3 minute read
Inspo
Materials matter.
We are a progressive and sustainable materials first company, embracing undervalued and unique textiles. We believe in materials that support a future where sustainability means products that have long lives and are part of the natural cycle. Our material must haves are biodegradable, natural, authentic, innovative, circular, recycled or upcycled.
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Alpaca
Cultivated for over 6000 years, Alpaca is one of nature’s most beautiful materials. The fibers are similar in size to our Merino wool, but they are mostly hollow. The air pockets trap heat making Alpaca fiber is almost 3 times warmer than sheep or any other kind of wall and almost 7 times stronger. Free of lanolin it is naturally hypoallergenic.
Hemp
We love amazing materials and with roots that span back centuries, Hemp is a marvel. It requires little water to grow, replenishes soil nutrients to help improve soil health and has a higher carbon storage capability than cotton. It is naturally organic and requires no herbicides or pesticides.
“Graf Lantz products are deceptively simple. In addition to being functional, they’re colorful, eye-catching and invite the sense of touch. In fact, the fabric seems to be addictive.”
18-1163 TCX
Miso
18-3304 TCX
Haze
16-1511 TCX
Rose Quartz
Nature feeds us.
It feeds our brand, our people, and our products.
Our appreciation of natural materials, overlooked and underutilized, derives from our appreciation and closeness to nature. Our founders have always found inspiration and solace in nature —from Holger’s childhood in the Bavarian forests of Germany, to Daniel’s younger years on a farm in Japan’s Hokkaido region, to their time together in Los Angeles and their constant travels abroad. Nature plays a critical role in inspiring their ventures into new design territories, and some of the places dearest to them both are represented in our 2023 assortment.
January 2023: Mt. Fuji
There’s only one Fuji San. Its unapologetic symmetry and resolute beauty has defined an entire culture. Not just in art and aesthetic, but also in philosophy. When ascending Fuji, as in life, there is not a single right path to the top. There are many. They are all connected. We have only but to choose. In other words, sometimes there’s the right way of doing things. But sometimes there’s your way of doing things. And when you find your own path they usually end up being the same things.
Our newest colors are inspired by Mt. Fuji and the beauty in forging your own path. Rose Quartz showcases the color of cherry blossoms and geode rocks, Haze represents the sky and mountain peak, Miso, the earth surrounding the mountain and the path to the top. Discover our new Merino wool felt offering in Rose Quartz, Haze and Miso. The perfect way to start a New Year.
Products your customers will love.
With 14% unaided brand awareness, our brand equity is strong. And with consumers who don’t know us yet, we have found:
95% love (55%) or like (40%) the way [Graf Lantz] described itself.
88% would definitely (53%) or probably (40%) consider purchasing an item from [Graf Lantz].
Source: Graf Lantz Attitude and Usage Survey, 2022
customers will love.
WHAT CUSTOMERS ARE SAYING:
“I am addicted to Graf Lantz products, they are the very best.”
“I have never regretted a purchase I’ve made from GL!”
“Love your brand. Thank you for the beautiful, high quality products.”
“Keep up the great work; I’m so happy I discovered this amazing brand!”
FEATURED IN:
New for 23.
new
Catalog key:
NEW for Spring 2023
Colors that are seasonal and limited in quantity, designated with a new logo through the catalog
