YOU HAVE TO TRUST IN SOMETHING by Gracy Leal

You have to trust in something

_Gracy Leal graphic designer w w w.gracyle al.com

â&#x20AC;&#x153;your gut, destiny, life, k a believing that the dots wi will give you the confide even when it leads you of that will make all the dif

arma, whatever–because ill connect down the road ence to follow your heart, ff the well-worn path, and fference.” –Steve Jobs

_ G RACY L EA L g r ac y.l e al@ y ah o o.c o m ht tps: // w w w.gracyleal.com © 2 010 _ Y O U H AV E T O T R U S T IN SOMETHING 8 ” x 10 ’ _FONTS USED clarendon LT Std t r a d e g o t h i c LT S t d _ B I N D ERY herring and robinson 10 0 N Hill Dr # 5 Brisbane, CA 94005 (415 ) 4 6 8 - 0 4 4 _ P R I N T ER giant horse 1336 San Mateo Avenue S an Francis co, CA 9 4 0 8 0 (6 5 0) 875 -7137 _ S O F T W ARE adobe cs3

g r ap h i c d e s i g n e r_Gr ac y L e a l

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contents

UNREGU L ATED harmful misprints

spic e f or l i f e dash of health

a rt of t h e sell madmen yourself

di s c on n e c t ed electrical evolution

eight legged hidden intentions

ol d favor i t e guilt y pleasures

IN THE DETAI L S dif ferent strokes

NATURE ’ S CURE under st anding nature’s reme die s

p r o j e c t _ CONTENTS

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PROJECT NO

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UNREGULATED harmful misprints

project information

instructor

objective

_ PHI L HAM L ETT

Visual Communications is about conscious communications. This project examined the larger role that graphic design plays in society and equips designers to become participants in the world at large. To paraphrase Bruce Mau, this course is less concerned with the world of design, and more concerned with the design of the world. As a designer and communicator, I was asked to consider my own role in society, examine my value systems, and develop distinctive voices. The project focused on storytelling, collaboration and authorship.

project title _ OVER THE COUNTER

class _VISUA L COMMUNICATIONS

subject _ HER B A L SUPP L EMENTS

category _ B OO K

color palette

solution

I told a story of the close to death experience that my mom had after taking herbal supplements that claimed to be natural and safe. I realized that my mom was not alone in being a victim to the unregulated herbal supplements and that through graphic design I could tell her story. I was determined to help educate people about these potentially harmful products through storytelling and statistics. Through visual communications I helped educate people about the facts, as well unveil the myths that they might have about herbal supplements. Through the project I was able to discover the idea and concept for my thesis: educating people to stop and think about what they are actually putting in their bodies, eat more of the right foods and swallow less manufactured pills to stay healthy. p r o j e c t _ UNREGU L ATED

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p r o j e c t _ UNREGU L ATED

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p r o j e c t _ UNREGU L ATED

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PROJECT NO

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spice for life a dash of health

project information

instructor

objective

_ HUNTER W IMMER

I n t o d a y’ s m a rke t p l a ce , a b ra n d i s n o l o n g e r si m p l y a l o g o , b u t i n st e a d a h i g h l y co n si d e re d a n d o rch e st ra t e d se t o f e l e m e nts meant to reach an audience. A brand can connect with people on levels that can change their lives.

project title _ M c CORMIC K

class _ nat u r e of i de n t i t y

subject _ spices

Appealing to today’s savvy observer, the project moves beyond the creation of a simple identity system to discover the nuances in the creation of a holistic brand. I explored various methods of research to discover the audience, mood and reason for existence of my selected brand through industry-standard techniques. I was able to bring the chosen brand to life through the creation of a collection of integrated brand extensions.

category

solution

_ p r i n t, b o o k , pa c k a g i n g

Since 1889, McCormick has been a pioneer of teas, syrups, fruit, juices and most of all, flavoring extracts such as herbs and spices. They are the reason for many great family dishes and memories. McCormick’s selling approach needed to change to a new concept. Instead of selling spices and herbs as something to make your food taste good, the solution was to sell the products as something that would make you a healthier person. The key focus was to promote a healthy active lifestyle for families and individuals. A clean, to the point direction helped the brand take on a fresh new start.

