Selling WITH GRACE
Thank You Thank you for the opportunity to allow me to discuss the sale of your home with you! As a luxury home marketing specialist and a long time Bay Area resident, my diverse background and in-depth experience in real estate, technology, business and different cultures has enabled me to deeply connect with my clients and help them achieve their real estate goals with exceptional outcomes.
I have carefully handcrafted a proposal for you to show you how I can do the same for you! Thank you for taking the time to review this proposal and I look forward to discussing it with you in detail!
Sincerely, Grace
agent responsibilities
Expert Guidance Research the comparable sales in your area & complete a competitive market analysis to determine the best list price for your property. Make recommendations on potential repairs and cleaning of your property, in order to make your home more attractive to buyers. Suggest quality professionals, including escrow company, vendors and inspectors. Guide you in making informed decisions leading to a satisfactory sale. Present and respond to all offers in a timely manner. Negotiate the best price & terms available, always keeping your specific needs in mind.
Responsiveness Act in good faith at all times Adhere to your instructions & concerns Return calls & emails promptly Closely track dates & deadlines
Loyalty Place your interest above all others Keep your personal information strictly confidential Ensure you are fully informedÂ
4 FACTORS THAT AFFECT THE
saleability O F
Y O U R
H O M E
Price Point
Property Condition
Pricing your home for the current market is
The condition of your property will have a lot
important for maximum exposure and ultimately, a
to do with the selling price and how quickly
satisfactory sale.
it will sell. If there are repairs needed, or if
- Factors that determine a property's value:
professional staging is required, I will be
location, design, amenities, competing properties,
there to assist and offer my guidance and
economic conditions
network.
- Factors that have little or no influence: price the seller originally paid, amount spent on improvements
Market Exposure I will focus will be on what we're able to
Market Conditions
control - market exposure and negotiating
The real estate market is always fluctuating, and
buyers into your home, in the least amount
as your agent I will be able to discuss the pros
of time, and with minimal inconvenience.
and cons of listing during varied market
With a comprehensive marketing plan, your
conditions.
home will get noticed in any market.
offers. I want to get the most qualified
selling process
explained
DISCOVERY & RESEARCH 1
I will tour your home and give my insights on what will help your sale. We discuss the process and develop initial marketing strategies.
LISTING APPOINTMENT 2
3
4
5
6
7
8
I will help you with ordering necessary inspections and review the condition of your home with you. We will discuss the repair items that will help enhance the sale.
PRE-LAUNCH
9
SALES AGREEMENT
LOAN COMMITMENT The buyer's loan is underwritten and appraisal is performed. All buyer's documentation is verified and we wait for approval.
CLOSING PREPARATION The lender's requirements have been met and the documents have been ordered. Closing has been scheduled.I will review the figures and the buyer has a final walk through of your home usually 24-28 hours prior to closing.
All of our marketing materials are collected. From photography to lock boxes on your home, I make sure everything is prepared for launch day.
LAUNCH DAY We will do a final review of the asking price of your home before your home will go live on the local Multiple Listing Services (MLS). A yard sign is placed on your property and your property is ready for showings!
Consistent exposure of your home is spread across the marketing platforms. All scheduled events are completed until an offer is received.
Once an offer has been received, we will review all terms and conditions and respond as needed.Â
We discuss the value of your home, review the calendar of expectations, sign documents and enter into contract.
INSPECTIONS
MARKETING EXPOSURE
10
CLOSING Documents are signed, keys are exchanged and proceeds received. You may cancel your utilities and insurance, and your yard sign is removed from your property. Congratulations on a successful sale and the buyers are now the official new owners of the property.
enhance the aesthetic
appeal
prep the exterior
Keeping the lawn manicured and watered regularly. Trimming hedges, weeding flower beds and pruning trees regularly. Checking the foundation, steps, walkways, walls and patios for cracks and crumbling. Inspecting doors and windows for peeling paint. Cleaning and inspecting gutters. Inspecting and clearing the chimney. Repairing and replacing loose or damaged roof shingles. Repairing and repainting loose siding and caulking. Keeping walkways clean and free of debris. Adding colorful annuals near the front entrance in spring and summer.
prep the interior Cleaning every room and removing clutter. Hiring a professional cleaning service every few weeks while the house is on the market. Removing items from kitchen counters and closets. Removing all personal photos from the walls, and patch the holes where they were removed. Removing valuable items from the house and store them away safely. Re-surfacing soiled or strongly colored walls with a neutral shade, such as offwhite or beige, and applying the same color scheme to carpets and flooring. Checking and repairing cracks, leaks and signs of visible damages. Repairing holes or damage to plaster, wallpaper, paint and tiles. Replacing broken or cracked window panes, molding or other woodwork.
