Grace Garlesky Portfolio Book 2022

Table of Contents

Strike Magazine

typography layout design book design

Type Book

typography layout design book design

Fike Fest

album and vinyl cover social media content festival poster merch design

Get Out

logo & branding guide social media content web design merchandise design

Avon

product & packaging design point of purchase display website design

Pucker

logo design branding guide packaging design advertising design

Parade

logo & font system ad campaign

STRIKE MAGAZINE

Components Design Narrative

Strike Magazine is the nation’s largest student-run fashion and culture publication. Serving as Creative Director for Strike Saint Augustine allowed me to create lots of digital and print material over the course of two years. I oversaw the layout of Issue 03 and 04 and created content for Instagram. The magazine is based in Saint Augustine, Florida but the target audience is anyone who enjoys fashion. The main goal for the layout of Issue 03, shown in the following pages, was to create a cohesive and clean magazine design reminiscent of Vogue and other high-fashion publications.

TYPEFACE SPECIMEN BOOK

Design Narrative

Centennial is a typeface created by Adrian Frutiger in 1986. This type specimen book was created using a 1980’s design style. The design elements, including bright colors, geometric shapes, and pop culture, are borrowed from the 80’s. More specifically, the book focuses on the graphic design and artists featured in MTV, which debuted in 1981. Before YouTube existed, MTV was a way for the public to watch music videos, and ended up promoting careers of well-known artists such as Michael Jackson and Madonna. By using this style, this book shows the versatility of Centennial as a typeface that can be used universally.

Components

Typography Layout Design Book Design

FIKE FEST

Components Design Narrative

The goal for this project was to conceptualize a benefit concert and design various materials for it. The proposed music festival, Fike Fest, is centered around rockstar Dominic Fike, with proceeds going to the Prison Policy Initiative. The main goal for this project was to create cohesive branding for the festival. Keeping in mind the feel of Fike’s music and the demographics of his audience aided in creating designs that feel accurate and cohesive. The dark colors and textures reflect his moody style of music. A special album cover was created, as well as social media collateral, a poster, and t-shirt. Geared towards a gen-z audience, the design is meant to feel edgy and trendy.

Social Media Content Festival Poster Album and Vinyl Cover Merchandise Design

POSTERS

VINYL DESIGN

MERCH DESIGN

Design Narrative

A new company targeting “outdoorsy” men and women, Get Out aims to make the outdoors accessible for everyone. It is a service that allows people to rent out their outdoor spaces- ponds, pools, river access, dirt biking tracks, campsites- for others to rent and enjoy. Similar to Airbnb, Get Out will connect users to experiences, providing people with more opportunities to be outdoors. The challenge for this project was creating a logo that accurately conveyed the brand’s purpose and designing engaging advertising materials to help spread awareness about the company.

Components

BILLBOARD

MERCHANDISE DESIGN

PUCKER

Components Design Narrative

This product proposed a new brand of caffeinated lemonade that serves as an alternative for coffee and a fun, enjoyable beverage. While both lemonade and coffee have different and respectively wide audiences, this product is marketed to 18 to 25 year-olds who want an alternative to coffee.. Oftentimes, people choose their food and drinks based on the packaging, so it is important that the design reflects the brand’s values.

Because Pucker was created from scratch, a lot of research was done on the competition. In order to compete with the eye-catching products already on the shelves, the design needs to have a vibrant classic look. Eye-catching designs were achieved through color, repetition, and illustration. Brands are becoming more and more active on social media, so it was important to design materials both for print and digital.

Logo Design Branding Guide Package Design Advertising Design

COLOR PALETTE

POSTERS

INSTAGRAM CONTENT

AVON

Components Design Narrative

This project proposes a new line of Avon products. Historically a beauty brand targeting older women, Avon doesn’t seem to appeal to a younger audience. This design solution combines new and old to appeal to a younger demographic. Because vintage inspired design is currently so trendy, a vintage look will attract Gen-Z and spark nostalgia among older generations. This would help Avon attract a wider consumer base and more popularity among a wider audience, increasing sales.

The final design solution utilizes a simple blue and yellow color palette that helps convey that the products are sunscreen. The vintageinspired typefaces and shapes provide a midcentury modern feel. The same shapes are used throughout the line for consistency, showing consumers that the products belong in a line together. The POP display incorporates more vintage elements, one of them being an old fashioned TV that lets customers learn about the products. This introduces a level of interactivity that will keep the brand relevant and exciting.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SURFACE GRAPHICS

PACKAGE DESIGN

THIS FEATURE ALLOWS CUSTOMERS TO LEARN MORE ABOUT THE PRODUCTS THROUGH AN INTERACTIVE TOUCH SCREEN.

PARADE

Components Design Narrative

Parade is a trendy new underwear brand that prioritizes inclusivity and sustainability. The purpose of this campaign is to get people to see Parade as more than an underwear brand. The goal is to shift the focus off of the brand itself and onto the community of consumers. The pen pal program will aim to connect likeminded people from all across the world. This will in turn give the brand more attention as well.

One main message of the proposed campaign is “Parade is for everyone” so that was important to consider during the design process. The design needs to be lighthearted and fun, as well as trendy to appeal to a young adult audience. The Pen Pal Project aims to connect people across the world by matching them with a pen pal. By facilitating friendships, Parade can establish themselves as more than just an underwear company, but a lifestyle brand that helps connect the community.

Logo & Font System Ad Campaign

INSTALLATION

THANK YOU!

grace.garlesky.design grace.garlesky@gmail.com www.gracegarlesky.com