding Guidelines + Usage
Typography
Logo Usage To protect the clarity and visual integrity of the logo, the logo has an exclusion zone. It should appear legibly on a clear white, light, or blue background. The preferred way to use the logo is over a white or light neutral background. If the logo must be placed on a dark background or color options are limited, the lightened version of the logo can acceptably be used. The colors and layout of the logo must not be changed from the provided iterations. Please observe the clear space around the logo to maximize visual effectiveness. Nothing should intrude into this specified clear space (1/8th, or 12.5%, or more of the total logo width and height should be maintained around the mark).
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1/8
1/8
1/8
1/8
1/8
Service Line Variations Due to the unique nature of PHC’s services, we have developed four unique variations of the PHC mark to represent the four distinct services provided. Medical - Curabitur efficitur imperdiet diam, id rhoncus lorem auctor in. Aenean ultrices euismod metus id rutrum. Behavioral Health - Curabitur efficitur imperdiet diam, id rhoncus lorem auctor in. Aenean ultrices euismod metus id rutrum. Dental Health - Curabitur efficitur imperdiet diam, id rhoncus lorem auctor in. Aenean ultrices euismod metus id rutrum. Pharmacy - Curabitur efficitur imperdiet diam, id rhoncus lorem auctor in. Aenean ultrices euismod metus id rutrum.
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Medical
Behavioral Health
Dental Health
Pharmacy
Typography (print) In order to reflect PHC’s mission and identity, we are using a clean, modern, and hyper-legible typeface called Poppins. Poppins has both soft and angular elements, making it a perfect match for PHC. Headings 14pt, SemiBold • Paragraph 10.5pt, Light (14pt leading)
Poppins
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Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()=+
AaBbCc123
Curabitur efficitur imperdiet diam, id rhoncus lorem auctor in. Aenean ultrices euismod metus id rutrum.
SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()=+
AaBbCc123
Curabitur efficitur imperdiet diam, id rhoncus lorem auctor in. Aenean ultrices euismod metus id rutrum.
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()=+
AaBbCc123
Curabitur efficitur imperdiet diam, id rhoncus lorem auctor in. Aenean ultrices euismod metus id rutrum.
AaBbCc123AaBbCc123 AaBbCc123AaBbCc123 AaBbCc123AaBbCc123 AaBbCc123AaBbCc123 AaBbCc123AaBbCc123 AaBbCc123AaBbCc123
Typography (web) Typography standards should be used meticulously for a cohesive and thorough brand presence. Poppins, our primary typeface, can be downloaded for free at https://fonts.google.com/specimen/Poppins. The PHC typography standards for web and digital are as follows.
By using relevant ratios to create modular scales and basing the measurements in our compositions on values from those scales, we can achieve a visual harmony not found in layouts that use arbitrary, conventional, or easily divisible numbers. We use a consistent modular type scale in all Partnership Health Center materials. This visually optimizes our type scaling, with a base (body copy) type size set to 16px for web.
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Partnership Health Welcomes YOU
Typography (web)
h1 - headings
h4 - labels
Poppins Bold • 33px; 700 weight
Poppins SemiBold • 16px; 600 weight
h2 - subheadings
H5 - small labels Poppins Medium • 16px; 500 weight
Poppins Bold • 31px; 700 weight
h3 - card headings Poppins Bold • 25px; 700 weight
body text Poppins Regular • 16px; 400 weight
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PHC Photography • With or without white overlay at 85%
PHC’s Color Story
Sturdy Scarlet Red
Enlightened Orange
Summer Gold
Mindful Lake
Deep Sentinel Blue
hex
#ef465c
hex
#f36c38
hex
#f8b269
hex
#00abae
hex
#37469d
rgb
0, 75, 100
rgb
243, 108, 56
rgb
248, 178, 105
rgb
0, 171, 174
rgb
55, 70, 157
cmyk Pantone
0, 88, 55, 0 198 C
cmyk Pantone
0, 72, 86, 0 165 C
cmyk Pantone
1, 34, 66,0 1355 C
cmyk Pantone
99, 0, 39, 0 320 C
cmyk Pantone
92, 86, 0, 0 2736 C
Letterhead + Stationery Letterhead + Stationery is used to project PHC’s brand standards and professionalism in every avenue. These pieces can be used as takehomes for clients and for distribution to the community at large.
Partnership Health Center 401 Railroad St. West Three Point Five Inches
Missoula, Montana 59802
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Ms. Jennifer Garcia 2020 Lolo St. Unit 1 Missoula, Montana 59802
Alternative (for writing)
Two Inches
Three Point Five Inches
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Mike Duchschere, APRN
Mike Duchschere, APRN
401 Railroad St. West Missoula, Montana 59802
401 Railroad St. West Missoula, Montana 59802
(406) 258.4185 x700
(406) 258.4185 x700
Front View • 8.5 x 11”
Back View • 8.5 x 11”
Partnership Health Center 401 Railroad St. West Missoula, Montana 59802
Ms. Jennifer Garcia 2020 Lolo St. Unit 1 Missoula, Montana 59802
Dear Jennifer, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse dictum faucibus libero, ut elementum sapien elementum eget. Integer malesuada maximus elit, et semper orci aliquet dapibus. Curabitur eu dolor vitae massa pretium aliquet. Maecenas porttitor neque id risus ultricies, non condimentum mi faucibus. Proin sed mauris sed enim mattis congue dignissim ac nulla. Quisque venenatis enim sed augue elementum, eget pellentesque risus imperdiet. Nulla accumsan tristique elit, convallis placerat mi rutrum id. Pellentesque pretium nisi at enim condimentum, eget pulvinar orci laoreet. Nulla rhoncus est eu lorem posuere, id dictum purus fermentum. Nulla eget rhoncus elit. Nulla facilisi. Donec ut nulla a arcu accumsan molestie. Aenean purus quam, pellentesque at congue quis, euismod ac ipsum. Curabitur eget bibendum libero. Phasellus sagittis mauris sapien, ut dapibus diam vehicula et. Aenean viverra, nunc id commodo convallis, tellus magna mattis elit, quis fringilla sem nulla at neque. Donec blandit, arcu ornare sodales porttitor, felis dolor consectetur ex, eget tristique sapien ipsum et tellus.
parntershiphealthcenter.com
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•
Appointments - (406) 258.4789
•
info@partnershiphc.com
Appointments - (406) 258.4789
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PHC Metal Sign Mock-Up
PHC Pen Mock-Up • Gold, Deepest Sentinel Blue, + White
vv
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Final Notes Partnership Health Center (PHC) has a rich history in the Western Montana region. In order to keep a consistent and visually pleasing brand presence for PHC, the standards of this guide should be adhered to at all times.
When in doubt, please refer back to this guide or contact the team at Gecko Designs at help@geckodesigns.com.
Branding Guidelines + Usage
These standards apply to all print and digital materials (web design, social media posts, digital ads), as well as billboards, large-scale signage, community involvement and sponsorship ads, and other forms of advertising.
Connect with PHC Appointments • (406) 258.4789 Behavioral Health • (406) 258.4789 Pharmacy • (406) 258.4789 Laboratory • (406) 258.4789