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p r o j e c t _ SPICE FOR L IFE

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p r o j e c t _ SPICE FOR L IFE

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p r o j e c t _ SPICE FOR L IFE

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1.10x

3.5x

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p r o j e c t _ SPICE FOR L IFE

1.10x

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7.05x

1.10x

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p r o j e c t _ SPICE FOR L IFE

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p r o j e c t _ SPICE FOR L IFE

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p r o j e c t _ SPICE FOR L IFE

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PROJECT NO

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ART OF THE SELL mad men yourself

project information

instructor

objective

_ CHRISTINE GEORGE

The project was to create a men’s line of bath and body products for any existing brand that does not have an existing men’s product line. I designed a line that included shampoos, conditioners, body washes, aftershaves, deodorants and soaps.

project title _ MADMEN DAI L Y CARE

solution class _ PAC K AGING II

subject _ MEN ’ S PRODUCTS

Set in 1960’s New York, the sexy, stylized and provocative AMC drama Mad Men follows the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell. The choice of using bold colors and silhouettes was to help men imagine themselves as one of the characters. Mad Men yourself and own your life.

category _ PAC K AGING

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p r o j e c t _ ART OF THE SE L L

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p r o j e c t _ ART OF THE SE L L

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p r o j e c t _ ART OF THE SE L L

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portfolio_You should trust in something

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p r o j e c t _ SPICE OF L IFE

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PROJECT NO

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DISCONNECT electrical evolution

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objective

_ RO L AND Y OUNG

Design Outside the Box, is about conceptual thinking without fear. We live in a world surrounded by issues and problems where graphic design has a great influence on what we know. The goal was to find a reoccurring problem and try to develop a visual graphic solution for a new product line correlated with an existing brand. I selected a company that could expand into a market that the company had never stepped into before, thus reaching a new audience.

project title _ W IRE L ESS E L ECTRICIT Y

class _ DESIGN OUTSIDE THE B O X

solution subject _ I K EA

category _ POSTERS

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Keywords integrated with my own photography were used to introduce IKEA wireless electricity. Millions of fires are caused every year due to electrical wiring or people plugging many devices into outlets. What if our furniture had electrical capabilities so that we could charge our phone or power a blender? The solution would be to have the ability to supply our electronics with electricity by simply placing it on a table or counter. This is a conceptual project with the idea of IKEA selling furniture that replaces traditional sources of electricity. An idea like this would put an end to fires and electrical cords making them extinct, scrap and remnants.

p r o j e c t _ DISCONNECT

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No need for electrical outlets or cords to connect your favorite electronic devices.

Wireless furniture is here. Ikea wireless freedom.

Relic

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p r o j e c t _ DISCONNECT

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Vestige

Wireless furniture is here. Ikea wireless freedom.

No need for electrical outlets, or cords to connect your favorite electronic devices.

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Remnant

Wireless furniture is here. Ikea wireless freedom.

No need for electrical outlets, or cords to connect your favorite electronic devices.

Scrap Wireless furniture is here. Ikea wireless freedom.

No need for electrical outlets, or cords to connect your favorite electronic devices.

p r o j e c t _ DISCONNECT

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p r o j e c t _ DISCONNECT

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PROJECT NO

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EIGHT LEGGED hidden intentions

project information

instructor

objective

_ MAC Y CHAD W IC K

For this project I worked to integrate a word and an image that were given to me at random. The project grappled on how to create a book using the word and the image in combination. With all the constraints that the project had, I was allowed to use any structure as long as the word appeared at least once and contained the given image.

