MOOD BOARD + USER ANALYSIS

Mood Board

User Personas

Overnight Guest

This guest will be staying at the hotel multiple nights and are most likely tourists who will be away during the day visiting the many capturing sites of London.

Purpose of Travel

Overnight guest will be traveling to London for vacation, visiting people, wanting to learn more about the culture and history.

Necessities for Traveling

When they travel to London some things they’ll need is money, clothing, cameras, and anything else needed for their vacation.

Journey Model

Event Guest

Guest who is at the hotel for a specific event which utilizes one of the reception spaces. They will most likely be staying for one night or will leave once the event is complete.

Purpose of Travel

Event guest are traveling to London for an event such as a wedding, business, or anything that requires an overnight stay.

Necessities for Traveling

Some of the things they’ll need is clothing for their event, money, and anything else for the reason they are coming for the day.

Marketing Coordinator

This user comes to the hotel five days a week to coordinate and plan the many events held at the hotel each week. They mostly deal with the hosts of these events to capture all their needs.

Purpose of Travel

Since a marketing coordinator probably lives locally in London and works at the hotel they will be coming just to work.

Necessities for Traveling

When coming to work at the hotel they will need their planner, a way of communication like a phone, and anything else needed.