conclusion

To conclude, with the conducting of both primary and secondary research, the contents of this report have thoughtfully given the most effective strategic direction ASICS can take to maximise their potential in the UK athleisure market.

With an effective execution of the three-year marketing strategy and tactical communications plan, ASICS should generate a profit of £319 million in the first year. The communication plan purposes the fulfillment of the smart objective, particularly increasing sales and brand awareness to increase market share and stimulate business growth.

In regards to ASICS prospects, keeping on top of trends amongst the specified target consumer is important for their stability in the market and competitivity.