project title _ I â&#x20AC;&#x2122; M A L ITT L E SPIDER

class

solution

_ B OO K ARTS

Doorbell and spider seemed to work best in a poetic context. So, the solution for the project was to edit a poem integrating the concept doorbell and image of a spider. By creating a poetic story about a hungry spider who invited his friend over for dinner, gave it a fun, eerie, feeling as you read through it. The use of frayed red string gave a web-like feel, stringing the pages together like a spider would. It gave a sense that the spider was crawling through the pages as a reader flipped through the book.

subject _ SPIDER AND DOOR B E L L

category _ HANDMADE B OO K

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p r o j e c t _ EIGHT L EGGED

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A RT U NI V

HO NO RA B LE MENTI O N SP

SHOW

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ITY

ACA

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p r o j e c t _ EIGHT L EGGED

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p r o j e c t _ EIGHT L EGGED

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PROJECT NO

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OLD FAVORITE guilty pleasures

project information

instructor

objective

_ CHRISTINE GEORGE

Design ice cream packaging for a brand that was outside the f i e l d o f d a i ry p ro d u ct s. Th e b ra n d w a s e xt e n d i n g i n t h e i ce cre a m i n d u st ry w i t h i ce cre a m sa n d w i ch e s, a n d n o rm a l q u a rt si ze s.

project title _ MOON PIE ICE CREAM

class _ PAC K AGING II

subject _ ICE CREAM

category _ ICE CREAM CARTONS

solution

To find the solution I remembered my favorite childhood marshm a l l o w co o ki e t re a t t h e m o o n p i e . I a l w a ys a d d e d a sco o p o f vanilla ice cream to the Moon Pie. This gave me the idea to create a extension for the brand. Moon Pie’s were originally created as a small fulfilling treat for coal miners back in 1917. The selected ice cream flavors for this project were graham cracker wafer, strawberry cream delite and banana cracker wafer. I designed the logo to appeal to the current visual style of today’s modern culture. It’s still the same desert that most of us grew up with and a new treat for people to discover.

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p r o j e c t _ O L D FAVORITE

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p r o j e c t _ O L D FAVORITE

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banana cra cker wa fer

banana crac ker wa fer

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p r o j e c t _ O L D FAVORITE

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p r o j e c t _ O L D FAVORITE

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p r o j e c t _ O L D FAVORITE

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yummy!

p r o j e c t _ O L D FAVORITE

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PROJECT NO

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IN THE DETAILS different strokes

project information

instructor _ J ENNIFER STER L ING

project title _ T Y PE STUD Y

class _ T Y PE II

subject _ MINION

category

objective

Through the thorough examination of different typefaces, I explored the typographic form of Minion. The typeface Minion is the name of a typeface designed by Robert Slimbach in 1990 for Adobe Systems. The name comes from the traditional naming system for type sizes and it is inspired by the late Renaissance-era typography. solution

Minion was used for this project because it is slightly condensed with pronounced contrast, and it is an effective text face. The typeface ensures readability, as well as it reflects its tone, its structure, and its cultural context. The original copies are of type specimen sheets from known graphic designer and typographer Wolfgang Weingart and Emil Ruder. Through the experimental pages, the use of scale and flow shows how minion combines character and functionality.

_ PRINT

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p r o j e c t _ IN THE DETAI L S

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GR ACY LEAL T YPE STUDY MINION FONT STUDY

onde

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p r o j e c t _ IN THE DETAI L S

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p r o j e c t _ IN THE DETAI L S

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An MFA graphic design th the influential point of allows him or her to brin experiences to audienc e compelling argument.

graphic designer_Gracy Leal

portfolio_You should trust in something

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hesis is all about showing f view of a designer. It ng personal interest and es in order to present a

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PROJECT NO

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NATURE’S CURE understanding nature’s remedies

project information

instructor

objective

_phil hamlett _ m ic h a e l s a i nat o _ m at t c o ok e

Three and a half weeks is all it took for my mom to end up in a liver transplant unit in the result of taking an herbal supplement, which deemed safe and effective. My mom, was simply looking for a natural solution to help her prevent aging related issues. She is not alone, millions of people look for alternative ways of improving their health issues or simply just want to be healthier. Due to lack of food education, people rely on herbal supplements that could cause more harm than good. Educating people of the natural healing capabilities of the fruits and vegetables that we should be eating could be beneficial on so many levels.