Importance of
Staging
To make sure your home is shown in its best light, professional staging is highly recommended. Stagers are professionally trained interior designers and their job is to enhance and neutralize your home to appeal to the maximum number of potential buyers. It is important that your home looks exceptional in pictures because more than 90% of the buyers start their home search online.
Here are a few tips on how to prepare your home for staging -
Put away valuable items (e.g. jewelry, check book, cash, medications.
Put away any breakable or sentimental items (e.g. family heirlooms, paintings, glass or ceramic display items).
Put away personal photos and picture frames.
It is ok to use your garage as temporary storage. Please put the items and boxes in the middle of the garage to allow access for inspectors to inspect the interior of the garage.
safe and healthy
showings
Professional photos and videos of the property will be available 3D Matterport and floor plan will be provided Virtual open houses will be conducted to showcase the property Hand sanitizer, wipes and booties will be provided at the property All surface will be wiped down after each showing All visitors will need to sign the coronavirus waivers Buyers will need to show proof of funds statements before their visits
negotiating the deal
successfully
Disclose everything ahead of time. Disclose all known defects to buyers and avoid legal problems later. I will assist you in completing the mandatory disclosures for the sale.
Buyers have rights to ask questions and do inspections. I will facilitate their requests to make sure all the questions are answered promptly.
Offers may include complicated terminology, which can be clarified for you. I am here to answer all your questions and help you choose the best options that are available to you.
Respond quickly. The mood for the buyer to buy is exactly when the offer is made don't delay.
WHAT TO EXPECT The escrow officer will look over the purchase contract and identify what payments are owed and by whom/ prepare documents for the closing; conduct the closing/ make sure taxes, title searches, real estate commissions and other
closing
process
closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any money due to you. I will review the estimated closing statement with you before closing to make sure all the items are correct.
YOUR COST Sellers commonly pay the following at closing:
Mortgage balance and prepayment penalties, if applicable Other claims against your property, such as current or past due unpaid property taxes, if applicable Unpaid special assessments on your property, if any Real estate commission Escrow fee, if applicable Title insurance policy, if applicable Home warranty, if applicable County transfer taxes Property taxes (prorated)
AFTER CLOSING, MAKE SURE YOU KEEP THE FOLLOWING FOR TAX PURPOSES Copies of all closing documents All home improvement receipts on the home you sold
customer testimonials SHWETA S.
"We recently bought a house and sold our first house through Grace. Grace and her team are exceptional.She proved that time and again with her thorough knowledge of local market. She works hard to network and maintains good relations in her professional life, which helps her clients in return. In a very competitive silicon valley market, It is refreshing to work with grace who offers you her service and not focused on just getting a sale."
HELEN C.
"Grace really knows what she is doing. And she is doing amazing job for helping me get more than 20 groups to visit during the first open house week. This is so impressive especially in current market. Really recommend her as a local expert real estate agent in the bay area to you."
SON T.
"Grace is a miracle worker in helping us find our dream home. She helped the speedy sell of our townhouse and a contingency purchase of our new home in an extremely competitive Bay Area market. We were getting out bid left and right because of our contingency. She helped us stay positive and explained in details every step of the way. No matter what scenario we faced, her expertise made it easy to understand in layman’s terms."
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grace tsang LIVE GRACEFULLY REAL ESTATE
commitment contact 408.480.9312 cell gtsang@intero.com DRE# 01917245
education BSÂ Computer Sciences University of Wisconsin Madison MBA - Santa Clara University
awards Intero's President Circle Top 1000 Agent by Volume in CA 5 Star Zillow Agent
visit online
www.livegracefullyrealestate.com
to excellence:
My client's exceptional experience working with me is my number one goal. I am committed to providing my clients a smooth and enjoyable home selling process. I am committed to providing excellent communications and full transparency throughout the entire process. I am committed to educating my clients on the options they have and helping them choose the best option for them.
customized
to fit your needs:
I help each clients design a customized strategy and marketing plan that best fit their sale. I personally address all my clients concerns so you can rest assure everything is done is right and to perfection.
proven
consistent success:
My clients' success is my success. The Live Gracefully community helps me stay in touch with my clients and continue to help them with home ownerships and real estate questions/ concerns. We have regular events and get together and our annual holiday pie event is a big success every year!
Let's Get Started!