BUS 521 Week 5 Discussion Questions – Strayer New Click On The Link Below to Purchase A+ Graded Material Instant Download http://budapp.net/BUS-521-Week-5-Discussion-Questions-Strayer-NewBUS521W5D.htm Week 5 DQ 1 "Brand Identity" Please respond to the following:
Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors. Evaluate how a company’s brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation. Week 5 DQ 2 "Marketing Tactics" Please respond to the following:
From the case study, evaluate Blendtec’s current marketing strategy in terms of how it engages target customers. Next, suggest two to three other marketing techniques / tactics requiring a limited advertising budget that Blendtec could consider in order to engage target customers. Interpret offbeat campaign. Next, select a company and analyze how its product or service can be suitable for an offbeat campaign. Provide at least three examples of how this tactic can attract new customers.