project title _nish market

class _t h e s i s

subject

solution

A line of products and educational tools that have nutritional valued information preventing people from taking artificial supplements or any self prescribed medications. People learn that food itself category has healing properties and this brand will help communicate that. A new concept for a market with workout classes, cooking classes, _ p r i n t, p o s t e r s , b o o k , pa c k a g i n g , m o b i l e d e s i g n a, iPhone app, website, even a place for the kids to learn how to grow their own fruits and vegetables. This is a place that every community needs to stay active, healthy and educated as to why color palette we should eat our vegetables. _ f r u i t a n d v e g e t a bl e s

p r o j e c t _ NATURE ’ S CURE

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p o r t ff oo ll ii oo __ Y o u s h o u l d d t tr ru u ss t t ii n n ss o om m eetth hiin ngg

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p r o j e c t _ NATURE ’ S CURE

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we are what we eat food does matter

T he f at her of We s tern m e dicine, Hipp o cr ate s o nc e s aid “L et thy fo o d b e thy m e dicine and thy m e dicine b e thy fo o d.” H e b elieve d the hum an b o dy had an innate c ap aci t y fo r s el f- he aling. Sinc e Hipp o cr ate s’ t im e, in 370 B.C., our app ro ach to t re at ing illne s s has change d. A s a cul ture, w e have our v alue s inver te d. We w ould r ather sp end mo ney on rent , than w e w ould o n e at ing fo o ds to ke ep us and our f amilie s he al thy. Jus t like my m o m, there are milli o ns of e duc ate d p e op le that are misle ad, by the m e di a, pub lic and m anu f ac turer s . We have b e en t aught our w ho le li ve s to b e c o nsum er s of m o dern m e dicine and p ro g r am e d to b elieve that there is “a p ill fo r ever y ill.” Ever y ye ar at le as t 10 6 ,0 0 0 p e op le have adver s e re ac t i o ns to herb al supp lem ent s, and s o m e re sul t ing in de ad. If you s top and think ab ou t i t , w hy are there s o m any re ac t i o ns and /o r de aths i f herb al supp lem ent s cl aim t o b e o f n a t u r al in g r e di e n t s? W i t h all t h e t ak in g o f t h e s e n a t u r al supp lem ent s, p e op le c o nt inue to su f fer o r die f ro m dis e as e s, such a s h e ar t di s e a s e , hi g h c h o l e s t e r o l, hi g h b l o o d p r e s su r e an d t h e m ain killer, c ardi ov as cul ar dis e as e. T he f rightening p ar t ab ou t i t is t h a t t h e d e a t h t o ll s c o n t inu e t o r i s e a t a dr a s t i c r a t e e a c h y e ar. A s hum an b eing s, w e should get b ack to b asic s and e at nat ur al fo o ds such as f rui t s and ve get ab le s . We are all under e duc ate d ab o u t t h e n a t u r al h e alin g c ap ab ili t i e s o f f r ui t s an d v e g e t ab l e s . G o o d he al th m ake s a l ot of s ens e bu t do e s not m ake a l ot of do ll ar s . A s c o nsum er s and hum an b eing s w e should s t ar t b eing hum ans and s top b eing p at ient s. Pe op le c an t ake c o nt ro l of their he al th and s top rel y ing o n m anu f ac ture d supp lem ent s to do the t rick. Nish M arket is a c o nc eptual ide a fo r a b r and w hich c an p rov ide t angib le e duc at i o nal to o ls fo r p e op le. T hey c an ac c e s s Nish M arket by using an iPho ne, iPad, the w eb si te f ro m their ho m e o r v isi t ing to t alk to a nu t ri t i o nis t . T his new m arket w ould not supp l y any herb al supp lem ent s, jus t r aw f rui t s and ve get ab le s w i th all the miner als an d v i t amin s t h a t p e o p l e n e e d t o li v e h e al t hy li v e s . E du c a t i o n i s the f ir s t and m o s t imp o r t ant s tep to w ards the suc c e s s of a he al thy in di v i du al in c h an g in g h o w t h e p e r s o n t hink s ab o u t f o o d. N i s h M arket t ake s nature’s ing re dient s and simp li f ie s i t fo r our he al th. We are w hat w e e at and fo o d do e s m at ter.

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p r o j e c t _ NATURE ’ S CURE

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g r ap h i c d e s i g n e r_Gr ac y L e a l

p o r t f o l i o_You s h ou l d t ru s t i n s o m e t h i n g

parking lot

bus stop

delivery entrance & exit

bike racks

gardening edu

stock

delivery entrance & exit

sidewalk

enter exit

work out are a

check out

walkway

cooking utensils

enter exit

cooking

p r o j e c t _ NATURES â&#x20AC;&#x2122; S CURE

enter exit

carts

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great member

Ô Ô Ô Ô Ô

3 3 0 D A I LY VALUE OF VITAMIN A

REDUCES BLOOD PRESSURE

graphic designer_Gracy Leal

portfolio_You should trust in something

109 108

p r o j e c t _ NATURE ’ S CURE

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graphic designer_Gracy Leal

portfolio_You should trust in something

111 110

p r o j e c t _ NATURE ’ S CURE

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g r ap h i c d e s i g n e r_Gr ac y L e a l

p o r t f o l i o_You s h ou l d t ru s t i n s o m e t h i n g

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re s e r v a t i o n

c oo k in g c la s s s c h edule Tu e s d a y

December 07, 2010

Monday Blueberry Pancakes

9:00 am - 11:00 am

Health Benefit: Improve Memory

Greek chicken pita

12:00 pm - 2:00 pm

Health Benefit: Improve arthritis

pesto salmon

3:00 pm - 5:00 pm

Health Benefit: Improve diabetes

Tuesday

breakfast burrito

9:00 am - 11:00 am

Health Benefit: Improve Mood

Ô Ô Ô Ô Ô

33 0 D AILY VALUE OF VITAMIN A

REDUCES BLOOD PRESSURE

g r ap h i c d e s i g n e r_Gr ac y L e a l

p o r t f o l i o_You s h ou l d t ru s t i n s o m e t h i n g

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p r o j e c t _ SPICE OF L IFE

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p o r t f o l i o_You s h ou l d t ru s t i n s o m e t h i n g

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g r ap h i c d e s i g n e r_Gr ac y L e a l

p o r t f o l i o_You s h ou l d t ru s t i n s o m e t h i n g

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p r o j e c t _ NATURE ’ S CURE

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p o r t f o l i o_You s h ou l d t ru s t i n s o m e t h i n g

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â&#x20AC;&#x153;Let thy food be thy medic thy food.â&#x20AC;? Hippocrates b had an innate capacity his time however, our app has changed and we ca

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portfolio_You should trust in something

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cine and thy medicine be believed the human body for selfâ&#x20AC;&#x201C;healing. Since proach to treating illness an change it back.

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p o r t f o l i o_You s h ou l d t ru s t i n s o m e t h i n g

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special thanks to the people who believed in me

family _ RAU L L EA L _ CARMEN L EA L _ CHRISTINA L EA L _ SANTIAGO L EA L J R . _ HORTENCIA L EA L _ ANDRE W GARCIA SR . _ CONSUE L O GARCIA _ ERNEST GARCIA _ G L ORIA B ARA J AS _ SANTIAGO L EA L III _ ROSA L INDA L EA L instructors _ MAR Y SCOTT _phil hamlett _ HUNTER W IMMER _ m ic h a e l s a i nat o _ m at t c o ok e _scot crisp friends _ B RENNAN MCGUIGAN _ MICHAE L GEAR Y _ K AMI L IAH DOVE work affiliates _ ART DIA Z _ DON SAVOIE p r o j e c t _THAN K Y OU

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